Marketing Insider Group

MARCH 29, 2021

Look for market-relevant data, such as: Demographics: Who are the people who need your products in your new market? Look at their age, gender, culture, marital status, income, language, professions, and educational levels. Create Content that Targets Your New Market. Expanding beyond borders. Image via Pixabay.

New Markets 145

New Markets Content Marketing Transform Whitepaper 145

Hootsuite

MARCH 9, 2020

51% of Americans with a college education use LinkedIn. Among college-educated Americans, LinkedIn overtakes Instagram and Pinterest to be the #3 platform. This is not news for B2B brands, but B2C brands might take note, too. Retirees and students, on the whole, are generally not the target market. .

User-Generated 145

User-Generated Thought Leadership Marketers Marketing 145

Hubspot Marketing

JULY 22, 2024

Marketing plans can get quite granular to reflect the industry you're in, whether you're selling to consumers (B2C) or other businesses (B2B), and how big your digital presence is. Nonetheless, here are the elements every effective marketing plan includes: 1. You can include a brief overview of your industry and buyer personas.

Marketing Plan 105

Marketing Plan Social Media Marketing Marketers Marketing 105

Neil Patel

AUGUST 25, 2020

Without this essential set of information, you’ll have a hard time making an educated decision. They use what they already know and what they learn about your target market to develop high-yield campaigns. Stryde — Best for eCommerce and B2C businesses. KlientBoost — Best for landing page design + management services.

B2C 140

B2C eCommerce Communications Digital Marketing 140

Marketing Insider Group

JULY 13, 2020

And, if you look at the firm’s blog , you’ll find plenty of long-form educational content. For B2B businesses, a blog is just as important as it is for B2C brands. But, as you continue to post content that your target market finds useful, the trust barometer keeps rising. They’re even above Yelp! Engaged customers.

Thought Leadership 144

Thought Leadership Real Estate User-Generated B2C 144

Martech

AUGUST 18, 2021

We know it works for B2C, with the success of Netflix, so why can’t we make it work for B2B? In the same way that marketers aim to find the right account at the right time, so, too, will the audience for B2B strategies find the right content at the right time. One of my initial ideas was, why don’t we do a streaming video hub?”

B2C 112

B2C CMO Influencer Marketing Education 112

Marketing Insider Group

APRIL 11, 2023

Content marketing services like our own primarily consist of: Strategy. Constructing a plan for content creation that educates and engages consumers. Sharing content on relevant platforms to promote content to target your audience. Content Creation. Distribution.

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Marketing Insider Group

FEBRUARY 1, 2021

Now, it’s about how well you can deliver what your target market wants in terms of communication, products, and customer service. Simply put, collecting buyer intent data involves learning information about a company (or individual users in B2C cases) and their online activities. How to Use Buyer Intent Data for B2B Marketing.

Copywriting 145

Copywriting User-Generated Marketers Marketing 145

Hubspot Marketing

FEBRUARY 15, 2024

Image Source What I like: Any educational and experiential thing, such as academies, courses, and webinars, is a good marketing strategy. He explains, "The brand has consistently sold to an upper-class target market that consists of mainly men over the age of 35.” B2B or B2C, luxury or non-luxury — not required.

Branding 138

Branding Fashion Gen Z B2C 138

Hubspot Marketing

MAY 13, 2022

But what kind of information should you gather for your own buyer persona(s) to inform your digital marketing strategy? That depends on your business — it's likely to vary depending on whether you're B2B or B2C, or whether you sell a high-cost or low-cost product. Offer free educational resources. Recommended Reading.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Neil Patel

OCTOBER 14, 2020

Organic and promoted videos serve multiple purposes for consumers in their increasingly multi-channel B2C journey. For example, if you sell skincare products, you could run a sponsored video on YouTube that targets users in your target market who also Googled “skincare products,” capitalizing on an I-want-to-buy moment.

Promotion 141

Promotion Shoppers User-Generated B2C 141

Marketing Insider Group

OCTOBER 14, 2010

The search terms you use may not be the same terms the people in our target market are using when searching for our solutions. It’s a good opportunity for education, and when done right, the client will come to appreciate the expertise your bringing to the business. This would not be effective or cost efficient.

B2C 81

B2C Telemarketing Customer loyalty Education 81

Unbounce

APRIL 23, 2019

We created the Marketing Unboxed video series as a top-of-funnel piece of content designed to engage our target audience of B2C and commerce marketers. He figured it would just be an interesting way to educate readers on how to validate their business ideas, and perhaps bring in some new audiences to his blog.

Direct Mail 145

Direct Mail eBook User-Generated eCommerce 145

Marketing Insider Group

FEBRUARY 2, 2021

In Section 2, we’ll dive into some of the best channels for accomplishing common goals for B2B and B2C businesses. Study Your Target Audience. Another factor to help you decide where to spend your marketing budget and resources is your target audience. Content marketing is best for: Lead generation. Pillar pages.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Lusha

JULY 21, 2024

Remember, the specific criteria that define an MQL will vary based on your business goals and target market. It is important to have a clear definition of what constitutes an MQL in your organization so that your marketing and sales teams are aligned. Others may be in the consideration stage, comparing different options.

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketers 52

Duct Tape Marketing

MAY 2, 2017

22% of those polled focused solely on B2B, 19% on B2C, and 53% targeting both. Produce keyword rich, educational content. Email marketing. Social media marketing. One of the most overlooked sources of leads for any business is the pool of non-competing businesses that serve the same target market.

Non-Profit 70

Non-Profit B2C Customer loyalty Marketers 70

Set Up

SEPTEMBER 19, 2023

If you had a website, it would often serve as a product catalog rather than a sales tool with an abundance of product information to educate the end consumer. With this modern approach to marketing, our website now acts as an automated inbound lead generating machine. We recognize that we’re marketing to people, not companies.

Transform 59

Transform B2C Direct Mail Food 59

Buffer Marketing

AUGUST 23, 2023

If you don’t, fear not; we have guides to defining your target market and creating marketing personas ). While LinkedIn is the preferred stomping ground for B2B marketers, there’s potential for B2C (business-to-customer) brands to gain traction there too.

B2C 98

B2C Fashion Social Media Marketing Thought Leadership 98

CXL

OCTOBER 16, 2022

The same three steps help all ecommerce businesses maximize LTV: Selling to ICPs using highly-targeted marketing campaigns, so buyers get the experience they expect; Optimizing the customer experience to build trust; Upselling and cross-selling based on customer needs. Digital ad spending in the U.S. Of Instagram’s 1.5 Image source ).

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Customers.ai

JANUARY 3, 2024

Website / URL * Grade my website Understanding Contact-Based Marketing Understanding contact-based marketing is key to appreciating its role in creating deeper, more effective customer relationships in today’s digital landscape. What is Contact-Based Marketing? How does segmentation work in contact-based marketing?

CRM 100

CRM Direct Mail Customer Journey Marketers 100

Businesses Grow

JULY 31, 2023

AI coupled with company-specific data and context has enabled consumer insights at the most granular level, allowing B2C lever personalization through targeted marketing and sales offerings. Winning B2B companies go beyond account-based marketing and disproportionately use hyper-personalization in their outreach.

Marketing Strategy 97

Marketing Strategy Marketers Marketing CRM 97

Duct Tape Marketing

AUGUST 1, 2024

I wanted to have a LinkedIns ads specialist on the show because I hear from so many of our clients, particularly B2B clients who feel like, Hey, my target market is on LinkedIn, but I can't figure out how to do LinkedIn ads. I've tried, they're just expensive. So give me the high level. We've seen products and services work equally.

Transform 87

Transform eBook Thought Leadership Whitepaper 87

Moz

MAY 7, 2019

It’s my hope that shooting this link over to all relevant clients will save your team a ton of time, and ensure that the brands you’re serving are standing on steady ground with some good education. There’s nothing quite like education as a sturdy baseline for creating achievable goals, is there? Am I selling B2B, B2C, or both?

B2C 60

B2C Food SEO Advertisers 60

Duct Tape Marketing

MARCH 14, 2024

Connect with John Jantsch on LinkedIn Duct Tape Transcript Email Download New Tab John (00:08): Hello and welcome to another episode of the Duct Tape Marketing Podcast. We do a lot of education. We're going to study how to narrow our target market focus. This is John Jantsch, and I'm doing a solo show. Find them online.

CMO 85

CMO Key Performance Indicator Transform Thought Leadership 85

Hubspot Marketing

AUGUST 21, 2023

Marketing plans can get quite granular to reflect the industry you're in, whether you're selling to consumers (B2C) or other businesses (B2B), and how big your digital presence is. Nonetheless, here are the elements every effective marketing plan includes: 1. You can include a brief overview of your industry and buyer personas.

Marketing Plan 98

Marketing Plan Social Media Marketing Marketers Marketing 98

Contently B2C

AUGUST 22, 2016

program , which brings physical education and games (like potato-sack racing) to kids in Turkey, Iraq, and Pakistan. Yet when Coca-Cola gets it right, the brand has the ambition to tap into the hearts, minds, and pocketbooks of the brand’s target markets. In the Middle East, Arabia Journey has covered the 3.2.1

PR 52

PR Health Communications Branding 52

Animalz blog

MAY 27, 2025

Kay-Kay previously ran content marketing at my alma mater Appcues. Big shout out to Appcues and the content that they produce and has consistently led teams that create authentic, memorable content that both educates and delights. If you’re like most B2B content marketers, you want to lead the conversation in your industry.

Shipping 62

Shipping eBook Whitepaper Thought Leadership 62

DirectMail2.0

JUNE 18, 2024

Transcript below: 0:00 Welcome to our webinar where we’re going to discuss today how you can get an edge on Direct Mail with competitive 0:06 intelligence and Omni Channel marketing my name is Morgan DiGiorgio I am the senior vice president sales and marketing for Direct Mail 2.0 billion industry 1:40 with 10.9

Direct Mail 101

Direct Mail Marketers Marketing Copywriting 101

Marketing Insider Group

JULY 1, 2020

It isn’t push marketing, in which messages are sprayed out at groups of consumers. Rather, it’s a pull strategy – it’s the marketing of attraction. It’s being there when consumers need you and seek you out with relevant, educational, helpful, compelling, engaging, and sometimes entertaining information.”. image source.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketers 145

Search Engine Land

MAY 30, 2023

Do you feel like they care about educating, entertaining or understanding their customers? Neglecting your channel is, in turn, neglecting your target market and will impact your other marketing efforts. YouTube enables businesses to position themselves as industry leaders by creating educational and informative videos.

Branding 95

Branding Gen Z Entertainment Education 95

Neil Patel

OCTOBER 21, 2020

However, their research shows that bounce rates are higher for B2B businesses than B2C businesses. These benchmarks show a wide range of average bounce rates across industries: If you’re still unsure about the bounce rate you should be targeting, Google Analytics can help you figure it out. Segment Bounce Rate by Gender.

Analytics 145

Analytics eBook Advertisers Advertising 145

Hootsuite

AUGUST 14, 2023

From job seekers to engineers, marketers, educators, healthcare professionals and more, here is your ultimate ChatGPT prompt cheat sheet to help you harness the full power of this tool. Write an education section for a resume emphasizing a candidate’s passion for data science and analytics. New to ChatGPT?

Product 98

Product Real Estate User-Generated Fashion 98

Search Engine Land

NOVEMBER 17, 2022

Meaning: Facebook : Now the go-to B2C community for the mass market, 30-something-and-up generations. TikTok : Short-form entertaining, inspiring, or educational videos. If you want to run a LinkedIn ad, you can type in the exact location, role, and job titles of the target market you want to reach.

Social Media Marketing 92

Social Media Marketing User-Generated Marketers Marketing 92

Unbounce

AUGUST 13, 2024

The one thing you need to do before building out a lead generation strategy Tactics aside, there’s one thing in particular you need to do before diving into all of the execution and implementation: Define your target market and target buyer. And no, “we target everyone” isn’t the right answer here.

User-Generated 52

User-Generated SEO Outbound Marketing Inbound Marketing 52

Lusha

DECEMBER 9, 2024

Brand Awareness : Make your brand more visible and recognizable in your target market. Educational Series : Provide useful content that addresses their problems and challenges. Re-engagement Campaigns : Try to interest inactive subscribers again with targeted offers or incentives.

Email Marketing 52

Email Marketing Whitepaper Law Marketers 52

Rock Content

JUNE 3, 2024

Example: A software company sells a project management tool to a marketing agency. B2C (business to consumer) : Transactions where businesses sell products or services directly to individual consumers. Improving Conversion Rates : High-quality content that educates and informs can significantly improve conversion rates.

eCommerce 52

eCommerce Shipping Price Retail 52

Dana Nicole

JANUARY 27, 2021

I can see how B2C companies might be focusing more on creating content through social media, but in our case we rely heavily on our company blog plus an extensive network of blogger outreach on other websites to keep our marketing funnel moving. Jake Rheude, Red Stag Fullfillment.

Content Marketing 52

Content Marketing Whitepaper Shoppers Marketers 52