Sprout Social

SEPTEMBER 12, 2024

Edutainment merges education with entertainment, creating content that’s informative, enjoyable and memorable. Brands using edutainment to teach audiences about their products and services can help their businesses earn more revenue. Our report found 91% of social users say production value and budget impact their engagement.

Management

Hubspot Marketing

APRIL 15, 2025

Im calling out a few favorites from categories like productivity, audience growth, learning, and even building your own tools. You can try these tools tomorrow to start being more productive. AI Tools for Productivity and Audience Growth My Top Picks 1. You can actually build real products for yourself in a matter of minutes.

Product

Martech

OCTOBER 18, 2024

For this use case, generative AI increased my productivity while maintaining the quality of the deliverable. I asked for feedback on the FABs my custom “marketing strategist” GPT and I had created for a campaign marketing a mail-order barbeque sampler that serves eight for holiday entertaining. Some of her feedback was not helpful.

Copywriting

Search Engine Land

JULY 11, 2024

Here’s a screenshot showing the drop: Education, entertainment, ecommerce. For entertainment queries, AI Overviews fell from 14% to nearly 0%. Google cut in half the number of product comparison tables it showed in AI Overviews. Less product viewers and carousels. UGC loses visibility in AI Overviews.

Real Estate

Martech

AUGUST 15, 2024

Through clear communication, marketing ensures the product features land as promised, maximizing its value.” Marketing adds value by telling meaningful stories that give credibility and inspire action,” said Frank Mesa, General Manager of Sports & Entertainment at Microsoft. Bank: “Engineering builds it, Marketing translates it.

Finance

Hubspot Marketing

JULY 11, 2024

In the latest episode of Marketing Against the Grain , we experimented with ChatGPT to develop a differentiated marketing strategy for acquiring the first 1,000 customers for a hypothetical SaaS product. I love this method because it curates a personal and hands-on understanding of your product's solution and value.

Transform

Hubspot Marketing

JULY 15, 2024

Naturally, a community manager will help your brand forge trust with your consumers, leading them to purchase your products and services. According to Finley, community managers “carve out dedicated spaces that folks can lean into for inspiration, advice, entertainment, and more.” And all this occurs while raising brand awareness.

Management

Hootsuite

MARCH 21, 2025

Convert to a Business account, use Commerce Manager to create a shop, and upload a product catalog (manually or via platforms like Shopify). This makes your products shoppable directly on Instagram or through your website. Use product tags in Posts, Reels, Stories, and Ads to make content shoppable. Its only available to U.S.-based

eCommerce

Martech

JULY 1, 2025

From spin-the-wheel discounts to mix-and-match product features, there’s so much you can achieve with the latest tech and a more playful approach. There’s also nothing wrong with an animated carousel highlighting products, offers and step-by-step instructions. Ask your subscribers to: Help name the new product.

eCommerce

Scoop.it!

OCTOBER 31, 2024

But the fact is, shopping (whether for products or services) isn’t an instant, made-in-the-moment decision — at least not in most cases. To see real results from your content production efforts, you need to align your strategy with your audience’s position in the buyer’s journey. Check out how Aura does it.

Marketing Strategy

Martech

JANUARY 3, 2025

When planning a conference, most teams start with the big-picture items: venue, food and beverage and production. However, leading user conferences often invest a third of the budget or more in production. However, leading user conferences often invest a third of the budget or more in production.

Logistics

Marketing Insider Group

JANUARY 14, 2025

A Quick Overview of Social Media Audience Targeting Social media audience targeting involves identifying and focusing your marketing efforts on the specific group of people most likely to engage with your content , products, or services. The benefits of effective audience targeting are significant.

Thought Leadership

Buffer Marketing

NOVEMBER 14, 2024

It  explains  the ingredients used, how their products help specific issues, and mentions the studies that back up their claims. But when you’re sharing an aesthetic product image, shorter is sweeter. For example, make a group of product-specific hashtags and another for niche or industry-specific hashtags.

Social Media Marketing

Sprout Social

JULY 1, 2025

That’s why we gravitate toward content that teaches, entertains or makes us feel seen. Nearly 30% are most likely to use social to find information —specifically product reviews and recommendations—per the Q2 2025 Sprout Pulse Survey. Where are your products made? Yet, brands shouldn’t make the mistake of pushing a hard sell.

Millennials

Hubspot Marketing

JULY 12, 2024

Word of mouth has never been more powerful, and seeing real-life use cases, being able to ask questions, and hearing earnest reactions to products and services are no longer just 'nice-to-haves.'” You may as well carve out dedicated spaces that folks can lean into for inspiration, advice, entertainment, and more,” she says.

Management

SocialPilot

DECEMBER 18, 2024

Instagram Reels Reels are short videos created for the sole purpose of entertainment (think TikTok videos). Because Reels are more production-intensive, you dont have to make Reels every day like Story. Users navigate to the Reels page when they want to scroll through some entertaining TikTok-style videos. Use Reels for 1.

Entertainment

Hubspot Marketing

SEPTEMBER 20, 2024

The entertainment industry has long leaned into the reality that people who speak other languages still want to watch the latest Marvel movie, Bridgerton season, or House of the Dragon episode at the same time as other people around the world. People with disabilities still like pizza.

Customer

Buffer Marketing

NOVEMBER 4, 2024

billion MAU As a visual social networking platform,  Instagram  is the place for showcasing your products or services with photos or videos. The platform once known as Twitter invites an audience that loves to post news, entertainment, sports, politics, and more. It offers video game content and other forms of entertainment.

Branding

Buffer Marketing

SEPTEMBER 11, 2024

They’re not there for entertainment — they’ve logged on to level up their careers.    This also means we use our own product in exactly the way many of our customers would. We’re all Buffer power users, and we’ll often stumble upon ways we can make the product simpler, better, or smoother. 

Entertainment

Sprout Social

JANUARY 24, 2025

UK consumers use social media to discover, research and purchase products. Social entertainment UK audiences crave engaging and fun content from brands. Want to up your brands entertainment factor? This approach not only entertains but also builds a strong, loyal community around the brand.

Entertainment

Sprout Social

DECEMBER 12, 2024

Surreal Cereal: The unusual LinkedIn darling Surreal Cereal, the high protein, low sugar cereal, uses LinkedIn to draw attention to its latest product launches, brand partnerships, out-of-home advertising campaigns and to comment on the oddities of office culture. They weave in the product somehow, on one of the very last slides.

Gen Z

Hootsuite

JANUARY 10, 2025

Data can prove the validity of a story (for example, sheep are smart: they can recognize up to 50 other sheep by sight) and help sell a brand or product (Ie: when four out of five dentists recommend a specific toothpaste). Most users are turning to social media for entertainment, not to study up on an elaborate or complicated concept.

PR

Martech

JULY 24, 2024

The visibility is increasing,” said Tania Salarvand, EVP of hospitality and entertainment for digital innovation company Globant. Local brands for this year’s Paris games are only 37% of sponsorships, according to sports and entertainment intelligence company SponsorUnited. In the U.S., What does this mean for marketers?

Gen Z

Hootsuite

JANUARY 10, 2025

Teach, entertain, inform, or inspire Your Facebook audience is not looking for a sales pitch, and theyre certainly not going to engage with one. H&R Block , for example, doesnt just post useful tax-filing tips it also shares relatable memes that keep its audience entertained. percent of users. This applies to brands, too.

Entertainment

AWeber

MAY 19, 2025

In todays world, more entrepreneurs are looking to sell digital products for a reason: theres unlimited earning potential and almost zero overhead. Whether youre a creative, a coach, or even just have a passion for organization, theres a digital product idea to sell online that fits you.

Product

Sprout Social

JUNE 18, 2025

Although Gen X isn’t easily influenced to purchase things because of social media, 40% of Gen X consumers use Facebook to find and buy products. They also head to YouTube for more practical content, like how-to videos, product reviews and fitness follow-alongs. They are scrolling to learn, connect and occasionally be entertained.

User-Generated

Marketing Insider Group

JANUARY 8, 2025

High-quality content that informs, entertains, or solves a problem is more likely to capture attention and build trust. Cost of High-Quality Content Creating native ads that are engaging and valuable often requires significant investment in design, research, and production.

Advertising

Buffer Marketing

OCTOBER 31, 2024

Grab a handful from this list, put your own spin on them, and voilà —  a jam-packed Instagram content calendar that entertains and inspires your followers. High-resolution, well-lit content with gorgeous imagery will help you show off the results of a crafty project or the beauty of your products.

Transform

Buffer Marketing

MARCH 5, 2025

Jobs to be done : What are they looking to accomplish with your product or service Challenges : What are their pain points and struggles (that your product or service can alleviate) Social media platforms’ preference : Where do they hang out online Types of content they love : Entertaining, educational, funny, relatable, etc.

Social Media Marketing

Hubspot Marketing

JUNE 19, 2025

And even more often than ever, it’s a bigger strategic play, like launching new products, especially now with AI. So the question becomes: How do we get our name and our product story out there in a way that makes it radically clear that we are different than our competitors? One week, it’s product-focused. It’s not different.

Marketers

Hubspot Marketing

FEBRUARY 21, 2025

Our survey found that content centered around a brands products/services is leveraged by 37% of IG marketers and has the highest ROI but yes, there is too much of a good thing. In addition to posts that highlight your products and/or services, you should also post content that: Reflects your brand values. What is it telling you?

Social Media Marketing

Search Engine Land

JULY 23, 2024

Social media platforms are then explored for additional information about the company, products, services and reviews. Higher quality leads: SEO targets users actively searching for related content or products, resulting in more qualified leads. Video content : Producing videos to educate, entertain or inform your audience.

Digital Marketing

Search Engine Land

AUGUST 23, 2024

Here are some categories where Perplexity ads will appear: Arts and entertainment. “These ads will be accompanied by text that highlights their products,” Adweek reported. CNBC and Adweek (registration required) both reported on details from a pitch deck for the upcoming ad product. Food and beverage Health.

Finance

Sprout Social

JUNE 11, 2025

According to the Q2 2025 Sprout Pulse Survey , consumers are most likely to define bold brands as honest about their products, services and what they stand for. We created a quality experience and product.” By blending education and entertainment, B&BW exceeded its objectives. But what does it mean to be bold?

Branding

Sprout Social

OCTOBER 22, 2024

Compared to other generations , Gen Z is most likely to use social for discovering new products, keeping up with the news and reaching out to brands with customer care needs, according to the Q1 2024 Sprout Pulse Survey. Gen Z is most likely to use both channels for entertainment and connecting with friends and family.

Gen Z

Hubspot Marketing

MARCH 26, 2025

And most importantly, your videos should appeal to your audience, so you need to create video content that is engaging, emotional, and entertaining. Are you aiming for product education, brand awareness, or driving traffic? Streamline video production. Pro tip: Keep in mind that production will take a significant chunk of time.

Video Marketing

Hubspot Marketing

FEBRUARY 18, 2025

Growing from a PDF to a Massive Newsletter I had an idea creating a product that makes business news captivating and memorable. Instead, you need to niche down and provide a product readers cant get anywhere else. A lot of people assume that growth is all about marketing dollars, but the reality is, product-market fit comes first.

Entertainment