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Main Character Energy: What Black Panther Can Teach You About Inclusive Marketing

Hubspot Marketing

Lesson 3: Bring the main character energy. That way you can bring the main character energy. Your Black Panther should fit comfortably within your multiverse that is, the specific identities you serve should be an integral part of your marketing ensemble. Wakanda forever.

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Energy Drinks Marketing Strategies for 2025

ConsumerTalk

Energy Drinks Marketing Strategies for 2025 As the energy drinks industry continues to expand, brands are constantly seeking innovative ways to capture the attention of consumers. With 2025 on the horizon, it's crucial for companies to adapt their marketing strategies to stay competitive.

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Sustainable Programmatic Advertising: Navigating the Future of Digital Marketing

illumin

The environmental impact of digital advertising, particularly in terms of energy use and carbon emissions, is becoming a critical conversation. Some estimates suggest that digital advertising accounts for over 1% of global energy consumption—comparable to the carbon emissions of the airline industry. Advertising is no exception.

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Versions of reality

Seth's Blog

It might let us off the hook or it might offer us energy and drama. [There are lots of benefits, short and long term, for creating a particular story. It might make us feel powerful, or like a victim. Some stories amplify status, others are fuel. “How’s that working out for you?” So, how is your narrative working out?

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Sometimes, quiet creativity is best

The Drum

With big ideas and high-energy moments that light up the room. And there’s real value in that; energy is infectious, it grabs attention and drives momentum. For James Holland at Fox, the secret lies in making sure high-impact work has emotional valency. Creativity often comes packaged with noise and excitement. Read more here

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Where AI falls short in high-stakes B2B industries

Martech

The energy from live audiences is more eager and intense than ever. The energy of a live audience, the ability to read a room and the spontaneity of real-time interactions are elements that AI cannot replicate. I’m getting more speaking and keynote bookings. The event industry market is booming at a CAGR of 6.4% trillion by 2032.

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10 Top Tips to be Highly Productive in 2023

Jeff Bullas

Routines – A set routine allows us to feel like we have some form of control and also saves on cognitive energy. James Clear explores this concept much deeper in his book “ Atomic Habits ” Conserving energy – Steve Jobs wore the same clothes everyday. He didn’t have to waste time or cognitive energy choosing his wardrobe.

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