Martech

JULY 10, 2024

No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks.

User-Generated 132

User-Generated Social Media Marketing Marketers Marketing 132

Martech

AUGUST 13, 2024

The term “operational maturity” may be relatively new to some marketers, but the concept is well established. Achieving operational maturity within a marketing department of 50 associates with a $20 million budget will look completely different than a four person department with a $1 million budget. Time tracking.

Key Performance Indicator 114

Key Performance Indicator Marketers Marketing Management 114

Martech

DECEMBER 17, 2024

That means big changes to email marketing strategies. I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. Game changers: AI and inbox tabs iOS 18 will impact email marketing strategies via two AI-driven features in Apple Mail.

Email Marketing 121

Email Marketing Copywriting User-Generated Promotion 121

SmartBrief - Marketing

JULY 30, 2024

Many marketers still consider Reddit an enigma. So why are brands and marketers still not sold? Here are six ways agency and brands can extract value from Reddit marketing. Marketers also can use it for content inspiration, taking cues from the audiences that they care the most about.

PR 132

PR Marketers Marketing Industry Insights 132

Buffer Marketing

AUGUST 7, 2024

Data like this proves that influencer marketing is a valuable strategy for brands looking to reach a large, engaged audience.  By the end of this guide, you'll have a clear roadmap to harness the power of influencer marketing effectively. Here’s a detailed guide to help brands and influencers alike in their search.

Influencer Marketing 113

Influencer Marketing Fashion User-Generated Analytics 113

Hubspot Marketing

OCTOBER 11, 2024

As a content writer in the digital marketing space, I spend a lot of time breaking down industry terms, concepts, and strategies, some of which can be more confusing or difficult to grasp than others. Table of Contents What is B2B2C marketing? Put simply, when B2B2C marketing is utilized effectively, everybody wins.

Manufacturing 133

Manufacturing B2C eCommerce Marketers 133

Martech

JULY 7, 2025

Last year, I wrote about three ways marketers could use generative AI without copywriting , and the response surprised me. Not to replace marketers, but to make our work more efficient, creative and a little more fun. But many marketing teams don’t have time to sift through the noise to find the good stuff.

Copywriting 119

Copywriting Thought Leadership Marketers Marketing 119

Martech

DECEMBER 12, 2024

As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. Were at a pivotal point in the evolution of marketing technology. The answer? The path ahead is murky, so proceed cautiously.

Transform 114

Transform User-Generated B2C Management 114

Hubspot Marketing

APRIL 21, 2025

It's rare that a B2B marketer is funny on LinkedIn. I mean genuinely , I would watch this content in my free time kind of humor. Today's expert tells us to stop obsessing over high-performing content, and why your buyer persona is bingeing Selling Sunset , too. Claim to fame: Multimedia content is Heike's superpower.

Transform 122

Transform Marketers Marketing Entertainment 122

Litmus

AUGUST 1, 2024

Email personalization is consistently one of the biggest priorities for marketers—but it’s also one of the things that’s making them tear their hair out. But only 3% of marketers use live or real-time dynamic content, which is the key to unlocking the true benefits of email personalization. They actually drive results.

Email Marketing 106

Email Marketing Customer Journey Marketers Marketing 106

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.

eCommerce 110

eCommerce Shipping Logistics Transform 110

Marketing Insider Group

NOVEMBER 18, 2024

Creating a social media content calendar brings order and consistency to your content planning process. By building one, you keep control over your content and engage your audience effectively. By building one, you keep control over your content and engage your audience effectively.

User-Generated 98

User-Generated Education Promotion Management 98

Hubspot Marketing

OCTOBER 31, 2024

If you rely on SEO and information-based content to grow your audience, it’s time to rethink your approach with personality content. Informational content used to be the go-to method for building brand awareness and driving growth. This is where personality-led content comes in. Let’s dive in.

Logistics 125

Logistics CMO SEO Education 125

Martech

OCTOBER 24, 2024

As brands and vendors navigate integrating genAI into their marketing stacks, one key question emerges: What’s actually working and where should the focus be? These tools address specific marketing challenges, such as content creation or chatbots. Isolated genAI solutions (indie tools). Disruptors.

Copywriting 128

Copywriting Transform User-Generated PR 128

Martech

NOVEMBER 13, 2024

One day, I imagine I’ll feel the same amazement watching a fully autonomous marketing campaign unfold — from inception to optimization — without human intervention. This vision of an autonomous marketing pipeline represents the future of AI in marketing. How AI augments a traditional marketing campaign workflow.

Transform 128

Transform Marketers Marketing Inbound Marketing 128

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership 120

Thought Leadership Copywriting SEO Marketers 120

Martech

APRIL 9, 2025

AI proficiency is becoming a critical differentiator for marketers. HubSpots co-founder and CTO Dharmesh Shah says were at an inflection point where AI skills are essential for marketing career growth and acceleration. But why is AI proficiency so critical for marketers and why is this happening now? Processing. Recent U.S.

Transform 130

Transform Marketers Marketing Copywriting 130

Lynton Web

JANUARY 2, 2025

Your marketing department hands off leads that aren't ready for your sales team, and it causes tension within your company. This automated system continuously monitors how contacts engage with your marketing assets, including emails, website pages, and forms. We see it a lot. The prospect's department and functional role matter, too.

Transform 98

Transform Whitepaper CRM Price 98

Martech

JANUARY 10, 2025

The practice isn’t widespread yet, but as more inbox users adopt Apple Mail with Apple Intelligence or Googles proprietary AI for Gmail, you can expect to see AI-driven automatic extraction replace your preheader copy with content they pull from your email message. Is it deceptive marketing, good copywriting or CRM gone rogue?

Copywriting 134

Copywriting Law Shipping Fashion 134

Hubspot Marketing

DECEMBER 30, 2024

I love content monitoring! I can then use these actionable insights to create or improve upon any content strategy. Honestly, I love content monitoring so much that I want you to love it, too. I've also gathered more must-know insights from other content specialists. Table of Contents What is content monitoring?

eCommerce 124

eCommerce SEO User-Generated Key Performance Indicator 124

Hubspot Marketing

AUGUST 20, 2024

This is just one example of how AI can impact our everyday lives, and the same can be said about AI in B2B marketing. Here are nine of the best ways to use AI in B2B marketing to level up your day-to-day. The State of AI in B2B Marketing Before we dive in, let’s get a quick lay of the AI land. How to Use AI in B2B Marketing 1.

User-Generated 133

User-Generated Food Marketers Marketing 133

Hubspot Marketing

JANUARY 8, 2025

A whopping 60% of marketers feel that the way they spend their budget and the ROI it produces is being scrutinized more now than in the past. As a content pro (and former social media manager), Ive got you covered. Table of Contents What is a social media budget? audio and video), and scheduling/publishing content.

Social Media Marketing 134

Social Media Marketing CMO Finance Health 134

Hubspot Marketing

JULY 12, 2024

Matthew Stibbe , CEO of Articulate Marketing , told me, "Community is not the cult of celebrity. He’s exactly right: communities help you share your brand identity, engage with members to build and deepen relationships and help you share content with them so they have everything they need to succeed. It’s a reciprocal thing.

Management 116

Management Promotion Law Market Research 116

Buffer Marketing

DECEMBER 3, 2024

Lastly, Instagram hashtags are also the best way to collect and track user-generated content. You can ask your creator partners, affiliates, and customers to use specific hashtags while talking about you to track all UGC content easily (and without missing a beat!). Use them while running sales or posting holiday-centric content.

User-Generated 121

User-Generated Food Management Price 121

Martech

DECEMBER 9, 2024

When measuring the impact of creatives, marketers typically rely on circumstantial evidence. This explains why only 36% of marketers in a recent survey said they are very confident in their ability to track creative performance effectively. They dont tell you what part of the creative is connecting with people. A common barrier?

B2C 125

B2C New Technology Analytics Communications 125

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing.

Social Media Marketing 113

Social Media Marketing Marketing Strategy Marketers Marketing 113

Hubspot Marketing

DECEMBER 3, 2024

Return on ad spend (ROAS) has become the default metric for many marketing teams. Here's the issue: The more exact a marketing metric is, the easier it is to manipulate. In a recent Marketing Against the Grain episode , Kieran and I discussed the solution. Adjust your spend as markets evolve. Simple … right?

Advertising 129

Advertising Advertisers CMO Branding 129

Sprout Social

NOVEMBER 25, 2024

Social media marketers understand how pivotal influencers are to the success of their brand. At the same time, they don’t always know the perfect formula to succeed with influencer marketing. What kind of content should you create with influencers? How can you make sure your influencer marketing methods are going to pay off?

Influencer Marketing 104

Influencer Marketing Marketers Marketing User-Generated 104

Hubspot Marketing

JULY 30, 2024

You likely know that consistent, frequent posting is key, but that’s now coupled with the need to create more complex content, like Reels. A goal for me as I navigate changes in the online business, digital marketing, and social media worlds is to get crafty and figure out how to make an impact without losing time.

Product 129

Product Energy Place Management 129

Martech

AUGUST 12, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content.

Customer 118

Customer B2C CMO Customer Journey 118

Backlinko

JULY 22, 2024

It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. We interviewed Andrew Peluso, owner of Bananas Marketing Agency , for his expert advice on getting started with SEO. Review the keywords to see which ones you’d like to target in content. And ranks highly.

SEO 121

SEO Law User-Generated Analytics 121

Litmus

OCTOBER 16, 2024

In this article, we’ll cover what customer lifecycle marketing is and how you can implement it to convert casual browsers into loyal brand advocates. Understanding each stage lets you tailor marketing to boost customer engagement and loyalty. Lifecycle marketing asks, “How can we keep our product relevant?”

Health 97

Health Customer Journey User-Generated Marketers 97

Martech

NOVEMBER 21, 2024

Now, here are this week’s AI-powered martech releases: Optimizely launched AI agents for marketing tasks like content creation, campaign management, and experimentation. Jasper, an AI marketing platform, announced the release of a new AI knowledge and context layer designed specifically for marketing.

Law 114

Law Transform Retail Manufacturing 114

Sprout Social

JUNE 18, 2025

According to the 2024 Social Media Content Strategy Report , Gen Xers are loyal to legacy social networks, with 92% having a profile on Facebook, 78% on Instagram and 74% on YouTube. Understanding nuances like this in Gen X social media behavior is essential for marketers looking to build genuine connections.

User-Generated 131

User-Generated Influencer Marketing Marketers Marketing 131

Martech

JULY 24, 2024

What does this mean for marketers? Procter & Gamble will activate over 30 brands through an exclusive partnership in the Personal Care and Household Products category. P&G brands will be leveraging social media to generate organic content by athletes and their fans throughout the Olympics, according to SponsorUnited.

Gen Z 120

Gen Z Fashion Entertainment Marketers 120

Hubspot Marketing

JULY 16, 2024

Everyone knows that ChatGPT can generate content on nearly any topic you can imagine (some information might be made up, but that’s a story for a different article). After all, if they land on a page and see that the content doesn’t relate to them, they’ll leave your site, negatively affecting your SEO efforts. Let’s dive in.

SEO 139

SEO User-Generated Transform eCommerce 139

Buffer Marketing

SEPTEMBER 3, 2024

As a B2B SaaS platform, we use LinkedIn to share and promote our content to prospective buyers, which include director and C-suite level executives. Overview: What Type Of Content Performs Best? It’s no secret that LinkedIn favors content that KEEPS people on LinkedIn. more likes Posts without a link had 4.1x

Real Estate 108

Real Estate Promotion Management Place 108