Sprout Social

MAY 6, 2025

But the reality is that while some brand mentions present valuable opportunities for engagement, others require urgent attention to prevent reputation damage. Brand monitoring software captures conversations across the digital landscape. What is brand monitoring? What should you monitor for your brand?

Branding 100

Branding Health Transform Analytics 100

Martech

JUNE 2, 2025

Amid the debate, a growing number of brands prioritize human creativity and representation, drawing a line in the sand regarding AI. Another example is the fashion brand Selkie. The brand’s usually loyal fanbase was loudly critical of AI’s use in designing its Valentine’s Day collection. created by and for men.

Branding 76

Branding User-Generated Fashion Health 76

Sprout Social

APRIL 28, 2025

But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value. Key demographic details include: 44% of Reddit users fall into the 18-29 age group. of users identified as male and 39.1%

Branding 80

Branding Gen Z Pharmaceutical Health 80

Sprout Social

FEBRUARY 11, 2025

Is receiving brand love like celebrating Valentines Day in primary school? For marketers, brand love leads to the same delighted feelings, but on an even deeper level. The reason we want people to love our brand is because we want them to love themselves, their health and the environment around them. What is brand love?

Branding 78

Branding Health Education User-Generated 78

Sprout Social

JANUARY 15, 2025

You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. Affiliate influencer marketing, or influencer affiliate marketing, is a type of brand partnership where influencers earn a commission for driving product or service sales through their content. What is affiliate influencer marketing?

Influencer Marketing 99

Influencer Marketing Affiliate Marketing Branding Gen Z 99

Search Engine Land

JULY 29, 2024

Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. How generative AI/answer engines work. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise.

Transform 131

Transform User-Generated SEO Law 131

Hubspot Marketing

AUGUST 13, 2024

Leaning into these shifts is critical for the long-term health of your business. As a user, I‘m fascinated by AI-search results. Focus on user intent : Tailor your content to address specific user needs, which can improve your chances of being recommended as an answer in LLM-generated search results.

SEO 118

SEO Transform User-Generated Health 118

Martech

AUGUST 5, 2024

Made for advertising” or “made for arbitrage” (MFA) sites, designed purely to attract ad dollars rather than serve users, are proliferating at an alarming rate. Why it’s important to combat MFAs Combating MFA sites is important because they take advantage of digital ads for profit while offering little value to users.

User-Generated 124

User-Generated Advertisers Advertising Marketers 124

Hubspot Marketing

NOVEMBER 1, 2024

Dollar Shave Club, Blue Apron, and Glossier are all well-known brands built on the business model and considered masterclasses in marketing — let alone D2C marketing. Many D2C brands are digital or ecommerce -focused, so they thrived in this climate. Speaking of which … Lower Costs By cutting out the “middlemen,” D2C brands save money.

Manufacturing 126

Manufacturing B2C Non-Profit eCommerce 126

Litmus

OCTOBER 16, 2024

Customer retention suffers when brands focus only on the first sale, ignoring differences in customer journeys. In this article, we’ll cover what customer lifecycle marketing is and how you can implement it to convert casual browsers into loyal brand advocates. Personalized messages keep customers engaged and loyal. New visitor?

Health 93

Health Customer Journey User-Generated Marketers 93

Martech

NOVEMBER 14, 2024

Initially, businesses competed on the strength of simple, value-driven offerings designed to attract users through genuine convenience. Advancements in data analytics allowed companies to observe user behavior with increasing precision. This era marked the shift from understanding what users were doing to why they were doing it.

Customer 127

Customer User-Generated Marketers Marketing 127

Jeff Bullas

FEBRUARY 23, 2023

Whether you’re a writer looking for established outlets to spread your word or you’re a guest blogger looking to promote your brand and get traffic , you can get paid to write articles. Tip: Jeff uses BuzzSumo to generate content ideas, create high-performing content, monitor its performance, and identify influencers.

Finance 360

Finance Copywriting Health User-Generated 360

Sprout Social

SEPTEMBER 26, 2024

If these users like your content enough, they may want to check out your profile and even follow you. Boost credibility To the average Instagram user, a post that has tons of engagement means other people are enjoying it. As such, good engagement serves as social proof and reflects positively on your brand authenticity.

User-Generated 123

User-Generated Food Analytics Promotion 123

Martech

JANUARY 17, 2025

It should automate fixing website health issues, reducing the need for ongoingtechnical SEOwork. Many brands rely on paid ads to make up for poor organic discovery, even though consumers trust organic content more. Prioritizing SERP saturation and discovery features is essential for any brand.

SEO 122

SEO Gen Z Customer Journey User-Generated 122

Martech

AUGUST 12, 2024

By responding to customer replies via SMS, marketers can drive purchases and boost brand loyalty through exceptional customer experiences. How it helps you For teams where every salesperson must generate and manage their pipeline, this update is big.

CRM 127

CRM Health User-Generated Transform 127

Jeff Bullas

MARCH 15, 2023

It was developed by OpenAI (started in 2015) and is a language model that uses a transformer neural network (let’s just say it uses “technology”) to generate human-like text responses to user queries. The reason it matters is that it is a generational evolution of technology that could take your job or open a new world of opportunity.

Health 246

Health User-Generated Transform Education 246

Sprout Social

MARCH 12, 2025

Digging into where brands should show up these days. The race to win brand equity and relevance in new spaces is on. So, why are so many brands caught on their heels? If a social marketer told you their brands strategy was built around Vine, youd probably assume you teleported back to 2013 (#DoItForTheVine).

User-Generated 117

User-Generated Health Retail Branding 117

Hubspot Marketing

MARCH 24, 2025

AI agents are like the backstage crew at the concerts we attend: Operating independently on the backend to deliver a smooth experience on the user end. Brands like Amazon, YouTube, and Spotify all use similar agents to personalize user experience. Auto-generate responses. Source Take Lyft for instance.

Health 80

Health User-Generated Price Manufacturing 80

Backlinko

JANUARY 8, 2024

The health and wellness industry is booming. With a wide range of sub-niches ranging from nutrition and physical fitness to mental health and personal care to tap into and millions of people actively seeking products and services that promote a healthy lifestyle, there’s never been a better time to tap into the health niche.

Health 119

Health Affiliate Marketing Non-Profit Food 119

Backlinko

DECEMBER 27, 2024

Generative AI refers to technology that uses machine learning models to create content. For example, different generative AI models can understand coding, visual, scientific, and human languages. How Generative AI Works Gen AI uses libraries of existing material to produce original content. Heres how the process works.

Transform 111

Transform User-Generated Manufacturing eCommerce 111

Marketing Insider Group

MARCH 18, 2025

Quick takeaways Know Your Goals Sales, leads, or brand awareness? Generate leads?g Increase brand awareness? For example, lead generation ads focus on forms, while e-commerce ads highlight products and pricing. Target health-conscious professionals on Instagram. billion users, YouTube ads reach a massive audience.

Marketing Strategy 105

Marketing Strategy User-Generated Law Health 105

Hootsuite

JANUARY 3, 2025

Organic reach has been in decline for some time now, but social media holidays can help brands get a bit of a boost. Way back in 2011, a Twitter user offensively asked why Rihannas hair looked so nappy, in the music video for her song Man Down. Where do social media holidays come from?

Food 116

Food Health Law Non-Profit 116

Hootsuite

JANUARY 17, 2025

It differs from brand advocacy, which focuses on using social media to increase brand awareness and trust. In this post, were looking at the practice of using social media as an advocacy tool to: promote charitable campaigns, connect with political leaders , and generally advocate for positive change.

Promotion 103

Promotion Thought Leadership Health Non-Profit 103

Sprout Social

MAY 20, 2025

TikTok has a thriving niche community, known as FinTok, which features approachable micro- and macro-influencers who are offering younger generations free financial education in the form of bite-sized videos. Impact of FinTok across generations and locations For many, financial advice was passed down or self-taught.

Gen Z 80

Gen Z Finance User-Generated Millennials 80

Sprout Social

SEPTEMBER 16, 2024

Brands and leadership teams recognize the importance of integrating AI into their workflows, but it’s not as simple as flipping a switch. By automating these activities, you get valuable time back to concentrate on strategic initiatives that drive your brand’s growth. Automated scheduling Timing is everything in social media.

User-Generated 106

User-Generated Influencer Marketing Management Health 106

Jeff Bullas

JANUARY 3, 2023

For example, users search for the best routers and want to learn the pros and cons of different wireless before buying. To extend keyword research, use Quora as it offers plenty of user-generated content from real people talking about real problems. Product or brand comparison keywords. Image Source. They aren’t vegan.

Affiliate Marketing 290

Affiliate Marketing Non-Profit eBook Health 290

Hubspot Marketing

MAY 20, 2025

One of the biggest reasons Im a late(r) convert to AI is that AI-generated content usually has some tells. And while Im a little closer to it than most, when I spot social media content thats a direct copy-paste from GPT, it feels canned and inauthentic, and I lose trust in the person or brand. Some of them?

Thought Leadership 112

Thought Leadership Energy User-Generated Copywriting 112

Hootsuite

OCTOBER 9, 2024

The success of your brand depends on their good word. That’s why customer advocates — those who shout their love for your brand — are worth their weight in sales. Consumers trust what other consumers say over a brand’s own marketing. Consumers trust what other consumers say over a brand’s own marketing. Hint: Listen up.

Customer 112

Customer Food Transform Health 112

Sprout Social

NOVEMBER 25, 2024

Social media marketers understand how pivotal influencers are to the success of their brand. The definition of what is authentic in marketing is a moving target, as it varies across generations and demographics. In authentic influencer marketing, brands work with influencers whose values and mission align with their own.

Influencer Marketing 105

Influencer Marketing Marketers Marketing User-Generated 105

Search Engine Land

JULY 24, 2024

Here’s what Schindler said: “And as you have probably noticed at GML, we announced that soon we’ll actually start testing search and shopping ads in AI Overviews for users in the U.S., “We see even higher engagement from younger users aged 18 to 24 when they use Search with AI Overviews,” PIchai said.

Health 91

Health User-Generated Retail Advertisers 91

Search Engine Land

JULY 17, 2024

A trend-led SEO approach can increase brand awareness and advocacy, setting your content apart from competitors’ often homogeneous strategies. Trends offer a unique edge, allowing brands to deliver distinctive and timely content. Most brands probably won’t even know a term is trending.

SEO 105

SEO Fashion PR Influencer Marketing 105

SocialPilot

JANUARY 6, 2025

However, users often take note of its steep learning curve, hidden costs, and limited flexibility. Are you wondering if BrightLocal is a worthy investment? Youre in the right place. BrightLocal offers a host of features, such as review management , local search marketing, and citation building.

Price 85

Price Non-Profit Health User-Generated 85

Exposure Ninja

APRIL 25, 2025

These platforms are now acting as discovery engines summarising, referencing, and recommending content, products, services, or brands directly within AI-generated responses. With 400 million weekly users in February 2025 , it’s quickly becoming a go-to source for product and service recommendations.

Market Trends 80

Market Trends Content Marketing User-Generated Thought Leadership 80

Jeff Bullas

MARCH 14, 2023

But some affiliate marketing programs can reward you for providing them with leads, a free trial, user clicks to a website, or getting downloads of an app. The cookie duration is the amount of time an affiliate has to generate a sale for the merchant before the affiliate’s cookie expires. What is the commission rate?

Affiliate Marketing 246

Affiliate Marketing Health Fashion Marketers 246

Hootsuite

OCTOBER 22, 2024

Yup, these influencers and brand ambassadors have been under your nose all along. Employee advocacy is when employees share their company’s content or values on their personal social media accounts to boost brand awareness and build trust. Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands.

PR 113

PR Gen Z Thought Leadership Communications 113

Backlinko

MARCH 25, 2025

Monetization Potential (35% of Total Score) We evaluated earning potential by combining: Search volume relative to top niches (40% weight) Average cost-per-click rates (40% weight) User intent (20% weight)with commercial intent receiving higher scores Higher scores (more filled circles) indicate stronger monetization opportunities.

Real Estate 102

Real Estate Health Affiliate Marketing Non-Profit 102

Vertical Response

AUGUST 5, 2024

Key Takeaways Content monetization is essential for creators to generate income and sustain high-quality production, leveraging methods like ads, subscriptions, and affiliate marketing. Understanding Content Monetization In the digital age, content monetization has become a cornerstone for creators aiming to generate income from their work.

Affiliate Marketing 95

Affiliate Marketing User-Generated eBook Promotion 95