Remove Customer loyalty Remove Email Marketing Remove Retail
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Winning customer loyalty starts with straight talk about tariffs

Martech

Dig deeper: How tariffs impact retail sales and ad spending, and why 2025 might be different Some examples of tariff messages So far, B2C marketers are winning the tariff-communication game. Dig deeper: How should marketers market to consumers under stress? It’s going to be a bumpy ride (again).

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Stop killing customer engagement with assembly-line marketing: Embrace position-less marketing by Optimove

Martech

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. Position-less marketers break down these data silos, gaining a holistic view of the customer journey.

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4 ways to reach more customers for your new business

SmartBrief - Marketing

It provides very great networking opportunities and can lead to new customers or partnerships. It lays the groundwork for excellent relationships, which in turn builds customer loyalty and a path toward long-term growth. Email marketing Email marketing still offers benefits no other media channel can replace.

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From Clicks to Conversions: How to Optimize Your Email Funnel

Litmus

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers?

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How should marketers market to consumers under stress?

Martech

Offer flexible options : Consider providing flexible payment plans, discounts or loyalty programs that can ease the financial burden on consumers. This approach can help maintain customer loyalty and encourage repeat purchases.

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Top Marketing Strategies for Holidays: Boost Your Seasonal Success

Vertical Response

Understanding what worked and what didn’t can help create a more effective marketing plan, maximizing sales and engagement. Effective holiday planning can foster customer loyalty and successful marketing outcomes. Social Media Platforms for Holiday Marketing Social media platforms are crucial for holiday marketing.

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2022 Email Marketing Trends: What Retailers Need To Know

Litmus

This article was originally published in Total Retail on February 24, 2022. And with new privacy measures in place, marketers are forced to tap into zero- and first-party data , and extract qualitative insights from channels where customers can be kept honest — like email. How will this impact retail marketers?

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