Martech

OCTOBER 22, 2024

During the pandemic years, many more were compelled into digital transformation. Salesforce’s own research shows more than 50% of revenue for small businesses coming from digital channels in 2025, up from the current 42%. Management of products, orders, customers, pricing and promotions in one place.

eCommerce 118

eCommerce Transform CRM Price 118

Sprout Social

DECEMBER 16, 2024

This award is a reflection of not only the exceptional work Team Sprout puts in every day, but of the way our customers are transforming their businesses with the power of social. Looking toward 2025, we are prioritizing long-term value and our customers biggest objectives.

Product 72

Product Transform Influencer Marketing User-Generated 72

Martech

MARCH 11, 2025

The rise of generative AI Generative AI transforms how content is created, delivered, and consumed. While AI Overviews offer increased visibility, earning a place within them relies on delivering high-quality content that performs well in traditional search. These findings show opportunities (and challenges) for brands.

Transform 126

Transform User-Generated SEO Branding 126

Martech

APRIL 24, 2025

www.theinformation.com/articles/ope… — Ed Zitron (@edzitron.com) 2025-04-23T17:52:08.639Z On X (Boo! link] — Ethan Mollick (@emollick) April 24, 2025 Also on X (More boo! — Sam Altman (@sama) January 6, 2025 And people wonder why I laugh at any mention of OpenAI becoming a for-profit company.

Transform 106

Transform User-Generated Price Entertainment 106

Sprout Social

MAY 29, 2025

15 social media ROI statistics and trends for 2025 The gap between what marketing leaders want and what teams can deliver will define social media ROI in 2025. Knowing that industry averages are just a starting point, here are social media marketing ROI statistics to consider in 2025: 1.

Gen Z 82

Gen Z Social Media Marketing Transform Marketing 82

Sprout Social

APRIL 10, 2025

The very mindful, very demure trend was all over the app last summer, but nobody is posting about it in 2025. TopJaw has transformed the way restaurant recommendations work on social media through their well-edited 1on1 interviews with chefs, influencers and celebrities, who all recommend their favourite places in London.

Gen Z 102

Gen Z Food Fashion Millennials 102

Sprout Social

OCTOBER 11, 2024

The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. As you plan for 2025, consider how the changing face of sports marketing could align with your strategy and goals. Sports marketing isn’t new, but it does look different.

Transform 92

Transform Fashion Gen Z Food 92

Duct Tape Marketing

DECEMBER 4, 2024

5 Marketing Trends That Will Disrupt 2025 (And How to Stay Ahead) written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I discuss the marketing landscape heading into 2025. I'm doing a solo show.

Market Trends 63

Market Trends Transform CRM Marketing 63

SmartBrief - Marketing

MARCH 26, 2025

Marketing leaders face a critical paradox in 2025 that threatens their strategic influence and organizational standing. The implications are profound not just for CMO job security, but for marketing’s ability to fulfill its potential as a core driver of business growth and transformation. 2x in revenue growth.

CMO 92

CMO Transform Analytics Communications 92

Hootsuite

JUNE 24, 2025

This summer, G2 recognized Hootsuite as the #1 platform for Social Media Listening, Social Media Analytics, and Social Media Suites — part of 178 total top rankings in their Summer 2025 Report. G2’s rankings are based entirely on feedback from real users. But what does that mean for you? We use it daily as part of our workflow.

Analytics 61

Analytics Transform Health Management 61

Brian Solis

MAY 27, 2025

If you’re leading digital or AI transformation, or just trying to make sense of where your organization fits in this rapidly shifting landscape, this conversation is for you. Wright talks about the need for organizations to have tough conversations about AI’s impact on jobs and workforce transformation.

Transform 52

Transform Manufacturing New Technology Management 52

Sprout Social

JULY 7, 2025

10 must-know Aussie food influencers in 2025 (quick picks) Before diving into the complete list, here are 10 standout creators worth knowing. Australian food influencers to watch in 2025 Continuing from the top 10 Aussie food influencers, here are 15 more to keep on your radar. That’s where this blog comes in. TikTok: 197.8K

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Hootsuite

JANUARY 15, 2025

As we enter 2025, let’s look at some key LinkedIn statistics you need to know to inform your LinkedIn social media strategy. LinkedIn turns 23 years old in 2025 LinkedIn officially launched on May 5th, 2003, just nine months before Facebook launched at Harvard. Here are the top general LinkedIn statistics you need to know.

User-Generated 114

User-Generated Education Real Estate Transform 114

Sprout Social

JUNE 11, 2025

According to the Q2 2025 Sprout Pulse Survey , consumers are most likely to define bold brands as honest about their products, services and what they stand for. So they crafted a campaign for their newest X THE CASH Scratch-Offs where players were placed in extreme, adrenaline-pumping situations to mirror the thrill of the game.

Branding 109

Branding Transform Food Education 109

Sprout Social

FEBRUARY 20, 2025

Thats why more than half of marketers say they already rely on influencer marketing to increase brand awareness, audience engagement, credibility and trust, and even revenue, per the Q1 2025 Sprout Pulse Survey. These are some of the most common challenges when scaling up: Budget can be a major stumbling block.

Influencer Marketing 80

Influencer Marketing Transform Marketing Marketers 80

Martech

MAY 8, 2025

Heres this weeks AI-powered martech releases and news: May 8, 2025 Optimizely released an updated version of Opal. May 1, 2025 Amperity s Identity Resolution Agent unifies customer data using AI-driven data preparation and identity matching. The program will launch at The Composable Conference 2025, taking place April 22-24 in Chicago.

Transform 84

Transform User-Generated Law Communications 84

Search Engine Land

SEPTEMBER 12, 2024

Google’s AIO still primarily relies on traditional search, with the addition of an LLM-generated response at the top of the page, which feels more like an enhancement of rich snippet results than a full transformation. Non-tech-savvy users may not notice a significant difference. Conversational search.

User-Generated 100

User-Generated PR Transform Thought Leadership 100

Martech

DECEMBER 13, 2024

That’s not even including the changes that continue to transform marketing. But as we begin to compose our witty out-of-office replies, I want to take a moment to look back at where we have come this year and what to anticipate for 2025. What’s more important is identifying what we must attend to in 2025. Oh, sorry.

Transform 109

Transform Marketing Marketers Email Marketing 109

Sprout Social

MARCH 13, 2025

In 2025, the number of active internet users is forecast to exceed 23.3 In 2025, social media ad spending is projected to reach US$4.73 Beyond 2025, social media usage by age will likely shift. The law takes effect in late 2025. As of February 2025, 38% of the Australian population aged 18 and over uses TikTok.

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

Whos Mailing What

JUNE 13, 2025

By Guest author Published on June 13, 2025 Share Tweet Comment Direct mail marketing has always been a go-to strategy for reaching customers in a personal yet tangible way. Why direct mail still works in 2025 Every new brand is shifting towards screens and going digital.

Direct Mail 89

Direct Mail Industry Insights Real Estate Transform 89

Sprout Social

MARCH 27, 2025

Once a small-but-mighty phenomenon, the creator economy has transformed into a full-fledged forcereshaping everything from how we consume content, to the relationships between audiences and brands. It’s morphed into a place for genuine connection. Today, the creator economy is worth $250 billion (yes, thats billion with a b).

Gen Z 95

Gen Z Affiliate Marketing Influencer Marketing User-Generated 95

Martech

DECEMBER 16, 2024

The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up.Heres a 13-point roadmap to help you deal with changes caused by AI technologies. Optimize your on-SERP brand presence Google and Bing are increasingly transforming the SERP into walled gardens.

Transform 116

Transform User-Generated SEO Communications 116

Vertical Response

NOVEMBER 29, 2024

Key Takeaways AI transforms email marketing by enhancing personalization, optimizing send times, and automating segmentation for improved engagement and ROI. Leverage AI in Your Email Marketing Campaign: Best Practices for 2025 AI is currently transforming email marketing by enhancing customer engagement and optimizing content delivery.

Email Marketing 52

Email Marketing Transform User-Generated Marketing 52

Sprout Social

JULY 1, 2025

Despite the nostalgia associated with Millennials and social media, 31% of Millennials actually plan to use social more in 2025, the most of any generation, per The 2025 Sprout Social Index™. Social is inextricably tied to their purchasing decisions Social has transformed the way Millennials shop. We’re in,” sums up Dimperio.

Millennials 72

Millennials Gen Z Entertainment User-Generated 72

Martech

MARCH 24, 2025

Thats according to IABs new State of Data 2025 report (no registration required), which provides a deep dive into how AI is reshaping media planning, activation and analysis, revealing the industrys biggest hurdles and where companies are making the most progress. Email: Business email address Sign me up! Processing.

Transform 76

Transform B2C Price Advertising 76

SocialPilot

FEBRUARY 6, 2025

Whether youre a local business, an e-commerce store, or a SaaS provider, being present on business review sites in 2025 can make all the difference. Almost everyone uses Google, making it the best place to collect and showcase customers’ positive experiences with your business. Why Choose Google My Business for Reviews?

Real Estate 66

Real Estate Customer Food User-Generated 66

Martech

DECEMBER 16, 2024

19, 2025, the day before Inauguration Day. Feel free to place your bets on where the Supreme Court will come out on this. Dig deeper: How TikTok is transforming brand advertising Email: Business email address Sign me up! Supreme Court, asking it to block a law that would go into effect on Jan. Processing.

Transform 63

Transform Law Communications Advertisers 63

Adobe Experience Cloud Blog

JANUARY 15, 2020

AI, machine learning, and Big Data have transformed how companies build their brand and engage and understand customers. Digital transformation has opened so many more channels for marketers to learn about their customers. Marketing in 2025 is likely to see neuromarketing bring new depth, richness, and accuracy marketing analytics.

Neuromarketing 174

Neuromarketing Analytics Transform Thought Leadership 174

Sprout Social

MAY 21, 2025

According to The 2025 Sprout Social Index , nearly half (46%) of consumers say their favorite brands stand out by posting original content. To mark this milestone on social, the Trinity College social team interviewed students and staff to find out what makes Trinity Business School such a special place. In Q1 2025, CAVA reported a 10.8%

Branding 83

Branding Transform User-Generated Education 83

Hubspot Marketing

JUNE 25, 2025

Learn more about the current state of social media and how consumers are using it in our 2025 Social Media Trends Report. Visual Appeal: Aesthetic images, videos, graphics, carousels, charts Let’s face it: social media can be a superficial place. SeveranceSeason2 pic.twitter.com/04rcVhfrhl — Duolingo (@duolingo) March 18, 2025 4.

Transform 83

Transform Entertainment User-Generated Education 83

Animalz blog

APRIL 5, 2025

How to improve it: Place target keywords near the beginning of title tags for stronger relevance signals. Place internal links strategically to guide readers to related content. Place relevant internal links within the first two paragraphs. Place CTAs where they align naturally with content and user intent.

SEO 67

SEO User-Generated Non-Profit Transform 67

Welcome Software

JUNE 2, 2025

2025: the year of the Digital Experience Platform But times are a changing. Embedded AI vs. Bolt-On AI 2025 is also the year when marketing AI budgets are growing fast, but watch out: most organizations are simply bolting AI onto an ecosystem that’s already broken. Real transformation doesn't come from adding yet another tool.

Transform 52

Transform Price Analytics Digital Marketing 52

Martech

MAY 15, 2025

Breaking down silos and fostering omnichannel consistency isn’t just an operational improvement; it’s a competitive necessity, one that places MOps professionals at the strategic intersection of technology, process innovation and organizational transformation.

Transform 87

Transform Customer Journey Marketing Marketers 87

Spiralytics

JANUARY 23, 2025

As the year ticks over into 2025, this article highlights the latest data behind this shift, revealing trends in monetization, consumer engagement, and platform growth that underscore the growing impact of content creators in people’s lives. 65% of video creators have already adopted AI tools.

Gen Z 52

Gen Z Transform Millennials Advertisers 52

Sprout Social

MAY 22, 2025

Diversify formats : Turn blog posts into engaging visuals, create quote graphics or transform key statistics into video snippets or TikToks. The reality is, the internet is a busy place with a lot going on and constantly changing algorithms and you wont always get it right. Dont be afraid to repost, even if its a few months old.

Social Media Marketing 116

Social Media Marketing Transform Marketing Marketers 116

Duct Tape Marketing

DECEMBER 18, 2024

As we look ahead to the future of marketing in 2025, I dive into why traditional solutionslike hiring agencies or fractional CMOsoften fall short and what businesses must do to implement a long-term marketing strategy that drives sustainable business growth. I've said this earlier in my, I did do a 2025 trends post and I've said this a lot.

CMO 65

CMO Marketing Marketers Transform 65

Search Engine Land

JULY 24, 2024

” “SEO has its place in the marketing spectrum, it is not THE place – it has to come at the right moment in the site’s maturity – volatility and whatnot just reinforces that idea.” Kisielewska added: “I expect a greater overlap of SEO with paid, social and email channels to fuel growth in 2025.

SEO 97

SEO Transform User-Generated Fashion 97