Martech

SEPTEMBER 17, 2024

Project management data offers more than just operational oversight. Here’s how this data can improve campaign planning, resource management, real-time optimization and post-campaign analysis. How project management data improves marketing ROI Here are three key ways project management data boosts marketing ROI.

Management 116

Management Key Performance Indicator Copywriting Marketing 116

Martech

JANUARY 9, 2025

A new loyalty management solution aimed at retailers and CPG brands will be released by SAP in the second half of 2025. Loyalty management key features. Loyalty management across multiple brands and loyalty programs shared with partners (across regions and markets). Why we care. Why does SAP care? Processing.

Retail 108

Retail Management Shoppers eCommerce 108

Sprout Social

DECEMBER 20, 2024

Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. What is TikTok branded content? What kind of content do they engage with?

Branding 127

Branding Influencer Marketing User-Generated Key Performance Indicator 127

Sprout Social

MAY 1, 2025

Benefiting both B2C and B2B brands, LinkedIn empowers brands to build relationships, generate leads and boost sales. But to reap those rewards, companies need to master using and managing LinkedIn direct messages (DMs). It also opens up access to new markets, boosts brand awareness and generates more leads.

Management 101

Management B2C User-Generated Communications 101

Marketing Insider Group

OCTOBER 7, 2024

Both methods have unique advantages and challenges, but how do you know which is better for your brand? A combination of paid and organic strategies balances quick wins with sustainable brand growth. Paid media refers to any marketing efforts where a brand pays for visibility. Want to drive traffic to a new product page?

Branding 127

Branding SEO User-Generated Price 127

Marketing Insider Group

JULY 23, 2024

As you know, social media marketing is a cornerstone of brand success, providing businesses with unparalleled opportunities to engage with audiences and build their online presence. With numerous platforms available, choosing the right ones for your brand is crucial.

Branding 128

Branding Communications Management Social Media Marketing 128

Martech

NOVEMBER 21, 2024

Defining experience management First, its useful to clarify the relationship between Qualtrics, an experience management software vendor, and the Institute. The first thing to know is that the Institute is product-agnostic. Experience management is about more than responding to customer complaints. “Product, sales.

Management 144

Management Customer Transform Thought Leadership 144

Scoop.it!

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. When running a professional services business, this approach will have to differ from the run-of-the-mill posts utilized by ecommerce brands. For example, check out how Academic Influence does it on its Resources page.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketing 117

Sprout Social

MAY 6, 2025

But the reality is that while some brand mentions present valuable opportunities for engagement, others require urgent attention to prevent reputation damage. Brand monitoring software captures conversations across the digital landscape. What is brand monitoring? What should you monitor for your brand?

Branding 109

Branding Health Transform Analytics 109

Hootsuite

NOVEMBER 7, 2024

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service.

Branding 123

Branding Customer loyalty User-Generated Promotion 123

Martech

OCTOBER 3, 2024

That emotional connection to a brand is extremely important to customer loyalty. It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. In addition, 80% of these customers promote the brand to family and friends and 62% advocate on social media.

Customer 137

Customer Branding Customer loyalty Transform 137

Buffer Marketing

JULY 11, 2024

As a professional, there’s no better way to future-proof your career than building your personal brand on LinkedIn.   I’ve been focused on building a personal brand on LinkedIn since mid-2022 (that’s just about two years at the time of writing this), and the effort has already paid off — and then some.

Branding 125

Branding B2C Management Product 125

Martech

APRIL 24, 2025

At the recent MarTech conference, I hosted a live coffee chat with Dave Minifie , CMO at Terakeet, about brand safety what it means, what it definitely doesn’t and why so many marketers still get it wrong. They help brands own the conversation. When Minifie talks about brand safety, he’s not spinning PR. Processing.

Branding 101

Branding PR CMO Brand Management 101

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. And they expect your brand to meet them where they already are. But half of all users also interact with brands there at least once per day.

Gen Z 126

Gen Z Branding Millennials Entertainment 126

Buffer Marketing

NOVEMBER 4, 2024

This will allow you to maximize your brand reach,  engage with the right people , and nail your  social media marketing strategy. Does it fit your brand image? How many social media platforms  can you manage at once ? Is your target audience using that social media site? Jump to a social media platform: 1.

Branding 123

Branding Social Media Marketing User-Generated Advertisers 123

Martech

JULY 12, 2024

Brand trust is on the decline. Without a relationship with a brand, what keeps customers returning or motivates them to advocate for your brand to their friends and family? Without a relationship with a brand, what keeps customers returning or motivates them to advocate for your brand to their friends and family?

Branding 130

Branding Marketing Marketers Product 130

Sprout Social

APRIL 21, 2025

Brands can tap the power of these creators highly engaged, niche audiences to increase awareness and loyalty. By listening to and engaging with niche communities, brands can also stay culturally relevant and keep a pulse on their audience. This can boost loyalty over time, turning your audience into brand advocates.

Branding 115

Branding Finance Fashion Health 115

Sprout Social

APRIL 28, 2025

But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value. million daily userseach day, with 42 million app downloads in 2024 2 million websites linking to Reddit pages as of March 2025 So how should brands post?

Branding 92

Branding Gen Z Pharmaceutical Health 92

Martech

APRIL 30, 2025

It directly influences customer loyalty, brand perception and overall business success. Brand trust and brand value depend on each other. Trust is the essential component of a brand’s value. Brands that prove their worth inspire customers to trust them even more. It’s the reason a brand exists.

Branding 91

Branding Customer loyalty Price Communications 91

Martech

JANUARY 28, 2025

While many B2C and D2C brands have eagerly shifted budgets to capitalize on this opportunity, CTV for B2B remains a stricter challenge but one more advertisers are ready to tackle. CTV is best for building brand awareness. A strong story will always outweigh high production value.

Branding 113

Branding B2C Advertisers Advertising 113

Sprout Social

APRIL 24, 2025

This time, were breaking down what brands get wrong about influencer sourcing. The ones where the influencer completely changes their tone and content style to talk about a product they would never use. Forced partnerships usually lead to extremely underwhelming resultsand often do more harm for your brand than good, laments Scavuzzo.

Branding 82

Branding Influencer Marketing Product Product Marketing 82

Martech

MAY 13, 2025

Note: If youre curious about our use of capitalization in this article, the product, broadly speaking, is called GEMS. Using Gemini GEMS to improve your marketing and productivity This will open the Gem manager, which lists the Gems you created or recently used. Each model you build is called a Gem.) Processing.

Product 79

Product Key Performance Indicator User-Generated Marketing Automation Platform 79

Marketing Insider Group

JANUARY 28, 2025

Branded graphics go beyond aesthetics; they tell your story, build trust, and leave a lasting impression on your audience. Whether through consistent use of colors, logos, or typography, these visuals make your ads instantly recognizable and match your brand’s identity. You have to figure out how to stand out.

Branding 92

Branding Transform Analytics Communications 92

Trade Press Services Newsletter

JANUARY 9, 2025

A Future-Proof Marketing Plan According to business management expert Peter Drucker , “The best way to predict the future is to create it.” Involve cross-functional teams, such as sales, product development, technology, and customer service, in the planning process.

Marketing Plan 220

Marketing Plan Whitepaper Direct Mail Marketing 220

SmartBrief - Marketing

AUGUST 23, 2024

Beyond its biological implications, menopause represents a significant opportunity for brands to redefine women’s health and wellness strategies. Millennials, comprising over 30 million women in the US alone, are entering perimenopause stages, bringing with them a tech-savvy and proactive approach to managing their health.

Health 115

Health Millennials Transform Retail 115

Hubspot Marketing

MAY 12, 2025

Hot take: I dont think everyone needs a personal brand. However, executives and founders can create personal brands that supercharge growth. Each send has a lighthearted, but informative, tone a style consistent with social posts from the brand and my account. Thats personal branding at work. How do I know? Lets dive in.

Branding 109

Branding CMO Health Customer Acquisition 109

Martech

NOVEMBER 20, 2024

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. Customers now expect brands to engage with them in ways that feel relevant, immediate and aligned with their needs.

Customer 127

Customer Transform Customer loyalty Marketing 127

Martech

AUGUST 20, 2024

Today’s marketing tools are rich with AI capabilities, enabling marketers to develop and manage strategies, personalize customer messages, utilize chatbots for online inquiries, streamline opportunity management and perform just-in-time predictive analysis. Example : Mary Marketer, the marketing operations manager at ACE Corp.

Marketing 130

Marketing Marketers CMO Communications 130

Martech

NOVEMBER 11, 2024

Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists. Key contributions: Managing day-to-day web content production to align with marketing objectives.

CRM 114

CRM Customer Journey Customer loyalty Management 114

Martech

JULY 19, 2024

However, if marketers fail to adjust their overall marketing systems, productivity gains from AI can easily be lost. Marketing relies on highly skilled people in areas like copywriting, design and media management to create winning campaigns that drive business outcomes. Data can be created, processed and analyzed in near real-time.

Traditional Marketing 129

Traditional Marketing Manufacturing Transform Automobile 129

Martech

FEBRUARY 13, 2025

To provide clarity, we at MartechTribe surveyed 283 marketing professionals including CEOs, consultants, marketing directors and operations managers to understand how frequently marketers use different genAI applications. Management. Copy production (43.9%) : Automation plays a major role in drafting content across multiple formats.

Transform 139

Transform Copywriting Marketing Marketers 139

Martech

OCTOBER 25, 2024

The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. One that supports change management across every element of the current workflow that needs to evolve. The following four recommendations address how to manage these challenges.

Transform 135

Transform Customer loyalty User-Generated Management 135

Martech

AUGUST 26, 2024

Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. Marketers have plenty of tools and skills to help account managers achieve their goals. But programs with more modest production values can be very effective, too. This is a good thing.

eCommerce 135

eCommerce Direct Mail B2C Marketing 135

Martech

JANUARY 10, 2025

Digital marketing leaders must carefully manage the reality and perceptions around personalization. A Gartner consumer survey of 2,001 respondents in April and May 2024 revealed that 63% acknowledge that brands are good at guessing what they might be interested in buying, indicating progress in personalization efforts.

Manufacturing 127

Manufacturing Advertising Advertisers User-Generated 127

Martech

OCTOBER 30, 2024

Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. At this crucial and overlooked point in the customer journey, most brands provide content about the product and the industry, when they should address specific customer pain points.

Content Marketing 141

Content Marketing Customer Journey Thought Leadership Marketing 141

Martech

DECEMBER 4, 2024

The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. However, this expansion has led to a surge in product returns, with 30% of online purchases returned compared to just 8.89% in physical stores. trillion in 2024 to $8 trillion by 2027.

eCommerce 120

eCommerce Customer Retail Transform 120

Hootsuite

JANUARY 10, 2025

Once upon a time, there was this magical beast called data that social media managers slayed. And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. Then, use the data to bolster that narrative.

PR 126

PR Communications Food Management 126