Sprout Social

FEBRUARY 22, 2024

It’s no small task, but the right influencer marketing analytics can help. In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. What is an influencer analytics tool?

Analytics 133

Analytics Influencer Marketing Health eCommerce 133

Buffer Marketing

OCTOBER 2, 2024

Starts at $149/month for one user Do a competitor research of the mentions and reach of your rivals Discover what content and topics work best for your competitors  Practice sentiment analysis of your competitors Meltwater Mentionlytics BuzzSumo Competitor analysis of Facebook pages Free plan not available.

Price 116

Price Key Performance Indicator SEO Analytics 116

Backlinko

MARCH 5, 2025

I’ve spent months testing and researching the best Similarweb alternatives to see how they compare. This guide covers the top options for: Market trends Advanced SEO analysis Ad intelligence Similarweb Limitations While Similarweb excels at competitor intelligence, it might not fit everyone. Trends add-on) = $428.95

SEO 86

SEO Finance Market Research Shoppers 86

Hubspot Marketing

NOVEMBER 29, 2024

Market Research When diving deep into the role, the first thing I saw was market research. A product marketing manager is responsible for understanding the target audience and market trends. You’ll build analytical and communication skills along the way.

Product Marketing 105

Product Marketing Product Management Marketing 105

Rock Content

DECEMBER 16, 2023

These days, content marketing is more than just a good idea with your business’s ongoing branding and advertising goals. It’s an absolute must if you’re serious about staying relevant, as is staying on top of emerging trends. Here’s a closer look at some of the content marketing trends to know about for 2024 and beyond.

Market Trends 96

Market Trends Content Marketing Marketing Marketers 96

Backlinko

NOVEMBER 8, 2024

Businesses relied on market research reports, customer surveys, and a bit of gut instinct to decide what to build or improve on. AI can give you access to real-time insights into market trends and user behavior. For example, Google Analytics 4 (GA4) uses AI to analyze user behavior across websites and digital platforms.

Price 112

Price Real Estate Promotion Food 112

Neil Patel

OCTOBER 25, 2020

Difference #1: Market research vs user research. Market research is a core business function. Through market research, you can validate a business opportunity, examine the economic forces at play by investigating key industry trends and the competition, and get an idea of your potential market size.

Market Research 141

Market Research Marketing Marketers Analytics 141

Martech

APRIL 8, 2024

Answer: As a marketing expert, I can provide you with some interview questions that can help assess a candidate’s skills and experience in business analysis and analytics. How do you stay updated with the latest advancements in analytics and business intelligence? Prompt: Interview questions? Here are a few examples: 1.

Analytics 107

Analytics Market Research Communications Market Trends 107

Hubspot Marketing

OCTOBER 28, 2024

By “outsourcing” routine tasks to AI, marketers can get a few extra hours in their workday and dedicate them to more strategic work, like brand positioning or market research. Use predictive analytics tools. These AI conversion rate optimization tools let you forecast user behavior — or even market trends.

Customer Acquisition 91

Customer Acquisition Price Customer Journey User-Generated 91

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Transform 137

Transform Pharmaceutical Manufacturing Health 137

Martech

NOVEMBER 30, 2023

Ahead of it were, in order, telephone salespersons, solicitors, psychologists, further education teaching professionals, market and street traders and assistants, legal professionals, credit controllers, HR admin roles, PR professionals, management consultants and business analysts, market research interviewers, and local government administration.

Transform 114

Transform PR User-Generated Retail 114

Sprout Social

JANUARY 14, 2020

Research, analytics, creativity and communication all provide strong foundations for social media managers thinking about their next big career move. You’re looking for an opportunity to combine creativity with analytics. You have strong research skills to complement your long-form writing ability. Creative design.

Management 144

Management Transform Communications Market Trends 144

Sprout Social

JANUARY 5, 2021

But from emerging social platforms to share-worthy content, trends arguably come and go faster than ever. Despite popular belief, getting ahead of the curve and predicting marketing trends doesn’t require a crystal ball. You can almost think of trendspotting as a proactive form of market research.

Market Trends 144

Market Trends eCommerce Market Research Place 144

Marketing Insider Group

AUGUST 2, 2021

Use customer data, surveys, and other analytical metrics to research your customers. Along with conducting market research, you can also look for cutting-edge marketing tactics that can enhance rather than replace your current branding efforts. These should be strategic tweaks, not major adjustments.

Branding 143

Branding PR Market Trends Market Research 143

Vertical Response

JUNE 23, 2024

Crafting personalized marketing messages and utilizing various channels, such as social media, email, and SEO, are key for engaging and building relationships with target audiences, informed by insights from market research, social media analytics, and continuous feedback.

Gen Z 98

Gen Z Customer Acquisition Market Research Analytics 98

Rock Content

DECEMBER 14, 2023

Unveiling the Power of B2B Data Analytics B2B data analysis starts with thorough data. That data is then analyzed to provide valuable insights into customer behavior, emerging market trends, and current buying behaviors. Market analysis helps marketers understand customers better and provide better user experiences.

Analytics 98

Analytics User-Generated Market Trends Customer Journey 98

Sprout Social

NOVEMBER 21, 2023

Competitive monitoring also involves collecting data on market trends and other key aspects of your industry landscape. This information can help you move quickly to launch a better product or develop strategies to prevent the merger from stealing your brand’s market share.

Market Trends 132

Market Trends Market Segmentation New Technology Price 132

Sprout Social

FEBRUARY 29, 2024

This helps you understand customer sentiment in real time, monitor brand health and respond swiftly to market trends, ultimately fostering stronger customer relationships and brand loyalty. This enables businesses to create more effective and targeted marketing strategies for diverse international audiences.

Transform 143

Transform User-Generated Analytics Market Trends 143

Power Digital Marketing

JANUARY 19, 2023

of their total budget on marketing, so there’s no question that marketing is one of the most significant drivers of growth for businesses. 1 But there’s a difference between a generic marketing campaign and an effective marketing campaign, and it comes down to making use of marketing data analytics.

Analytics 52

Analytics Non-Profit CMO Transform 52

Sprout Social

AUGUST 30, 2023

For example, social listening can help product teams get ahead of market trends. 97% of business leaders agree that the use of social data to understand market trends will increase over the next three years—something clothing brand River Island is already doing.

Branding 143

Branding Copywriting PR Promotion 143

Search Engine Land

JANUARY 24, 2024

Aligning with market trends and demand Advertisers who align their product offerings with market trends and consumer demands are likely to achieve higher product scores. Consider sales velocity, customer ratings, profit margins, conversion rates, market trends, and inventory turnover. That leads to Step 2.

Product 87

Product Transform Price Market Trends 87

AWeber

JANUARY 30, 2024

Excellent analytics and reporting with insights to help you improve customer communication. We recommend SimilarWebPro for SaaS and service businesses, Sell the Trend for dropshipping businesses, and Jungle Scout for Amazon sellers. For comprehensive reporting, we recommend Google Analytics or Glassbox.

eCommerce 118

eCommerce Shipping Price User-Generated 118

Hootsuite

DECEMBER 13, 2024

Key takeaways Competitive intelligence involves collecting and analyzing data about competitors, industry trends, and customer behavior to inform business decisions. Market intelligence Market intelligence is data about factors outside your business, including: Demographics in your current regional market, or a new region you want to enter.

PR 96

PR Price SEO Analytics 96

Sprout Social

JANUARY 29, 2024

In recent years, social media platforms like Reddit, TikTok and X (formerly known as Twitter) have become especially popular destinations for retail and institutional investors to discuss and analyze market trends. Identify the channels used by your market segment Where is your reputation being forged online?

Management 135

Management Shipping Health Market Research 135

Welcome Software

MARCH 20, 2025

Example prompt : "Analyze these customer engagement metrics, website analytics, and social media insights [paste data]. But even beyond quantitative data, it's so important to consider other things like customer feedback, market trends, upcoming product launches, and competitive analysis.

Customer Journey 52

Customer Journey CMO Education Entertainment 52

Adobe Experience Cloud Blog

MARCH 13, 2017

Martin Kihn , Research VP at Gartner for Marketing Leaders, will share his original market research on Taylor Swift and the success of her brand in his session, The Ultimate “UnBrand”: How Taylor Swift Changed Marketing Forever. Analytics and Data Matter. Analytics and data have always mattered.

Transform 126

Transform Thought Leadership Marketing CMO 126

Vertical Response

MARCH 22, 2024

Identifying a niche, establishing a robust online presence, and comprehensive market research are foundational elements to launching a potentially profitable online business that operates 24/7. The first stepping stone is market research. A detailed guide and use of analytics can streamline this launch process.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Scoop.it!

NOVEMBER 17, 2022

In this article, we look at the best marketing newsletters available for you to subscribe to. Why do marketing newsletters matter? There are numerous reasons why you would read a marketing newsletter. For one, they can provide you with the latest market research. HubSpot’s Marketing Blog.

Marketing 115

Marketing Marketers Digital Marketing SEO 115

Martech

MARCH 9, 2023

In this article, I’ll tackle three ways data misuse can harm our marketing efforts and how a holistic testing methodology can help glean better insights. Our email data can inform other marketing channels and even go beyond the marketing team to support customer service, business operations and more throughout the company.

Email Marketing 117

Email Marketing eCommerce Analytics Traditional Marketing 117

Hootsuite

MARCH 23, 2023

Letting an AI chatbot take over audience research could save you 20 hours per week — based on the average marketer spending 48% of their time collecting and analyzing market research data. Manage all your social media scheduling, publishing, engagement, analytics, and more — across all your accounts — with Hootsuite.

Copywriting 144

Copywriting User-Generated Price eCommerce 144

Digital Marketer

MAY 29, 2023

Data-driven Insights : AI’s ability to swiftly and accurately process vast amounts of data empowers marketers with valuable insights. They can delve into customer behavior, market trends, and campaign performance. Competitive Advantage : Marketers gain a competitive edge by harnessing the potential of AI.

Transform 80

Transform Marketing Marketers User-Generated 80

Hubspot Marketing

AUGUST 21, 2023

What is competitive market research? Competitive market research focuses on finding and comparing key market metrics that help identify differences between your products and services and those of your competitors. Competitive Analysis in Marketing Every brand can benefit from regular competitor analysis.

Shipping 98

Shipping Whitepaper Price eBook 98

Backlinko

FEBRUARY 19, 2024

Gather Demographics Data With Google Analytics 4 (GA4) To collect demographic data on your target audience, you can utilize GA4. Dig Into Your Social Media Analytics Another way to identify your target customer is to explore your social media analytics. You can use Semrush’s Backlink Analytics tool.

SEO 109

SEO Advertising User-Generated Advertisers 109

Welcome Software

JANUARY 12, 2024

Remember: the value of AI for content marketing is parsing huge amounts of data quickly and accurately, which is half the battle in content strategy. 4 content marketing trends we’re excited for in 2024 with the help of AI Content marketers (by content marketers, I mean me) have a lot of feelings about AI tools.

Content Marketing 83

Content Marketing Marketing Transform Marketers 83

SMA Marketing

JULY 27, 2023

From Search Engine Optimization ( SEO ) and digital advertising to content marketing and social media management, their arsenal of skills empowers businesses to navigate the complexities of the digital realm effectively. A Different Perspective A digital marketing agency brings a fresh perspective to the table.

Digital Marketing 52

Digital Marketing Transform Marketing Marketers 52

Lusha

JULY 11, 2024

Conduct Market Research Don’t stop with your internal data. Conduct market research to gain a deeper understanding of your target market and potential customers. Competitor Analysis: Analyze your competitors’ customer base, marketing strategies, and value propositions to identify gaps and opportunities.

Customer 52

Customer Customer Journey CRM Retail 52

Lusha

NOVEMBER 11, 2024

.” Studying Your Market and Competition To create a successful revenue strategy, you need to understand your market and competitors. Market research helps you spot trends, customer needs, and areas for growth. This helps you make your offerings unique and stand out in the market.

Price 52

Price Key Performance Indicator Inbound Marketing Customer Acquisition 52