Sprout Social

MAY 6, 2025

But the reality is that while some brand mentions present valuable opportunities for engagement, others require urgent attention to prevent reputation damage. Brand monitoring software captures conversations across the digital landscape. What is brand monitoring? What should you monitor for your brand?

Branding 102

Branding Health Transform Analytics 102

Buffer Marketing

NOVEMBER 12, 2024

  But while Gigi Robinson’s social media following initially started growing fairly organically, the chronic illness advocate was quick to pinpoint patterns in successful strategies, helping her build a thriving — and still growing — personal brand that earns her more than $150,000 annually. 

Branding 107

Branding Health Product Management 107

Set Up

JUNE 10, 2025

In the last five years, the health and wellness industry has experienced a significant transformation, from personalized nutrition, to the rise of telehealth, to a growing emphasis on marketing transparency. What has changed and what is continuing to take priority in today’s health and wellness sector?

Health 59

Health Pharmaceutical Transform Education 59

Martech

DECEMBER 18, 2024

Mental health. Over 60% of Gen Zers prioritize mental health and personal well-being. Impact over features They’re less interested in what a product does and more focused on its impact. Key takeaway: 62% of Gen Z buyers prefer sustainable brands and 73% will pay more for sustainable products. Animal welfare.

Gen Z 108

Gen Z Transform Health Entertainment 108

Sprout Social

OCTOBER 22, 2024

Casey Lewis, social media consultant, author behind the After School newsletter and expert of social trends among younger audiences, sums it up like this: “Any brand not actively trying to reach Gen Z and Gen Alpha is doing themselves a disservice. What brand content does Gen Z engage with? Data backs this up.

Gen Z 100

Gen Z Branding User-Generated Influencer Marketing 100

Sprout Social

JANUARY 15, 2025

You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. Affiliate influencer marketing, or influencer affiliate marketing, is a type of brand partnership where influencers earn a commission for driving product or service sales through their content.

Influencer Marketing 99

Influencer Marketing Affiliate Marketing Branding Gen Z 99

SmartBrief - Marketing

JANUARY 13, 2025

If youre an executive, these are the metrics youre likely monitoring to understand the health of your business. The insights executives can glean from social dont just make a brand they make a business. Brand resonance Its one thing to get your brand or product in front of people. If not, they need to be.

Health 118

Health Customer Acquisition Education Market Research 118

Sprout Social

FEBRUARY 11, 2025

Is receiving brand love like celebrating Valentines Day in primary school? For marketers, brand love leads to the same delighted feelings, but on an even deeper level. The reason we want people to love our brand is because we want them to love themselves, their health and the environment around them. What is brand love?

Branding 78

Branding Health Education User-Generated 78

Sprout Social

NOVEMBER 19, 2024

As brands continue to rely on multiple social media accounts to reach audiences and grow, influencers have become a fundamental part of successful digital strategies. It’s not hard to see why— Influencer marketing can increase your brand’s reach, engagement and overall credibility. Check out their profiles, posts and engagement rates.

Gen Z 116

Gen Z Health Influencer Marketing Food 116

Sprout Social

APRIL 28, 2025

But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value. million daily userseach day, with 42 million app downloads in 2024 2 million websites linking to Reddit pages as of March 2025 So how should brands post?

Branding 82

Branding Gen Z Pharmaceutical Health 82

Jeff Bullas

MAY 22, 2025

That means building your brand just got easier. They’re increasingly utilized in sectors like mental health, education, and eldercare, addressing issues like loneliness and providing accessible support systems. Influencers are already using AI avatars to replace themselves in videos. And pumping out content? Faster than ever.

Transform 130

Transform Health Energy Education 130

Sprout Social

JUNE 11, 2025

More than just a single approach, influencer marketing now represents several campaign types and a core way for brands to use socials to expand reach, further influence and gain new followers. Influencers don’t just drive platform choices, they also influence brand engagement. The importance of influencers can’t be overstated.

Influencer Marketing 108

Influencer Marketing Gen Z Food Health 108

Set Up

JUNE 16, 2025

Every few years, we revisit the Health and Wellness space to track major shifts. Find the interview below: “ When done thoughtfully, hyper-personalization can be a powerful tool to foster connection, particularly with brands that have earned consumer trust. However, overdoing it can make it feel intrusive.

Health 52

Health CMO Marketers Marketing 52

Litmus

JUNE 17, 2025

Instead, true email personalization tailors the entire email content, including images, product recommendations, time of send, and offers, based on a recipient’s preferences, behaviors, and characteristics. How brands are winning with segmentation and personalization today Who doesn’t love a little email inspiration ?

Branding 87

Branding CRM Email Marketing Analytics 87

Hubspot Marketing

MAY 12, 2025

Hot take: I dont think everyone needs a personal brand. However, executives and founders can create personal brands that supercharge growth. Each send has a lighthearted, but informative, tone a style consistent with social posts from the brand and my account. Thats personal branding at work. How do I know? Lets dive in.

Branding 112

Branding CMO Health Customer Acquisition 112

Sprout Social

MAY 8, 2025

With the rise of social search, unprompted brand discourse and unfiltered consumer sentiment, Reddit has become a goldmine for real-time, organic insightsand a competitive advantage for brands that know how to harness it. Why tracking Reddit trends is important for your brand Reddit is built to spark trends.

Gen Z 128

Gen Z User-Generated Industry Insights Health 128

Martech

DECEMBER 26, 2024

The Department of Health and Human Services (HHS) also released updated guidelines for hospitals and health care providers aligned with Title II. Image recognition will fuel interactive experiences Customers will depend on image recognition to find out more about the products and ads they encounter.

Customer 126

Customer Direct Mail Transform Health 126

Sprout Social

NOVEMBER 26, 2024

But at the same time, brands and influencers must be upfront about partnerships to avoid hefty penalties. In this article, we’ll break down the FTC influencer guidelines, why they matter and the branded content policies for each major social media network. You want your influencer partnerships to feel natural and engaging.

Gen Z 127

Gen Z Influencer Marketing Health Promotion 127

Martech

AUGUST 6, 2024

The way customers make purchases and interact with brands is changing. And how does digital engagement connect back to branding? We recently spoke with Keith Farley, a marketer with experience at big brands like Coca-Cola and Stanley Black+Decker. Sometimes, as a brand, we meet people on their darkest day.”

Gen Z 119

Gen Z Millennials Health Food 119

Martech

OCTOBER 31, 2024

60% said AI is hurting brands’ trustworthiness (Salesforce). 72% said they trust brands less now than a year ago (Salesforce). Conversica unveiled advanced AI agents that deliver customized, brand-aligned interactions, offer flexible conversation editing and ensure brand safety. What does this all mean?

Health 117

Health Advertising Advertisers Analytics 117

Martech

MARCH 24, 2025

But how do brands know if the investment is effective? Marketers assess the effectiveness of costly naming rights deals through several key metrics and methodologies: Brand exposure and visibility: Marketers evaluate the amount of exposure the brand receives through signage, media coverage, and event attendance. Processing.

Branding 71

Branding Entertainment Health Advertising 71

Litmus

OCTOBER 16, 2024

Customer retention suffers when brands focus only on the first sale, ignoring differences in customer journeys. In this article, we’ll cover what customer lifecycle marketing is and how you can implement it to convert casual browsers into loyal brand advocates. Lifecycle marketing asks, “How can we keep our product relevant?”

Health 96

Health Customer Journey User-Generated Marketers 96

Hubspot Marketing

NOVEMBER 1, 2024

Dollar Shave Club, Blue Apron, and Glossier are all well-known brands built on the business model and considered masterclasses in marketing — let alone D2C marketing. You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. Take Peloton , for one.)

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Buffer Marketing

SEPTEMBER 25, 2024

I now have over 130,000 followers, added brand partnerships as a new income stream for my business (earning $55,000 in 2021 and $105,000 in 2022), and even landed a book deal thanks to my thought leadership on the platform.   I got my first four-figure brand deal when I had only 5,000 Instagram followers.

Branding 108

Branding Thought Leadership Health Management 108

Hubspot Marketing

AUGUST 13, 2024

Leaning into these shifts is critical for the long-term health of your business. Now, SEO strategists will need to become more like digital marketers by thinking holistically about how their brands can be perceived as valuable and authoritative. How AI-Powered Search Will Revolutionize SEO – and How to Prepare 1.

SEO 118

SEO Transform User-Generated Health 118

Hubspot Marketing

JULY 19, 2024

And as a result, brands didn’t often serve me well because of the things that make me different. Historically, brands have done a poor job of serving these communities well. Here’s a list of common dimensions of diversity that impact the way a consumer experiences your brand, and ultimately whether or not they convert.

Customer 125

Customer Food Shoppers Retail 125

Jeff Bullas

JUNE 18, 2025

Narrative-Driven Case Studies – They tell real stories of change, not just product features. 5: Zain Kahn Founder of Superhuman, Zain shares insights on AI, productivity, and the future of work. He has also scaled products to 8 Million+ users and built the world’s biggest AI newsletter with 1 Million+ readers.

Transform 173

Transform Education Health Thought Leadership 173

Exposure Ninja

JUNE 13, 2025

Google anything, and you’ll be hit with sponsored ads and branded links. Even your commute is surrounded by branded marketing — from your local bus wrapped in ads to your coffee cup covered in a logo. This is your audience’s reality: they’re bombarded with brands at every turn.

Branding 52

Branding Transform Energy Communications 52

Hootsuite

OCTOBER 9, 2024

The success of your brand depends on their good word. That’s why customer advocates — those who shout their love for your brand — are worth their weight in sales. Consumers trust what other consumers say over a brand’s own marketing. Consumers trust what other consumers say over a brand’s own marketing. Hint: Listen up.

Customer 112

Customer Food Transform Health 112

Buffer Marketing

OCTOBER 10, 2024

Call me strange, but the About Us page is one of the first web pages I visit after discovering a brand or a creator. I want to know the people behind the curtain — their core values, the company’s origin story, and brand identity. Give them a concise introduction to your brand and its products or services.

Non-Profit 121

Non-Profit Health Food Energy 121

Jeff Bullas

FEBRUARY 23, 2023

Whether you’re a writer looking for established outlets to spread your word or you’re a guest blogger looking to promote your brand and get traffic , you can get paid to write articles. They are looking for articles about mental health, relationships, and getting healthier.

Copywriting 360

Copywriting Finance Health User-Generated 360

Sprout Social

MARCH 12, 2025

Digging into where brands should show up these days. The race to win brand equity and relevance in new spaces is on. So, why are so many brands caught on their heels? If a social marketer told you their brands strategy was built around Vine, youd probably assume you teleported back to 2013 (#DoItForTheVine).

User-Generated 118

User-Generated Health Retail Branding 118

Jeff Bullas

FEBRUARY 19, 2023

In a Mentimeter survey of 1,500 Americans who are now teleworking , two of the top three obstacles to productivity are other household members and distractions at home such as tv. In the Mentimeter survey, new teleworkers mention internet and technology issues as the second most-cited distraction from productivity.

Entertainment 350

Entertainment Communications Health Product 350

Litmus

OCTOBER 17, 2024

. “This ties back to the idea of email being a full-funnel experience , fostering intimacy with your audience and focusing on brand awareness. Email is essential for brands and organizations to stay in touch and nurture their audience throughout this journey.” Engagement. Consideration. Conversion. Onboarding. a hard sell).

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

Jeff Bullas

MARCH 14, 2023

The affiliate marketing programs in this article are the easiest ones to use and feature products that are among the easiest to get clicks for. It is a process where you promote someone else’s product or service and earn a commission when someone decides to purchase by clicking on your link. What is the commission rate?

Affiliate Marketing 246

Affiliate Marketing Health Fashion Marketers 246

Jeff Bullas

JANUARY 3, 2023

You can’t attract the right audience or traffic and sell products or services on your affiliate site with the wrong keywords. Affiliate marketing is a model where you get paid a percentage of the sales by a company for advertising its product. You earn a commission every time someone purchases a product through your affiliate link.

Affiliate Marketing 290

Affiliate Marketing Non-Profit eBook Health 290

Martech

JULY 18, 2024

retail sites across 18 product categories. However, some of these same product categories were in big demand during Prime Day. The categories with the highest discounts were general apparel (average discount of 33%), home and furniture (21%) and health and beauty (21%). billion in U.S. online sales this year.

eCommerce 126

eCommerce Retail Shoppers Health 126