Martech

DECEMBER 18, 2024

Impact over features They’re less interested in what a product does and more focused on its impact. Key takeaway: 62% of Gen Z buyers prefer sustainable brands and 73% will pay more for sustainable products. Focus on entertaining them with authentic content and steer clear of heavy-handed advertising.

Gen Z 106

Gen Z Transform Health Entertainment 106

Martech

JANUARY 23, 2025

They are part baseball team, part traveling circus and 100% entertainment. We struck up a conversation with Kara Heater, Director of Marketing for the Savannah Bananas, to talk about how the team uses a combination of video, social media and authenticity to entertain millions of fans, many of whom have never seen the team play in person.

Entertainment 126

Entertainment Marketers Marketing Product 126

Jeff Bullas

FEBRUARY 19, 2023

In a Mentimeter survey of 1,500 Americans who are now teleworking , two of the top three obstacles to productivity are other household members and distractions at home such as tv. In the Mentimeter survey, new teleworkers mention internet and technology issues as the second most-cited distraction from productivity.

Entertainment 348

Entertainment Communications Health Product 348

Martech

OCTOBER 18, 2024

For this use case, generative AI increased my productivity while maintaining the quality of the deliverable. I asked for feedback on the FABs my custom “marketing strategist” GPT and I had created for a campaign marketing a mail-order barbeque sampler that serves eight for holiday entertaining. Some of her feedback was not helpful.

Copywriting 134

Copywriting Entertainment Marketers Marketing 134

Hubspot Marketing

JULY 11, 2024

In the latest episode of Marketing Against the Grain , we experimented with ChatGPT to develop a differentiated marketing strategy for acquiring the first 1,000 customers for a hypothetical SaaS product. I love this method because it curates a personal and hands-on understanding of your product's solution and value.

Transform 114

Transform Outbound Marketing Entertainment Inbound Marketing 114

Martech

AUGUST 15, 2024

Through clear communication, marketing ensures the product features land as promised, maximizing its value.” Marketing adds value by telling meaningful stories that give credibility and inspire action,” said Frank Mesa, General Manager of Sports & Entertainment at Microsoft. Bank: “Engineering builds it, Marketing translates it.

Finance 121

Finance Customer loyalty Entertainment Price 121

AWeber

MAY 19, 2025

In todays world, more entrepreneurs are looking to sell digital products for a reason: theres unlimited earning potential and almost zero overhead. Whether youre a creative, a coach, or even just have a passion for organization, theres a digital product idea to sell online that fits you.

Product 59

Product eBook Transform Non-Profit 59

Martech

JANUARY 3, 2025

When planning a conference, most teams start with the big-picture items: venue, food and beverage and production. However, leading user conferences often invest a third of the budget or more in production. However, leading user conferences often invest a third of the budget or more in production.

Logistics 120

Logistics Food Entertainment Finance 120

Search Engine Land

AUGUST 23, 2024

Here are some categories where Perplexity ads will appear: Arts and entertainment. “These ads will be accompanied by text that highlights their products,” Adweek reported. CNBC and Adweek (registration required) both reported on details from a pitch deck for the upcoming ad product. Food and beverage Health.

Finance 104

Finance Food Entertainment Health 104

Hubspot Marketing

OCTOBER 18, 2024

Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. Entertainment/Speaker Fees Marketers spend 15% of an event budget on average on speakers and entertainment. Our product team has worked really hard in determining our ICP so we know who to target,” shared Bush.

Event Marketing 128

Event Marketing Food Direct Mail Entertainment 128

Hootsuite

MARCH 21, 2025

Convert to a Business account, use Commerce Manager to create a shop, and upload a product catalog (manually or via platforms like Shopify). This makes your products shoppable directly on Instagram or through your website. Use product tags in Posts, Reels, Stories, and Ads to make content shoppable. Its only available to U.S.-based

eCommerce 98

eCommerce Shoppers User-Generated Entertainment 98

Hubspot Marketing

JULY 15, 2024

Naturally, a community manager will help your brand forge trust with your consumers, leading them to purchase your products and services. According to Finley, community managers “carve out dedicated spaces that folks can lean into for inspiration, advice, entertainment, and more.” And all this occurs while raising brand awareness.

Management 122

Management Finance Communications Entertainment 122

Sprout Social

JANUARY 24, 2025

UK consumers use social media to discover, research and purchase products. Social entertainment UK audiences crave engaging and fun content from brands. Want to up your brands entertainment factor? This approach not only entertains but also builds a strong, loyal community around the brand.

Entertainment 110

Entertainment Transform Social Media Marketing Health 110

Sprout Social

SEPTEMBER 12, 2024

Edutainment merges education with entertainment, creating content that’s informative, enjoyable and memorable. Brands using edutainment to teach audiences about their products and services can help their businesses earn more revenue. Our report found 91% of social users say production value and budget impact their engagement.

Management 137

Management User-Generated Key Performance Indicator Transform 137

Martech

JULY 24, 2024

The visibility is increasing,” said Tania Salarvand, EVP of hospitality and entertainment for digital innovation company Globant. Local brands for this year’s Paris games are only 37% of sponsorships, according to sports and entertainment intelligence company SponsorUnited. In the U.S., What does this mean for marketers?

Gen Z 117

Gen Z Fashion Entertainment Marketers 117

Hubspot Marketing

MARCH 26, 2025

And most importantly, your videos should appeal to your audience, so you need to create video content that is engaging, emotional, and entertaining. Are you aiming for product education, brand awareness, or driving traffic? Streamline video production. Pro tip: Keep in mind that production will take a significant chunk of time.

Video Marketing 105

Video Marketing Entertainment Marketers Marketing 105

SocialPilot

DECEMBER 18, 2024

Instagram Reels Reels are short videos created for the sole purpose of entertainment (think TikTok videos). Because Reels are more production-intensive, you dont have to make Reels every day like Story. Users navigate to the Reels page when they want to scroll through some entertaining TikTok-style videos. Use Reels for 1.

Entertainment 98

Entertainment Real Estate Promotion Management 98

Hootsuite

JANUARY 10, 2025

Teach, entertain, inform, or inspire Your Facebook audience is not looking for a sales pitch, and theyre certainly not going to engage with one. H&R Block , for example, doesnt just post useful tax-filing tips it also shares relatable memes that keep its audience entertained. percent of users. This applies to brands, too.

Entertainment 118

Entertainment Real Estate User-Generated Analytics 118

Hubspot Marketing

FEBRUARY 18, 2025

Growing from a PDF to a Massive Newsletter I had an idea creating a product that makes business news captivating and memorable. Instead, you need to niche down and provide a product readers cant get anywhere else. A lot of people assume that growth is all about marketing dollars, but the reality is, product-market fit comes first.

Entertainment 100

Entertainment Key Performance Indicator Retail Finance 100

Hubspot Marketing

JULY 12, 2024

Word of mouth has never been more powerful, and seeing real-life use cases, being able to ask questions, and hearing earnest reactions to products and services are no longer just 'nice-to-haves.'” You may as well carve out dedicated spaces that folks can lean into for inspiration, advice, entertainment, and more,” she says.

Management 113

Management User-Generated Entertainment Social Media Marketing 113

Martech

APRIL 24, 2025

The revenue is supposed to come from new products like AI agents, subscriptions and free user monetization,” which I think means advertising. This AI-powered system supports interactive graphics for sports, news, and entertainment storytelling. People, smart people not just me, have their doubts.

Transform 105

Transform User-Generated Price Entertainment 105

Marketing Insider Group

JANUARY 14, 2025

A Quick Overview of Social Media Audience Targeting Social media audience targeting involves identifying and focusing your marketing efforts on the specific group of people most likely to engage with your content , products, or services. The benefits of effective audience targeting are significant.

Thought Leadership 119

Thought Leadership Entertainment Analytics Social Media Marketing 119

Hubspot Marketing

SEPTEMBER 12, 2023

In just one scrolling session, you might search Instagram for makeup tips, Facebook for products, or even TikTok for something niche — like bat videos. A whopping 36% of consumers have found and purchased products the same way. Consumers Find Products Through Short-Form Videos @tacobell beefy crunch burrito = the moment.

Gen Z 142

Gen Z Product User-Generated Millennials 142

Sprout Social

MARCH 14, 2025

Within minutes, the product sells out. Live social shopping is a virtual event that combines live product demonstrations with the connective power of social media. Like QVC for Gen Z, brands and influencers can showcase their products via a livestream shopping platform. Sounds too good to be true? What is live social shopping?

Branding 123

Branding Gen Z Energy Shoppers 123

Buffer Marketing

SEPTEMBER 11, 2024

They’re not there for entertainment — they’ve logged on to level up their careers.    This also means we use our own product in exactly the way many of our customers would. We’re all Buffer power users, and we’ll often stumble upon ways we can make the product simpler, better, or smoother. 

Entertainment 126

Entertainment Education Communications Branding 126

Hubspot Marketing

JULY 22, 2024

You’ll get a bird’s eye view of what’s working and what’s not, what people love and what they’d like to change, and you can use that insight to improve your product or service,” says Erica Finley, HubSpot's Principal Marketing Manager of Community. So, naturally, community management will lead to more brand visibility.

Management 108

Management Customer loyalty Entertainment Branding 108

Buffer Marketing

NOVEMBER 4, 2024

billion MAU As a visual social networking platform,  Instagram  is the place for showcasing your products or services with photos or videos. The platform once known as Twitter invites an audience that loves to post news, entertainment, sports, politics, and more. It offers video game content and other forms of entertainment.

Branding 121

Branding Social Media Marketing User-Generated Advertising 121

Search Engine Land

JULY 15, 2024

Defining marketing’s present and future Typically, content created and promoted will help the reader in some way and, in some instances, it will be purely for entertainment. Red Bull does a great job with entertaining content marketing by aligning themselves with lots of high-octane sports. Services you provide.

SEO 98

SEO Content Marketing Entertainment PR 98

Sprout Social

MAY 14, 2025

From sporting events to social causes, economics to entertainment, social media is offering a window into the global trends and events Aussies care about. According to the Q1 2024 Sprout Pulse Survey, Gen Z is most likely to use social to discover new products, keep up with the news and seek customer care from brands.

Gen Z 73

Gen Z Millennials User-Generated Entertainment 73

Hubspot Marketing

SEPTEMBER 20, 2024

The entertainment industry has long leaned into the reality that people who speak other languages still want to watch the latest Marvel movie, Bridgerton season, or House of the Dragon episode at the same time as other people around the world. People with disabilities still like pizza.

Customer 135

Customer Global Marketing Customer Journey Energy 135

Jeff Bullas

MARCH 1, 2023

To date, Microsoft has amassed 463,353 followers on Facebook – and that’s only counting their main company page, not the separate pages they have dedicated to their products and services including Windows, Windows Phone, Bing, Office, Internet Explorer and Xbox. More inbound links, more traffic and more sales.

Entertainment 211

Entertainment Social Media Marketing User-Generated Advertising 211

Hubspot Marketing

FEBRUARY 21, 2025

Our survey found that content centered around a brands products/services is leveraged by 37% of IG marketers and has the highest ROI but yes, there is too much of a good thing. In addition to posts that highlight your products and/or services, you should also post content that: Reflects your brand values. What is it telling you?

Social Media Marketing 115

Social Media Marketing Entertainment Branding Product 115

Sprout Social

DECEMBER 12, 2024

Surreal Cereal: The unusual LinkedIn darling Surreal Cereal, the high protein, low sugar cereal, uses LinkedIn to draw attention to its latest product launches, brand partnerships, out-of-home advertising campaigns and to comment on the oddities of office culture. They weave in the product somehow, on one of the very last slides.

Gen Z 92

Gen Z Branding Retail Education 92

Buffer Marketing

NOVEMBER 14, 2024

It  explains  the ingredients used, how their products help specific issues, and mentions the studies that back up their claims. But when you’re sharing an aesthetic product image, shorter is sweeter. For example, make a group of product-specific hashtags and another for niche or industry-specific hashtags.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Hubspot Marketing

DECEMBER 19, 2024

Higher levels of narrative transportation dont just entertain they influence thoughts and actions. Instead of saying something vague like, This product makes life easier, a narrative shows us exactly how. Position your product or service as the tool that will help them solve their problems. Instead, we just take it in.

Entertainment 103

Entertainment Marketers Marketing Product 103

Search Engine Land

AUGUST 13, 2024

AI Overviews no longer appear for the travel and entertainment queries BrightEdge is tracking using its Generative Parser. In July, AI Overviews were less likely to appear for: General product searches (e.g., “shoes,” “furniture”). Specific product features (e.g., AI Overviews also no occupy 12.5%

Real Estate 106

Real Estate Finance Entertainment eCommerce 106

Marketing Insider Group

JANUARY 8, 2025

High-quality content that informs, entertains, or solves a problem is more likely to capture attention and build trust. Cost of High-Quality Content Creating native ads that are engaging and valuable often requires significant investment in design, research, and production.

Advertisers 112

Advertisers Advertising Promotion Entertainment 112