Marketing Insider Group

JANUARY 11, 2021

In 2021, many top marketing agencies and tech companies are still hosting digital marketing conferences. Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. What pain points does your marketing department face regularly?

Digital Marketing 29

Digital Marketing Transform Logistics Marketers 29

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

Author: Ellen Gomes As digital technology continues to expand and mature, digital advertising strategies are evolving to keep up. From social, to search, to big data, the opportunities for marketers today are endless. How’s Your Digital Marketing Game? So how do you keep up with the times?

Digital Marketing 98

Digital Marketing Marketing Strategy Thought Leadership Advertisers 98

Sprout Social

JANUARY 31, 2025

Using AI in social media can help brands grow their engagement, better manage social media, provide personalized customer care, improve ads, analyze data faster and scale social media marketing strategies. According to Forbes , the brand used these analytics to inform its marketing, customer service, food safety practices and more.

Social Media Marketing 114

Social Media Marketing User-Generated Food Branding 114

Neil Patel

DECEMBER 16, 2021

It’s a great marketing strategy for building trust. If your digital marketing company excels at SEO analysis, for example, you can focus on selling that specific task. Amazon’s Mechanical Turk platform is another great platform for a different type of cheap digital marketing.

Marketing Strategy 145

Marketing Strategy Affiliate Marketing Marketers Marketing 145

Marketing Insider Group

AUGUST 5, 2020

But if you need a little bit more convincing, here are the top five reasons why you need to be ready to embrace digital marketing automation right away! We can use our phones to instantly give us answers to questions, pull up directions, stream music and videos we want, and order food straight to our front door.

Digital Marketing 111

Digital Marketing Manufacturing Marketers Marketing 111

Calvyn Lee Blog

NOVEMBER 26, 2023

That is why many fast food brands like McDonald’s and Subway integrate yellow prominently in their advertising and restaurants to stimulate appetite and help create an upbeat, family-friendly dining experience. Fast food restaurants, healthcare facilities and self-storage companies often apply white prominently to convey cleanliness.

Automobile 130

Automobile Marketing Strategy Food Fashion 130

Martech

OCTOBER 24, 2022

What is the most common aspect of accessibility that digital marketers forget? Marketers are focused on able-bodied target markets and SEO and less inclined to consider how people access content. Are there any tools or websites you’d recommend to help digital marketers evaluate/test their campaigns prior to launch?

Digital Marketing 109

Digital Marketing Marketers Marketing Promotion 109

Hootsuite

JANUARY 10, 2025

And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling.

PR 125

PR Communications Management Food 125

Neil Patel

JUNE 10, 2025

Experiential marketing is a promotional tactic that engages consumers through memorable, immersive experiences. Top Experiential Marketing Strategies These are the forms experiential marketing usually takes. Product sampling works well for food, beauty, tech, and anything that’s better experienced than explained.

Gen Z 68

Gen Z User-Generated Food Marketers 68

Martech

MAY 13, 2025

The problem is often higher in the marketing food chain. It’s time to flip the script If you follow my columns here on MarTech , you know I get frustrated when marketers or their higher-ups see email only for its tactical ability to make money. Performance attribution in 1:1 marketing. Processing.

Promotion 96

Promotion Education Food Email Marketing 96

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Social Media Marketing + Michael A. ” She is the premier Facebook marketing expert and has been since 2007. Are you ready? Let’s begin!

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Power Digital Marketing

MARCH 13, 2025

In todays competitive food and beverage industry, understanding the impact of your marketing investments is essential. Without it, brands will struggle to connect digital marketing efforts with in-store performance, leading to wasted ad spend and missed opportunities.

Food 52

Food Retail Health Marketers 52

Hubspot Marketing

NOVEMBER 30, 2022

Plan your go-to-market strategy. This is the strategy that you will use to launch and promote your product. While some businesses prefer to build a funnel strategy, others prefer the flywheel approach. After you launch your product, track how the go-to-market strategy is performing.

Product 145

Product Food Product Marketing Market Research 145

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! In today’s hyper-connected world, social media has become a vital marketing tool for businesses of all sizes.

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketers 111

Scoop.it!

NOVEMBER 21, 2024

It’s like seeing a busy restaurant – you figure the food must be good if so many people are eating there. No wonder 13% of marketers swear by case studies as their go-to content type for their digital marketing strategies. Use real numbers : Concrete stats on time or money saved speak volumes.

Customer 110

Customer Shoppers User-Generated B2C 110

Duct Tape Marketing

FEBRUARY 9, 2015

Questions to Ask Yourself Before Defining Your Marketing Strategy written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Today’s guest post comes from the newest member of the Duct Tape Marketing team Kala Linck – Enjoy! This is where your marketing strategy comes in.

Marketing Strategy 75

Marketing Strategy Food Marketers Marketing 75

Sprout Social

SEPTEMBER 9, 2020

While some of the chatter will be irrelevant, there are countless conversations that marketers would be wise to tap into. Because the truth is, an effective marketing strategy relies on consumer voices and insights. The VP of Digital Marketing. For instance…. For instance….

Health 143

Health Food Acquisition Marketing Digital Marketing 143

Sprout Social

APRIL 28, 2025

million members (share financial guidance) Marketing and advertising industries r/marketing: 1.8 Lets say you own a restaurant that serves Mexican food in Toronto with a college-age customer base. million members (discuss guides and advice on building PCs) r/programming: 6.8

Branding 79

Branding Gen Z Pharmaceutical Health 79

Duct Tape Marketing

NOVEMBER 7, 2024

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

Customer 68

Customer Transform Energy Health 68

Hubspot Marketing

OCTOBER 14, 2024

A good marketing framework doesn’t just give you clarity: it turns your entire strategy into a well-oiled machine, helping you run campaigns confidently and get real, measurable results. Table of Contents What is a marketing strategy framework? Example: Let’s say my company is launching a new software tool.

Price 116

Price Marketers Marketing User-Generated 116

CXL

NOVEMBER 22, 2022

Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. What are digital marketing metrics? Digital marketing metrics are values that are used to track and measure campaign performance. KPIs vs. digital marketing metrics. – Seth Godin.

Digital Marketing 88

Digital Marketing Customer Acquisition Analytics Non-Profit 88

Marketing Insider Group

APRIL 10, 2023

Digital marketing is table stakes for companies that want to attract and convert new customers, but nearly half of all companies ( 45% ) don’t know the ROI of their marketing strategy. Largely because they don’t track the source of their website’s traffic and leads sources. Let’s dive in.

B2C 144

B2C Real Estate Food Finance 144

Exposure Ninja

FEBRUARY 1, 2022

This article will explore how Airbnb’s marketing strategy has been able to reach customers across the globe. Now we’ve set the scene as to where the company started and how it grew, let’s drive into the Airbnb marketing strategy. Airbnb’s Marketing Approach. Airbnb’s Website.

Digital Marketing 52

Digital Marketing Marketing Strategy PR Marketers 52

Buffer Marketing

JULY 22, 2024

How does social media advertising fit into social media marketing? Social media advertising is a part of your social media marketing strategy. But you can also incorporate social media advertising into your social media marketing strategy regularly when you have the budget and resources for it.

Advertisers 103

Advertisers Advertising Gen Z Social Media Marketing 103

Neil Patel

SEPTEMBER 21, 2021

No matter if you’re looking for news articles on digital marketing trends in healthcare, Google Scholar can help you get high-quality search results. If you want to learn how to use Google Scholar successfully for your marketing research , follow the steps below.

Food 145

Food Market Research User-Generated Traditional Marketing 145

Hootsuite

APRIL 2, 2025

And for every brand hes worked with, storytelling has been an important marketing strategy. The digital marketing team at Hilton focuses their brands mission on who their guests are. How to extend the story of a brand in new and different formats has always been a key throughline, he shares.

Branding 67

Branding User-Generated Food Transform 67

Backlinko

MARCH 25, 2025

Digital Marketing Digital marketing is a high-potential niche. For example, Search Engine Journal (SEJ) has found success in the SEO and search marketing subniches with data-backed content written by industry experts. Wellness Wellness has doubled in popularity over the last decade, showing steady 100% growth.

Real Estate 105

Real Estate Health Affiliate Marketing Non-Profit 105

Hubspot Marketing

MAY 22, 2017

Digiday recently checked in with a number of fashion and beauty social media insiders at SXSW's Decoded Fashion and Create & Cultivate events, confirming that Instagram remains a top priority in their digital marketing strategies. We have more reach and a larger new follower group there, so it leads to more conversions.

Fashion 145

Fashion Branding Food B2C 145

Sprout Social

SEPTEMBER 9, 2016

This week at #SproutChat we discussed the benefits of a co-marketing strategy for your brand. As long as your co-marketing efforts are moving the needle and supporting both brand’s goals and objectives it’s OK to test out different content mediums, multimedia formats and digital marketing strategies.

Marketing Strategy 68

Marketing Strategy Whitepaper Marketers Marketing 68

Calvyn Lee Blog

DECEMBER 4, 2023

This comprehensive guide walks through the 10 essential steps for crafting an effective marketing plan from scratch. Marketing without a plan equals planning to fail. Most business owners realize they need more sales, but few take the necessary steps to map out a marketing strategy. Market to specific niches.

Marketing Plan 130

Marketing Plan eCommerce Marketers Marketing 130

Duct Tape Marketing

AUGUST 22, 2024

Understanding a business’s goals and aligning marketing strategies accordingly is essential, rather than just executing tactics. [05:44] 09:15] Leadership In other words: Vision, direction setting, and aligning marketing strategies with your overarching business objectives. 09:01] Strategy First Lastly, Strategy First!

CMO 83

CMO Customer Journey Transform User-Generated 83

Adobe Experience Cloud Blog

MARCH 26, 2014

As a Marketo Solutions Consultant tasked with designing and configuring digital marketing strategies for our prospects, I think about engagement marketing a LOT. Does the food need to be shaped like an airplane, and delivered with accompanying sounds effects? Great, I’ll be the pilot.

Food 134

Food Thought Leadership Law eBook 134

Digital Marketer

JULY 24, 2023

As a dedicated digital marketer, you pour countless hours into gathering data, conducting market research, and fine-tuning your client’s marketing campaigns. Your goal is to develop extremely powerful strategies that engage with the target audience and deliver exceptional results. What is Video Marketing?

Video Marketing 74

Video Marketing Digital Marketing Marketers Marketing 74

Martech

MARCH 11, 2024

Answer Multi-touch attribution is a marketing strategy that assigns credit to multiple touchpoints or interactions along a customer’s journey that led to a conversion or sale. How do I use multi-touch attribution to find the most effective digital channels, increase ROI and improve brand awareness for my brand?

Branding 111

Branding Key Performance Indicator Customer Journey Marketing Mix 111

Neil Patel

JUNE 24, 2021

Combining these two strategies can add a boost to your next digital marketing campaign. The button may say something like “chat now” or “support,” like the one on Imperfect Foods’ website: However, you can also set them up on Facebook Messenger and some other social media sites.

Food 134

Food Price Digital Marketing Target Market 134

Rock Content

JUNE 23, 2020

Other than showing exactly what tone to use with customers in all interactions, a brand persona can help with a lot of your Digital Marketing KPIs. Although many other fast-food chains gained popularity in the later decades, McDonald’s is still the most likely to pop up in your head when you think about this type of food.

Branding 119

Branding Food Energy Communications 119

Power Digital Marketing

MARCH 30, 2020

The easiest way to reach your audience at this time is through the messages you send through your digital marketing efforts. Increasing your digital footprint or pivoting your strategy will benefit not only your business but also your customers — they need your influence and resources now more than ever.

Digital Marketing 40

Digital Marketing Marketing Strategy Shipping User-Generated 40