Content Marketing Institute

DECEMBER 21, 2017

B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. The Instagram hack was perfectly on-brand for Bacardi USA, whose marketing already promotes “great music and great drinks” as key ingredients to a legendary party.@Bacardi

B2C 110

B2C Content Marketing Shipping User-Generated 110

Sprout Social

JANUARY 26, 2023

For example, a company may offer a discount or special promotion to customers who successfully refer their products to someone else. Or, they might partner with an influencer or offer an affiliate program to incentivize people to promote their products. Make refunds, exchanges and shipping as simple as possible.

Gen Z 145

Gen Z B2C Shipping Marketing 145

Martech

AUGUST 24, 2021

Down the page, we talk about the worsening supply chain and shipping crisis, which isn’t going to be over, it seems, before the holiday season. What you can do is not over-promise; you can be transparent about possible problems; and you can let B2C purchasers track their packages. The shipping problem is getting worse.

Shipping 104

Shipping Logistics B2C Health 104

Litmus

NOVEMBER 4, 2021

For example, you can’t promote an upsell product if your email program doesn’t track past purchases. we’ll review the six types to use, how to do them right, and how a B2B and B2C company approaches them. Instead of a starred ranking, Squarespace leverages a Net Promoter Score (NPS) scale in their post-purchase email.

Shipping 112

Shipping Transform Promotion B2C 112

Use Insider

JANUARY 22, 2025

Email is still the most used marketing channel by B2C (business to consumer) brands across the world. This presents both challenges and opportunities for B2C marketers: On the one hand, customers expect to share their email at some point when interacting with brands online.

B2C 52

B2C Email Marketing User-Generated Customer Journey 52

Vertical Response

MARCH 15, 2025

billion, email serves as a major channel for direct communication and promotional strategies, particularly when using an email marketing service and an email marketing platform. Through email marketing, businesses can inform customers, enhance brand awareness, and promote products and services effectively. With a user base of over 4.3

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

SocialPilot

FEBRUARY 6, 2025

Trustpilot Top Consumer Review Site for Both B2B and B2C Businesses Trustpilot has become a go-to platform for online reviews, with more than 1.17 BBB doesnt take money for ads or promote specific companies, ensuring the reviews are trustworthy and unbiased. Paid profiles and promotional features can increase costs for businesses.

Real Estate 62

Real Estate Customer Food User-Generated 62

Martech

OCTOBER 16, 2023

Consider two popular transactional emails in retail ecommerce: the order confirmation and the shipping confirmation. The order confirmation is like an electronic receipt, while the shipping confirmation confirms that your purchase is on its way. For example, under U.S. That level of sophistication makes it a journey.

eCommerce 134

eCommerce Law Shipping B2C 134

Neil Patel

MARCH 3, 2021

Livestream shopping isn’t limited to any specific product category (although it’s almost all B2C). NTWRK: Promotes daily limited-release product drops and shopping events. All that interaction makes for a far more engaging shopping experience than simply adding an item to a shopping cart and filling out shipping details.

Shoppers 135

Shoppers Retail User-Generated Promotion 135

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Content is one of the most efficient ways to promote a business. 60% of B2C marketers are committed to content marketing. Content Marketing Institute ). Think with Google).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Content Marketing Institute

NOVEMBER 27, 2018

Yet, emfluence’s Email Marketing 2018 Benchmarks Report shares that organizations are slow to adopt email marketing automation – only 2% of emails sent by B2B organizations and 3% for B2C organizations are automated. In B2C, as with Stikwood, it drives sales. Click To Tweet. The lesson? Aim high with your welcome emails.

Email Marketing 108

Email Marketing Real Estate Shipping B2C 108

Adobe Experience Cloud Blog

JUNE 24, 2013

Instead of sending promotional offers to your customers (10% off! Free shipping! Lead nurturing is based on the premise of sending relevant content instead of hard promotions. Buyers who attend events are not shy about expressing their displeasure over any presentations that appear even slightly promotional.

Fashion 134

Fashion Marketing Marketers Analytics 134

Martech

SEPTEMBER 26, 2022

With so many consumers planning to begin their holiday shopping in early fall, marketers should increasingly move toward promoting holiday shopping year round. Highlight not just price and value, but also free or discounted shipping. How marketers should respond. Best Buy and Macy’s have already moved in this direction.

Shipping 117

Shipping Marketing Marketers Price 117

Martech

JUNE 30, 2022

Other findings: 61% said receiving personalized promotions or recommendations will make them more likely to make a purchase. 72% want the online purchases delivered the same day or via two-day shipping. Almost 65% expect discounts to be smaller than last year.

Shoppers 109

Shoppers Retail Shipping Price 109

Neil Patel

AUGUST 6, 2021

Use tools like the Net Promoter Score to gauge your customers’ loyalty. Running a hybrid B2B/B2C business? You do that by sending post-sales emails like: product updates cross-selling and upselling emails feedback surveys promotional emails informational emails. Define the rules of your loyalty program. Generate sales faster.

Customer 142

Customer eCommerce Customer loyalty Customer Journey 142

Martech

SEPTEMBER 7, 2023

Start planning your email marketing campaigns Black Friday and Cyber Monday are two of the biggest shopping days of the year, and email marketing is a great way to reach your existing customers and promote your deals. This could be a discount on a specific product, free shipping, or a gift with purchase. Track your results.

Shipping 115

Shipping Millennials Email Marketing SEO 115

Content Marketing Institute

NOVEMBER 23, 2017

Plenty of B2B and B2C businesses also use content marketing to show appreciation to their brand fans and followers. The company’s Friends With Benefits tour is a multicity pop-up shopping and entertainment experience wrapped up in a renovated shipping container. joderama Click To Tweet.

Branding 111

Branding Food Entertainment User-Generated 111

Marketing Insider Group

FEBRUARY 5, 2024

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert. Statista) 49% of consumers prefer to receive weekly promotional emails from favorite brands. Venngage) 43% of readers admit they only skim through blog posts.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Content Marketing Institute

DECEMBER 14, 2017

We were focused on fulfilling the obligation to ship the newsletter on time. In the B2B space, available data isn’t as vast as it is in the B2C space. create content better targeted to attract a senior-level audience) to content promotion (i.e., No wonder our click-through and open rates were low and never budged.

Shipping 111

Shipping B2C Market Segmentation Content Marketing 111

Litmus

FEBRUARY 27, 2024

If you’re a retailer and knowing your customer’s birthday is a key part of your promotional strategy, focus on how you can collect that data for as many customers as possible. At Litmus, we serve both B2C and B2B audiences. After all, B2C and B2B companies have different interests, tactics, approaches, channels.

B2C 97

B2C Email Marketing Transform Retail 97

AWeber

DECEMBER 19, 2022

The first place you’ll see them is in transactional emails like real-time order tracking and shipping statuses, product ratings and reviews, appointment scheduling, and subscription and account confirmation.”. AWeber Product Manager and AMP expert Dave Stys foresees more interactive AMP being used in 2023. “In Design diversity.

Market Trends 138

Market Trends Email Marketing CMO Marketing 138

Search Engine Land

JUNE 16, 2023

Putting it all together: A content calendar for the buyer journey Lopsided content strategies are common in both the B2B and B2C verticals. B2C brands tend to rely heavily on reaching users in the awareness stage but struggle to keep their audience interested as they move from researching answers to researching solutions.

Whitepaper 89

Whitepaper eBook User-Generated B2C 89

Martech

OCTOBER 5, 2023

Q: Once you saw the success of waiving shipping fees, how did your retail media partnerships evolve from there? What’s on promotion, what do I have a coupon for? But during the pandemic, we actually stopped because it wasn’t the path forward and we wanted to make sure our retailer’s shelves were stocked with our products.

Retail 119

Retail Customer Shoppers eCommerce 119

Neil Patel

MARCH 30, 2021

A copywriter is a skilled professional who writes copy for advertisements, promotions, and customer engagement. SEO copywriting is all about creating useful, compelling, and valuable content that targets specific keywords so that other people will gladly promote it on social media platforms. A copywriter does.

Copywriting 144

Copywriting SEO User-Generated Branding 144

AWeber

DECEMBER 19, 2022

The first place you’ll see them is in transactional emails like real-time order tracking and shipping statuses, product ratings and reviews, appointment scheduling, and subscription and account confirmation.”. AWeber Product Manager and AMP expert Dave Stys foresees more interactive AMP being used in 2023. “In Design diversity.

Market Trends 98

Market Trends Email Marketing CMO Marketing 98

Sprout Social

JANUARY 5, 2023

From shipping issues to service outages, sentiment can nosedive for many reasons. If your service team is bogged down with shipping complaints, find the root cause. New companies are constantly popping up in both B2B and B2C. Come up with a playful, weather-themed promotion. Social media is fiercely competitive.

Health 98

Health Industry Insights Shipping Energy 98

Markinblog

SEPTEMBER 6, 2021

This delivery service allows customers to subscribe for unlimited two-day shipping from Amazon. Members of JD Plus get to enjoy free shipping (around 60 times annually), special discount offers, free eBooks, and access to iQiYi Premium. The platform facilitates both B2B and B2C operations. Rakuten’s revenue in 2020 was $13.48

eCommerce 52

eCommerce Finance Retail Shipping 52

Contently B2C

JUNE 30, 2016

Ferrara Candy Company, which markets candy brands like Trolli that count both Gen Z and millennials among their target consumers, sees “significantly higher engagement rates” with Instagram and Snapchat, has success with Facebook’s paid promotion, and also has its sights set on Facebook Live.

Gen Z 64

Gen Z Pharmaceutical Millennials User-Generated 64

Use Insider

JANUARY 2, 2023

As a B2C messaging channel , WhatsApp Business API shifts away from conventional promotional messages, focusing instead on delivering real-time, relevant, high-value communication. It has strict rules against huge marketing campaigns and promotions. The result? Higher AOV and triple the conversions.

Communications 52

Communications CRM Retail Shipping 52

Sprout Social

APRIL 6, 2023

The automated conversational flows built into their chat plugin simplified responses to inquiries about pricing, shipping and delivery times. You need to devote time to promote and monitor the customer experience with your bot. Once you’ve built your Messenger bot you need to promote it so users can find it.

User-Generated 98

User-Generated Marketing Marketers Gen Z 98

Unbounce

OCTOBER 24, 2023

It is building brand and product awareness, promoting the software, differentiating between the different price tiers (if you have multiple tiers available), bringing your SaaS to market, and positioning it against the competition. Provide value The customer journey in SaaS marketing is longer than the typical B2C funnel.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

It is building brand and product awareness, promoting the software, differentiating between the different price tiers (if you have multiple tiers available), bringing your SaaS to market, and positioning it against the competition. Provide value The customer journey in SaaS marketing is longer than the typical B2C funnel.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

CXL

NOVEMBER 22, 2022

For reference, according to FirstPageSage , a good engagement rate is anything above 63% for B2B websites and above 71% for B2C websites. Run customer questionnaires to work out your Net Promoter Score (NPS). These are your Cost of Goods Sold : materials, rent, labor, storage, shipping, etc. submits a form).

Digital Marketing 88

Digital Marketing Customer Acquisition Analytics Non-Profit 88

On24- CMO Confessions

JANUARY 28, 2021

In today’s episode, Dan and Cheri Keith, Head of Strategy and Research at ON24, discuss Dan’s experience being a client of Sendoso before joining the company, developing consumer empathy during the pandemic and B2C marketing trends that we might see in B2B. B2C Trends for B2B Marketing. B2C Trends for B2B Marketing. Transcript.

CMO 52

CMO B2C Market Trends Shipping 52

Unbounce

JULY 12, 2023

00:31:26] Andrew Lionis : Yeah, well, as we know, whether it’s B2B or B2C, lead generation in revenue is super important. So, for ourselves, we use Unbounce for all of our lead gen clients, so most of them are B2B, we have some B2C clients as well. But be a fast follower.

User-Generated 96

User-Generated Whitepaper B2C Product 96

Exposure Ninja

JULY 6, 2023

Business-to-consumer marketing, more commonly known as B2C marketing , has been shaken up in the past year thanks to the AI boom we saw in the first half of 2023. Because of this, you might be left wondering what marketing strategies are best for B2C businesses.

B2C 52

B2C Marketing Strategy PR Influencer Marketing 52

Duct Tape Marketing

MARCH 30, 2022

Running a business is a lot like, I don't know, running a pirate ship. So your business can keep running in ship shape. A lot of it depends on whether you're B2C or B2B. If your B2C, you want to build a community, um, around your brand, get traction and make sure Google can see it. Could you help promote this campaign?

Manufacturing 96

Manufacturing PR SEO Promotion 96