Search Engine Land

JULY 16, 2024

However advertisers are citing issues with this evolution of Merchant Center. Even though the old version of Merchant Center can still be used, advertisers have seen prompts for advertisers to upgrade to Google Merchant Centre Next (GMC Next). I asked advertisers on X what their issue with GMC Next is. Why we care.

Advertising 74

Advertising Advertisers eCommerce Management 74

Hootsuite

JULY 6, 2022

Are you thinking about getting into Instagram eCommerce? Here’s everything you need to know about making the most of Instagram eCommerce in 2022. What is Instagram eCommerce? Instagram eCommerce refers to using Instagram to promote the selling of products for your eCommerce business. Source: Instagram.

eCommerce 138

eCommerce Key Performance Indicator Promotion User-Generated 138

Martech

JULY 29, 2024

This presents a huge change in point-of-view that greatly benefits marketers who work closely with activation points for customer data (throughout all channels) and not only at the top-of-funnel activities (such as promotions, advertising, lead generation, etc.).

Marketing 125

Marketing Marketers eCommerce Communications 125

Hootsuite

MARCH 30, 2021

Social media and ecommerce are a match made in heaven. Marketers have been using social platforms to connect with ecommerce customers for a while now. Most social media networks currently offer free built-in solutions for advertising, selling and customer service — a.k.a What is social media ecommerce marketing?

eCommerce 145

eCommerce User-Generated Advertising Advertisers 145

Unbounce

JULY 19, 2022

Affiliate marketing refers to an affiliate or third party promoting a merchant’s products or services for commission rates that serve as additional revenue. Online retail might come to mind when you think of ecommerce affiliate marketing and, as expected, several ecommerce stores and tools utilize this strategy.

Affiliate Marketing 145

Affiliate Marketing eCommerce Retail Marketing 145

Neil Patel

SEPTEMBER 2, 2020

For ecommerce businesses, that makes Microsoft Shopping Campaigns (formally known as Bing shopping campaigns) a killer opportunity to boost your bottom line. If you are looking for high earners in a particular region, Bing could be your gateway into a lucrative ecommerce market. Bing “hiking boots” search query.

eCommerce 144

eCommerce Real Estate Price Advertising 144

Hubspot Marketing

OCTOBER 14, 2020

Now, Facebook is a great place to advertise your business and interact with prospective and current customers. Below, let's discuss how you can use Facebook to promote your business. This will include what type of business you run whether you run a B2B business, a local business, or an ecommerce site. Promote events.

Promotion 145

Promotion eCommerce Social Media Marketing Advertising 145

Martech

DECEMBER 18, 2024

Cross-screen mobile advertising. Also, 23% engage with ad-based games or quizzes promoted by the brand. For ecommerce, shoppable can mean clicking on an ad, or an influencer-posted video , and being taken directly to a product you can add to your cart. This is the key component in shoppable interactive TV ads.

Gen Z 104

Gen Z Shoppers eCommerce Advertising 104

Hubspot Marketing

NOVEMBER 1, 2024

D2C Marketing Strategy D2C Marketing Tips D2C Ecommerce Tips B2C vs D2C Marketing If you’re anything like me, D2C marketing probably sounds a lot like business-to-consumer (B2C) marketing. Many D2C brands are digital or ecommerce -focused, so they thrived in this climate. Table of Contents What is D2C marketing? Take Peloton , for one.)

Manufacturing 126

Manufacturing B2C Non-Profit eCommerce 126

Martech

APRIL 17, 2025

CleverTap acquired rehook.ai, a startup offering promotions automation. This acquisition integrates promotions into CleverTaps customer retention platform, combining analytics and engagement. Azerion acquired Advanced Contextual, a company focused on contextual advertising.

Transform 113

Transform User-Generated eCommerce Advertising 113

Sprout Social

AUGUST 18, 2022

To answer this, we reviewed Twitter’s latest ecommerce features and looked to brands mastering them. This guide will cover: Twitter ecommerce features you need to know. 4 tips for getting started with Twitter ecommerce. Twitter ecommerce features you need to know. Twitter ecommerce features you need to know.

eCommerce 136

eCommerce Shoppers Shipping User-Generated 136

Vertical Response

AUGUST 25, 2024

Multiple advertising channels can significantly enhance campaign performance. Effective channels for holiday promotions include email marketing, social media contests, and Instagram Stories. Instagram Stories can feature deals and promotions via bio links and shoppable posts.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Martech

MAY 12, 2025

Online advertising is getting particular attention because of increasing costs. With tighter budgets and evolving consumer behavior, how do you make the most of your advertising dollars and still outperform the competition? Fortunately, an advertising tactic exists to do just that and more. Retailers across the U.S. Up to 36.8%

Retail 109

Retail Affiliate Marketing Customer loyalty Advertising 109

Businesses Grow

JANUARY 17, 2024

Shein and the eCommerce revolution Shein is offering basement-level prices — think $3 for a bikini — and yet seems to be pulling off fast deliveries, respectable quality, and responsive customer service. Both companies are driving awareness hard through aggressive, ubiquitous digital advertising.

eCommerce 116

eCommerce Fashion Shoppers Retail 116

Calvyn Lee Blog

NOVEMBER 7, 2022

Let’s see which verticals perform the best in this GEO: eCommerce. In the Philippines, eCommerce is the most popular vertical. Our Sales Team recommends promoting eCommerce offers, especially particular shops, like Shopee and Lazada, since they are popular among Filipinos. Which verticals perform best?

Affiliate Marketing 237

Affiliate Marketing Finance eCommerce Manufacturing 237

Vertical Response

AUGUST 5, 2024

This can involve various methods such as: advertising subscriptions affiliate marketing community support The core of content monetization lies in producing and distributing content to create content in a way that generates revenue. The primary payers for content are audiences, brands, and advertisers. What is Content Monetization?

Affiliate Marketing 95

Affiliate Marketing User-Generated eBook Promotion 95

Hubspot Marketing

MARCH 26, 2025

The concept goes hand-in-hand with a surging creator economy the term used to describe influencers or content creators who leverage their digital platforms to produce, distribute, and monetize their content, often generating revenue from brand partnerships, paid advertisements, and affiliate links. Dont be afraid to self-promote.

Gen Z 105

Gen Z User-Generated eCommerce Promotion 105

Hubspot Marketing

NOVEMBER 4, 2024

When you work with creators, they can easily tag the products they’re promoting in posts or Reels and send traffic directly to the brand’s Shop page to take action. Our research uncovered that Instagram Shopping was the sole ecommerce platform for many brands. Promote your product content with ads.

Product 110

Product User-Generated eCommerce Shipping 110

Neil Patel

APRIL 23, 2021

Posts allow brands to create and promote product-related content, directly linking to specific product listings. Why You Should Use Amazon Posts to Promote Your Products. When your brand promotes its content on Amazon, you don’t have to ask shoppers to follow you to another site. All your posts will appear on your brand’s feed.

Promotion 133

Promotion Product Shoppers Fashion 133

Hootsuite

OCTOBER 19, 2022

If you’ve got a product or service to sell, you need to start thinking about your TikTok ecommerce strategy. What is TikTok ecommerce and why is it important? TikTok ecommerce is the act of using the popular video app to sell a product or service. So why should you be using TikTok for ecommerce, exactly? Source: Kaja.

eCommerce 120

eCommerce Gen Z User-Generated Retail 120

Customers.ai

DECEMBER 12, 2023

For ecommerce retailers, this opens up a huge opportunity. But to capitalize on this exponential growth, ecommerce stores must be optimized and they must be agile. From ecommerce platforms to cart abandonment solutions and brand advocacy platforms, we have named some of the best of the best when it comes to ecommerce.

eCommerce 106

eCommerce PR User-Generated Marketing 106

Marketing Insider Group

DECEMBER 6, 2021

If you’re an online retailer, managing an ecommerce blog might not sound like something you have time to put at the top of your priority list. After all, you’ve got inventory management, digital marketing, advertising, customer service and a million other things to handle. Why do ecommerce brands need a blog? Let’s get started.

eCommerce 118

eCommerce Management Retail SEO 118

CXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target audience.

eCommerce 107

eCommerce Marketing Strategy Retail Marketing 107

Hootsuite

MARCH 21, 2025

Instagram Shopping is a feature that allows eCommerce brands of any size to create a shareable, shoppable catalog of their products right on Instagram. For most brands, ecommerce should not be the primary focus of your Instagram account. Option B: Integrate an Ecommerce Database 1. Once youre done, click Add Product.

eCommerce 96

eCommerce User-Generated Shoppers Entertainment 96

Neil Patel

OCTOBER 14, 2020

Organic and promoted videos serve multiple purposes for consumers in their increasingly multi-channel B2C journey. So as online sellers, these should become your go-to places for running promoted video content. But how do you use promoted videos from paid campaigns that translate to tangible results for your e-commerce store?

Promotion 137

Promotion Shoppers User-Generated B2C 137

Neil Patel

OCTOBER 11, 2021

Whether you’re a product or service-based business, it’s never too early to start planning your holiday promotions. Do you really need a seasonal promotion if you sell services, though? Why Service-Based Businesses Need Holiday Promotions. Holiday promotions are simply another marketing tool to help you reach this goal.

Promotion 120

Promotion Retail Law Food 120

Search Engine Land

AUGUST 22, 2024

However, when campaign conversion numbers fall to between 10-20 per month, consolidating back to one campaign often improves advertising conversion data. Disadvantages Effectively, there is no product differentiation in your advertising. More campaigns can make the account appear more structured and justify our role.

Non-Profit 85

Non-Profit Price User-Generated Advertising 85

illumin

AUGUST 27, 2024

Retailers and advertisers have every reason to look forward to fall 2024 with cautious optimism. With the fall almost upon us, there are several crucial retail trends that advertisers should keep an eye on for their upcoming campaigns. Made for marketers Learn how illumin unlocks the power of journey advertising for retail Get started!

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Search Engine Land

NOVEMBER 13, 2023

Fast forward to the era of automation in PPC advertising, and there’s more in common between Meta and Google’s ad products than you might realize. For example, both ad platforms: Include algorithm-based campaigns that are heavily promoted by each platform: Advantage+ (Meta) and Performance Max (Google). Here’s why.

eCommerce 103

eCommerce User-Generated Advertising Advertisers 103

Customers.ai

DECEMBER 24, 2024

Why its essential : Whether youre promoting a regional sale or a local store, geotargeting ensures your ads resonate with the audience theyre designed for. CRM and Ecommerce Integrations What it does : Sync directly with CRMs or eCommerce platforms for seamless data transfer. Rating : (4.5/5) Rating : (4.4/5) Rating : (4.4/5)

eCommerce 71

eCommerce Price User-Generated CRM 71

Search Engine Land

NOVEMBER 11, 2022

The new feature is invite-only, but if the Shop feature becomes available to advertisers and brands globally, you should start testing it as an alternative way to promote your products. The post TikTok has launched an in-app ecommerce feature appeared first on Search Engine Land. Why we care.

eCommerce 102

eCommerce Shoppers Promotion Advertising 102

Martech

JULY 16, 2024

The information collected from these programs facilitates targeted marketing, optimizes advertising expenditures and enhances overall customer satisfaction. They play a pivotal role in expense reduction through their ability to deliver targeted promotions based on collected customer data, reducing unnecessary marketing and advertising spend.

Transform 115

Transform Customer loyalty Fashion Promotion 115

Backlinko

DECEMBER 27, 2024

Suppose you want to generate a description for a new ecommerce item. For example, Semrushs Ecommerce Booster app generates ad descriptions based on keywords, text length, readability, tone of voice, and format settings. Choose the creative format that best fits the advertising platform and hit Next Step. Then click Next Step.

Transform 111

Transform User-Generated Manufacturing eCommerce 111

Sprout Social

APRIL 28, 2025

Because of this, they’re invested in authentic discussions and are skeptical of promotional language and overt marketing. million members (share financial guidance) Marketing and advertising industries r/marketing: 1.8 million members (share financial guidance) Marketing and advertising industries r/marketing: 1.8

Branding 79

Branding Gen Z Pharmaceutical Health 79

Hubspot Marketing

APRIL 8, 2025

Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. Even though most of my focus here has been on engagement, since Reddit does allow ads, I also wanted to get a sense of how Reddit users feel about advertising content. Obvious or over-the-top self-promotion.

Gen Z 104

Gen Z Copywriting Real Estate Marketing 104

Martech

NOVEMBER 19, 2024

Chrome dominates the global browser market, and its separation from Google could dramatically reshape the tech landscape and digital advertising. This could also increase competition and transparency in the advertising world. Expand advertiser control and transparency. Big picture. Restrict Google’s AI content usage.

Advertising 78

Advertising Advertisers Promotion Product 78

Hubspot Marketing

APRIL 8, 2025

Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. Even though most of my focus here has been on engagement, since Reddit does allow ads, I also wanted to get a sense of how Reddit users feel about advertising content. Obvious or over-the-top self-promotion.

Gen Z 103

Gen Z Copywriting Real Estate Marketing 103