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It’s Giving… Marketing to Gen Z

Set Up

trillion in global spending power, and its influence will only grow, projected to reach $12 trillion by 2030. Offer Deals : 61% of Gen Z actively seek out deals, making exclusive promotions and student discounts powerful tools for Brands. How should Brands react to Gen Z? According to NIQ , Gen Z is expected to have $2.7

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Influencer marketing statistics for Australia 2025

Sprout Social

Forty-six percent of Australians have purchased an item after seeing an influencer promote it. Fifty-two percent of Australians aged between 18 and 29 are likelier to purchase a product promoted by an influencer. By 2030, its on course to achieve over US $10 million (AU $15) million in revenues.

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How to Humanize AI Content So It Will Rank, Engage, and Get Shared in 2025

Hubspot Marketing

In fact, the number of marketers who use AI in their roles has jumped from 21% to 74% year over year , with more than 74% believing most people will use AI in the workplace by 2030. Every piece of content has a workflow that includes planning, research, writing, editing, staging, promotion, and analyzing. But why exactly?

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AI in health care marketing

SmartBrief - Marketing

billion by 2030, growing at a CAGR of 37.5%. It is the crucial role of the marketer to promote these tools as innovative and accessible patient care, making them feel empowered and integral to the industry’s evolution. While AI can streamline health care business, it also has a key role in health care marketing.

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Will AI agents take over your marketing job? Just the sh*tty ones

Welcome Software

In fact, Shafqat predicts that by 2030, " most online interactions will be driven by AI agents ". Campaign creator agent : Generate an entire campaign kit, including a quality brief, assigned tasks to execute each campaign element, on-brand content, social posts for promoting content.

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The Future of Marketing Is More Human Than Ever

Duct Tape Marketing

The core theme is just that like at the end of the day, whether you use technology to help you do your job or not, a relationship means means a lot, especially in this era that we're in where I fully believe by 2030, the value of a relationship. They promote your brand. You've got influencers, right? That is one solution.

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If your webinar attendance is dropping, it’s not the audience’s fault

Martech

If you want not just sign-ups but attendees who stay, trim it to 2030 minutes. Gives you some video fodder to promote the webinar (Everyone loves a good trailer!). My YouTube search history shows that I’m using video to learn about everything from why my plants keep dying to how to clean my humidifier. Get to the point fast.