article thumbnail

AI in B2B Marketing: 9 Ways To Work Smarter, Better, Faster, and Stronger

Hubspot Marketing

Scale your conversational marketing. Unfortunately, fielding questions and conversing in real-time isn’t always scalable — especially with a small team. Conversational marketing and chatbots are some of the oldest uses of AI in B2B marketing, but that doesn’t mean they’re outdated.

article thumbnail

How to reframe AI adoption to focus on outcomes, not tools

Martech

AI-driven capabilities: Expanding whats possible AI has been embedded in martech for decades in email, search and web analytics tools. It drives most personalization, scoring and segmentation features of marketing automation, email marketing, CRM, social media and SEO systems. New customer engagement. New team opportunities.

CRM 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why marketing engagement metrics actually do matter

Martech

Marketing strategies must be verified and proven with metrics and analytics. While C-suite executives and stakeholders often prioritize bottom-line figures like conversions and revenue, a broader view of engagement metrics is key for long-term success. However, not all metrics and KPIs carry the same weight. Whats the plan?

article thumbnail

A Guide to Marketing Automation Using AI: How Artificial Intelligence Is Changing Marketing Forever

Sachs Marketing Group

What Is AI-Powered Marketing Automation? AI-powered marketing automation combines the rule-based workflows of traditional automation with machine learning, natural language processing, and predictive analytics. Marketers can allocate resources more efficiently and make proactive decisions.

article thumbnail

Connect and convert with WhatsApp marketing software

Sprout Social

WhatsApp is a uniquely powerful tool because it allows brands to tap into conversational marketing. How UK brands are using WhatsApp in their marketing strategies Brands use WhatsApp marketing to support and market to customers in several ways.

Gen Z 69
article thumbnail

Adobe’s roadmap for B2B, CDP and product analytics

Martech

Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. Summit audience on Tuesday, March 21, 2023, in Las Vegas.

Analytics 117
article thumbnail

Four ways marketing analytics tools drive business growth

Econsultancy

As a result, marketing analytics will continue to grow in importance over the coming years. But with marketing budgets still being limited to a certain degree, what should be prioritised? Bringing marketing analytics tools to the masses. Analytics puts your business on the front foot with competitors.