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Branding phone calls improves customer trust

Martech

That’s why in addition to caller ID, some mobile marketing platforms are offering branded calls. In TransUnion’s Branded Call Display service, marketers can include a brand logo, company name, location, a printed message and an authenticating check mark. billion in 2024 to over 50 billion in 2029, according to Juniper Research.

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AI-powered martech releases and news: April 24

Martech

They are telling investors it will turn cash flow positive in 2029. On Bluesky (yay), Business Insiders Ed Zitron wrote: This article saying OpenAI will top $125bn in 2029 is utterly awful and laughable. This program provides an environment for marketing leaders to explore AI-driven solutions for content operations.

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Influencer marketing statistics for Australia 2025

Sprout Social

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. You’ll also find the latest growth rate trends and preferred platforms.

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6 influencer marketing brand safety considerations to bake into your strategy

Sprout Social

This incident serves as a potent reminder of how much brand safety continues to be a hot button for marketers, especially when it comes to influencer partnerships. Despite some of the risks, brands are still investing a significant percentage of their marketing budgets into influencer marketing , a testament to its effectiveness.

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ChatGPT with ads: ‘Free-user monetization’ coming in 2026?

Martech

That figure is forecast to grow to nearly $25 billion by 2029, of OpenAIs total $125 billion projection. The answer seems to be yes, based on internal OpenAI documents. OpenAI appears to forecast a billion dollars in new revenue from free user monetization in 2026. Putting that in perspective: In 2024, the company said it had $3.7

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Maximizing Growth: Mastering Medical Device Marketing

Kuno Creative

Unlike taking traditional products or services to market, medical devices require a different approach. The medical device market is evolving. But, medical device marketing doesn’t have to be complex. Here are several strategies you can use for market growth.

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Top fashion influencers in Australia: 28 creators brands should know

Sprout Social

Incorporating them into your campaigns helps you to reach and resonate with different corners of the Australian fashion market. APAC recommends that Australian marketers are careful to discern fads from lasting trends. million Australian users by 2029. YouTube is projected to reach a new peak of 15.8 TikTok: 569.7K TikTok: 55.5K

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