Adobe Experience Cloud Blog

OCTOBER 13, 2015

A new study commissioned by Canada Post explored how direct mail factors into the lives of today’s consumers and its influence on the purchase journey. In a world flooded with stimuli competing for the typical consumer’s 8-second attention span, they found that: Direct mail inspires. Direct mail gets noticed.

Direct Mail 134

Direct Mail Thought Leadership Whitepaper Marketing Automation Platform 134

Hubspot Marketing

NOVEMBER 14, 2024

Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers. Manufacturing giant Procter & Gamble wanted to separate advertising activities based on who got paid for them. But, of those ten percent, what convinced me to open and respond to them?

Direct Mail 120

Direct Mail Marketers Marketing Email Marketing 120

DirectMail2.0

JUNE 18, 2024

Are you looking to maximize the impact of your direct mail campaigns? This insightful webinar explores the powerful synergy between competitive intelligence and omnichannel marketing to enhance your direct mail results. Paul Bobnak, Direct Mail Evangelist & Content Creator at Who’s Mailing What!

Direct Mail 101

Direct Mail Marketers Marketing Copywriting 101

Hubspot Marketing

OCTOBER 18, 2024

Direct mail campaign. Direct mail is more expensive but can be highly effective if you’re inviting members or current customers to your event. Print and out-of-home advertising. For B2B, use social media retargeting or keyword search to connect with relevant audiences. Owned and organic channels.

Event Marketing 128

Event Marketing Food Direct Mail Entertainment 128

DirectMail2.0

JULY 24, 2024

This decision marks a significant shift in the tech giant’s approach, highlighting the complex balance between user privacy and the needs of advertisers. The Reversal: A Nod to Advertisers However, the recent announcement signals a significant shift in strategy. The Implications: What Does This Mean for Users and Advertisers?

Direct Mail 105

Direct Mail Advertisers Advertising New Technology 105

Adobe Experience Cloud Blog

AUGUST 13, 2018

The GDPR has an enormous effect on any direct marketing effort, especially phone and email messaging. However, it is easier for many companies to be compliant under the GDPR with direct mail than with phone and email marketing. The GDPR and Direct Marketing. Drive Consumer Opt-In with Direct Mail Automation.

Direct Mail 92

Direct Mail Law Thought Leadership Direct Marketing 92

The Drum

JUNE 27, 2025

Direct mail is back – and it’s personal. Despite the increasingly digital world around us, direct marketing has seen growing investment for the last nine financial quarters, and this reappraisal of the personal and physical in the media mix is catching the eye of marketers.

Direct Mail 75

Direct Mail Direct Marketing Advertising Advertisers 75

DirectMail2.0

AUGUST 7, 2024

Direct Mail 2.0 specializes in 0:26 direct mail digital integration and the utilization of Technology that increase Direct Mail response rates and drive Roi 0:33 on marketing spend our speaker today is Morgan DiGiorgio senior vice president 0:38 sales and marketing for Direct Mail 2.0

Direct Mail 59

Direct Mail Customer Education Manufacturing 59

Aspiration Marketing

JANUARY 17, 2023

Old-style outbound marketing methods like radio and TV ads, telemarketing, direct mail, trade shows, and cold calls, of course, still work; if done right, they can still yield a good ROI. But outbound marketing needs more precision and finesse of pay-per-click (PPC) advertising.

Telemarketing 130

Telemarketing Advertising Advertisers Outbound Marketing 130

Martech

JANUARY 16, 2025

Heres this weeks roundup of AI-powered martech releases: Quad/Graphics introduced At-Home Connect, a direct mail platform that combines the convenience of email with the impact of print marketing. Autopilot AI, an all-in-one tool that allows advertisers to manage omnichannel campaigns efficiently. launched Simpli.fi

Non-Profit 114

Non-Profit Direct Mail eCommerce User-Generated 114

Whos Mailing What

JUNE 26, 2025

You know, the company’s other products before we get into talking about mail? So can you explain to the audience what Customized Market Mail is and also the goal or goals for using a ShipShapes mailer? So the company also works with customers to create other types of unique and customized direct mail designs.

Direct Mail 64

Direct Mail Manufacturing Shipping Industry Insights 64

Neil Patel

JUNE 25, 2025

Key Takeaways Paid media is any form of paid advertising on a platform you don’t own. Influencer recommendations, advertorials, and sponsorships are well-known forms of native advertising. Traditional media: Commercials, billboards , and direct mail are examples of traditional media.

User-Generated 97

User-Generated Advertising Advertisers Direct Mail 97

DirectMail2.0

JANUARY 8, 2025

The discount applies to inbound First-Class Mail QBRM letters and cards. First-Class Mail Advertising Discount Offered: 3% Registration Period: July 15, 2025 December 31, 2025 Promotion Period: September 1, 2025 December 31, 2025 Description and Requirements: This promotion encourages the use of First-Class Mail for advertising purposes.

Promotion 59

Promotion Direct Mail Advertising Advertisers 59

DirectMail2.0

SEPTEMBER 30, 2024

Morgan DiGiorgio & Brad Kugler presented this session to hundreds of attendees at The World’s Largest Virtual Direct Mail Conference called DELIVERED 2024! I am the senior vice president sales and marketing for Direct 0:06 Mail 2.0 million pieces mailed all right 10:20 from those 28.6 Transcript below.

Direct Mail 59

Direct Mail Marketing Automation Platform Customer Education 59

DirectMail2.0

APRIL 24, 2024

Social media feeds are bombarding us with advertisements. Direct mail marketing, a cornerstone of modern advertising, has a rich history that stretches back thousands of years. With the ability to produce multiple copies of printed materials quickly and affordably, direct mail marketing experienced a significant boost.

Direct Mail 52

Direct Mail Transform Advertising Advertisers 52

DirectMail2.0

JUNE 3, 2024

strives to make direct mail more versatile and effective for all marketers and business owners in the omnichannel space, and that includes providing an excellent customer experience,” said DirectMail2.0 users typically see a 25–50% lift in direct mail effectiveness compared to traditional direct mail alone.

Direct Mail 64

Direct Mail User-Generated Analytics Advertising 64

Whos Mailing What

NOVEMBER 12, 2020

Here are 15 examples, all from our Who’s Mailing What! collection, of SaaS companies that create standout direct mail communications.

Direct Mail 52

Direct Mail Advertising Advertisers Communications 52

Whos Mailing What

NOVEMBER 12, 2020

Here are 15 examples, all from our Who’s Mailing What! collection, of SaaS companies that create standout direct mail communications.

Direct Mail 52

Direct Mail Advertising Advertisers Communications 52

Martech

FEBRUARY 27, 2025

It also applies proven PPC strategies and enterprise-grade technology to optimize advertising performance. Its AI agent, Penny, analyzes a businesss value proposition and customer base to generate targeted direct mail campaigns. BirdseyePost introduced new features for its autonomous marketing platform. Processing.

Direct Mail 84

Direct Mail User-Generated CRM Advertising 84

Adobe Experience Cloud Blog

MAY 2, 2017

Connect Email and Direct Mail. What can make it even more powerful, though, is triggering direct mail as a follow-up to email marketing campaign. Information about past behavioral patterns can enable advertisers to forecast a customer’s location and serve meaningful offers based on their routine.

Direct Mail 134

Direct Mail Thought Leadership CMO eBook 134

Whos Mailing What

NOVEMBER 30, 2023

In this episode, we discussed the benefits of using scents in your direct mail and print marketing or advertising to connect with customers.

Direct Mail 52

Direct Mail Advertisers Advertising Customer 52

Whos Mailing What

NOVEMBER 30, 2023

In this episode, we discussed the benefits of using scents in your direct mail and print marketing or advertising to connect with customers.

Direct Mail 52

Direct Mail Advertisers Advertising Customer 52

Marketing Insider Group

JANUARY 19, 2012

The largest estimates came late Tuesday from InMobi who estimated smart phone advertising revenues have increased by almost 500% and tablet advertising was up nearly 800% from a year ago. 74% of marketers reported that they will increase online ad spend, the largest increase compared to events, print and direct mail.

Advertising 85

Advertising Advertisers Direct Mail Traditional Marketing 85

Whos Mailing What

MARCH 10, 2022

This article will help you identify successful direct mail campaign analytics to maximize your advertising budget and enhance program performance.

Direct Mail 52

Direct Mail Analytics Advertisers Advertising 52

Whos Mailing What

MARCH 10, 2022

This article will help you identify successful direct mail campaign analytics to maximize your advertising budget and enhance program performance.

Direct Mail 52

Direct Mail Analytics Advertisers Advertising 52

Buffer Marketing

APRIL 25, 2024

Direct mail is such a cool marketing strategy. Even though advertising via mail has been done for centuries , it's still a relatively untapped marketing concept in the e-commerce world — meaning there’s a lot of potential for small businesses to stand out.

Direct Mail 112

Direct Mail Branding Customer Acquisition Advertising 112

Aspiration Marketing

MARCH 12, 2023

We get emails, texts, pop-up advertisements from websites we visit, and sponsored posts and ads on the social media platforms we frequent. Depending on a person's age and interests, we might receive direct mail or call solicitations. Day in and day out, we are bombarded with information.

Direct Mail 130

Direct Mail Advertisers Advertising Inbound Marketing 130

DirectMail2.0

MAY 7, 2024

is pleased to announce it has expanded its tech ecosystem with the acquisition of 40-year-old mailing institution Who’s Mailing What! WMW), a direct mail performance and insights tracking platform with a database of more than 300,000 scanned and cataloged mail pieces. The acquisition of Who’s Mailing What!

Direct Mail 52

Direct Mail Real Estate Finance Copywriting 52

Adobe Experience Cloud Blog

AUGUST 27, 2015

Are you looking for a solution that will help you with social marketing, consulting, event marketing, webinars, direct mail, and more? Enter Marketing Nation Online to discover and network with partners such as Vidyard for video marketing, NewsCred for content marketing, PFL for direct mail marketing, and much more!

Thought Leadership 134

Thought Leadership Direct Mail Marketers Marketing 134

Duct Tape Marketing

APRIL 30, 2013

Advertising is an important part of the lead generation puzzle. Some marketers suggest that you can do without the cost and low returns they attribute to advertising, but done right, advertising is a tremendous tool. The biggest thing that advertising has going for it over most other forms of lead generation is control.

Advertising 77

Advertising Advertisers Direct Mail eBook 77

Hubspot Marketing

JULY 22, 2024

For instance, we wouldn't recommend listing an advertising management tool if you didn’t list “ PPC Advertising ” under “Marketing Channels.” For example, your tactics might include social media advertising. For each tool, describe what exactly you’ll use it for, and be sure that it’s a strategy that you’ve mentioned elsewhere.

Marketing Plan 105

Marketing Plan Marketers Marketing Social Media Marketing 105

Whos Mailing What

APRIL 29, 2025

With so many ways to communicate with your customers, it can be easy to rely on the fastest and most cost-effective methods digital advertisements, pop-ups, or website banners. But […]

Direct Mail 52

Direct Mail Communications Advertisers Advertising 52

Hubspot Marketing

JULY 28, 2022

Take a look at the following nine trends that we think will pop over the next six months, including NFT subscription services, virtual pop-up stores, direct mail marketing, and more. Direct Mail Marketing. Source: 25 Direct Mail Trends for 2021. Advertising: Brands leveraging the ’80s aesthetic in their ads.

Direct Mail 121

Direct Mail Gen Z Fashion Manufacturing 121

Martech

NOVEMBER 27, 2023

The answer to this question has a direct impact beyond your email strategy — and could impact everything from sales enablement technologies to advertising platforms, direct mail, ABM, and beyond. It’s time to implement a data landscape assessment. The answer may be different depending on the channel.

Direct Mail 122

Direct Mail CRM Marketing Automation Platform Advertising 122

Marketing Insider Group

OCTOBER 23, 2019

Not just publishing an advertisement or piece of content that an audience might see or read; but reaching them with a message that piques their interest and starts a conversation. Programmatic Advertising. Programmatic advertising uses automated processes to buy digital ad space. Direct Mail. LinkedIn InMail.

Direct Mail 105

Direct Mail Marketing Mix Marketers Marketing 105

Adobe Experience Cloud Blog

OCTOBER 4, 2012

While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. Paid Advertising Opportunities on the Major Social Media Channels. Paid Advertising Opportunities on the Major Social Media Channels. Facebook Advertisements. LinkedIn Advertisements.

Direct Mail 134

Direct Mail User-Generated Promotion Advertising 134

Businesses Grow

OCTOBER 25, 2023

The most popular search term for this advertisement is “annoying Burger King commercial.” Some friends provided examples … Messy marketing in action Jeff Tarran is a direct mail marketing expert for Gunderson Direct. It’s a Burger King commercial like this one: Why does this bother me so much?

Direct Mail 125

Direct Mail Marketers Marketing Advertising 125