Sprout Social

MAY 6, 2025

But the reality is that while some brand mentions present valuable opportunities for engagement, others require urgent attention to prevent reputation damage. Brand monitoring software captures conversations across the digital landscape. What is brand monitoring? What should you monitor for your brand?

Branding 100

Branding Health Transform Analytics 100

Buffer Marketing

NOVEMBER 12, 2024

  But while Gigi Robinson’s social media following initially started growing fairly organically, the chronic illness advocate was quick to pinpoint patterns in successful strategies, helping her build a thriving — and still growing — personal brand that earns her more than $150,000 annually. 

Branding 107

Branding Health Product Management 107

Martech

DECEMBER 18, 2024

Mental health. Over 60% of Gen Zers prioritize mental health and personal well-being. Impact over features They’re less interested in what a product does and more focused on its impact. Key takeaway: 62% of Gen Z buyers prefer sustainable brands and 73% will pay more for sustainable products. Animal welfare.

Gen Z 111

Gen Z Transform Health Entertainment 111

SmartBrief - Marketing

JANUARY 13, 2025

If youre an executive, these are the metrics youre likely monitoring to understand the health of your business. The insights executives can glean from social dont just make a brand they make a business. Brand resonance Its one thing to get your brand or product in front of people. If not, they need to be.

Health 119

Health Customer Acquisition Education Market Research 119

Sprout Social

JANUARY 15, 2025

You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. Affiliate influencer marketing, or influencer affiliate marketing, is a type of brand partnership where influencers earn a commission for driving product or service sales through their content.

Influencer Marketing 99

Influencer Marketing Affiliate Marketing Branding Gen Z 99

Sprout Social

OCTOBER 22, 2024

Casey Lewis, social media consultant, author behind the After School newsletter and expert of social trends among younger audiences, sums it up like this: “Any brand not actively trying to reach Gen Z and Gen Alpha is doing themselves a disservice. What brand content does Gen Z engage with? Data backs this up.

Gen Z 98

Gen Z Branding User-Generated Influencer Marketing 98

Sprout Social

FEBRUARY 11, 2025

Is receiving brand love like celebrating Valentines Day in primary school? For marketers, brand love leads to the same delighted feelings, but on an even deeper level. The reason we want people to love our brand is because we want them to love themselves, their health and the environment around them. What is brand love?

Branding 77

Branding Health Education User-Generated 77

Hubspot Marketing

MAY 12, 2025

Hot take: I dont think everyone needs a personal brand. However, executives and founders can create personal brands that supercharge growth. Each send has a lighthearted, but informative, tone a style consistent with social posts from the brand and my account. Thats personal branding at work. How do I know? Lets dive in.

Branding 110

Branding CMO Health Customer Acquisition 110

Sprout Social

NOVEMBER 19, 2024

As brands continue to rely on multiple social media accounts to reach audiences and grow, influencers have become a fundamental part of successful digital strategies. It’s not hard to see why— Influencer marketing can increase your brand’s reach, engagement and overall credibility. Check out their profiles, posts and engagement rates.

Gen Z 114

Gen Z Health Influencer Marketing Food 114

Sprout Social

MAY 8, 2025

With the rise of social search, unprompted brand discourse and unfiltered consumer sentiment, Reddit has become a goldmine for real-time, organic insightsand a competitive advantage for brands that know how to harness it. Why tracking Reddit trends is important for your brand Reddit is built to spark trends.

Gen Z 126

Gen Z Industry Insights User-Generated Health 126

Sprout Social

APRIL 28, 2025

But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value. million daily userseach day, with 42 million app downloads in 2024 2 million websites linking to Reddit pages as of March 2025 So how should brands post?

Branding 80

Branding Gen Z Pharmaceutical Health 80

Jeff Bullas

MAY 22, 2025

That means building your brand just got easier. They’re increasingly utilized in sectors like mental health, education, and eldercare, addressing issues like loneliness and providing accessible support systems. Influencers are already using AI avatars to replace themselves in videos. And pumping out content? Faster than ever.

Transform 130

Transform Health Energy Education 130

Martech

DECEMBER 26, 2024

The Department of Health and Human Services (HHS) also released updated guidelines for hospitals and health care providers aligned with Title II. Image recognition will fuel interactive experiences Customers will depend on image recognition to find out more about the products and ads they encounter.

Customer 128

Customer Direct Mail Transform Health 128

Martech

AUGUST 6, 2024

The way customers make purchases and interact with brands is changing. And how does digital engagement connect back to branding? We recently spoke with Keith Farley, a marketer with experience at big brands like Coca-Cola and Stanley Black+Decker. Sometimes, as a brand, we meet people on their darkest day.”

Gen Z 122

Gen Z Millennials Health Food 122

Sprout Social

NOVEMBER 26, 2024

But at the same time, brands and influencers must be upfront about partnerships to avoid hefty penalties. In this article, we’ll break down the FTC influencer guidelines, why they matter and the branded content policies for each major social media network. You want your influencer partnerships to feel natural and engaging.

Gen Z 125

Gen Z Influencer Marketing Health Promotion 125

Martech

MARCH 24, 2025

But how do brands know if the investment is effective? Marketers assess the effectiveness of costly naming rights deals through several key metrics and methodologies: Brand exposure and visibility: Marketers evaluate the amount of exposure the brand receives through signage, media coverage, and event attendance. Processing.

Branding 74

Branding Entertainment Health Advertisers 74

Martech

OCTOBER 31, 2024

60% said AI is hurting brands’ trustworthiness (Salesforce). 72% said they trust brands less now than a year ago (Salesforce). Conversica unveiled advanced AI agents that deliver customized, brand-aligned interactions, offer flexible conversation editing and ensure brand safety. What does this all mean?

Health 119

Health Advertisers Advertising Analytics 119

Hubspot Marketing

NOVEMBER 1, 2024

Dollar Shave Club, Blue Apron, and Glossier are all well-known brands built on the business model and considered masterclasses in marketing — let alone D2C marketing. You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. Take Peloton , for one.)

Manufacturing 126

Manufacturing B2C Non-Profit eCommerce 126

Litmus

OCTOBER 16, 2024

Customer retention suffers when brands focus only on the first sale, ignoring differences in customer journeys. In this article, we’ll cover what customer lifecycle marketing is and how you can implement it to convert casual browsers into loyal brand advocates. Lifecycle marketing asks, “How can we keep our product relevant?”

Health 93

Health Customer Journey User-Generated Marketers 93

Buffer Marketing

SEPTEMBER 25, 2024

I now have over 130,000 followers, added brand partnerships as a new income stream for my business (earning $55,000 in 2021 and $105,000 in 2022), and even landed a book deal thanks to my thought leadership on the platform.   I got my first four-figure brand deal when I had only 5,000 Instagram followers.

Branding 108

Branding Thought Leadership Health Management 108

Hubspot Marketing

AUGUST 13, 2024

Leaning into these shifts is critical for the long-term health of your business. Now, SEO strategists will need to become more like digital marketers by thinking holistically about how their brands can be perceived as valuable and authoritative. How AI-Powered Search Will Revolutionize SEO – and How to Prepare 1.

SEO 118

SEO Transform User-Generated Health 118

Hubspot Marketing

JULY 19, 2024

And as a result, brands didn’t often serve me well because of the things that make me different. Historically, brands have done a poor job of serving these communities well. Here’s a list of common dimensions of diversity that impact the way a consumer experiences your brand, and ultimately whether or not they convert.

Customer 126

Customer Food Shoppers Retail 126

Hootsuite

OCTOBER 9, 2024

The success of your brand depends on their good word. That’s why customer advocates — those who shout their love for your brand — are worth their weight in sales. Consumers trust what other consumers say over a brand’s own marketing. Consumers trust what other consumers say over a brand’s own marketing. Hint: Listen up.

Customer 112

Customer Food Transform Health 112

Buffer Marketing

OCTOBER 10, 2024

Call me strange, but the About Us page is one of the first web pages I visit after discovering a brand or a creator. I want to know the people behind the curtain — their core values, the company’s origin story, and brand identity. Give them a concise introduction to your brand and its products or services.

Non-Profit 121

Non-Profit Health Food Energy 121

Jeff Bullas

FEBRUARY 23, 2023

Whether you’re a writer looking for established outlets to spread your word or you’re a guest blogger looking to promote your brand and get traffic , you can get paid to write articles. They are looking for articles about mental health, relationships, and getting healthier.

Finance 360

Finance Copywriting Health User-Generated 360

Jeff Bullas

FEBRUARY 19, 2023

In a Mentimeter survey of 1,500 Americans who are now teleworking , two of the top three obstacles to productivity are other household members and distractions at home such as tv. In the Mentimeter survey, new teleworkers mention internet and technology issues as the second most-cited distraction from productivity.

Entertainment 350

Entertainment Communications Health Product 350

Sprout Social

MARCH 12, 2025

Digging into where brands should show up these days. The race to win brand equity and relevance in new spaces is on. So, why are so many brands caught on their heels? If a social marketer told you their brands strategy was built around Vine, youd probably assume you teleported back to 2013 (#DoItForTheVine).

User-Generated 116

User-Generated Health Retail Branding 116

Jeff Bullas

MARCH 14, 2023

The affiliate marketing programs in this article are the easiest ones to use and feature products that are among the easiest to get clicks for. It is a process where you promote someone else’s product or service and earn a commission when someone decides to purchase by clicking on your link. What is the commission rate?

Affiliate Marketing 246

Affiliate Marketing Health Fashion Marketers 246

Martech

JULY 18, 2024

retail sites across 18 product categories. However, some of these same product categories were in big demand during Prime Day. The categories with the highest discounts were general apparel (average discount of 33%), home and furniture (21%) and health and beauty (21%). billion in U.S. online sales this year.

eCommerce 128

eCommerce Retail Shoppers Health 128

Martech

AUGUST 12, 2024

By responding to customer replies via SMS, marketers can drive purchases and boost brand loyalty through exceptional customer experiences. How it helps you This update allows users to create custom object records on the go, boosting productivity and flexibility for teams working remotely or in the field.

CRM 127

CRM Health User-Generated Transform 127

Jeff Bullas

JANUARY 3, 2023

You can’t attract the right audience or traffic and sell products or services on your affiliate site with the wrong keywords. Affiliate marketing is a model where you get paid a percentage of the sales by a company for advertising its product. You earn a commission every time someone purchases a product through your affiliate link.

Affiliate Marketing 290

Affiliate Marketing Non-Profit eBook Health 290

Litmus

OCTOBER 17, 2024

. “This ties back to the idea of email being a full-funnel experience , fostering intimacy with your audience and focusing on brand awareness. Email is essential for brands and organizations to stay in touch and nurture their audience throughout this journey.” Engagement. Consideration. Conversion. Onboarding. a hard sell).

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Martech

NOVEMBER 14, 2024

The pressure to meet quarterly earnings drove CEOs and product teams to prioritize growth metrics that could be reported to shareholders. A customer-focused path forward for marketers Customers increasingly expect brands to be transparent, ethical and respectful of their choices.

Customer 127

Customer User-Generated Marketers Marketing 127

Hubspot Marketing

MARCH 24, 2025

Brands like Amazon, YouTube, and Spotify all use similar agents to personalize user experience. Analyzing health data for public health initiatives. Reviewing electronic health records (EHRs). Manufacturing Robots BMW is one of many companies using AI-powered robots to streamline production lines.

Health 80

Health User-Generated Price Manufacturing 80

Hubspot Marketing

SEPTEMBER 23, 2024

Visual storytelling allows brands to connect with audiences on an emotional and personal level by sharing stories accompanied by stunning imagery. Visual storytelling can build an authentic, emotional connection between your brand and its audience, leading to loyal consumers who are invested in your story, products, and services.

Food 112

Food Energy Health Place 112

Backlinko

MARCH 25, 2025

Pay attention to: Common questions people ask Problems they’re trying to solve Language they use to describe their challenges Products or solutions they’re already using Now, let’s look at whether your niche is growing or declining. A pet health blog that exemplifies all of this is Preventive Vet. million members.

Real Estate 102

Real Estate Health Affiliate Marketing Non-Profit 102

SmartBrief - Marketing

MARCH 10, 2025

Today, the dupe phenomenon shows no signs of slowing down, particularly with younger generations — eMarketer published survey data highlighting that 71% of Generation Zers and 67% of millennials say they sometimes or always buy cheaper versions of name-brand products. AIs influence seemed to be permeating the zeitgeist.

Non-Profit 95

Non-Profit Fashion Health Millennials 95