SocialPilot

APRIL 23, 2025

From Stories to Reels, feed posts to carousels, the platform offers diverse ways to showcase your product or brand. For small businesses, it’s an outlet to build B2B relationships and engage in thought leadership. 20% of your content should be to promote your product and brand.

Social Media Marketing 52

Social Media Marketing Marketing Plan User-Generated Marketers 52

Martech

JUNE 9, 2025

Ignoring the messy, complex journey that is difficult to measure allowed marketers to offer proof of ROI on marketing spend. But in the process, it downgraded the importance of brand and the need to build mental availability with prospects not currently in the market to buy. But they’re not.

Thought Leadership 62

Thought Leadership Transform CRM Customer Journey 62

Adobe Experience Cloud Blog

MARCH 3, 2015

As I have shared my vision of the next era of marketing , I’ve talked about how marketing is changing. But, in this post let’s start with how it’s not changing when it comes to building a brand. Then, we can turn to how we, as marketers, will need to change to build our brands in the next era of marketing.

Branding 134

Branding Thought Leadership Fashion Entertainment 134

Exposure Ninja

APRIL 25, 2025

These platforms are now acting as discovery engines summarising, referencing, and recommending content, products, services, or brands directly within AI-generated responses. If your brand isn’t showing up in those conversations, you risk being left behind by your competitors. People want to see real faces behind brands.

Market Trends 80

Market Trends Content Marketing User-Generated Thought Leadership 80

Trade Press Services Newsletter

JANUARY 4, 2024

From new artificial intelligence tools to shifting digital marketing strategies, the year will be filled with opportunity. Just as a captain needs to define a clear course for a successful journey, your business requires a well-defined marketing plan to navigate a competitive marketplace.

Thought Leadership 130

Thought Leadership Whitepaper Analytics Marketers 130

Marketing Insider Group

JANUARY 26, 2021

Marketing is a balancing act and when you’re trying to increase qualified leads, it should never be a guessing game. To develop a truly successful marketing budget, you first have to look back at marketing plans from years past. Step 2: Determine Your 2021 Marketing Goals. Thought Leadership.

Thought Leadership 145

Thought Leadership PR Traditional Marketing B2C 145

Adobe Experience Cloud Blog

SEPTEMBER 23, 2008

I had a role as the Director of the Emerging Markets practice at Siegel & Gale, a branding marketing and advertising firm that is now part of Omnicom. That's when the light bulb went off in my mind on the difference between how you need to market B2B vs B2C.

Thought Leadership 52

Thought Leadership Buzz Marketing B2C CMO 52

Neil Patel

MAY 30, 2025

What Is Manufacturing Marketing? Manufacturing marketing is the process of promoting manufacturing products or services to other businesses. A typical manufacturing marketing strategy aims to build brand awareness, establish credibility, and generate leads using tactics ranging from content marketing to trade shows.

Manufacturing 70

Manufacturing B2C Thought Leadership Marketers 70

Content Marketing Institute

MAY 11, 2018

Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup. Amisha Gandhi, VP, influencer marketing, SAP Ariba, says that, just as in one’s personal life, worthwhile relationships take more than numbers-flexing on either side.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

Adobe Experience Cloud Blog

NOVEMBER 8, 2018

Before delving into creating a marketing plan, you’ll want to gather information about the consumers you believe would be interested in your VR product. It’s important to collect information about your target market and ideal customer profile before creating a concrete marketing plan. Start with Research.

Product 134

Product Thought Leadership Copywriting Fashion 134

Marketing Insider Group

MARCH 23, 2020

Even more so now, with everything going on in the world, we are seeing a massive spike in new client requests for thought leadership content. Thought leadership. The health of your website (and your brand overall) can be assessed based on whether your organic search traffic is down, flat or up.

Thought Leadership 145

Thought Leadership Customer Digital Marketing SEO 145

Adobe Experience Cloud Blog

SEPTEMBER 3, 2015

Introducing a mobile app into your marketing plan is a critical and strategic move. It’s vital that you integrate its creation into your marketing strategy and that you’re involved in some of the technical aspects of the mobile app creation and implementation. I know it’s not just me…).

Thought Leadership 134

Thought Leadership CMO Marketing Plan Promotion 134

Sprout Social

FEBRUARY 21, 2022

Including Lives you’ve posted and formerly-branded IGTV videos. But it depends on what you want to showcase and what fits your brand. Use Highlights as areas to tell different stories, and choose a Highlight cover that brings your brand colors and graphics to life. Spruce up your video with branding.

Thought Leadership 145

Thought Leadership Gen Z Real Estate Education 145

Buffer Marketing

FEBRUARY 12, 2025

For instance, if you want to generate leads using your social media marketing strategy, maybe you assess the impact by calculating how many website visitors came via your unique link or how many potential leads filled “social media” as their source of brand knowledge. Keep shifting with them as your company moves forward.

Social Media Marketing 95

Social Media Marketing B2C User-Generated Entertainment 95

Adobe Experience Cloud Blog

APRIL 23, 2015

Marketing departments drive: Asia Pacific. Content marketing. Advertising/branding. But, despite this deficit in customer nurturing, marketers in the region understand the need to change. Check out the stats in the chart below to see how APAC marketers plan to lead the way with strategic marketing technology investments.

Promotion 130

Promotion Thought Leadership Customer Acquisition B2C 130

Marketing Insider Group

JANUARY 31, 2023

Here’s what you need to know to review and select a marketing agency that’s guaranteed to grow your business. 7 Ways To Review Your Marketing Agency’s Capabilities A successful digital marketing strategy increases lead generation , sales revenue, brand awareness and website traffic.

Thought Leadership 140

Thought Leadership Marketers Marketing Digital Marketing 140

Adobe Experience Cloud Blog

SEPTEMBER 15, 2015

Most packages will include the basics like “branding”―aka company name/logo on the website, in the conference brochure, etc. Thought Leadership Presentations. Where the event(s) fit into your overall marketing plan/budget. Ask yourself: What do sponsors receive? Are there speaking opportunities? Case Studies.

Thought Leadership 134

Thought Leadership Fashion Marketing Mix Entertainment 134

Hootsuite

DECEMBER 1, 2022

A LinkedIn marketing strategy is a plan for using LinkedIn to reach specific marketing goals. LinkedIn marketing can include everything from recruiting top talent to building your brand. On most platforms, brands take a back seat to personal connections. But B2C brands can also find success on LinkedIn.

Marketing Strategy 145

Marketing Strategy Thought Leadership Marketers Marketing 145

Adobe Experience Cloud Blog

APRIL 10, 2015

What businesses can do with marketing automation software is track customer behavior and interactions across channels to better understand who they are and what they want. 2. Streamline the Email Marketing Process. As one of the consistently most popular and effective marketing tactics, email marketing cannot be ignored.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership B2C User-Generated 134

Marketing Insider Group

MARCH 27, 2020

But my advice for most marketers who aren’t selling beer or bread or toilet paper is to stop selling and blindly pushing your product. Stick to your content marketing plan! I spent a lot of time putting together the data and analysis in the article on the results of our approach to marketing ourselves.

Thought Leadership 143

Thought Leadership Health Finance Marketers 143

Sprout Social

JUNE 11, 2025

As a brand, capitalizing on that connection means developing a well-planned approach. Yet, critical steps in the planning phase—navigating rates, pricing structures and influencer marketing campaign details—often leave brands unsure where to begin. Audiences connect with trusted creators and authentic experiences.

Influencer Marketing 58

Influencer Marketing Price Key Performance Indicator Thought Leadership 58

Adobe Experience Cloud Blog

JUNE 22, 2015

Author: Niko Nelissen If we haven’t said it enough, the era of mobile marketing is among us! At this point, mobile apps are becoming a must-have in every marketing plan. The way mobile apps enable marketers to reach their marketing goals is rapidly evolving, and we are seeing major shifts in mobile marketing tactics this year.

Manufacturing 134

Manufacturing Marketing Automation Platform Thought Leadership Retail 134

Martech

MARCH 22, 2023

Did you know 87% of marketers said content marketing helped them achieve their company branding goals? Do it well, and you can generate leads and increase brand awareness. Long-form content allows you to showcase your thought leadership. Long-form content, in particular, can turn interest into action.

Thought Leadership 127

Thought Leadership eBook SEO Content Marketing 127

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Forward-facing organizations will take advantage of the insights that technologies like AI and marketing automation provide, by viewing their 2020 marketing plans as organic rather than fixed. EMAIL MARKETING. BRAND PHILANTHROPY. It’s no longer realistic to lay out a locked-in, year-long strategy.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Adobe Experience Cloud Blog

MARCH 31, 2015

This reality may make the idea of extending into global markets seem daunting for marketers, but it’s worth the effort. Localizing your company’s marketing, product, and sales content can have a hugely positive impact on demand generation , company growth, brand recognition, and revenue creation.

Global Marketing 134

Global Marketing Thought Leadership Transform Marketers 134

Adobe Experience Cloud Blog

AUGUST 25, 2015

Make sure the content you share and the marketing activities you participate in reflect the goals and ideas of your brand. At it’s core, a marketing strategy is a plan—a strategic plan. Buildings are built because there is a need, and quite frankly, there is a need to have marketing (Yay for us marketers!).

Marketing Strategy 134

Marketing Strategy Thought Leadership Marketers Marketing 134

Trade Press Services Newsletter

NOVEMBER 2, 2022

Don’t just take our word for it—the CMI report reveals that 64 percent of the most successful content marketers say they have a documented strategy. Yet only 40 percent of B2B content marketers have a written marketing plan in place. In a post-pandemic world, target audiences are eager for human connection and engagement.

Content Marketing 130

Content Marketing Thought Leadership Energy eBook 130

Adobe Experience Cloud Blog

NOVEMBER 14, 2017

and 4% from last year, consumers will be shopping more and spending more money , meaning marketers and brands must work harder to connect prospective customers before their competition does. But, to attract and retain consumers during this season, brands can’t miss a moment with their audience. Feel sentimental?

Customer 134

Customer Shoppers Transform Retail 134

Marketing Insider Group

JULY 6, 2020

Raising your brand profile. Plan Out Your LinkedIn Content. Now you know exactly what you’re trying to achieve with LinkedIn, you can start planning out your content. The LinkedIn content platform can be a highly effective way to drive traffic to your site, establish a following, generate leads, and build your brand authority.

Marketing Strategy 145

Marketing Strategy User-Generated Thought Leadership Marketers 145

Adobe Experience Cloud Blog

MARCH 1, 2018

And there’s a valuable lesson for brands in this trend. In this blog, I’ll show you why experiences matter for customers and how to implement them into your marketing plan. On the other hand, every other brand has those same opportunities. Digital Is Here to Stay. The Value of Experience. From ‘Why?

Customer 134

Customer Thought Leadership Millennials Marketing Plan 134

Adobe Experience Cloud Blog

MAY 6, 2014

Author: Dayna Rothman There are a lot of moving parts involved in creating the perfect content marketing plan. What are the elements of a well-run content marketing machine? Download our brand new Content Marketing Tactical Plan to take your content planning to the next level. Content Marketing'

Content Marketing 134

Content Marketing Thought Leadership Marketers Marketing 134

Marketing Insider Group

JULY 14, 2021

Buyers are savvy, and they don’t want to dole out their contact information without getting something tangible in return, even if they like your brand and your content. If one of your blog posts gives tips for creating an effective marketing plan, your lead magnet could be a downloadable marketing plan template.

Whitepaper 145

Whitepaper Marketing Plan Thought Leadership Education 145

Adobe Experience Cloud Blog

NOVEMBER 2, 2015

Holiday marketing can also help grow your pipeline into 2016 as it sets a solid foundation for sales and marketing plans as they head into the New Year. Making a donation is a highly engaging experience and an excellent way to gain brand exposure while making a difference. Supply valuable, evergreen content.

Customer Marketing 134

Customer Marketing Customer Thought Leadership Food 134

Adobe Experience Cloud Blog

NOVEMBER 10, 2017

Marketers can learn a lot about blending from Seinfeld , especially when it comes to navigating a modern marketplace that is as dynamic as it is diverse. In this blog, I’ll cover why blended experiences benefit both the customer and the marketer, as well as three steps to introduce blended experiences into your marketing plan. .

Automobile 214

Automobile Transform Thought Leadership Food 214

Adobe Experience Cloud Blog

APRIL 11, 2014

We define programs as the individual activities – your email sends and paid programs, your physical and virtual events, your Pay-Per-Click ads, your social campaigns – that marketers plan to achieve their goals. So as marketers plan those individual programs, finding the right mix of channels is a top concern.

Market Trends 134

Market Trends Thought Leadership Marketers Marketing 134

Hootsuite

APRIL 29, 2025

You could instantly gain hundreds of influencers who are motivated to extend your brands social reach through their ready-made social networks. And Laura Moss is an experienced Content Marketer whos worked with a variety of large and small brands. Thinking of starting an employee advocacy program ? Smart move.

Price 58

Price User-Generated Thought Leadership Whitepaper 58

Adobe Experience Cloud Blog

JANUARY 19, 2018

This report is “unbranded” (meaning it doesn’t include queries with your brand name) because most companies rank number one for their brand and it skews this KPI. What KPIs for content marketing do you track? How has this changed your marketing planning?

Content Marketing 134

Content Marketing Thought Leadership User-Generated Marketers 134