Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Making good content isn’t even half the battle for brands today. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. Consumers slide into brands’ DMs for customer service.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Sprout Social

JANUARY 4, 2021

Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. Using social data to prepare your pitch. Inspiration for your social media marketing pitch. But it’s one thing to come up with a creative idea.

Social Media Marketing 145

Social Media Marketing Key Performance Indicator Marketing Marketers 145

Sprout Social

APRIL 28, 2025

The platform fosters passionate communities across countless interests, markets and target audiences. But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value.

Branding 88

Branding Gen Z Pharmaceutical Health 88

Hootsuite

JANUARY 3, 2025

Organic reach has been in decline for some time now, but social media holidays can help brands get a bit of a boost. Where do social media holidays come from? Some days are the byproducts of marketing campaigns. It really doesnt get more on-brand than that.

Food 116

Food Health Law Non-Profit 116

Sprout Social

DECEMBER 28, 2016

What social media tactics and strategies do you have planned for the new year? In order to help get those creative juices flowing, we’ve put together a list of some of the top social media marketing examples of 2016. Pay attention to who your audience is and which social networks they use.

Social Media Marketing 112

Social Media Marketing Entertainment Food Marketing 112

Hootsuite

APRIL 2, 2025

The best marketing campaigns have a narrative that makes you feel something. And effective brand storytelling is the secret to success on social media and beyond. For expert advice, we chatted with Daniel Reynolds , Senior Vice President of Global Content, Media, and Partnerships at Hilton.

Branding 67

Branding User-Generated Food Transform 67

Neil Patel

JANUARY 12, 2021

Many brands are using Boomerang to connect, engage, and drive brand awareness. In this social media age, creating shareable content is essential. This helps grow your brand and get your content in front of the right people. In just a few seconds, you can have a viral video your market loves. Shareability.

Social Media Marketing 128

Social Media Marketing Marketing Marketers Energy 128

Sprout Social

DECEMBER 2, 2024

Influencers and creators play a pivotal role in global social media marketing. Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. With Sprout, you can filter search results based on brand affinity.

Influencer Marketing 119

Influencer Marketing Food User-Generated Affiliate Marketing 119

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! So, are you ready to take your social media marketing to new heights?

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketing 111

Sprout Social

JANUARY 30, 2019

Do you have your social media marketing strategy squared away for 2019? Because 2018 was a whirlwind year for social marketing to say the least. All the while brands got bolder, launching conscious and seemingly controversial campaigns as customers want to see brands get real. Drive in-person sales.

Social Media Marketing 112

Social Media Marketing Marketing Strategy User-Generated Marketing 112

Hootsuite

JANUARY 10, 2025

And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling.

PR 125

PR Communications Management Food 125

Sprout Social

MAY 8, 2025

But Reddits role in the modern marketing mix has shifted. With the rise of social search, unprompted brand discourse and unfiltered consumer sentiment, Reddit has become a goldmine for real-time, organic insightsand a competitive advantage for brands that know how to harness it.

Gen Z 131

Gen Z User-Generated Industry Insights Health 131

Martech

DECEMBER 18, 2024

Environmental and social responsibility aren’t bonuses; they’re baseline expectations. Key takeaway: 62% of Gen Z buyers prefer sustainable brands and 73% will pay more for sustainable products. Community over competition Gen Z views brands as community facilitators. AI-powered personalization will evolve.

Gen Z 109

Gen Z Transform Health Entertainment 109

Buffer Marketing

JULY 22, 2024

Organic social media marketing is a long game. You need to abide by a social media calendar and post consistently, hop on trends, and have a lot of patience before you see tangible results. Enter: Social media advertising. How does social media advertising fit into social media marketing?

Advertisers 103

Advertisers Advertising Gen Z Social Media Marketing 103

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. For brands and marketers, Instagram is the place to be if you want to connect with UK audiences.

Branding 140

Branding Fashion COS Food 140

OnPassive Marketing

SEPTEMBER 24, 2022

Social media marketing is such an effective form of advertising that businesses spend a lot of money on it to reach their audiences. This article will explore how you can use social media marketing even better to grow sales and keep your brand on top. The Importance Of Social Media Marketing.

Social Media Marketing 87

Social Media Marketing Key Performance Indicator Marketing Plan Marketing 87

Buffer Marketing

FEBRUARY 19, 2025

You need to do the following five tasks to create a useful social media strategy. Deeply understand your target audience Understanding your target audience deeply is crucial not just for social media marketing but for your overall business — whether you’re a creator or a small business owner.

Social Media Marketing 125

Social Media Marketing Place Education Energy 125

Martech

JANUARY 20, 2025

It involves crafting narratives that resonate with customers on an emotional level, allowing them to form a deeper connection with a brand or product. Story-driven marketing goes beyond simply promoting features and benefits; it aims to create a compelling and memorable brand experience. Awareness stage Strategy.

User-Generated 112

User-Generated Brand Management Marketing Marketers 112

Buffer Marketing

DECEMBER 3, 2024

Use them if they’re associated with your brand. Apart from this, many brands also use branded hashtags to establish authority in the market and practice social listening. Brands also add campaign-specific hashtags to gain eyes on their latest innovations.

User-Generated 117

User-Generated Food Management Price 117

Martech

AUGUST 6, 2024

The way customers make purchases and interact with brands is changing. Food, personal items and even cars are ordered through a screen. And how does digital engagement connect back to branding? We recently spoke with Keith Farley, a marketer with experience at big brands like Coca-Cola and Stanley Black+Decker.

Gen Z 121

Gen Z Millennials Health Food 121

Hootsuite

AUGUST 25, 2022

But it’s still an important platform for your brand. Especially if you want to practice the art of risky brand comebacks. These days, snarky brand Twitter is beginning to feel a little played out. Let’s examine some successful social risk-takers who can inspire your brand’s comebacks.

Branding 145

Branding Manufacturing Food Management 145

Buffer Marketing

OCTOBER 10, 2024

Call me strange, but the About Us page is one of the first web pages I visit after discovering a brand or a creator. I want to know the people behind the curtain — their core values, the company’s origin story, and brand identity. Give them a concise introduction to your brand and its products or services.

Non-Profit 121

Non-Profit Health Food Energy 121

Buffer Marketing

MARCH 20, 2025

It might not be the most obvious social media platform choice when it comes to building your brand as a creator or business. But, when used right, Pinterest could become the most effective platform in your social media toolbox. If you're a brand, put your logo in the profile photo. Pretty neat, right?

Social Media Marketing 101

Social Media Marketing User-Generated Fashion Food 101

Hootsuite

JUNE 1, 2022

Making some dang money through brand partnerships by leveraging a really great brand pitch deck. If you’re new to the influencer game, you might be wondering: “How exactly do you get those brand partnerships ?” The real key to landing the collab of your dreams is to perfect the art of the brand pitch. Sure you can!

Branding 145

Branding Food Analytics PR 145

Hootsuite

AUGUST 11, 2022

Brand awareness: It’s one of those concepts you know you need to understand, but perhaps you find it somewhat… hard to pin down? Brand awareness = people being aware of your brand. And what’s the exact brand awareness definition that makes sense for your business? What is brand awareness? You’re not alone.

Branding 136

Branding Food Analytics Social Media Marketing 136

Buffer Marketing

JANUARY 23, 2025

Instagram’s Collab feature allows creators to co-post content with brands or other users. LinkedIn may not have TikTok-style monetization options (like Creator Funds or in-app shopping), but it can lead to lucrative opportunities such as speaking gigs, consulting projects, or collaborations with professional brands.

Thought Leadership 112

Thought Leadership Fashion Energy Food 112

Sprout Social

MARCH 31, 2025

From educational content to entertainment, the platform caters to every niche, making it a powerful tool for building brand awareness and driving engagement. Video is a key marketing tool because it grabs users attention in a fast-moving world. So how do brands capitalize on getting more eyes on their video? Thursdays: 11 a.m.,

Food 103

Food Retail Education Analytics 103

Buffer Marketing

MARCH 6, 2025

" 38 Instagram captions for small businesses It can be tricky to create reel or photo captions for Instagram but still strike an appropriate tone and maintain your brand voice as a small business. ” "Every big brand started as a small business. " "More than a brand — it's a labor of love."

Food 107

Food User-Generated Energy Social Media Marketing 107

Hootsuite

JANUARY 17, 2025

Key takeaways Social media advocacy is the practice of using social platforms to advance causes like charitable campaigns, connecting with political leaders, or driving social change. It differs from brand advocacy, which focuses on using social media to increase brand awareness and trust.

Promotion 103

Promotion Thought Leadership Health Non-Profit 103

Sprout Social

SEPTEMBER 12, 2022

The agencies in our Agency Partner Directory , for example, use Sprout Social to power publishing, reporting and more for their clients. Depending on the agency, specific services can include: Manage social media accounts: This can include post publishing, developing a social media marketing strategy , conducting audits and more.

Management 98

Management Real Estate Branding Food 98

Hubspot Marketing

JANUARY 23, 2020

So how do you get your product in the hands of a celebrity when you're not a huge brand? Before social platforms emerged, A-list celebrities were used to endorse brands through TV commercials, print advertisements, and other traditional marketing strategies — for instance, consider Justin Timberlake's 2003 McDonald's marketing campaign.

Branding 144

Branding Fashion Traditional Marketing Food 144

Hootsuite

DECEMBER 4, 2019

To get started creating winning social videos, read our guide to creating the perfect social video. In addition to video posts, consider posting live video updates to your social channels. We're going LIVE with Benefit Cosmetics demonstrating the brand new BADgal BANG! Live videos. How to Use Benefit BADgal BANG!

Branding 145

Branding Finance User-Generated Food 145

Hootsuite

DECEMBER 2, 2019

Indeed, social media is one of the best ways to connect with people who already love your brand. Getting started with social doesn’t have to be scary or expensive. With these 11 simple social media marketing tips, businesses of any size can reach new markets, build brand awareness, and drive sales.

Food 145

Food Gen Z Social Media Marketing Millennials 145

Neil Patel

AUGUST 12, 2021

Platforms like Instagram and Facebook let you upload attractive images with location tags, making them ideal for restaurant marketing. After all, who doesn’t enjoy looking at delicious food pics when they’re scrolling through their feed? First, let’s talk about why social media is a crucial tool for restaurant marketing.

Food 145

Food User-Generated Social Media Marketing Marketing 145

Sprout Social

JUNE 3, 2025

When brands understand the niche interests of their target audience, social media marketing becomes more authentic and impactful. For example, instead of targeting women ages 25-40, your fitness brand might be looking for women in this age group who engage in CrossFit communities like #crossfit or #crossfitathome.

Gen Z 91

Gen Z Fashion Food Thought Leadership 91

Buffer Marketing

OCTOBER 31, 2024

It happens — which is why it never hurts to get inspired by the great work other creators and brands are doing on Instagram.  A little creative prompt can do wonders in opening up new possibilities for your Instagram marketing strategy. If you're a brand, it helps showcase the results of your products or services.

Transform 117

Transform PR Product User-Generated 117

Sprout Social

OCTOBER 5, 2021

Waves of corporations have responded by making pledges to uphold eco-friendly, socially responsible, antiracist business practices. Despite more frequent business pledges, consumers remain skeptical– 52% believe brands that take stances on societal issues are just trying to drive sales. Responsive brands breed trust.

Branding 134

Branding Law Food Health 134