Hubspot Marketing

DECEMBER 11, 2019

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

Gen Z 145

Gen Z Millennials Finance Education 145

Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Neil Patel

MARCH 15, 2021

Millennials are something of a mythical bunch in society. Even narrowing down what age group millennials represent is challenging, and many people have differing views. This confusing picture makes it challenging to target millennials through paid ads, but don’t let it put you off. When Were Millennials Born?

Millennials 122

Millennials Advertisers Advertising Transform 122

Hubspot Marketing

JULY 12, 2024

Brand Communities A brand community is a place where like-minded customers can come together and talk about how much they love what you do, create, or value. They have an emotional connection to your brand which inspires brand loyalty and advocacy to other potential customers. showing others how to use their favorite products).

Branding 109

Branding User-Generated Millennials Education 109

Hootsuite

APRIL 23, 2025

What the data tells us LinkedIns user base is professional, affluent, and global. With over half of US users in high-income brackets and a significant presence outside the US, the platform is uniquely positioned for brands targeting decision-makers and executive audiences worldwide. users on LinkedIn, with 35.8% 32% of U.S.

Gen Z 72

Gen Z Millennials User-Generated Analytics 72

Vertical Response

JULY 7, 2024

Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. With over three billion active monthly users , Facebook is still the worlds most-used social platform. Build community and gather customer feedback? Capture B2B leads?

Gen Z 94

Gen Z User-Generated Marketing Marketers 94

Sprout Social

OCTOBER 22, 2024

They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. After decades of consistently marketing to young people, marketers are again mystified by a new generation. Sound familiar?

Gen Z 98

Gen Z Branding User-Generated Influencer Marketing 98

Hubspot Marketing

DECEMBER 10, 2024

SEO should get you to the top of Google for your most desired keywords, including money-generating keywords. All of these businesses sell custom song lyrics prints. AI overviews are not that significant yet; users are scrolling to the organic listing. The primary purpose of marketing is sales. SEO has compounding benefits.

SEO 126

SEO Gen Z Finance Transform 126

Buffer Marketing

JULY 22, 2024

For instance, your potential customers might use both Facebook and X (formerly Twitter). The former guarantees you reach new customers, while the latter relies on social media algorithms to do the job for you. Engagement is for increasing the interaction of your target customers with your company.

Advertisers 102

Advertisers Advertising Gen Z Social Media Marketing 102

Hubspot Marketing

NOVEMBER 1, 2024

More Control D2C brands handle every stage of the buyer’s journey , which means they have total control over how things are done and the customer experience. It also enables them to provide a better customer experience through personalization. For brands, this means longer-term repeat business and even referrals to new customers.

Manufacturing 122

Manufacturing B2C Non-Profit eCommerce 122

Neil Patel

FEBRUARY 4, 2022

User-generated content (UGC) is a marketing goldmine and knowing how to use it properly can create a snowball effect of higher engagement and more social media followers. Taking advantage of the right opportunities will let users do most of the work for you—generating product interest, conversation, and even revenue.

User-Generated 123

User-Generated Gen Z Transform Promotion 123

Sprout Social

FEBRUARY 28, 2025

Its impact spans the entire business funnel, from customer engagement to strategic planning. For social media professionals in the UK or targeting its highly engaged user base, staying ahead of the game requires a solid grasp of the latest stats and trends to make smart decisions. Facebook user base: Facebook boasts 38.3

Gen Z 88

Gen Z Millennials Social Media Marketing User-Generated 88

Sprout Social

APRIL 28, 2025

But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value. Key demographic details include: 44% of Reddit users fall into the 18-29 age group. of users identified as male and 39.1%

Branding 86

Branding Gen Z Pharmaceutical Health 86

Hubspot Marketing

DECEMBER 12, 2024

However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. Depending on your goals and the platform, this could mean analyzing the clicks, views, and leads generated or likes, shares, and comments.

Tentpole 103

Tentpole Gen Z Thought Leadership User-Generated 103

Set Up

SEPTEMBER 10, 2024

Once upon a time, we wrote a blog and made a video about Gen Z: Marketing Mysteries Uncovered for Generation Z. While Millennials have more established careers and spend more, Gen Z has the power to shape trends and is increasing its purchasing power as it continues to take over the workforce. Authenticity builds trust.

Gen Z 59

Gen Z Millennials User-Generated Fashion 59

Litmus

OCTOBER 16, 2024

Customer retention suffers when brands focus only on the first sale, ignoring differences in customer journeys. Personalized messages keep customers engaged and loyal. When done well, this approach builds loyalty and keeps customers coming back. When done well, this approach builds loyalty and keeps customers coming back.

Health 93

Health Customer Journey User-Generated Marketing 93

illumin

MAY 15, 2025

According to Custom Market Insights , the global Home Gardening market is projected to grow to USD 15.78 These are typically the ones who would be in the process of remodelling/furnishing (the goal is to attain higher AOV/average order value per customer) Its important to take these behaviors into consideration when planning your campaigns.

Advertisers 97

Advertisers Advertising Customer Acquisition Transform 97

Sprout Social

APRIL 10, 2025

Success on the platform is about consistency, quality and keeping up with the always-changing TikTok trends UK users watch the most. Understanding the UK TikTok Ecosystem TikTok is reliably one of the top 4 most used platforms in the UK today, with millions of daily active users, and it also has a notably young user base.

Gen Z 106

Gen Z Food Fashion Millennials 106

Sprout Social

MARCH 26, 2025

Today social media is a crucial business function that influences everything from customer experience and sales to product development and marketing. Users may be sharing weekend updates or seeking entertainment before the start of a new week. More than 50% of the UK population are Facebook users.

Entertainment 96

Entertainment Gen Z Millennials User-Generated 96

Hootsuite

OCTOBER 22, 2024

Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. PS: Armanino also used Hootsuite Amplify , our employee advocacy tool, to help equip their 595 active users with plenty of content to reshare and make their own. Which advocates are generating the most engagement? Not too shabby! Boom, done!

PR 114

PR Gen Z Thought Leadership Communications 114

SocialPilot

FEBRUARY 19, 2025

Amid these changes, Bluesky has gained attention as an exciting alternative for businesses and users. Both platforms let users share posts, images, and videos while interacting through replies and likes. However, their different content moderation and user control approaches have stirred debates about their impact on communities.

Gen Z 110

Gen Z User-Generated Advertisers Advertising 110

Sprout Social

JULY 22, 2021

Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales. Consequently, understanding how different generations use social media is critical to shaping a social strategy that gets results. In this post, we’ll dive into the nuts and bolts of social media use by generation.

Gen Z 144

Gen Z Millennials User-Generated Entertainment 144

Sprout Social

MAY 8, 2025

Its partnership with Google makes it easier for users to see and participate in Reddit communities and conversations. Gen Z and Millennial consumers routinely bypass traditional search engines to look for Reddit threads because they trust authentic communities over conversion tactics. Reddit is also changing the search landscape.

Gen Z 76

Gen Z Industry Insights User-Generated Health 76

Neil Patel

SEPTEMBER 21, 2021

Customers don’t just like BNPL; it also encourages them to manage their budget in a way that helps them pay for higher-priced items. BNPL helps online retailers attract customers and increase revenue, which is why business leaders are taking note. What do you do if BNPL isn’t generating the results you’d hoped for?

Gen Z 134

Gen Z Customer eCommerce Millennials 134

Hubspot Marketing

NOVEMBER 22, 2023

Want to sell to millennials? Reference Mean Girls Mean Girls is a generation-defining film for millennials. This generation was the target demographic for the film when it was initially released, and has since been a mainstay in millennial pop culture.

Millennials 134

Millennials Retail User-Generated Marketing 134

Sprout Social

MARCH 27, 2025

Even 65% of marketers think that their executives see the value of creator marketingunderscoring just how valuable its become in the customer journey. Snapchat Snapchats user base has steadily increased in the past few years, and the platform now boasts 453 million daily active users.

Gen Z 98

Gen Z Affiliate Marketing Influencer Marketing User-Generated 98

Sprout Social

JUNE 22, 2021

Rather than employ the spray and pray method, identifying which social media platforms a brand’s customers use is a more effective way to connect with one’s target audience. billion global active users. 90 million US users. billion global active users. Key Stats: 1 billion global users. 140 million US users.

Customer 140

Customer Gen Z User-Generated Health 140

Martech

SEPTEMBER 13, 2021

That was the dilemma faced by Ellie von Reyn, Conductor’s Director of Demand Generation. Our customers love our technology and our service team. We’ve got thousands of customers, but marketers switch companies every couple of years. We wanted to reach out to this loyal user base, but we didn’t have an easy way to do that.”

Customer 117

Customer Branding Millennials User-Generated 117

Hubspot Marketing

JULY 28, 2020

Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. As this content continues to evolve with each new generation, marketers should continue researching video consumers' interests, hobbies, and behaviors. Each new generation has watched more online video than the last.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Sprout Social

OCTOBER 16, 2023

For any business to be successful long-term, they need to be able to evolve to meet the needs and expectations of the next generation. Even legacy brands that once catered to older generations have to pivot and address the younger generations who will eventually age into their target audience.

Gen Z 134

Gen Z Millennials Branding Transform 134

Hubspot Marketing

MARCH 20, 2023

Consumers will know what you care for, and you’ll draw in people who share similar interests and can turn curious browsers into paying customers if they find they truly relate to you. Gen Z is the only generation with a different first preference, which is learning about a product and its features through social media.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Buffer Marketing

DECEMBER 4, 2024

Whether you're an individual looking to build a personal brand or a business aiming to reach new customers with your social media marketing, TikTok offers an unparalleled opportunity for growth. Know your target audience and create for them TikTok is a melting pot of cultures, age groups, and interests, with over a billion active users.

User-Generated 93

User-Generated Fashion Gen Z Analytics 93

Welcome Software

SEPTEMBER 17, 2024

Unlike traditional banks, which have often struggled to offer customized experiences at scale, these digital innovators are leveraging cutting-edge technology to create financial services that feel tailor-made for each user. But the innovation doesn’t stop there. Take neobanks like N26 and Monzo, for instance.

Gen Z 52

Gen Z User-Generated Law Transform 52

Sprout Social

DECEMBER 12, 2024

According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. You can use humor and inside jokes to reach Millennials, Gen X and Boomers. Instead, focus on the day-to-day needs of your customers.

Gen Z 92

Gen Z Branding Retail Education 92

Hootsuite

MAY 1, 2025

36% of millennial consumers trust recommendations from people they follow more than traditional ads. A flood of content, complete with giant Lego sculptures, that helped generate serious hype before the product even hit the shelves. Why are influencer marketing campaigns so effective? Heres why: The trust factor. The result?

Influencer Marketing 80

Influencer Marketing Affiliate Marketing Marketing Marketers 80

Internet Marketing Ninjas

MARCH 9, 2022

User experience is crucial for your business success. But what really got marketers talking about user experience is the fact that Google announced it to be a ranking factor. But what really got marketers talking about user experience is the fact that Google announced it to be a ranking factor.

SEO 96

SEO Millennials Customer User-Generated 96