Rock Content

OCTOBER 18, 2016

I’m going to start with a controversial statement: I’m a firm believer in the power of event marketing. Trade shows, owned events, you name it, I love it. Events are a huge investment in time and money – but when done right, they help generate quality leads, develop existing relationships and do wonders for brand awareness.

Event Marketing 108

Event Marketing Retail Marketers Marketing 108

Marketing Insider Group

MAY 21, 2014

Pam also mentioned that post event – their Listly list “has been awesome for people to post what they blogged about from the event.” ” Jo Roberts is the Senior Product Marketing Manager at MarketingProfs host of their awesome B2B Forum. Content Marketing'

Event Marketing 111

Event Marketing Marketers Marketing Fashion 111

SmartBrief - Marketing

OCTOBER 21, 2024

Your website will be the hub of your brand, and search engine optimization can help make sure those searching for products or services within your niche can find you. Your event is focused on marketing your business. Event marketing is about getting people to attend and promoting your brand, product, or service.

Customer 105

Customer Customer loyalty Event Marketing Promotion 105

Martech

SEPTEMBER 4, 2024

Only 60% of brands post product reviews, but 79% of consumers will read them. There’s an “influence gap” of 27% when it comes to broadcast advertising and event marketing too; low investment by brands, big influence on consumers. Fifty-one percent have livestream shopping; 18% of consumers take advantage of it.

eCommerce 110

eCommerce Shoppers Marketing Automation Platform Price 110

Martech

DECEMBER 27, 2021

Video meeting platform Zoom announced today that it has acquired assets from Liminal, a video production technology startup built largely off of Zoom’s SKD. By the end of 2021, with Delta and Omicron variants surging, virtual and “always-on” remote-access experiences look much more like a permanent part of every event marketer’s toolkit.

Product 143

Product Communications Customer Event Marketing 143

Martech

OCTOBER 18, 2024

Companies can showcase products and services, generate leads, build brand awareness and establish “thought leadership” within their industry. This professional focus makes it an ideal place to find the people who may be interested in purchasing your product. Product] is their best work in years.”

User-Generated 140

User-Generated Thought Leadership Promotion Analytics 140

OnPassive Marketing

AUGUST 17, 2022

Event marketing is a perfect example of how the event industry has seen a lot of changes and growth over the past few years. Here are five steps to creating a successful event marketing strategy. Marketing Strategies: 1. Creating a Vision For Your Event Marketing Strategy. Financing Your Event.

Event Marketing 73

Event Marketing Marketing Strategy Finance Entertainment 73

Lynton Web

NOVEMBER 13, 2023

You've probably heard someone in the marketing industry talk about event marketing and how it's a game-changer for businesses looking to engage with their audience more dynamically. So, how do you put on a great event? Why is Event Marketing Important?

Event Marketing 59

Event Marketing Marketers Marketing Energy 59

Hubspot Marketing

NOVEMBER 15, 2024

Benefits of Holistic Marketing How to Apply a Holistic Marketing Approach 3 Tips for a Strong Holistic Marketing Strategy For a long time, companies divided operations into discrete business units. But those departmental lines have been blurring, with marketing at the forefront of this process. PR and earned media.

CMO 124

CMO Traditional Marketing Communications Marketers 124

Sprout Social

OCTOBER 22, 2024

Compared to other generations , Gen Z is most likely to use social for discovering new products, keeping up with the news and reaching out to brands with customer care needs, according to the Q1 2024 Sprout Pulse Survey. We also expect event marketing and IRL meetups will continue to appeal to Gen Z consumers craving a third space.

Gen Z 99

Gen Z Branding User-Generated Influencer Marketing 99

Martech

SEPTEMBER 16, 2024

User groups and events marketing Role: Foster community engagement through offline and online events. Product marketing Role: Define the positioning and messaging of products or services. Sample goals: Launch two new product positioning campaigns, increasing market share by 10%.

User-Generated 69

User-Generated CRM Customer Acquisition Partner Marketing 69

Martech

JANUARY 3, 2025

Understanding the real costs of events and how to manage them effectively is the difference between a successful conference and a budget nightmare. When planning a conference, most teams start with the big-picture items: venue, food and beverage and production. It’s also about creating space for innovation.

Logistics 124

Logistics Food Entertainment Finance 124

Adobe Experience Cloud Blog

OCTOBER 13, 2014

Another area that complements and amplifies your digital and automated approach is event marketing. Consumers across the board may learn about your product or service online but an in-person interaction- allowing them to get a feel for your brand personality – is hard to beat. Event Marketing b2b'

Event Marketing 134

Event Marketing Thought Leadership Energy Place 134

Lusha

MAY 23, 2023

Events are still a hugely important part of marketing strategy– 79% of marketers in the U.S. use event marketing to generate leads. But finding the right audience and getting actual quality leads from an event can feel like fumbling around in the dark. They might not even be interested in your product ever.

Event Marketing 52

Event Marketing Marketers Marketing Personalized Marketing 52

Adobe Experience Cloud Blog

JUNE 25, 2020

Remember when “events” was synonymous with “in-person events”? Marketing has changed a great deal in a short period of time. Now, virtual events are number one on event marketers’ radar. In fact, virtual events are shattering attendance records. They can evolve as fast as your products.

Logistics 174

Logistics Thought Leadership PR eBook 174

Animalz blog

APRIL 17, 2025

Monthly brand traffic doubled within months, fueling inbound demos and product usage. Challenge: Turn Data Insights into Marketing Assets Rilla uses AI to transform field sales coaching. Extract insights from their product team. But as a one-person growth team, Will couldn’t: Produce data-driven blog posts.

SEO 62

SEO Branding Transform Shipping 62

Hubspot Marketing

JANUARY 13, 2021

When it comes to event marketing , there are many tasks that need to be completed prior to (as well as during and after) your event. The good news is that there are a variety of event marketing tools available to help with all aspects of your event, including event registration.

Price 143

Price Event Marketing CRM Marketing Automation Platform 143

Marketing Insider Group

JANUARY 12, 2021

We’re sharing some of these proven tips with you so that you can implement those that are right for you during your upcoming event. 7 Tips for Creating Sponsorship Packages for Virtual Events: Match Sponsorship Goals with Event Marketing Goals. Create Special Packages for Your Mobile Event App.

Price 143

Price Event Marketing User-Generated Education 143

Martech

OCTOBER 4, 2022

Relationships between businesses and their suppliers trended digital in recent years, but until the pandemic, in-person meetings and events played a central role in engaging with customers. Download the MarTech Intelligence Report: Enterprise Digital Events Platforms: A Marketer’s Guide. What is a digital events platform?

Event Marketing 131

Event Marketing Transform User-Generated Management 131

Adobe Experience Cloud Blog

APRIL 21, 2020

It’s no secret that this is a challenging time for field marketers and event marketers. By now, we’re all well aware that we need to pivot from in-person to virtual events – but knowing how to get there and how to achieve your desired result is easier said than done. You need to move quickly in times of change.

Thought Leadership 167

Thought Leadership Event Marketing Marketers Marketing 167

Martech

DECEMBER 3, 2024

. “We are an account-based, go-to-market platform, so we cross sales and marketing. The reality, though, is that our brand recognition is primarily among marketers. We really need sales adoption so that the product remains super-sticky.” Now cookies are going away.

Marketers 123

Marketers Marketing Advertising Advertisers 123

Adobe Experience Cloud Blog

JUNE 28, 2013

Personally, I find traditional webinars very dry, especially product demos which I am responsible for. With this new technology I was able to project myself into my slides and product so my audience could see me just like the weatherman. Event Marketing' A New Style of Webinar.

Thought Leadership 134

Thought Leadership Event Marketing New Technology Communications 134

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

In this blog, I’ll outline five strategies to boost event engagement. Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Influencer marketing is a hot topic across many marketing channels.

Event Marketing 134

Event Marketing User-Generated Thought Leadership eBook 134

Martech

DECEMBER 21, 2023

The pace is frantic, so you can already guess how much time we’ve spent on post-event marketing. In the frenzy of event planning, what happens after the event isn’t yet on anyone’s radar. Plus, it’s not a KPI that’s commonly attributed to the event team. Product-specific information? Exactly none.

Transform 133

Transform Event Marketing Marketers Marketing 133

Martech

MARCH 23, 2023

The screens display life-sized presenters and products, either live or on a video loop. Touchscreens in-store allow shoppers to select videos about specific products. The recorded demonstrations show a lifesize presenter with the product. Customers can also use the touchscreen to zoom in on the featured products.

Retail 121

Retail Shoppers B2C Manufacturing 121

Adobe Experience Cloud Blog

APRIL 22, 2013

Map out the messaging that will go into your promotional efforts, from the initial invitation to the post-event wrap up. Keep messaging fresh in order to maintain audience interest before and after the event. Editor''s note: Download Marketo''s Definitive Guide to Event Marketing to learn more best practices for event promotion.].

Thought Leadership 134

Thought Leadership Event Marketing Education eBook 134

Hubspot Marketing

OCTOBER 17, 2019

If one of your persona's challenges is adding clean sound effects to their videos but you don't have any content that reflects that, make a 15-second demo video for Instagram to show how great your product is at solving that challenge. Digital strategy: Event marketing. Not every business needs to throw lavish events, either.

Marketing Strategy 145

Marketing Strategy PR eBook Food 145

Adobe Experience Cloud Blog

NOVEMBER 10, 2015

Author: Michael Powers Chances are if you’re in events marketing at a B2B company, your schedule is full of trade shows. These days, marketers have taken over much of the responsibility of “wining and dining” prospects. Do you work for an organization that sells into different vertical markets? Know your pitch.

Thought Leadership 134

Thought Leadership Marketers Marketing Event Marketing 134

Martech

JUNE 26, 2024

We’ve all attended high-production-value industry events that feel like festivals and spawn their own YouTube channels filled with more content than you’d ever be able to consume. Those event teams are rock stars, for sure. But you can be tiny and still achieve mighty results with your events. Goldcast.io

eBook 115

eBook Event Marketing User-Generated B2C 115

Adobe Experience Cloud Blog

DECEMBER 17, 2014

Where do you find your inspiration for the next big thing in marketing? And, where do you meet other innovative marketers? But events that only cater to the latest product features from sponsors and vendors simply won’t cut it anymore. Event Marketing b2b Consumer' Or a personal favorite from 2014?

Thought Leadership 134

Thought Leadership Event Marketing CRM Marketers 134

Hubspot Marketing

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Campus Marketing. Customer Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Martech

JANUARY 6, 2022

Events management platform Splash has announced the launch of Splash Studio, a new product to support the design and execution of streaming events. Along with the rest of the in-person event eco-system, Splash began a pivot to virtual in Spring of 2020.

Event Marketing 118

Event Marketing CRM Management Transform 118

Calvyn Lee Blog

AUGUST 8, 2021

In this seminars marketing guide, I’ll share you tips as you plan and execute your own in-person seminars. Let’s begin by talking a bit about what events marketing is and why it’s beneficial for your business. Then, let’s look at two common types of events: traditional seminars and networking seminars.

Food 130

Food Event Marketing Promotion Digital Marketing 130

Marketing Insider Group

NOVEMBER 21, 2022

Check out some interesting stats: Searches for “hybrid event” have increased 237% in the last 5 years. 97% of event marketers believe that the number of hybrid events will increase beyond over the next few years. Hybrid events can be any configuration or breakdown of virtual to in-person.

Event Marketing 127

Event Marketing Food Millennials Entertainment 127

Adobe Experience Cloud Blog

MARCH 21, 2014

Author: Julie Ritchie If you’ve been paying attention to the digital marketing landscape lately, you may have noticed the rising popularity of partner ecosystems – LaunchPoint , Marketo’s partner ecosystem, just celebrated its first birthday. But what are partner ecosystems, and how do they help marketers do their jobs?

Thought Leadership 134

Thought Leadership Digital Marketing Event Marketing Education 134

Adobe Experience Cloud Blog

SEPTEMBER 11, 2013

Author: Niko Nelissen As part of your overall marketing efforts, you’ve probably had to organize an event, such as a conference or a seminar. Events are unique opportunities to meet new people and get new leads , but they also allow you to capture product interests from visiting prospects. Event Marketing'

Thought Leadership 134

Thought Leadership Promotion Event Marketing Product 134

Adobe Experience Cloud Blog

DECEMBER 12, 2013

Assigning a hashtag to your webinar allows you and your attendees to follow additional conversations about the event, and makes it easy to aggregate data from various social media streams. A product data sheet based on frequently asked questions, like this: Creating Content After Your Webinar. Event Marketing'

Thought Leadership 134

Thought Leadership Event Marketing Communications Marketing Strategy 134