Search Engine Land

AUGUST 13, 2024

Shopping channels also continue to require more robust data from brands and retailers to create better product listings, so investment in this area is must. Brands should provide high-resolution images to enable zoom functionality on most marketplaces, like Amazon and Walmart. Brand (32%). Readability (23%). Video content (20%).

eCommerce 86

eCommerce Branding Retail Shipping 86

Martech

OCTOBER 24, 2024

For consumers, and ultimately for brands, it’s good that SMS messages are regulated. At the same time, many consumers prefer SMS as a communication channel, so the right text could be valuable to them and your brand. You need to get your brand and campaigns approved. Not getting express promotional SMS content opt-in.

Shipping 128

Shipping Communications Promotion Customer 128

Sprout Social

APRIL 21, 2025

Brands can tap the power of these creators highly engaged, niche audiences to increase awareness and loyalty. By listening to and engaging with niche communities, brands can also stay culturally relevant and keep a pulse on their audience. This can boost loyalty over time, turning your audience into brand advocates.

Branding 100

Branding Finance Fashion Health 100

Hootsuite

SEPTEMBER 27, 2021

But things have changed: some of today’s hottest brands are centered around traditionally “boring” industries. Which just goes to show, it’s not a product or service that makes something “boring,” it’s branding and marketing. 16 ways to make a “boring” brand exciting. It’s exciting to see a brand get real and raw.

Promotion 145

Promotion Product Branding Logistics 145

Martech

MARCH 31, 2025

What if the key to customer loyalty isnt faster shipping or flashier ads but a cleverly timed stroll down memory lane? Memory-driven CX using the past to spark joy in the present is quietly reshaping how brands forge unbreakable customer bonds. In 2025, a new wave in customer experience (CX) is gaining traction.

B2C 123

B2C Branding Customer loyalty Shipping 123

Sprout Social

SEPTEMBER 17, 2024

In today’s ever-changing retail landscape, brands are divided into two groups. Yet, this presents a challenge—brands must create marketing strategies that are effective across different platforms and resonate with diverse consumer preferences. Promote your products on social media. Cross-promotion is key. Don’t be shy.

Retail 124

Retail Shoppers User-Generated Customer Journey 124

Martech

MARCH 12, 2025

Welcome emails generate 320% more revenue per email than promotional ones. This automation is activated immediately after a user submits a sign-up form or interacts meaningfully with your brand. Provide specific, tangible offers like discounts or free shipping. Time-sensitive promotional offers.

Non-Profit 112

Non-Profit User-Generated Shipping eCommerce 112

Animalz blog

APRIL 24, 2025

Others boast new optimization practices branded as GEO, AEO, or LLMO. But gaining and maintaining AI visibility requires a new layer of analysis: one that understands how and why AI surfaces particular information, and how it uses trust and authority signals to amplify brands presence. What is BRAND, and what does it do?

PR 109

PR Shipping User-Generated SEO 109

Power Digital Marketing

APRIL 7, 2025

In todays digital landscape, TikTok has transformed from a viral video platform into a powerful ecommerce driver, particularly for beauty and consumer packaged goods (CPG) brands. Connecting TikTok and Amazon Sales For CPG and beauty brands, leveraging TikToks influence to drive Amazon sales requires a well-crafted strategy.

Branding 52

Branding Shipping Shoppers Transform 52

Customers.ai

NOVEMBER 26, 2024

Brands throw down, customers swipe up, and everyone’s cart is a battlefield of BOGO deals and last-minute splurges. Our data shows jumps in customer activity even the week before Black Friday, thanks to brands kicking off their promos earlier each year. ” email is sent, most brands go quiet and that’s a problem.

Shipping 88

Shipping Shoppers eCommerce Customer loyalty 88

Vertical Response

OCTOBER 6, 2024

Key Takeaways Email marketing is essential for capturing Black Friday sales, with 75% of consumers preferring it for promotions and potential for high engagement. Building anticipation through pre-Black Friday email campaigns using teaser emails and early access promotions can significantly boost customer excitement and sales.

Email Marketing 105

Email Marketing Marketing Strategy Shoppers Marketing 105

Hubspot Marketing

NOVEMBER 4, 2024

Looking at this, 84% of my fellow marketers predict social media shopping will overtake third-party websites like Amazon and brand websites as the preferred channel for buying, and I agree with them. It’s where billions hang out, learn, monitor news, be entertained , and even connect with brands.

Product 110

Product User-Generated eCommerce Shipping 110

illumin

JUNE 12, 2025

Father’s Day in 2025 is just around the corner (most especially in North America), and brands are getting creative in how they connect with modern dads and those shopping for them. Here are some advertising trends shaping Father’s Day marketing in 2025 and what brands can learn from these key insights.

Advertisers 76

Advertisers Advertising Shoppers Shipping 76

Marketing Insider Group

MAY 12, 2025

Users who abandoned carts: Tailor your messaging to address objections or incentivize a return visitlike offering free shipping, highlighting reviews, or showcasing the item again. Time-sensitive promotions: Use countdowns, flash sale graphics, or urgent messaging to drive immediate clicks and capitalize on fear of missing out (FOMO).

Advertisers 103

Advertisers Advertising Real Estate Shipping 103

Litmus

OCTOBER 17, 2024

. “This ties back to the idea of email being a full-funnel experience , fostering intimacy with your audience and focusing on brand awareness. Email is essential for brands and organizations to stay in touch and nurture their audience throughout this journey.” Loyalty/advocacy. Reactivation/win-back. a hard sell).

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

Customers.ai

DECEMBER 20, 2024

Thats what separates brands with loyal customers from the ones stuck chasing their next quick sale. But heres where most brands get it wrong — they lean too hard on one side. Reactive strategies are your chance to meet those expectations and show your brands human side. But how you manage those relationships?

eCommerce 87

eCommerce Shipping Customer loyalty Marketing 87

Sprout Social

NOVEMBER 19, 2024

As brands continue to rely on multiple social media accounts to reach audiences and grow, influencers have become a fundamental part of successful digital strategies. It’s not hard to see why— Influencer marketing can increase your brand’s reach, engagement and overall credibility. Check out their profiles, posts and engagement rates.

Gen Z 115

Gen Z Health Influencer Marketing Food 115

Neil Patel

APRIL 20, 2021

48 percent of consumers have used BOPUS because it offers free shipping, followed by speed (39 percent) and convenience (28 percent). How Can BOPUS Benefit Your Brand? When consumers subscribe to your online channels, you have more opportunities to send promotional content or advertise deals through the mobile app. TC Running.

Shipping 139

Shipping Shoppers Retail Branding 139

GrowMatik

AUGUST 31, 2023

On the other hand, broadcast emails are usually one-off campaigns sent for certain occasions or promotional purposes. The New Brand Style in Workshop Brand Styles are the main characteristics of your brand, such as the logo, colors, fonts, and more, that are reflected in packaging, website, ads, campaigns and more.

Shipping 97

Shipping Branding User-Generated Key Performance Indicator 97

Hubspot Marketing

NOVEMBER 1, 2024

Dollar Shave Club, Blue Apron, and Glossier are all well-known brands built on the business model and considered masterclasses in marketing — let alone D2C marketing. Many D2C brands are digital or ecommerce -focused, so they thrived in this climate. Speaking of which … Lower Costs By cutting out the “middlemen,” D2C brands save money.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

illumin

AUGUST 27, 2024

Fast delivery drives purchases Same-day delivery continues its meteoric climb in popularity and speedy shipping will be incredibly important in late 2024. In a recent survey, almost 70% of customers said delivery time was an important factor when making online purchases and almost 25% said they look for next-day shipping options.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Sprout Social

JANUARY 27, 2025

In todays ever-changing retail landscape, brands are divided into two groups. To truly harness the potential of social media , retailers should consider adopting the tactics and strategies that leading brands have successfully employed. Promote your products on social media. Cross-promotion is key. Dont be shy.

Retail 85

Retail Shoppers User-Generated Customer Journey 85

Customers.ai

JANUARY 6, 2025

The ecommerce brands delivering that more are winning big. The brands that get this right see higher ROI, deeper engagement, and happier customers who keep coming back. Visualization Tools : Tools like Funnelytics let you map out customer journeys tied to specific ICPs, giving you a clear picture of how they interact with your brand.

Customer 92

Customer eCommerce CRM Shipping 92

Neil Patel

MARCH 9, 2023

Your group should provide valuable tips for small business owners, like how their brand can make them stand out. This means the photographer is okay with you using it to promote your business, or in this case, a Facebook group. And, it allows you to freely promote your group via public social media.

Promotion 119

Promotion User-Generated Advertisers Advertising 119

AWeber

FEBRUARY 6, 2024

The short answer is promotion. To stand out, you need to promote your shop actively. So, whether you are new to promoting an Etsy shop or you had some initiatives in the past, in this article, we’ll cover the what, why, and how of promoting an Etsy shop. Why do you need to promote your Etsy shop? Let’s dive in.

Promotion 115

Promotion Shoppers Advertisers Advertising 115

Neil Patel

DECEMBER 22, 2020

Some of the top US brands spend billions on advertising to secure their internet advertising space. If you can’t keep up with the big companies that spend billions of dollars on their advertising campaigns, there are still a few ways you can get your brand noticed. One such method is an influencer promotion campaign.

Influencer Marketing 142

Influencer Marketing Branding Shoppers Retail 142

Martech

APRIL 26, 2022

consumers said they were targeted with irrelevant marketing in the past six months, according to the report, The Emotional Shipping Experience, from Parcellabs (Parcellabs primarily offers services designed to enhance the post-purchase experience). Of those, 88% took action to distance themselves from the brand. Nearly half of all U.S.

Branding 116

Branding Shipping Marketing Marketers 116

Vertical Response

DECEMBER 21, 2024

Consistent email design aligns with branding, maintaining a unified recipient experience. Include Strong Calls to Action (CTAs) An email without a strong call to action is like a ship without a sail. Automated workflows enable marketers to send out promotional materials automatically, enhancing timely engagement.

Email Marketing 115

Email Marketing Transform Marketing Marketers 115

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. Facebook marketing is promoting your company or brand on the Facebook platform. in the public eye) or a well-known brand. Do you want to: Build brand awareness?

Gen Z 101

Gen Z User-Generated Marketing Marketers 101

Customers.ai

DECEMBER 3, 2024

Throw in an extra incentive, like free shipping or a limited-time discount, to sweeten the deal. Complete your purchase today and enjoy free shipping.” Free Shipping on Abandoned Cart Items For cart abandoners, the barrier to checkout might have been something as simple as shipping costs. Grab it now with 15% off!”

Shoppers 66

Shoppers Shipping Outbound Marketing Product 66

Hubspot Marketing

OCTOBER 29, 2024

Distributors use ecommerce marketing channels to promote the manufacturer’s goods in an effort to increase sales. This approach helps maintain brand visibility throughout the longer B2B sales cycle.” Faire Faire is a B2B wholesale platform that connects independent retailers and brands.

eCommerce 126

eCommerce B2C Manufacturing Retail 126

Hootsuite

JULY 21, 2022

These could be: Raising brand awareness. ” Of course, this aggregate data isn’t exactly useful (if your company only ships products to the U.K., Next, all you need to do is show your boss and wait for that promotion! It could even damage your brand and audience relationship in the long term. CV = AOV x PF.

Promotion 126

Promotion Finance Analytics User-Generated 126

Hubspot Marketing

FEBRUARY 13, 2023

Social media communities are incubators for brand awareness, loyalty, and trust. Let's explore more about social media communities, their benefits and challenges, and where brands will invest their resources in 2023. Are brands investing in social media communities? Customers who love your brand want to talk about it.

Branding 145

Branding Social Media Marketing User-Generated Entertainment 145

Hubspot Marketing

SEPTEMBER 23, 2022

Idea Pins are also displayed in the Create section of a brand's Pinterest profile. As you'll see with the brands below, Idea Pins can be used to tell a story, promote products, give tutorials, and engage with users. Here's how these 10 brands are using Idea Pins. 10 Brands Using Pinterest Idea Pins. Fenty Beauty.

Branding 121

Branding Fashion Food User-Generated 121

AWeber

MAY 19, 2025

Thinking about making money from home, but dont want to deal with shipping boxes or managing inventory? Unlike physical goods, theres no shipping, storage costs, or restocking nightmares. Fonts and Typography Kits Why it works: Unique fonts are essential for branding and design projects, and there's a constant demand for fresh styles.

Product 93

Product eBook Non-Profit Transform 93

Jeff Bullas

JANUARY 17, 2023

In another survey, 70% of consumers say that how well a brand understands their individual needs impacts their loyalty. Check out how Derma Online implemented this strategy with a sticky bar promoting a product that’s relevant to what a visitor already has in their cart. It’s clear that consumers want personalized experiences.

eCommerce 290

eCommerce Shipping Email Marketing Education 290

Sprout Social

OCTOBER 27, 2022

So brands—now’s the time to build a social customer care strategy (if you don’t already have one). Brands have several options for delivering customer support, but the one that appeals most to consumers is social media. So how are customers using social channels to receive support from brands? Good job RC Culver’s!

Customer 132

Customer Branding Fashion Promotion 132