Remove Communications Remove Promotion Remove User-Generated
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When UGC Goes Wrong: How Smart Brands React to Controversy [Expert Interviews]

Hubspot Marketing

And no marketer gets punched in the mouth quite as often as those who deal with user-generated content. Even when users are trying to promote your brand, these posts can be damaging. The claims aren’t hurting anyone, they’re hard to falsify, and they’re promoting the brand, right? Even if the user is a total jerk.

Branding 128
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100+ ChatGPT Prompts for Social Media in 2025

SocialPilot

But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. Generate creative ideas for celebrating [specific holiday or season] on my social media channels.

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How strong brands build stronger B2B pipelines

Martech

The limits of MQLs in an AI-first world Traditional, MQL-focused lead generation isn’t doing well. Brands that don’t stand for something relevant or dissolve into generic messaging will not increase share or retain customers. However, content marketing and paid advertising, especially search, have diminishing returns.

Branding 112
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Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

Hubspot Marketing

Integrated marketing that uses many channels and creative outlets to communicate your value proposition. Direct sales conversations and promotions. The uniform brand presence a la Apple can help you generate more revenue. With this approach, marketing can communicate with sales, take ownership, and get things done. “In

CMO 123
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3 high-impact email automations you need to drive revenue

Martech

Welcome emails generate 320% more revenue per email than promotional ones. This automation is activated immediately after a user submits a sign-up form or interacts meaningfully with your brand. Feature customer testimonials or user-generated content. Invitations to join your community or customer success stories.

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5 Marketing Plugins for WordPress We Continue to Love

Marketing Insider Group

Marketing plugins are essential for any WordPress site, empowering users to quickly streamline and enhance their online marketing efforts. The result is better site performance and an easier time generating leads. A well-designed site can significantly enhance user experience, improve engagement, and drive conversions.

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Why marketers must move from retention tactics to customer respect

Martech

Initially, businesses competed on the strength of simple, value-driven offerings designed to attract users through genuine convenience. Advancements in data analytics allowed companies to observe user behavior with increasing precision. This era marked the shift from understanding what users were doing to why they were doing it.

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