Scoop.it!

NOVEMBER 21, 2024

Sometimes, trying to convince customers that your brand is the real deal can feel like shouting into the void. Your products may be great, but sales don’t seem to flow more than a trickle. That’s why using your customers’ feedback is vital to proving you’re worth their attention and money. or “What’s your favorite feature?”

Customer 110

Customer Shoppers User-Generated B2C 110

Martech

OCTOBER 30, 2024

I started with my usual first question, “Who is your customer?” The founders had theories and ideas but didn’t actually know who their customers were. This is not surprising, as most of the teams I speak with have misidentified their customers. They make common mistakes while developing their ideal customer profile (ICP).

Customer 120

Customer User-Generated Education Analytics 120

Hubspot Marketing

JULY 24, 2024

And no marketer gets punched in the mouth quite as often as those who deal with user-generated content. Misinformation This involves outright false claims about your product or service. Even when users are trying to promote your brand, these posts can be damaging. Need convincing? million searches on TikTok.

Branding 129

Branding PR User-Generated Health 129

SmartBrief - Marketing

APRIL 8, 2025

It’s a psychological tool that influences how customers see your business and whether they consider you trustworthy. In this article, I’ll show you how brand identity shapes customer psychology and ultimately drives loyalty. Image credit: Seahawk Tone and messaging Your brand voice sets the tone for how customers see you.

Branding 102

Branding Customer Shoppers Food 102

Martech

MAY 13, 2025

If youre looking to take your generative AI use up a notch, Gemini GEMS is a solid next step for many marketers who are already comfortable with basic generative AI tools. Note: If youre curious about our use of capitalization in this article, the product, broadly speaking, is called GEMS. Each model you build is called a Gem.)

Product 78

Product Key Performance Indicator User-Generated Marketing Automation Platform 78

Martech

OCTOBER 18, 2024

Companies can showcase products and services, generate leads, build brand awareness and establish “thought leadership” within their industry. This professional focus makes it an ideal place to find the people who may be interested in purchasing your product. The United States has the most LinkedIn users at over 180 million.

User-Generated 139

User-Generated Thought Leadership Promotion Analytics 139

Martech

AUGUST 22, 2024

Content marketing Most marketers start off using generative AI to help produce content in the form of blogs, emails, social media posts and other copywriting. There’s nothing wrong with using generative AI to create marketing copy. But remember, generative AI predicts an answer based on what has already been written about a subject.

Transform 138

Transform Copywriting User-Generated Marketing 138

SocialPilot

DECEMBER 23, 2024

But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. Generate creative ideas for celebrating [specific holiday or season] on my social media channels.

User-Generated 125

User-Generated Social Media Marketing Promotion Transform 125

Backlinko

DECEMBER 29, 2024

They appear in Googles 3-Pack when prospective customers in their area search for “plumbing company and other related keywords. And convert website visitors into paying customers. Search intent is the reason behind a users searchit tells you why they searched and what they were hoping to find. It’s not luck.

SEO 98

SEO Customer Real Estate User-Generated 98

Sprout Social

SEPTEMBER 12, 2024

Edutainment According to our report, 66% of social users find “edutainment” to be the most engaging of all brand content—surpassing memes, serialized content or skits. Brands using edutainment to teach audiences about their products and services can help their businesses earn more revenue. You should meet your audience where they are.

Management 138

Management User-Generated Key Performance Indicator Transform 138

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. Social media is a go-to platform for retail customers. It’s often the first place a customer will look for information about your business. And this is true for every stage of the customer journey.

Retail 124

Retail Shoppers User-Generated Customer Journey 124

Martech

SEPTEMBER 26, 2024

This year’s Dreamforce and Inbound user conferences were all about AI agents. So long Customer 360 and Data Cloud, hope you enjoyed your time in the spotlight.) The reason for the similarity between Dreamforce and Inbound is the similarities between the various generative AI models. Similar models result in similar innovations.

User-Generated 129

User-Generated Price Marketing Marketers 129

Hubspot Marketing

AUGUST 20, 2024

Artificial intelligence (especially generative AI) is plagued with concerns about plagiarism , bias , and data security. Generate content and assets. Let’s go ahead and get the obvious out of the way — content generation. One of the most common applications of generative AI in B2B marketing is aiding in the writing process.

User-Generated 129

User-Generated Food Transform Marketing 129

The Marketing Operations Leader

MAY 7, 2025

1️⃣ CAC by Channel This report shows each marketing channel's customer acquisition cost (CAC). 2️⃣ Paid Channel Performance This report breaks down pipeline and revenue generated from each paid channel. 7️⃣ Product Activation Metrics This report shows how users progress through onboarding steps.

Transform 130

Transform Customer Acquisition Customer Journey User-Generated 130

Sprout Social

NOVEMBER 4, 2024

Social has evolved into consumers’ favorite holiday marketing resource: a one-stop destination for discovering gifts, finding the latest deals and seeking customer service. No matter how your customers reach out, they still expect a response within 24 hours —especially during the busiest time of the year.

Gen Z 124

Gen Z Millennials User-Generated Shoppers 124

Sprout Social

MAY 8, 2025

Its partnership with Google makes it easier for users to see and participate in Reddit communities and conversations. Posts are moderated to follow community rules, and users can comment and vote on what they see. You can also leverage the user-generated content on Reddit as competitive intelligence.

Gen Z 128

Gen Z Industry Insights User-Generated Health 128

Martech

FEBRUARY 12, 2025

Generative AI isn’t just transforming marketing it’s already embedded in how marketing teams work. From researchers using AI to analyze customer sentiment to designers automating routine tasks, marketing professionals across functions are finding practical, immediate applications for AI tools.

Transform 126

Transform Logistics User-Generated Marketing 126

Buffer Marketing

JANUARY 7, 2025

Quuu: Curate content to share on social Source: Quuu Content curation can help keep your social media feeds full without generating all your ideas from scratch. So, instead of just tracking mentions, you get valuable insights into how people feel about your brand, products, or campaigns. Pricing : Starts at $15/user/month.

Price 119

Price Thought Leadership Transform User-Generated 119

Martech

OCTOBER 24, 2024

Other findings: Employers believe AI is driving more productivity than employees are experiencing: 60% of employers believe AI is significantly increasing employees’ productivity, but only 44% of employees say the same. Ten percent of employees say AI is not increasing productivity at all. launched AI Content Workflow Platform.

User-Generated 124

User-Generated Marketing Mix Communications Advertising 124

Martech

DECEMBER 2, 2024

Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study by Semrush and Statista. That said, genAI’s capabilities continue to win over digital marketers who find it a big boost to productivity and ROI. In 2023, 13 million U.S.

Transform 139

Transform Search Marketers User-Generated SEO 139

Martech

OCTOBER 24, 2024

Eighteen months after GPT-4 shook the martech world, the dust is settling and it’s time to evaluate the real-world impact of generative AI. Similarly, Jasper automates content generation, allowing marketing teams to focus on creative ideation rather than routine copywriting tasks. Customer-centric approach. Scalability.

Copywriting 126

Copywriting Transform PR User-Generated 126

Hubspot Marketing

JULY 16, 2024

Everyone knows that ChatGPT can generate content on nearly any topic you can imagine (some information might be made up, but that’s a story for a different article). Categorize them into informational, navigational, transactional, general, and commercial categories. What I like about ChatGPT is that it’s a good idea generator.

SEO 137

SEO User-Generated Transform eCommerce 137

Hubspot Marketing

SEPTEMBER 30, 2024

If you’re interested in using AI personalization in marketing to reach your customers, I put together this guide to help. Marketers are no strangers to using marketing automation tools to personalize emails, generate leads, or set up workflows. Greater Customer Value Finally, with greater personalization comes greater customer value.

Thought Leadership 136

Thought Leadership User-Generated Marketing Marketers 136

Search Engine Land

JULY 29, 2024

Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. How generative AI/answer engines work. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise.

Transform 131

Transform User-Generated SEO Law 131

Martech

DECEMBER 12, 2024

Dig deeper: AI is poised to disrupt the world of martech vendors and users Building a foundation for AI adoption in 2025 2025 should be a foundation-building year that sets the stage for AI adoption and growth. This is the time to explore generative AI and other AI-enabled technologies. It will be necessary to do the following.

Transform 112

Transform User-Generated B2C Management 112

Martech

DECEMBER 3, 2024

” These changes go well beyond current use cases like content generation, personalization and knowledge management. Existing martech giants like Adobe, HubSpot, Microsoft, Salesforce and SAS have aggressively integrated new AI capabilities into their products, leveraging both generative and traditional machine learning.

CRM 129

CRM User-Generated Management Customer 129

Martech

JULY 19, 2024

The good news for martech vendors is the SaaS business model revolves around recurring revenue from subscriptions, so there’s a steady flow of cash coming from the customers. Because HubSpot is a favorite of smaller businesses, it’s a little easier for the company to add net new customers. Free users are upgrading to starter products.

CRM 116

CRM User-Generated Marketing Automation Platform Retail 116

Martech

OCTOBER 1, 2024

My two previous articles on personalized customer experiences focused on the need to embrace AI and the goal of AI that truly understands customer data. In the end, I chose “Agency” because I continue to believe we all have to personally embrace these martech trends in order to drive better customer experiences.

CRM 120

CRM User-Generated Marketing Automation Platform Marketing 120

Martech

OCTOBER 25, 2024

The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. Focus on brand ownership and crafting unique customer messages and experiences as key benefits of genAI, linking AI investments to real business results. Risk appetite for investing in customization.

Transform 135

Transform Customer loyalty User-Generated Management 135

Martech

DECEMBER 5, 2024

Surprisingly, the number of marketers willing to use AI-generated content if brand suitability could be verified dropped from 66% to 50%. This may be because 68% agreed that AI-generated content may pull in content from original publisher sources without proper clearances or permissions. AdCreative.ai Processing.

Food 117

Food User-Generated Advertising Advertisers 117

Hubspot Marketing

DECEMBER 10, 2024

SEO should get you to the top of Google for your most desired keywords, including money-generating keywords. All of these businesses sell custom song lyrics prints. Sticking with the printed song lyrics keyword: businesses selling printed lyrics might promote the product as a gift for the paper anniversary.

SEO 130

SEO Gen Z Finance Transform 130

Marketing Insider Group

AUGUST 12, 2024

For instance, if you’re writing about productivity tips, opening with a personal story about how a specific strategy changed your work life can be very effective. Capitalize on User-Generated Content Incorporating user-generated content (UGC) can also enhance your blog’s appeal.

User-Generated 126

User-Generated Product Branding Place 126

Hubspot Marketing

AUGUST 13, 2024

As a user, I‘m fascinated by AI-search results. Focus on user intent : Tailor your content to address specific user needs, which can improve your chances of being recommended as an answer in LLM-generated search results. Customer-centric strategies matter more than keyword clusters.

SEO 117

SEO Transform User-Generated Health 117

SmartBrief - Marketing

NOVEMBER 19, 2024

While several new technology trends have taken off over the last two years — generative AI, social commerce and retail media, to name a few — what lies ahead for business leaders is the need to right-size excitement around these areas versus actual impact. Looking ahead, 2025 will be a year of “hype” normalization. trillion by 2032.

User-Generated 122

User-Generated Retail New Technology Customer Journey 122

Martech

DECEMBER 9, 2024

I am the first generative AI chatbot for marketing technology professionals. Online courses: Platforms like Udemy, Skillshare, and Coursera provide comprehensive courses on video production and editing, often taught by industry professionals. Channels to use: Website: Embed videos on product pages. hiking, camping).

User-Generated 111

User-Generated Retail Video Marketing Management 111

Hubspot Marketing

NOVEMBER 5, 2024

Just like each player of the team needs to work together to score a touchdown, the parts of your B2B conversion strategy need to work in harmony to catch website visitors and turn them into paying customers. Like customizing it to that person and then having very detailed automated responses with sequences and chatbots.

B2C 127

B2C Millennials Customer Journey User-Generated 127

Sprout Social

OCTOBER 10, 2024

They now turn to different platforms for different purposes—whether it’s customer care, entertainment or staying informed. Consider this: Early social media was primarily about connecting existing communities through text-based content and personalized profiles—think custom-coded MySpace page or writing on your friend’s Facebook Wall.

Gen Z 126

Gen Z Branding Millennials Entertainment 126