Adobe Experience Cloud Blog

JUNE 2, 2020

Challenging times provide opportunities for those who seek (and see) them — opportunities for companies to show their customers and the rest of the world that they are there to help when it matters most. This is where data analytics helps you see and think beyond the obvious and connect with your customers creatively, and with empathy.

Customer 174

Customer Thought Leadership Customer loyalty Market Segmentation 174

Martech

MAY 5, 2025

The Positionless Marketer is the new marketing professional who is a triple threat with data, creative and optimization power. They blow up the traditional marketing assembly line, where roles are rigidly defined. A blueprint for the way Positionless Marketers achieve this level of independence and mastery is Stephen R.

Transform 104

Transform Traditional Marketing Copywriting Marketing 104

Martech

SEPTEMBER 4, 2024

CDPs have gained marketers’ attention by unifying customer data and driving smarter marketing. Could ChatGPT simulate a full-scale marketing and sales strategy for a B2B SaaS platform? This enables a complete view of the customer journey. Spoiler alert: It can, and the results were eye-opening.

Marketing Strategy 124

Marketing Strategy Whitepaper Finance Transform 124

Base.ai

JANUARY 10, 2025

Celebrating Customer-Led Growth: Customer-Obsessed Awards at The Obsession Summit In 2024, the customer marketing industry has reached new heights, redefining how businesses engage, retain, and empower their customers.

Customer 40

Customer Transform Traditional Marketing Customer Marketing 40

Martech

JANUARY 14, 2025

Her team stopped hiding behind automation and started engaging in real customer conversations. Another cut content production in half yet doubled its effectiveness by focusing on what customers actually need. Modern marketing teams are built to produce results. That’s your blueprint for what to double down on.

Transform 129

Transform CMO Marketing Marketers 129

Martech

DECEMBER 27, 2021

Marketers will be engaging with more customers in three-dimensional virtual spaces next year. We are witnessing an increased pace of acquisitions of VR and AR startups, so it’s going to be interesting to see if, and how, brands incorporate AR into their marketing strategy,” Mishra said. Connected metaverse.

Customer 144

Customer Transform Shoppers Retail 144

Martech

NOVEMBER 1, 2024

As customer acquisition costs climb and economic pressures mount, B2B companies must look beyond the classic approach to chasing new accounts. Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs.

Customer Acquisition 138

Customer Acquisition Health Traditional Marketing Management 138

Martech

JULY 12, 2024

Technology and the meteoric rise of generative AI have upended traditional marketing efforts by revolutionizing nearly every aspect of the marketing lifecycle, from content generation to measurement and everything in between — and data is central to any successful marketing campaign.

Transform 118

Transform User-Generated Law Marketing Mix 118

SMEI

NOVEMBER 2, 2021

When marketers talk about customer touchpoints, they refer to the times when your brand, product, or service interacts with the customer throughout their journey with you. However, it would help if you started thinking about your customer touchpoints before purchase.

Customer 156

Customer Customer Journey Fashion Shipping 156

Martech

MARCH 4, 2025

B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. Digital transformation, changing buyer expectations and the proliferation of martech tools have reshaped how tech brands engage, convert and retain customers.

Transform 127

Transform CRM Analytics User-Generated 127

Martech

NOVEMBER 3, 2023

Research Specialist, covering Consumer and Culture Insights in the Gartner Marketing Practice. Marketing leaders looking to expand their customer database should focus on delivering value to the customer as the top priority in their strategies and campaigns — or risk undermining their customer data exchange efforts and investments.

Customer 119

Customer Retail Customer Journey Traditional Marketing 119

Martech

DECEMBER 3, 2021

“When it comes to empathy and marketing, I’m not talking about campaigns that pull on the consumer’s heartstrings or a video that makes us feel something,” said Tara Dezao, Product Marketing Director at Pegasystems Inc., “And that’s the opposite of customer-centricity.”. Centralized decisions improve customer experience.

Customer 142

Customer Transform Traditional Marketing Branding 142

Base.ai

JANUARY 30, 2025

The Customer Marketing and Advocacy (CMA) field is brimming with opportunities to make a meaningful impact by fostering relationships, amplifying customer voices, and driving customer-led growth.

Customer Marketing 52

Customer Marketing Transform Customer Customer Journey 52

Hubspot Marketing

JULY 12, 2024

Direct access to your customers is priceless. A very blunt way to say this is that if you aren’t building your community, your customers and prospects are already building one somewhere else,” Sowyrda says. Communities are uniquely effective in turning customers into promoters. So why isn’t it as easily stakeholder-evident, too?

Management 141

Management Traditional Marketing Promotion Price 141

The Marketing Operations Leader

JANUARY 27, 2025

Traditional marketing technology stacks aren’t optimized for speed or agility, creating complexity for marketing and campaign ops teams. Future-proof your email marketing operations in 2025" addresses these core struggles and provides actionable insights to overcome them.

CRM 130

CRM Email Marketing Traditional Marketing Management 130

Martech

FEBRUARY 18, 2025

Shifting from traditional marketing For decades, marketing has relied on high-volume, broad-targeting strategies, prioritizing sales over relationships. It’s thoughtful, non-intrusive and rewarding strengthening customer relationships without compromising privacy.

Advertisers 84

Advertisers Advertising Non-Profit Traditional Marketing 84

Marketing Insider Group

OCTOBER 18, 2021

Customer acquisition is the lifeblood of any business. It’s also extremely competitive and more expensive than ever — customer acquisition cost (CAC) has increased more than 60% in just the past six years. But that same marketplace offers a big opportunity to attack customer acquisition with content — and not just any content.

Customer Acquisition 145

Customer Acquisition Content Marketing Customer Whitepaper 145

Businesses Grow

JANUARY 6, 2025

One thing is clear: The balance of traditional marketing work is rapidly and permanently shifting to the bots. This idea is a big part of my upcoming book (February) Audacious: How Humans Win in an AI Marketing World. Our customers long to belong. We don’t want to upset a customer, so we’re dull.

Transform 129

Transform Traditional Marketing Education Branding 129

Marketing Insider Group

OCTOBER 16, 2024

Start by identifying the industries your ideal customers work in, their job titles, and the pain points they encounter. You can gather insights through surveys, customer feedback, or by analyzing competitors’ followers on platforms like LinkedIn. Social media is an extension of customer service, too.

Social Media Marketing 117

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 117

Hubspot Marketing

AUGUST 26, 2024

Without that (hopefully imaginary) group-chat tracking pixel, traditional marketing metrics won’t necessarily be of much use. But what did you solve for the customer?” The more we can focus on that, “the better we’ll be as marketers.” “All of a sudden, there’s a bond formed through this piece of advertising.”

Marketing 115

Marketing Marketers Traditional Marketing Advertisers 115

Martech

MAY 6, 2025

When an AI system detects that multiple stakeholders at an account are displaying the behavior of your best customers last quarter, it doesn’t just add points to a lead score, it creates momentum. are replacing traditional data providers. Applications like Mutiny can generate thousands of personalized landing pages at scale.

Transform 119

Transform Marketing Marketers Marketing Automation Platform 119

Martech

JULY 25, 2024

Traditionally, marketers focused on the buyer journey as if a single person handled research, evaluation and final selection. Some solutions, like account-based marketing (ABM) tools, can do this out of the box and allow you to: Select the target account (aligning your ideal customer profile to accounts with intent to buy your services).

CRM 134

CRM User-Generated CMO Traditional Marketing 134

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

Customer 139

Customer Transform Communications Promotion 139

Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. Today, AI-powered tools like data mining and sentiment analysis offer a powerful way to augment and improve customer research. As a result, the survey findings often mismatch with actual customer behavior and preferences.

Market Research 126

Market Research Customer Marketing Marketers 126

Martech

NOVEMBER 9, 2021

The digital world is shifting towards greater user privacy, so digital marketers can expect to have a harder time finding new customers. Yet the key to increased sales may already be in the marketer’s data base. Keeping the customers you have, and keeping them engaged, may be the better strategy towards sales growth.

Customer 126

Customer Customer Journey Retail Customer Acquisition 126

Martech

JANUARY 29, 2025

Google on Wednesday officially launched Meridian, its open-source marketing mix model (MMM) designed to help marketers allocate budgets more effectively in a dynamic digital landscape. Being open-source, you can customize it to your needs rather than relying on black-box vendor solutions.

Marketing Mix 95

Marketing Mix Traditional Marketing Marketing Marketers 95

Martech

MARCH 18, 2025

Dig deeper: It’s time for B2B marketing to understand its GTM role From vendor-driven GTM to buyer-controlled AI B2B companies have relied on marketing to capture attention and create demand, sales to convert leads into opportunities and customer success to drive retention and expansion. What replaces it? What replaces it?

CMO 119

CMO Transform Price Education 119

Buffer Marketing

AUGUST 6, 2024

  And, as I started implementing thought leadership strategies into communication efforts for my clients, I saw how their messaging and connection with potential customers was transformed — so The Conscious Publicist became not just a PR advisory, but one focused on thought leadership. 

Thought Leadership 115

Thought Leadership Transform PR Energy 115

Martech

DECEMBER 18, 2024

Wellness-focused tech companies are increasingly breaking traditional marketing molds by being openly transparent about their processes, pricing and even their challenges. Social hubs like TikTok, Reddit, X and Bluesky, let companies engage and enhance brand trust more than ever.

Gen Z 109

Gen Z Transform Health Entertainment 109

Martech

NOVEMBER 28, 2023

Personalizing digital user experiences When Regpack, a versatile payment and registration solution for service industries, recognized the need to transcend generic marketing approaches, they collaborated with Webeo, specialists in B2B website personalization. Dig deeper: What is personalized marketing and how is it used today?

Customer 115

Customer Transform Retail eCommerce 115

Martech

OCTOBER 27, 2021

Dennis Publishing, known for The Week, implemented a customer data platform (CDP) from BlueConic. He added, “You really need good quality data and you need to have a single customer view, then be able to link that to offline data, including names and addresses, contractual information, everything else.”.

Transform 124

Transform Customer Advertisers User-Generated 124

Search Engine Land

FEBRUARY 21, 2024

To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline channels based on customer preferences. However, to ensure a consistent brand experience across these channels, it’s crucial to integrate SEO into the multichannel customer journey.

Customer Journey 112

Customer Journey SEO Customer Transform 112

Sprout Social

APRIL 8, 2025

They’ve emerged as powerful players in live brand activations and entertainment experiences that transcend traditional marketing. Its your chance to show who they are and what you stand for in a real, tangible way, which can help build a deeper connection with customers.

Branding 110

Branding Tentpole Entertainment Transform 110

Martech

MAY 2, 2025

Executives crave an easy, unequivocal measurement of a customer’s readiness to buy. Scoring customer interactions to determine engagement fitness is a classic practice. From the 1980’s Miller-Heiman sales methodology to today’s causal AI, companies have monitored signals to learn about customer journey progress.

Non-Profit 88

Non-Profit Customer Journey Energy Customer loyalty 88

Martech

SEPTEMBER 18, 2024

Unlike in 2020, the flood of political ads across traditional and digital channels in 2024 presents brands with an unprecedented challenge: how to maintain visibility and engagement amid this deluge. The solution lies in leveraging AI to hack (bypass/outmaneuver) the media landscape to connect directly with customers.

Branding 77

Branding Transform Customer Acquisition Customer loyalty 77

Customers.ai

DECEMBER 20, 2024

Thats what separates brands with loyal customers from the ones stuck chasing their next quick sale. Enter relationship marketing. Relationship marketing is the not-so-secret strategy behind turning one-time buyers into lifetime fans. According to studies, a 5% increase in customer retention can boost profits by up to 95%.

eCommerce 87

eCommerce Shipping Customer loyalty Marketing 87

Litmus

OCTOBER 17, 2024

But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? In this blog, we’ll explore how to optimize your email funnel to turn subscribers into lasting connections and loyal advocates: What is an email marketing funnel?

Email Marketing 109

Email Marketing Customer Journey Customer loyalty eCommerce 109