Martech

JANUARY 14, 2025

The fallacy of top-of-funnel dominance We all want to be number one in search results, our brand in lights on a billboard, our commercials winning awards and prime spots during broadcasts. While mass marketing has its benefits, not every brand is for everyone. But these placements do more to feed our egos than bring us results.

Customer Acquisition 121

Customer Acquisition Customer Journey Marketers Marketing 121

Calvyn Lee Blog

DECEMBER 4, 2023

Doing marketing without a strategic plan leads to failure. As a business owner, you need a clear, actionable marketing plan guide to reach your goals. This comprehensive guide walks through the 10 essential steps for crafting an effective marketing plan from scratch.

Marketing Plan 130

Marketing Plan eCommerce Food Marketers 130

Marketing Insider Group

MAY 17, 2021

But how do you start a content marketing plan? Not exactly, but there are certain steps you should follow that will give you the best chance at succeeding with content marketing. A content marketing plan is necessary to execute your vision, direct your workflows, determine distribution, and define how you’ll measure efforts.

Marketing Plan 144

Marketing Plan Content Marketing Key Performance Indicator User-Generated 144

Marketing Insider Group

APRIL 21, 2020

Social media video advertising gets attention, and performance analytics make sure marketers see a solid return on their investment. Like other performance marketing categories, performance video pairs traditional growth tactics with modern analytics. In conditions like these, performance video is a smart approach.

Marketing Plan 138

Marketing Plan Content Marketing Marketers Marketing 138

Hubspot Marketing

JANUARY 16, 2025

With your own tailored content scorecard, you can create a data-driven process for measuring your individual content marketing success. Ive gathered examples from my own websites and brands across industries, plus tips to help you create a powerful content scoring system. Google Analytics 4 (GA4): website traffic. Social shares.

Analytics 116

Analytics SEO Price User-Generated 116

Scoop.it!

NOVEMBER 29, 2022

Content marketing publications should engage prospective customers, provide valuable information, and ultimately turn them into paying customers. Here’s a guide on how to develop an effective SaaS content marketing plan. The first step in creating your Saas content marketing plan is identifying customer pain points.

Marketing Plan 115

Marketing Plan Content Marketing Whitepaper Key Performance Indicator 115

Marketing Insider Group

MAY 14, 2024

Review Past Event Marketing Performance To develop a thorough and informed event marketing plan, you first need to understand what you’ve done in the past. Review past events and the marketing strategies you used. Some supporters may even be willing to volunteer and help with your event planning.

Event Marketing 125

Event Marketing Marketing Plan Key Performance Indicator Logistics 125

The Marketing Operations Leader

MARCH 25, 2025

You can also get in front of 50,000 followers on Linkedin and garner 100,000’s of impressions for your brand. Fill out this form to learn more about The Marketing Operations Leader sponsorships. When these 5 components are strong, marketing becomes a strategic growth function—not just an execution engine. Leslie K.

Marketing Strategy 130

Marketing Strategy Customer Acquisition Marketers Marketing 130

Hubspot Marketing

AUGUST 20, 2024

Scale your conversational marketing. In an age of push notifications and constant connection, buyers have come to expect quick answers from brands. Conversational marketing and chatbots are some of the oldest uses of AI in B2B marketing, but that doesn’t mean they’re outdated. Take SEO analytics company Ahrefs.

User-Generated 128

User-Generated Food Transform Marketers 128

Buffer Marketing

SEPTEMBER 18, 2024

There are plenty of factors to consider when figuring out the optimal times to share in your TikTok marketing plan. Plan, create, and schedule content to get more exposure and engagement with Buffer's TikTok scheduling and analytics tools. Watching their videos is a great way to brainstorm ideas for your brand.

Analytics 115

Analytics Social Media Marketing Health Succession Planning 115

SocialPilot

APRIL 23, 2025

From Stories to Reels, feed posts to carousels, the platform offers diverse ways to showcase your product or brand. For small businesses, it’s a place for c ustomer service, building brand personality, and participating in trending discussions. 20% of your content should be to promote your product and brand.

Social Media Marketing 52

Social Media Marketing Marketing Plan User-Generated Marketers 52

Rock Content

JANUARY 8, 2024

The secret often lies in their marketing planning. In the business world, a well-planned marketing strategy can be the difference between failure and success. But what actually constitutes an effective marketing plan ? Now, let’s delve into the building blocks of an effective marketing plan.

Marketing Plan 96

Marketing Plan Key Performance Indicator Marketers Marketing 96

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Driving web traffic, increasing e-commerce sales, and nurturing customer loyalty are all common goals of social media marketing.

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketers Marketing 112

Sprout Social

SEPTEMBER 24, 2024

That’s where this flexible seven-week influencer marketing plan comes in. While we’ve structured this influencer marketing plan template into weeks, the actual timing may vary depending on factors like influencer availability and contract negotiations. What is an influencer marketing strategy template?

Influencer Marketing 99

Influencer Marketing Marketing Strategy Marketers Marketing 99

Martech

APRIL 7, 2025

Benefits: This app saves time by automating the content creation process, allowing marketers to focus on strategy and engagement. It also helps maintain a consistent brand voice and can generate ideas for topics that resonate with the audience. ” Dig deeper: How to use ChatGPT to simulate martech tools and marketing strategy 3.

Key Performance Indicator 94

Key Performance Indicator Transform User-Generated SEO 94

Hubspot Marketing

JANUARY 8, 2025

Community m anagement: This includes building and maintaining online brand communities , tracking brand mentions, and monitoring conversations via hashtags, comments, and direct messages. Data analytics and reporting: This includes evaluating post-level metrics (e.g., audio and video), and scheduling/publishing content.

Social Media Marketing 128

Social Media Marketing CMO Finance Health 128

Martech

AUGUST 27, 2024

Dig deeper: Intense election ad buying could upend brands’ holiday marketing plans Why we care: There are fewer days between Thanksgiving and New Year’s to reach consumers. This means retailers will be under pressure to hit holiday sales goals.

Customer Acquisition 129

Customer Acquisition Retail Shoppers Advertisers 129

SmartBrief - Marketing

MARCH 10, 2024

For starters, consider sending new subscribers a customized welcome series introducing your brand to set the stage. Use analytics tools to track your open rates, click-thru rates and unsubscribe rates. Remember, continuous analysis and adaptation are key to success in the ever-evolving email marketing landscape.

Analytics 138

Analytics Key Performance Indicator Email Marketing Place 138

Sprout Social

JANUARY 24, 2024

Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time. What is an influencer-brand partnership? Some of the most successful examples of influencer marketing campaigns center on authenticity.

Branding 133

Branding Key Performance Indicator Influencer Marketing Affiliate Marketing 133

Buffer Marketing

JULY 24, 2024

Social media analytics tools automate collecting all the metrics related to your performance data so you don’t have to do the math yourself. Read more : The Beginner's Guide to Creating a Social Media Marketing Plan From Scratch 7: Use templates to create content and answer FAQs Templates have a wide variety of use cases.

Social Media Marketing 115

Social Media Marketing User-Generated Influencer Marketing Management 115

SMEI

MARCH 10, 2022

A marketing strategy is a plan of action that will help you achieve your business goals. Marketing strategies can be used to increase sales, get your product or service in front of motivated buyers, or boost your brand awareness. A great marketing plan will give you a sustainable competitive advantage.

Marketing Strategy 217

Marketing Strategy Marketers Marketing Direct Mail 217

Marketing Insider Group

SEPTEMBER 24, 2024

Social media marketing has become a cornerstone of business success, offering unprecedented opportunities to connect with audiences, build brand awareness, and drive growth. This creativity is vital as you learn how to become a good social media marketer because it allows you to craft unique content that appeals to your followers.

Transform 76

Transform Social Media Marketing Whitepaper Marketers 76

Many Chat

JUNE 1, 2022

Despite going through all the steps to create a successful Instagram marketing plan for your business on Instagram (IG), your marketing campaigns aren’t getting the results you want. That means it’s time to take a good look at your Instagram analytics. . Accessing your Instagram account’s analytics is super easy.

Analytics 98

Analytics Key Performance Indicator Price User-Generated 98

Vertical Response

JULY 29, 2024

For instance, if your business goal is to increase market share, your marketing campaign plan might focus on customer acquisition or brand awareness. Develop specific, measurable goals for your marketing campaign, such as increasing website traffic by 20% in six months or generating 500 leads.

Key Performance Indicator 102

Key Performance Indicator Marketers Marketing Communications 102

Hubspot Marketing

AUGUST 8, 2022

But it's not just an entertainment hub — it's a powerful marketing tool. According to a HubSpot Blogs report of 500+ video marketers, almost half ( 48% ) of marketers plan to increase their investment in YouTube this year. While many marketers find success on YouTube for different reasons, its large user base ( 2.6

Video Marketing 132

Video Marketing Branding User-Generated Millennials 132

Backlinko

MAY 31, 2025

Siloed Planning Siloed planning = Missed opportunities. When you isolate social from your broader marketing plan, it creates a disconnect. As a result, your marketing channels compete against each other. The bottom line: Your brands social presence doesn’t exist in a vacuum, and neither should your calendar.

User-Generated 86

User-Generated Analytics Whitepaper Management 86

Animalz blog

MAY 15, 2025

As a result, brands grow search traffic at a slower pace. You can also use SEO for brand visibility. Impressions dont reflect clicks, but they do show how often your brand appears in front of potential buyers, a useful proxy for brand awareness. Like in the example below: The common cause?

Thought Leadership 106

Thought Leadership User-Generated SEO eBook 106

Hubspot Marketing

OCTOBER 14, 2024

Instead, you'll likely spend days, weeks, and even months identifying your target audience, where they spend time, determining the perfect way to reach them, and communicating the benefits of your product or service in a marketing plan. Focus on building brand loyalty and offering something unique to stand out.

Price 116

Price Marketers Marketing User-Generated 116

Hubspot Marketing

AUGUST 21, 2023

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan.

Marketing Plan 98

Marketing Plan Social Media Marketing Marketers Marketing 98

Buffer Marketing

OCTOBER 24, 2024

🚧 Remember : If you plan to cross-post these similar social media posts, adjust the dimensions to fit the social media platform. An example: Brand designer and content creator, Sandra K. For example, we repurposed our long-form article about brands using Threads well into an Instagram carousel.

Management 117

Management Social Media Marketing Energy Analytics 117

Marketing Insider Group

JULY 29, 2024

Digital marketing connects nonprofits to new audiences and strengthens their relationships with existing supporters. However, your digital marketing plan is only as powerful as the data you collect to inform your decisions. This guide explores four strategies for incorporating donor insights into your digital marketing plan.

Digital Marketing 73

Digital Marketing CRM Marketers Marketing 73

Sprout Social

DECEMBER 2, 2024

Influencers and creators play a pivotal role in global social media marketing. Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. This partnership resulted in more than 788,000 impressions for the creator and the brand.

Influencer Marketing 113

Influencer Marketing Food User-Generated Affiliate Marketing 113

Hubspot Marketing

DECEMBER 12, 2024

Overall, content can drive brand awareness and build trust with your audience but digital content management comes with a wealth of operational benefits that analog mediums dont. This is all a part of a greater content marketing plan.) You create your game plan for the piece of content you want to create.

Tentpole 108

Tentpole Gen Z Thought Leadership User-Generated 108

Search Engine Land

AUGUST 29, 2024

Clearly articulate business objectives Specify the overall business objectives, such as increasing revenue, enhancing brand awareness, generating leads or boosting engagement rates. While new marketing strategies may seem promising, ensure these channels align with your customer’s journey. Collect spend data for all channels.

Digital Marketing 85

Digital Marketing Transform Key Performance Indicator Customer Journey 85

Martech

DECEMBER 12, 2023

This doesn’t mean marketing should revert to boring, stale strategies. Your brand should address consumers’ needs and questions at every stage of the buying process, offering meaningful experiences consistently. Performance publishing is a strategy that boosts brand visibility during the consumer buying journey.

Branding 117

Branding Customer Acquisition Law eBook 117

Hubspot Marketing

JANUARY 22, 2025

Well, the same goes for organic marketing minus the juice part. Organic marketing is all about naturally attracting your audience to your brand or business. But how do you do that especially in a saturated market like 2025? Source The goal is to get exposure to a new, relevant audience and introduce your brand to them.

Gen Z 116

Gen Z Social Media Marketing User-Generated Inbound Marketing 116

Hubspot Marketing

DECEMBER 13, 2022

And, to add one more complicated layer to the mix, many marketing teams are waiting in the balance to see how our uncertain economy and the continuance of unprecedented global events will impact their work. Below, we'll dig into a few specific marketing themes. Without further adieu, let's dive in. Website Traffic. Sample size.

Branding 133

Branding Manufacturing Health Retail 133