Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. Even with AI’s growing influence, the fundamental customer needs haven’t changed. People still want great products, fair prices, convenient access, and compelling reasons to buy.

Price 115

Price Real Estate Promotion Food 115

Hubspot Marketing

MARCH 29, 2023

To do just that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members. Enter: Market Research. Certainly you can make sound judgment calls based on your experience in the industry and your existing customers.

Market Research 145

Market Research Marketers Marketing Price 145

Hubspot Marketing

APRIL 25, 2024

In the 5 years I’ve run Nudge, I’ve interviewed dozens of experts on pricing. They’re peer-reviewed researchers from some of the world’s most prestigious universities. In this blog, I reveal their top five pricing tips. 5 Secrets About Pricing Recently on my podcast Nudge , a guest told me a secret about pricing. "

Price 135

Price Promotion Market Research Product 135

Hootsuite

OCTOBER 7, 2024

They should also provide the historical data you need to assess your social media marketing strategy on both macro and micro levels. Sprout Social Source: Sprout Social Best for: Marketing teams at larger organizations Coolest feature: Tag inbound and outbound social messages to track and analyze volume and performance patterns.

Analytics 118

Analytics Price PR CRM 118

Backlinko

FEBRUARY 7, 2025

Competitive intelligence (CI) gives you the clarity to make the right moves for your businesswhether that’s meeting customer needs, finding new opportunities, or outsmarting competitors. Marketing agency Thrive proves this perfectly. Prospects were choosing AI marketing solutions over traditional agencies.

Price 95

Price Customer loyalty Food Market Research 95

Martech

OCTOBER 18, 2024

Use case 1: Enhance your marketing foundations Your marketing team should have foundational information for every campaign they create, such as: Features, advantages and benefits (FAB) analysis. Pricing details. However, I decided to collaborate with the custom “marketing strategist” GPT I created to save time.

Copywriting 134

Copywriting Entertainment Marketers Marketing 134

Buffer Marketing

FEBRUARY 28, 2024

And you don’t get “business” status without understanding pricing. So, together with creator sponsorships expert Justin Moore , who helps creators negotiate partnerships through Creator Wizard , we put together this resource on how to figure out your pricing as a creator.

Price 126

Price B2C Energy Product 126

SmartBrief - Marketing

JULY 30, 2024

Many marketers still consider Reddit an enigma. Since the company’s IPO in March, its stock price has gone in the opposite direction everyone anticipated — up, up, up. Here are six ways agency and brands can extract value from Reddit marketing.

PR 131

PR Marketers Marketing Industry Insights 131

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. And taking the time to do research might not seem like much of a priority. This is all despite the fact that we have greater access to customer data than ever before.

Market Research 111

Market Research Gen Z Price B2C 111

Martech

FEBRUARY 12, 2025

Generative AI isn’t just transforming marketing it’s already embedded in how marketing teams work. From researchers using AI to analyze customer sentiment to designers automating routine tasks, marketing professionals across functions are finding practical, immediate applications for AI tools.

Transform 127

Transform Logistics User-Generated Marketers 127

Buffer Marketing

OCTOBER 2, 2024

TL;DR: The 7 best competitor analysis tools (and their alternatives) Best competitor analysis tools Best for Free plan/trial Pricing Key features Alternatives vidIQ YouTube competitive analysis Free plan available for up to 3 competitors. Price : Plans start at €16.58/month. Pricing starts at $4.50/month.

Price 116

Price Key Performance Indicator SEO Analytics 116

Hubspot Marketing

JUNE 17, 2025

All told, these budget-conscious prospects want great value for their money, and they’re more price-motivated than others. While much of your marketing mix doesn’t necessarily need to change, you should meet these buyers where they are and talk to them using language they appreciate. Where should marketers begin?

Branding 80

Branding Price CRM Marketers 80

Hubspot Marketing

APRIL 29, 2025

Audiences always expect better marketing they want their marketing messages to feel timely, relevant, and real to their experience. But marketing teams are stretched thin, being asked to deliver that individualized experience at scale across more customer segments, channels, and product lines. Agentic AI fills that gap.

Price 106

Price CMO Marketers Marketing 106

DIY Marketers

AUGUST 18, 2022

Use this market research process every time you have a business decision to make. Market research is often the nerd of the marketing playground. But like all nerds, market research has the very thing you need to make and keep your business successful. To sell stuff, you need customers.

Market Research 109

Market Research Marketers Marketing Price 109

Rock Content

SEPTEMBER 12, 2023

Market research plays a pivotal role in marketing. Market research helps you find the right customer for your brand in the first place. In 2023, AI has emerged as a must-know research tool for digital-age marketers. What is Marketing Research?

Market Research 97

Market Research Marketers Marketing Traditional Marketing 97

Martech

AUGUST 20, 2024

The focus of most B2B companies is developing products and services customers need. Selling them requires detailed customer information. It falls on marketing to get that data, usually via event registrations, website forms and the like. Data enrichment can provide insights into customer habits and demographics.

Law 106

Law Management Price Place 106

Scoop.it!

JULY 18, 2024

You need to do what your competitors are doing: deliver tailored, personalized marketing messages. Of course, it would be impractical to create unique content for every single customer. Customers can be segmented based on any number of characteristics: age, location, income, interests, buying behaviors, and loyalty, just to name a few.

Gen Z 111

Gen Z Millennials Fashion Marketers 111

DIY Marketers

JANUARY 26, 2022

Setting a price for your product or service is one of the most important decisions that you can make as a small business owner. If your customers are complaining about your price, they have no idea why they should choose you. Price is that important. It’s a signal to your customers about what to expect.

Price 98

Price Product Transform Promotion 98

Hubspot Marketing

JULY 22, 2024

In my experience, you need a lot of patience when doing a SWOT analysis; it requires market research and competitive analysis to become truly accurate. Customer Analysis In this part of the marketing plan outline, you get plenty of space to share all the data you collected during your market research.

Marketing Plan 105

Marketing Plan Marketers Marketing Social Media Marketing 105

Backlinko

MARCH 5, 2025

per month Semrush.Trends helps you spy on your competitors’ traffic and uncover hidden market opportunities. per month Semrush.Trends helps you spy on your competitors’ traffic and uncover hidden market opportunities. Trends add-on) = $428.95 Trends add-on) = $428.95 trillion backlinks Whos It for?

SEO 93

SEO Market Research Finance Shoppers 93

Jeff Bullas

FEBRUARY 2, 2023

For so many brands and businesses, Instagram is a vital marketing tool. With Instagram, you can promote your products and services to new people, attract new followers, and engage in conversations with your existing customers and followers. You can also see the latest trends and conduct market research.

Price 290

Price Analytics Marketers Marketing 290

Martech

FEBRUARY 3, 2023

Connected TV (CTV) is the fastest-growing digital ad channel , as more TV watchers cancel cable subscriptions and turn to lower-priced or free a la carte streaming options they can watch on TVs, laptops and mobile devices. Many streamers are also potential B2B prospects, but not many B2B marketers are leveraging CTV for advertising. “We

Market Research 98

Market Research Whitepaper Marketers Marketing 98

Hubspot Marketing

OCTOBER 28, 2024

Understand customers better — and faster. If you’ve ever had to sift through hundreds of CRM records to identify common customer behaviors, then you know how much time (and brainpower!) Luckily, anyone working on CRO can now use AI to analyze customer data rapidly and at scale. Collect data and segment your customers.

Customer Acquisition 90

Customer Acquisition Price Customer Journey User-Generated 90

Neil Patel

DECEMBER 21, 2022

Are you looking for a new way to understand your customers ? Considering all the data you hold, you probably think you know your customers pretty well. Market research shows that 44 percent of brands feel recommending products on past preferences is imperative, while just 11 percent of customers agree.

Customer 128

Customer Market Research Target Market User-Generated 128

Adobe Experience Cloud Blog

JUNE 1, 2018

Is there a gap in the market? Being out of touch or tone-deaf when it comes to your customer base could even alienate or deeply offend them. The same can be said about surveys, sales analysis, or other traditional types of market research. Even though this research may certainly provide value, it’s also flawed.

Customer 132

Customer Food Thought Leadership Finance 132

Rock Content

FEBRUARY 14, 2024

Have you ever heard that price is different from value ? It may seem like a simple detail, but knowing how to prepare the sales price for something is a critical task. If a business prices a product lower than it should be, its revenue and profit are out of date. The problem also happens when something is sold at a fair price.

Price 94

Price Product Health Market Research 94

Martech

AUGUST 12, 2024

With a narrow list, you can look at feature details, pricing, effort to integrate into your environment, customer reviews, security and data compliance, and operations complexity. Company/Product Positioning I grew up as a marketer in high-tech startups and worked for several companies from inception to IPO or acquisition.

User-Generated 135

User-Generated Traditional Marketing Product Price 135

Sprout Social

JUNE 18, 2025

Here are some other insights into Gen X Facebook use: According to the 2024 Social Content Strategy Report, 72% of Gen X consumers turn to Facebook for customer care, which is more than any other social network. Service-based brands can share inspiring customer stories or offer expert tips that speak to Gen X’s lifestyle goals and values.

User-Generated 121

User-Generated Influencer Marketing Marketers Marketing 121

SMEI

MARCH 5, 2025

Diversify Your Markets When a trade war impacts a specific country or region, over-reliance on that market can be risky. Instead, consider expanding to alternative markets that are not directly affected by trade restrictions. Actionable Steps: Identify suppliers from tariff-exempt countries to maintain competitive pricing.

Manufacturing 156

Manufacturing Finance Transform Logistics 156

Adobe Experience Cloud Blog

OCTOBER 15, 2015

Author: Yifat Mor According to Gartner, customer experience is the practice of designing for and reacting to customer interactions to meet and exceed customer expectations, to increase customer satisfaction, loyalty, and advocacy. So, why, exactly, is customer service the ultimate marketing tool?

Customer 134

Customer Thought Leadership Customer Journey CRM 134

Lusha

DECEMBER 9, 2024

Bottom-Up Approach to TAM Calculation Identifying Your Ideal Customer Profile (ICP) Before diving into the numbers, you need to create a clear picture of your ideal customer. This is where the Ideal Customer Profile (ICP) comes in. It includes: Industry : What industries do your ideal customers work in?

Price 52

Price CRM Marketers Marketing 52

Litmus

OCTOBER 31, 2024

You want to personalize your emails more and try the latest trends, but something stands in your way: customer data management. For many marketers, coming up with creative email ideas is much more fun (and less confusing) than cleaning up data, tracking new metrics, and finding customer insights. But it’s absolutely essential.”

CRM 90

CRM Management Email Marketing Transform 90

Marketing Insider Group

JULY 5, 2015

Is your gated content worth the relationship currency you’re asking your customers to pay? What you think is valuable content may be considered worthless to the customer on their buying journey! However, this swift and easy access comes at a price. The customer really doesn’t care, though. Help Self-Educating Customers.

Whitepaper 105

Whitepaper Customer Thought Leadership Energy 105

Welcome Software

MARCH 12, 2025

And your entire team, from marketing to customer support, should be involved with all of them even though your product team will likely oversee the process. Get to know your audience To understand how you can help your product stand out from others on the market, you need to know exactly what your audience needs.

Product 52

Product Product Life Cycle Key Performance Indicator Price 52

Jeff Bullas

MAY 25, 2025

They have encrypted their website, and they have included a robust customer support team that is on hand to help you with any issues that you might have, whether this is before or after you have made your purchase. The customer support team should be available on hand to assist you 24/7. You’re going to pay $2.50

Price 226

Price Promotion Place Market Research 226

Neil Patel

NOVEMBER 20, 2020

When someone places an order from your site, you buy the product from a third-party, who then sends the product directly to your customer. You don’t have to worry about logistics, and the difference between the price you sell at and the price you buy at is your profit.

Logistics 145

Logistics Shipping Price Analytics 145

Calvyn Lee Blog

DECEMBER 10, 2023

Have you heard of the marketing mix, also known as the four Ps of marketing? This framework is a foundational model for developing a sound marketing strategy. The four Ps are product, price, place, and promotion. The four Ps of marketing create the foundation for any effective marketing strategy.

Marketing Mix 130

Marketing Mix Price Promotion Education 130