Search Engine Land

JULY 23, 2024

Most user searches are conducted on search engines first. Higher quality leads: SEO targets users actively searching for related content or products, resulting in more qualified leads. Click-through rate (CTR): The percentage of users who click on your search engine listing compared to the number of times it’s shown.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Hubspot Marketing

MAY 8, 2025

Advertising is how businesses promote themselves and what they sell to their audience members. With billions of people on social media, it's clear why businesses choose to advertise and promote themselves through this medium. Or that there are over 2 billion monthly active Instagram users ? The cherry on top?

Advertising 106

Advertising Advertisers User-Generated Promotion 106

Martech

DECEMBER 6, 2024

The relationship between marketers and generative AI has been complicated from the start. Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. They have good general knowledge.

Transform 131

Transform Analytics User-Generated Education 131

Vertical Response

SEPTEMBER 1, 2024

Email marketing lets you communicate directly with your audience to promote products and build brand loyalty. Key Takeaways Email marketing offers unmatched ROI and personalization, providing a direct line of communication with customers. The main types of email campaigns are promotional, informational, and transactional.

Email Marketing 105

Email Marketing Marketing Strategy Marketing Marketers 105

Marketing Insider Group

AUGUST 27, 2024

Defining your unique selling proposition, creating a compelling brand story, and ensuring consistent visual and verbal communication establish a strong brand identity. Digital Marketing Strategies Digital marketing is a cornerstone of successfully promoting a manufacturing company.

Manufacturing 122

Manufacturing Whitepaper Marketing Marketers 122

Search Engine Land

JULY 29, 2024

Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. How generative AI/answer engines work. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise.

Transform 131

Transform User-Generated SEO Law 131

Sprout Social

SEPTEMBER 18, 2024

For example, KFC’s Kazakhstan account uses the country’s local language and influencers, while promoting country-specific promotions and products. You can then conceptualize exactly how to communicate with that audience within your branding to achieve your desired results.

Social Media Marketing 132

Social Media Marketing Marketing Marketers User-Generated 132

Martech

JANUARY 20, 2025

I am the first generative AI chatbot for marketing technology professionals. Story-driven marketing goes beyond simply promoting features and benefits; it aims to create a compelling and memorable brand experience. Promotional stories: Create limited-time offers or special events that tie into our brand story. Tools needed.

Brand Management 110

Brand Management User-Generated Marketing Marketers 110

Hubspot Marketing

JANUARY 8, 2025

Help Your Landing Page Land with Your Customers Elements of a Great SaaS Landing Page Some key components make up an effective landing page, here's a few that your business should prioritize: A compelling headline: A strong, clear headline that immediately communicates the main benefit or purpose of the software, capturing the visitor's attention.

Price 107

Price User-Generated Finance eCommerce 107

Vertical Response

JULY 7, 2024

Facebook – The Go-To Platform for Businesses Unrivaled in popularity, Facebook boasts 3 billion monthly active users worldwide, securing its position as the world’s most popular social media platform. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Buffer Marketing

NOVEMBER 4, 2024

Of course, it isn’t only about the total number of users on the host of social media apps out there. Mastodon The top 23 social media apps and platforms for 2024 This list is ranked by the latest data on monthly active users (MAUs)*. This means roughly  37 percent  of the world’s population are Facebook users.

Branding 123

Branding Social Media Marketing User-Generated Advertising 123

Exposure Ninja

AUGUST 12, 2024

Great B2B web design is about creating a website that looks nice and generates quality leads for your business. While many of the latest web design trends focus heavily on style, this approach often overlooks a critical aspect for B2B brands: lead generation. Good B2B web design is about creating a website that looks nice.

User-Generated 98

User-Generated Communications Finance B2C 98

Marketing Insider Group

JULY 24, 2024

3) Lead Generation Generating leads through content marketing is essential for turning interested visitors into potential customers. Effective lead generation drives business growth and increases revenue. Actively promoting your brand and maintaining a positive presence helps boost brand awareness, too.

Content Marketing 118

Content Marketing Customer Acquisition Marketing Marketers 118

Hubspot Marketing

JULY 12, 2024

Best for: Brands of all sizes and across industries, especially those with a strong brand identity Example: Canva Design Community (Brand Community for Canva Designers) Image Source What I like about Canva’s Design Community: I absolutely love Canva, and I’m always looking for inspiration for my next project. candle making).

Branding 112

Branding User-Generated Millennials Education 112

Vertical Response

DECEMBER 21, 2024

This approach allows you to communicate more effectively, making your marketing efforts more efficient and impactful. Targeted email campaigns strengthen consumer relationships, enhancing loyalty and generating positive word-of-mouth referrals. Relevant emails can generate up to 18 times more revenue than generic ones.

Email Marketing 115

Email Marketing Transform Marketing Marketers 115

Martech

JANUARY 7, 2025

I am the first generative AI chatbot for marketing technology professionals. Data analytics and reporting: Utilize data analytics tools to track and measure event performance metrics, such as attendee engagement, lead generation, and ROI, providing actionable insights for future events. I am trained with MarTech content.

Key Performance Indicator 109

Key Performance Indicator Logistics Marketing Marketers 109

Martech

AUGUST 19, 2024

Ensure your sales and marketing teams communicate regularly and collaborate for a successful ABM strategy. When designing this page, ensure that it aligns closely with the personalized ads that brought users there, maintaining consistent messaging and visuals for a seamless user experience.

Key Performance Indicator 120

Key Performance Indicator Marketing Marketers CRM 120

Martech

OCTOBER 3, 2024

In addition, 80% of these customers promote the brand to family and friends and 62% advocate on social media. Communicate your brand’s mission, vision, purpose and values through all channels and interactions. Respond to comments, share user-generated content and participate in conversations. Create communities (e.g.,

Customer 138

Customer Branding Customer loyalty Transform 138

Hubspot Marketing

MAY 26, 2023

In order to be successful, your offer must be compelling enough that it practically begs users to opt-in. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource. Pro Tip: Don't forget to mention that you'll be promoting the offer to your network.

eBook 145

eBook Promotion User-Generated Inbound Marketing 145

Vertical Response

OCTOBER 6, 2024

Key Takeaways Email marketing is essential for capturing Black Friday sales, with 75% of consumers preferring it for promotions and potential for high engagement. Building anticipation through pre-Black Friday email campaigns using teaser emails and early access promotions can significantly boost customer excitement and sales.

Email Marketing 105

Email Marketing Marketing Strategy Shoppers Marketing 105

Marketing Insider Group

SEPTEMBER 10, 2024

Experiment with various options and track which ones generate the most engagement. For instance, a study by YouGov reports that over 50% of internet users in Indonesia and Thailand listen to podcasts for at least one hour per week. Promote Your Schedule Promoting your podcast schedule guarantees your audience knows when to tune in.

Promotion 124

Promotion Analytics User-Generated Communications 124

Martech

JULY 30, 2024

Regardless of size or status, successful lead generation relies on understanding and addressing their audience’s desires and pain points. Through targeted email campaigns, businesses can sustain direct communication with their audience, deliver personalized content and efficiently promote their products or services.

CRM 116

CRM Marketing Marketers Customer loyalty 116

Marketing Insider Group

AUGUST 7, 2024

Unlike traditional AI tools, ChatGPT stands out with its ability to understand and generate human-like text, making it incredibly versatile and user-friendly. Quick Takeaways ChatGPT can automate routine content creation and internal communications tasks, leading to faster response times and less manual effort.

Transform 89

Transform CRM User-Generated Communications 89

Marketing Insider Group

SEPTEMBER 3, 2024

Generation Z, or those born between 1997 and 2012, make up more than 20% of the U.S. The generation is at an interesting place developmentally—while its youngest members are attending middle school, older Gen Zers are graduating college, building professional careers, and raising families. population. Leverage social media platforms.

Gen Z 70

Gen Z Marketing Strategy User-Generated Health 70

Hootsuite

OCTOBER 22, 2024

That’s right: whether employees are re-posting your brand’s content or crafting their own, any social media content that promotes your company can be considered employee advocacy. Which advocates are generating the most engagement? Keeping everyone on the same page is key, so internal communication is important here.)

PR 113

PR Gen Z Thought Leadership Communications 113

Sprout Social

DECEMBER 2, 2024

Influencer outreach is the process of contacting influencers for brand collaborations, and typically involves research and communicating via direct messages or emails. Using an influencer’s chosen communication channel shows a level of respect that starts your relationship on the right footing. What is influencer outreach?

Influencer Marketing 113

Influencer Marketing Food User-Generated Affiliate Marketing 113

Hubspot Marketing

MAY 7, 2025

Table of Contents How to Learn Social Media Marketing: 33 Free Resources How to Start Social Media Marketing How to Learn Social Media Marketing: 33 Free Resources Social Media Marketing Blogs Social media marketing is a science involving special communication skills. The same is true for social media users. Provide value.

Social Media Marketing 112

Social Media Marketing eBook Marketing Marketers 112

Litmus

NOVEMBER 20, 2024

Take an age-targeted approach that respects individual communication thresholds and preferences. Promotional offers and discounts dominate engagement metrics, with 78% of respondents highlighting these emails as of top interest. This suggests that consumers prioritize perceived value over broader corporate communication.

Gen Z 75

Gen Z Millennials Shipping User-Generated 75

Sprout Social

NOVEMBER 25, 2024

The definition of what is authentic in marketing is a moving target, as it varies across generations and demographics. Authenticity in social media is something users want more of—whether it’s from influencers or others. Authenticity in social media is something users want more of—whether it’s from influencers or others.

Influencer Marketing 105

Influencer Marketing Marketing Marketers User-Generated 105

Hubspot Marketing

OCTOBER 14, 2024

Instead, you'll likely spend days, weeks, and even months identifying your target audience, where they spend time, determining the perfect way to reach them, and communicating the benefits of your product or service in a marketing plan. Establishes and communicates approved verbiage for the organization. Traditional Marketing Models 1.

Price 117

Price Marketing Marketers User-Generated 117

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. It’s about engaging with customers on a personal level, building trust, and cultivating a sense of community to nurture long-term loyalty — not just driving immediate sales.

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketing Marketers 112

Hubspot Marketing

NOVEMBER 20, 2024

Every piece of content has a workflow that includes planning, research, writing, editing, staging, promotion, and analyzing. Image Source What kind of content are marketers generating? Check out The Top Types of AI-Generated Content in Marketing [New Data, Examples & Tips]. This is how they “learn.” Shift to an active voice.

User-Generated 137

User-Generated Thought Leadership Branding Management 137

Hubspot Marketing

DECEMBER 12, 2024

Many people, like artists, digital creators , journalists, and media organizations, create digital content simply because its their offering; its a new medium for them to express themselves and communicate with others. Digital content can also be cross-posted or promoted to multiple platforms with just the push of a button.

Tentpole 111

Tentpole Gen Z Thought Leadership User-Generated 111

Litmus

SEPTEMBER 25, 2024

An effective lifecycle marketing strategy uses the “Trigger, Message, Channel” approach to make sure communication is timely and relevant: Trigger: An action or behavior that signals a customer is moving from one stage to another (e.g., It allows for highly personalized and timely communication. as key triggers.

Management 96

Management Marketing Marketers CRM 96

Sprout Social

JANUARY 15, 2025

Here’s how it typically works: A brand partners with influencers to promote their product or service through social media content. Creators can also easily find products and brands to promote. If a handful of your affiliates consistently generate a lot of sales, you could reward them with extra perks or higher commission rates.

Influencer Marketing 99

Influencer Marketing Affiliate Marketing Branding Gen Z 99

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. With over three billion active monthly users , Facebook is still the worlds most-used social platform. What is Facebook marketing?

Gen Z 101

Gen Z User-Generated Marketing Marketers 101

Search Engine Land

AUGUST 1, 2024

mobile users use voice search every day. Python While SQL for SEOs is most closely related to data analysis within Google Analytics or your data lake, you can deputize Python to do any number of things, including, but not limited to: Identifying user intent. You need to carefully explore how to increase your visibility in ChatGPT.

SEO 98

SEO PR User-Generated Education 98