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How Email Marketers Should Navigate the Gmail Promotions Tab Today

Litmus

However, ever since Gmail launched its tabbed inbox in 2013, some marketers have been clamoring for their emails to be delivered to the Primary tab vs. the Promotions Tab. There’s been a lingering perception that Gmail’s Promotions Tab equals the spam folder, but that’s far from the truth. What is the Gmail Promotions tab?

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Salesforce launches Agentforce for Retail

Martech

Saks Fifth Avenue and SharkNinja are among the brands testing Agentforce in a retail context. The new Agentforce for Retail includes a library of pre-built agent skills relevant to retail such as order management, appointment scheduling, guided shopping and loyalty promotion management. Loyalty promotion creation.

Retail 131
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Top Marketing Strategies for Holidays: Boost Your Seasonal Success

Vertical Response

Personalization and community support are key to creating meaningful connections with customers, enhancing brand loyalty during the holiday season. Multi-Channel Holiday Marketing Campaigns A multi-channel approach allows marketers to reach audiences across various platforms, enhancing brand visibility and consumer engagement.

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2024 holiday marketing: Top SEO and PPC tips for a short shopping season

Search Engine Land

The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs. It’s an election year in the U.S.

SEO 98
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5 Proven Ecommerce Growth Strategies ($0 to $100 Million)

Backlinko

Build a Strong Brand Through Storytelling When we consume 6 hours of content daily , attention is the most valuable currency in business. Most brands miss by showing only the highlight reelthe wins, the perfect moments, and the polished content. Telling raw, relatable stories is how you build a lasting brand. Stories stick.

eCommerce 108
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Are these email subject lines deceptive, clever copywriting or bad data at work?

Martech

Your emails reflect on your brand, and customers don’t do business with brands they don’t trust. They could tarnish not only your brands name but also email marketing as a channel. FWD: Your exclusive FREE SHIPPING notification. It’s notoriously thin. Deception can erode trust. Did you forget something?

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‘Tis the Holiday Season to Gather. and Build Brand Loyalty

Set Up

The holiday season means show time for a number of industries, meaning Brands need to be on their A-game. With fierce competition and distractions abound, how can your company leave a lasting impression during the holidays to maintain Brand loyalty during the holidays and beyond?