Sprout Social

DECEMBER 2, 2024

Influencer outreach is the process of contacting influencers for brand collaborations, and typically involves research and communicating via direct messages or emails. While some marketing strategies can be transactional, influencer partnerships are relationship-focused and mutually beneficial. What is influencer outreach?

Influencer Marketing 111

Influencer Marketing Food User-Generated Affiliate Marketing 111

Hubspot Marketing

NOVEMBER 14, 2024

I’m lucky if I open maybe ten percent of them — including anything promotional. Those companies did below the line (BTL) marketing right. Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers. But it can be daunting to start.

Direct Mail 129

Direct Mail Marketing Marketers Email Marketing 129

Hubspot Marketing

JANUARY 17, 2025

Action plans are designed to help you reach your goals faster. Communicate effectively with team members. While they will vary in complexity, action plans are good for small projects, large projects, projects that you complete on your own, and projects that involve other team members or individuals outside of your organization.

Marketers 86

Marketers Marketing Marketing Plan Fashion 86

Hubspot Marketing

DECEMBER 12, 2024

Many people, like artists, digital creators , journalists, and media organizations, create digital content simply because its their offering; its a new medium for them to express themselves and communicate with others. Digital content can also be cross-posted or promoted to multiple platforms with just the push of a button.

Tentpole 117

Tentpole Gen Z Thought Leadership User-Generated 117

Sprout Social

DECEMBER 12, 2024

Beyond Meats posts more closely resemble a stream of consciousness than a thorough marketing plan. Rather than promote its products, this approach builds camaraderie among the chronically online. As Aisha Quas, Senior Brand Communications Strategist at Sprout, says, I love Canvas approach to product updates.

Gen Z 89

Gen Z Branding Retail Education 89

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. It’s about engaging with customers on a personal level, building trust, and cultivating a sense of community to nurture long-term loyalty — not just driving immediate sales.

Social Media Marketing 113

Social Media Marketing Marketing Strategy Marketing Marketers 113

Martech

JANUARY 7, 2025

Audience segmentation and targeting: Implement advanced segmentation strategies to identify and target specific audience groups, ensuring personalized marketing communications that resonate with potential attendees. Automation of marketing campaigns: Develop and execute automated marketing campaigns (e.g.,

Key Performance Indicator 107

Key Performance Indicator Logistics Marketing Marketers 107

Lynton Web

MAY 8, 2025

This positioning should influence everything from your visual identity (colors, design elements, photography style) to your communication tone (friendly and welcoming vs. motivational and challenging). Social Media Strategy Different social platforms serve distinct purposes in recreation center marketing.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Hubspot Marketing

MARCH 3, 2025

Marketing must consistently provide value through both product and communication well beyond the initial sale. Learn more about how to create an effective SaaS marketing plan here. For example, Slack promotes growth through team invites. A single user invites their entire team, creating multiple new accounts.

Customer Acquisition 64

Customer Acquisition User-Generated Customer loyalty Marketing 64

Hubspot Marketing

OCTOBER 14, 2024

Instead, you'll likely spend days, weeks, and even months identifying your target audience, where they spend time, determining the perfect way to reach them, and communicating the benefits of your product or service in a marketing plan. Establishes and communicates approved verbiage for the organization.

Marketing 122

Marketing Marketers Price User-Generated 122

Vertical Response

MARCH 22, 2025

Nonprofits can drive conversions and build brand loyalty by accessing audience inboxes directly, ultimately contributing to email marketing revenue. Email marketing also helps build community and foster connections within the nonprofit sector. Newsletters offer secure, instant communication, maintaining contact with supporters.

Non-Profit 52

Non-Profit Email Marketing Marketing Marketers 52

SocialPilot

MARCH 26, 2025

For example, say your brand has a market share of 20.5% It would grow to 21% market share over a year [(20.5%-10) Keep in mind that spending more on brand communication doesn’t directly create an eSOV. Google Trends and social media hashtags work magic in identifying trends and promoting conversations, respectively.

PR 45

PR Whitepaper User-Generated Advertising 45

Martech

NOVEMBER 15, 2024

Tracking navigation paths and reducing rage clicks promotes user retention, creating a smoother experience. Creating a data-driven organic marketing plan Use your behavioral analytics findings to develop a measurable marketing plan. Ignore “nice-to-know” data and prioritize findings that directly impact growth.

Analytics 129

Analytics Law Content Placement SEO 129

Martech

MAY 13, 2025

The “P” word is back, as in “pivot,” or deviating from the marketing plan you came up with last year that might be outdated now. But you need to revise your messaging strategy and start communicating now. Things might even change between the day I write this and the day you read it in MarTech.

Customer loyalty 83

Customer loyalty Customer Price Retail 83

Neil Patel

MAY 30, 2025

Digital marketing is a major focus for many manufacturing businesses. What Is Manufacturing Marketing? Manufacturing marketing is the process of promoting manufacturing products or services to other businesses. I recommend setting up a YouTube channel to host marketing videos for your manufacturing business.

Manufacturing 71

Manufacturing B2C Thought Leadership Marketing 71

Sprout Social

JUNE 11, 2025

For example, if you want to promote a travel product to a luxury audience, partner with a content creator who caters to that audience. Do you want to be the only brand your creator promotes in your industry? And how long can you promote (or repurpose) content from the creator?

Influencer Marketing 58

Influencer Marketing Price Key Performance Indicator Thought Leadership 58

Martech

APRIL 23, 2025

Marketing planning horizons continue to decrease, and only 39% of in-house creative teams are involved in forecasting and planning. This partnership is reinforced by: Creating shared goals that align with marketing or enterprise objectives. Metrics and reporting. Budget/forecasting.

Analytics 107

Analytics Communications Marketing Plan Promotion 107

Hootsuite

APRIL 29, 2025

Teams that want to seamlessly fold an employee advocacy strategy into their larger social marketing plan. These integrations let people find and share content without leaving the communication platform they use every day. Small to large businesses looking for a way to make employee advocacy easy, fun, and trackable.

Price 58

Price User-Generated Thought Leadership Whitepaper 58

SocialPilot

APRIL 23, 2025

You need to know their pain points, desires, and how they communicate. Marketing strategist Emily Hirsh puts it perfectly on the social media marketing podcast. It’s about communicating your solution in language that resonates with potential customers. 20% of your content should be to promote your product and brand.

Social Media Marketing 52

Social Media Marketing Marketing Plan User-Generated Marketers 52

Hubspot Marketing

MARCH 4, 2025

Content Marketing Planning Templates by HubSpot The real pain isnt the writing and creating itself but everything else that goes into making sure content flows smoothly. Thats why I love HubSpot's content marketing planning templates. To-dos: Track work, deadlines, responsibilities, and project details all in one place.

Price 76

Price User-Generated Analytics Management 76

Backlinko

MAY 12, 2025

Useful resource: Step-By-Step Content Marketing Plan Template Pros & Cons Pros Cons Use AI assistant to draft tailored post captions for different social media platforms Analytics doesnt support creator accounts for Instagram and LinkedIn; its limited to business pages Manage comments and replies from one dashboard 2.

Management 60

Management CRM Price Analytics 60

Adobe Experience Cloud Blog

NOVEMBER 16, 2017

Essentially, a kicker is similar to a cliffhanger in a TV series—it promotes anticipation and keeps you thinking about possible future scenarios. A good lede contains the essence of the story and communicates the important information all the while capturing the imagination. Close Every Section With a Kicker.

Thought Leadership 268

Thought Leadership Marketing Marketers Promotion 268

Calvyn Lee Blog

DECEMBER 4, 2023

Doing marketing without a strategic plan leads to failure. As a business owner, you need a clear, actionable marketing plan guide to reach your goals. This comprehensive guide walks through the 10 essential steps for crafting an effective marketing plan from scratch. Market to specific niches.

Marketing Plan 130

Marketing Plan eCommerce Marketing Marketers 130

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. Need help reimagining your 2023 marketing plan?

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Marketing Insider Group

MAY 17, 2021

But how do you start a content marketing plan? Not exactly, but there are certain steps you should follow that will give you the best chance at succeeding with content marketing. A content marketing plan is necessary to execute your vision, direct your workflows, determine distribution, and define how you’ll measure efforts.

Marketing Plan 144

Marketing Plan Content Marketing Key Performance Indicator User-Generated 144

Neil Patel

JANUARY 28, 2021

How ow does this relate to marketing? How can you harness the power of gifs to boost your marketing strategy ? In this article, I’ll show you how you can find and use gifs throughout your marketing plan to increase engagement, make your brand relatable, and entertain your audience. Find Gifs Through a Gif Search Engine.

Promotion 141

Promotion Branding Entertainment Millennials 141

Marketing Insider Group

AUGUST 24, 2015

This simple guide can help you overcome the most common problems in content marketing plans and get to a successful and continuous process to deliver successful and rewarding content marketing plans. What Does An Effective Content Marketing Plan Look Like? Step # 1 : Get Buy-in For Your Plan.

Marketing Plan 109

Marketing Plan Content Marketing eBook Whitepaper 109

Martech

APRIL 22, 2024

The key to unlocking more marketing-driven revenue is adopting an audience-based planning approach. Rather than promoting your products or services en masse, this strategy involves segmenting your target accounts and prospects into distinct audiences. Generic campaigns won’t cut it anymore.

Marketing Plan 133

Marketing Plan Customer Journey CRM Marketing 133

Rock Content

JANUARY 8, 2024

The secret often lies in their marketing planning. In the business world, a well-planned marketing strategy can be the difference between failure and success. But what actually constitutes an effective marketing plan ? Now, let’s delve into the building blocks of an effective marketing plan.

Marketing Plan 96

Marketing Plan Key Performance Indicator Marketing Marketers 96

Hubspot Marketing

SEPTEMBER 26, 2023

Marketing plans provide a framework to funnel customers from awareness to decision to purchase. When it comes to software-as-a-service (SaaS) offerings, these plans must account for the recurring nature of SaaS solutions. Table of Contents What is a SaaS marketing plan? SaaS plans prioritize revenue over time.

Marketing Plan 120

Marketing Plan Gen Z User-Generated Price 120

Marketing Insider Group

SEPTEMBER 16, 2019

Event planning is hard work, but that doesn’t mean you can kick back and relax once you’ve booked your venue and organized your guest speakers. Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. Careful planning, well in advance, is essential for event marketing success.

Marketing Plan 109

Marketing Plan Event Marketing Marketing Marketers 109

Content Marketing Institute

NOVEMBER 6, 2018

Is this an action this community is likely to take? Have we created enough content in the appropriate formats to communicate consistently? HANDPICKED RELATED CONTENT: 4 Unconventional Ways to Promote Blog Content on Social Media. Cover image by Joseph Kalinowski/Content Marketing Institute. Current events. Conclusion.

Social Media Marketing 111

Social Media Marketing Marketing Plan Key Performance Indicator Marketing 111

DIY Marketers

JANUARY 17, 2022

So, you’re ready to promote your business! Marketing can be overwhelming if you aren’t sure what marketing channel or marketing platforms are best to help you promote your business. In this guide, I’ve pulled together ways to promote your business. But where do you begin? Just look at this!

Promotion 98

Promotion Marketing Marketers Advertising 98

Adobe Experience Cloud Blog

JUNE 25, 2020

Even as in-person events return, most marketers plan to retain virtual events as a key part of their overall event strategy. More than 80 percent of marketers see themselves moving to more online events in the future. [1]. They take less time to plan and promote. And Adobe isn’t alone.

Logistics 174

Logistics Thought Leadership PR Marketing Automation Platform 174

Adobe Experience Cloud Blog

OCTOBER 3, 2016

However, marketing doesn’t live in isolation. Unsympathetic markets, unpredictable competitors, and changing company initiatives all conspire to disrupt even the most well-thought-out marketing plans…unless you have a disaster survival plan. Survival Tip: Publish a Marketing Calendar and Roadmap.

Management 134

Management Thought Leadership Marketing Automation Platform Marketing 134

Marketing Insider Group

MAY 31, 2021

Communicate directly and authentically with consumers, and you’ll enhance your customer service, credibility, and brand loyalty. Communicating directly and authentically with consumers will help you build credibility, trust, and brand loyalty. It helps teams communicate effectively and collaborate online. Quick Takeaways.

Branding 142

Branding User-Generated Education Communications 142

Hubspot Marketing

JUNE 24, 2022

Inbound Marketing for Nonprofits. Your nonprofit organization likely takes up all of your time, and building a marketing plan might seem like an added responsibility that’s just not worth it. Inbound marketing is all about creating valuable experiences that positively impact people and your business.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145