Martech

JANUARY 22, 2025

94% lower cost per acquisition than traditional methods, confirming that Ben & Jerry’s reached its desired audience of Gen Z and millennials, who are known for their willingness to explore new flavors. The results were remarkable: 1.5x 26x greater return than Foodpanda’s typical audience ROAS.

Gen Z 109

Gen Z Retail Food Millennials 109

Hubspot Marketing

NOVEMBER 1, 2024

D2C Marketing Strategy D2C Marketing Tips D2C Ecommerce Tips B2C vs D2C Marketing If you’re anything like me, D2C marketing probably sounds a lot like business-to-consumer (B2C) marketing. However, if you decided to go B2C with your lemonade enterprise, you wouldn’t sell directly to people on the street, let alone have a stand.

Manufacturing 122

Manufacturing B2C Non-Profit eCommerce 122

Sprout Social

DECEMBER 12, 2024

According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. The brand boasts 345 million followers on TikTok, YouTube and Instagram, the top platforms for Gen Z. Note: This method isnt reserved for Gen Z.

Gen Z 92

Gen Z Branding Retail Education 92

Contently B2C

JUNE 30, 2016

“How do I talk to Gen Z?” “Gen Z isn’t anti-corporate or anti-brand,” she said. Based on new research , Goldman Sachs recently stated that “ Gen Z matters more than Millennials.” Gutterman’s response? “They just have an amazing nose for B.S.”

Gen Z 64

Gen Z Pharmaceutical Millennials User-Generated 64

Sprout Social

MAY 9, 2024

Our report shows only 35% of Gen Z consumers rank authenticity as a top trait they care about when it comes to influencers. While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. In 2023, influencer fashion content reached 1.21

Influencer Marketing 130

Influencer Marketing Market Trends Gen Z Fashion 130

Martech

JULY 28, 2022

This applies for Gen Z consumers, as well as those in the higher age brackets. Forty-seven percent of the top 1,000 grossing mobile games skew to Gen Z, up from 41% two years ago. Somewhere in the middle, Millennials are likely too busy with children and careers to be spending as much time and money on apps.

Gen Z 134

Gen Z Advertising Advertisers Millennials 134

Martech

SEPTEMBER 24, 2022

The survey was distributed relatively evenly across Gen Z (88 participants), Millennials (101), Gen X (136) and Boomers (76). Older participants raised the average for interest in travel, with only 48% of Gen Z, and 50% of Millennials, interested in that topic.

Gen Z 122

Gen Z Millennials Fashion Food 122

Hubspot Marketing

MAY 9, 2022

However, when comparing B2C and B2B brands , the former report Saturdays as the best day while the latter say it’s Friday. 22% of B2C brands say Sundays are the best days to post on Pinterest, compared to only 6% of B2B brands. Conversely, only 2% of B2C brands chose Mondays versus 13% of B2B brands. 3 and 6 p.m., 3 to 6 p.m.,

Gen Z 145

Gen Z B2C Manufacturing Food 145

Martech

MARCH 8, 2024

And the same principles apply to B2C advertisers. ” Gen Z. Nearly half (45%) of Gen Z identifies as liberal, and just 23% as conservative. Oddly enough, the study found that 50% of Gen Z depends on Fox News for most of their news consumption. Influencers.

Gen Z 108

Gen Z Millennials Shoppers B2C 108

Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% This could work in your favor if youre a B2C brand. With that in mind, before I go any further, here are a few stats to help you understand who is using Reddit: 101.7 million people use Reddit daily, and 379.4 respectively.

Gen Z 101

Gen Z Copywriting Real Estate Marketing 101

Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% This could work in your favor if youre a B2C brand. With that in mind, before I go any further, here are a few stats to help you understand who is using Reddit: 101.7 million people use Reddit daily, and 379.4 respectively.

Gen Z 97

Gen Z Copywriting Real Estate Marketing 97

Martech

MAY 3, 2022

Platforms like Facebook, Instagram, TikTok, Snapchat, and Pinterest are great for B2C marketing, whereas LinkedIn is good for B2B, and Twitter and YouTube are great for both. For example, TikTok’s primary audience includes Gen Z and millennials, and it is suited to short, creative video content and building brand awareness.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Hubspot Marketing

FEBRUARY 25, 2025

HubSpot ) 34% of marketers say that Millennials (age 28-43) are the most difficult audience to reach with marketing content. Right behind them is Gen Z. Its different from a B2C persona, where youre researching demographic data like age and income level or interests. Start by defining your buyer persona.

Transform 83

Transform Marketing Marketers Gen Z 83

Hubspot Marketing

OCTOBER 30, 2022

To help you answer that and other burning questions, we surveyed 1,200+ global B2B and B2C marketers on their goals, challenges, and strategies. On top of all that, our consumer trends survey shows that 33% of Gen Zers have bought a product based on an influencer’s recommendation in the past three months. Let’s take a quick look.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 120

eCommerce Gen Z B2C Shoppers 120

Content Marketing Institute

JANUARY 22, 2019

In our latest examples collection, Get Inspired: 40 Examples That Are Driving Content Marketing Forward , we show how leading B2B and B2C businesses raised the marketing bar with standout content efforts. Marketing w/ purpose is a critical differentiator among millennial & Gen Z consumers, says @joderama.

Gen Z 111

Gen Z Content Marketing Health Millennials 111

Sprout Social

JANUARY 27, 2020

Since it’s best for reaching a Gen Z audience , B2C brands that are targeting older generations should take caution before deciding to use the platform. Our takeaway: If your brand is targeting Gen Z and younger millennials, TikTok is an essential addition to your marketing mix.

Social Media Marketing 145

Social Media Marketing Gen Z User-Generated Marketing 145

Martech

MAY 30, 2023

Generation gap. Fifty-six percent of Millennial and Gen Z small businesses, regardless of size, said they are prioritizing AI, versus 24% among older businesses. Younger business owners and entrepreneurs are also more likely than older owners to use AI tools in their organization. Are you getting the most from your stack?

Gen Z 117

Gen Z Millennials Marketing Marketers 117

Neil Patel

JUNE 24, 2021

Such as how Twitter’s millennial and Gen Z audience is a coveted one from a marketing perspective. Not only are there tons of millennials on Twitter, millennials more frequently use social media as a tool for discovering new brands. There are other factors to consider, too.

Gen Z 145

Gen Z Millennials Promotion User-Generated 145

Neil Patel

SEPTEMBER 29, 2020

The company has achieved impressive results for their tech, B2B and B2C clients. What makes Sociallyin different from other agencies is that they also offer multilingual social media management: They work with brands in both the B2B and B2C spaces. Notable clients include Toyota, Dick’s Sporting Goods and TGI Fridays.

Social Media Marketing 143

Social Media Marketing Real Estate Gen Z B2C 143

Martech

APRIL 17, 2023

This applied to younger consumers as well as older generations. Sixty-seven percent of Gen Z and millennial digital shoppers said that they preferred to wait in order to pay a lower price on beauty products. The majority of online beauty shoppers are looking for bargains, the study found. Power shoppers.

Shoppers 104

Shoppers Price Gen Z eCommerce 104

Martech

JUNE 2, 2022

And for marketers targeting Gen Z and Millennials, TikTok is where the action is right now , with over one billion monthly users, almost half in the valuable 10-29 year old demographic. How long that will last, who knows?

Gen Z 106

Gen Z Millennials Entertainment Digital Marketing 106

Litmus

JUNE 23, 2022

Regardless of generation, consumers don’t like when social media sites, search engines, and mobile apps collect personal, online, and mobile location data, allowing access to marketers who use it for targeted advertising campaigns. Does this newfound focus on data privacy have a larger impact on B2B or B2C marketing?

B2C 68

B2C Gen Z Millennials eCommerce 68

Martech

APRIL 15, 2022

Strategies that were once traditionally B2C are now being adopted by B2B marketers. In B2C marketing, companies sell directly to the end customers. B2C marketing has a more transactional aspect with a higher volume but a generally lower price per sale. What are the key differences between B2B and B2C marketing?

B2C 124

B2C Marketing Automation Platform Gen Z Whitepaper 124

SocialPilot

JANUARY 16, 2024

GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. Platforms like Snapchat and TikTok dominate the Gen Z space, while B2B social media trends influence business decisions. In 2022, LinkedIn generated $5.91

Gen Z 116

Gen Z User-Generated Millennials Advertisers 116

Marketing Insider Group

SEPTEMBER 17, 2019

Your target market is millennial and Gen Z women. If you’re a B2C company, chances are your target market has their favorite places to browse. For B2C companies, it’s important to discover where yours are. That’s huge—whether you’re primarily B2C or B2B. Just make sure you link to your blog post.

Gen Z 106

Gen Z B2C Whitepaper Content Placement 106

Hootsuite

DECEMBER 10, 2019

Millennials are feeling particularly bleak. That’s more than they trust government, media, or business in general. In particular, millennials identified several areas they want their companies to deliver on. It’s clear Gen Z sticks is done with the “Instagram aesthetic.”. Is Gen Z your target audience ?

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Martech

SEPTEMBER 13, 2023

This is especially true for younger consumers: 43% of Gen Z and 41% of millennial respondents say what a brand stands for factors into their purchase decision Only 34% of Gen X and 29% of baby boomers felt the same way. However, it also says the number who do think about those stands has been steadily increasing.

Gen Z 124

Gen Z Shoppers Retail Price 124

Martech

AUGUST 16, 2022

This holistic perspective on gamers opens up more opportunities for brands that want to connect with Gen Z and Millennial consumers. Gamers were sharing more about their lifestyles, including exercise routines, cooking, fashion and other interests. Get MarTech! In your inbox. Processing.Please wait. Many touchpoints.

Gen Z 112

Gen Z Millennials Fashion Marketing 112

Backlinko

JUNE 4, 2024

billion in sales in 2023 ( DataReportal ) Here’s a detailed breakdown with largest product categories by annual consumer spending in the US: Product Category Annual Ecommerce Spending (B2C, US) Electronics $781.3 billion Fashion $673.6 billion Food $370.7 billion Beverages $209.3 billion DIY & Hardware $201.8 billion Furniture $188.0

eCommerce 100

eCommerce Gen Z Shipping Retail 100

Martech

MARCH 1, 2024

Millennials and Gen Z are rapidly entering the B2B buying group. But let’s remember that retention, loyalty and value expansion in B2B are different from B2C. This last one is a biggie. They expect to do business through digital channels. They expect to buy for their companies on their mobile phones.

Gen Z 133

Gen Z Pharmaceutical Customer Acquisition Marketing 133

Hubspot Marketing

MARCH 14, 2023

With the vast majority of people on social media, it would be imprudent for brands to overlook it as a bountiful and rich source for generating leads. Image Source Both B2B and B2C marketers can implement a wide range of strategies to capture leads. In this section, we highlight some strategies tailored to each social media platform.

Gen Z 129

Gen Z User-Generated Social Media Marketing Millennials 129

Scoop.it!

DECEMBER 19, 2023

Think Mobile-First In B2C, many consumers use their mobile phones for holiday shopping. In fact, in 2022, 90% of Millennials used a smartphone or tablet to make a holiday purchase. Gen Z ranked second, following closely with 82%. A warm and fuzzy email without business substance won’t move decision-makers. So, what will?

Marketing Strategy 118

Marketing Strategy Gen Z Whitepaper Marketing 118

Sprout Social

NOVEMBER 21, 2019

For example, Google Product Listing Ads can help highlight all of the above for B2C brands. For B2C brands, digging through product reviews from brands can clue you in on what makes a physical product compelling to customers. Think about it: comparing the spending power of Gen Z versus millennials versus boomers is apples and oranges.

Market Research 111

Market Research Gen Z Price B2C 111

Hubspot Marketing

DECEMBER 4, 2023

Consistency is key when it comes to posting on Facebook (and social media in general). For B2B brands, we recommend 4-6 times a week, while every day is optimal for B2C brands. Make the most of your Facebook page by adhering to a consistent posting schedule. Promote your page. Collaborate with influencers.

Gen Z 123

Gen Z User-Generated Millennials B2C 123

Sprout Social

OCTOBER 31, 2018

For B2C brands catering to the millennial and Gen Z demographics, networks like Instagram & Snapchat provide high value. For example, the folks at Brafton often offer some nuggets of wisdom during our #SproutChat sessions. Through advanced search, finding those comments doesn’t require any digging.

Branding 111

Branding Gen Z Food Millennials 111

Marketing Insider Group

SEPTEMBER 14, 2023

Even Snapchat seems more promising with Millennials and Gen Z spending an average of 50 minutes per day on the platform. Even though we defined our original best practices for B2B content teams, many of them have always applied to B2C companies as well. Social Insider 5.

Content Marketing 134

Content Marketing Thought Leadership Gen Z Marketing 134