Sprout Social

MAY 14, 2025

According to the Q1 2024 Sprout Pulse Survey, Gen Z is most likely to use social to discover new products, keep up with the news and seek customer care from brands. Millennials: Multitaskers who crave originality Millennials social media behaviours are layered and nuanced.

Gen Z 63

Gen Z Millennials User-Generated Entertainment 63

Sprout Social

DECEMBER 12, 2024

Surreal Cereal: The unusual LinkedIn darling Surreal Cereal, the high protein, low sugar cereal, uses LinkedIn to draw attention to its latest product launches, brand partnerships, out-of-home advertising campaigns and to comment on the oddities of office culture. They weave in the product somehow, on one of the very last slides.

Gen Z 90

Gen Z Branding Retail Entertainment 90

Sprout Social

MAY 12, 2025

According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. Further, the 2024 Social Media Content Strategy Report reveals that 73% of Millennials have TikTok accounts. Another 38% of Australian users (roughly 3.2

Gen Z 64

Gen Z Fashion Transform Food 64

Sprout Social

OCTOBER 22, 2024

Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. Digging deeper into how they use certain platforms, Gen Z consumers report TikTok is their favorite channel to turn to for product discovery, closely followed by Instagram.

Gen Z 99

Gen Z Branding User-Generated Influencer Marketing 99

Sprout Social

APRIL 21, 2020

In the words of our favorite Project Runway hosts: “In fashion, one day you’re in and the next you’re out.” While it may seem like sustainability is fashion’s newest trend, a deeper look at social media shows that consumer demand for more sustainable fashion is here to stay. View this post on Instagram. ????Research

Retail 130

Retail Gen Z Fashion Millennials 130

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. Just 52 percent of US Gen Zers are white, and almost one-quarter have at least one immigrant parent (compared to one in seven Millennials). They also watch less TV.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

SmartBrief - Marketing

JANUARY 21, 2024

In today’s fast-paced world, the pressure to constantly increase productivity has become an ingrained norm. While productivity can expand our possibilities, too often it comes at the expense of our well-being, meaningful relationships, and social support. It’s also inching upward among boomers and Generation X.

Product 111

Product Branding Gen Z Health 111

Sprout Social

MAY 9, 2024

The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. In 2023, influencer fashion content reached 1.21 They aren’t loyal to brands.

Influencer Marketing 131

Influencer Marketing Market Trends Gen Z Fashion 131

Sprout Social

JUNE 18, 2025

The Gen X demographic Currently between the ages of 45 and 60, Gen X goes by many names, all for different reasons: The middle child generation: They fall between the Millennials that come after them and the Baby Boomers that precede them. Use these insights to build and refine your Facebook marketing strategy.

User-Generated 87

User-Generated Influencer Marketing Marketing Marketers 87

Vertical Response

JULY 7, 2024

Brands can use Stories to share behind-the-scenes content, product launches, and real-time updates. This makes Instagram an essential tool for brands looking to drive sales and showcase their products in a visually appealing manner. Instagram is also a powerhouse for shopping and e-commerce.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Martech

SEPTEMBER 24, 2022

Consumers were asked what topics they would be interested in related to virtual experiences or products. The survey was distributed relatively evenly across Gen Z (88 participants), Millennials (101), Gen X (136) and Boomers (76). Clearly, younger consumers are interested in metaverse activations related to fashion and beauty.

Gen Z 122

Gen Z Millennials Fashion Food 122

Spiralytics

JANUARY 20, 2025

Todays consumers, especially Millennials and Gen Z, are looking for more. Other generations reflect this demand, with Gen X at 61% and Millennials at 64%. Ikeas ThisAbles Not many brands think of being inclusive to people with disabilities when they create their products.

Advertisers 52

Advertisers Advertising Gen Z Millennials 52

Hubspot Marketing

NOVEMBER 1, 2023

A decade ago, millennial consumers were constantly making headlines for “ killing ” certain products. From a business standpoint, millennial entrepreneurs in the 2010s saw notable success marked by increased access to venture capital and early adoption of social media to acquire customers.

Gen Z 129

Gen Z Millennials Customer Acquisition Law 129

Sprout Social

FEBRUARY 13, 2025

On Snapchat, the brand creates lenses their followers use to virtually try-on different products, like foundation and lipstick shades. The brand introduced the lenses to bring their product catalog to Gen Z audiences. Louis Vuitton: Gamifying engagement on Discord French luxury fashion house Louis Vuitton is in their gaming era.

Gen Z 69

Gen Z Branding Fashion Retail 69

Sprout Social

MAY 20, 2025

Gen Z and younger millennials are eschewing traditional financial advisors in favor of advice from social media. According to the Q2 2025 Sprout Pulse Survey, 71% of Gen Z and 68% of Millennials say social media has had a positive impact on their financial decisions. How does your product or service fit in their journey?

Gen Z 81

Gen Z Finance User-Generated Millennials 81

Marketing Insider Group

AUGUST 5, 2020

Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. In fact, a Google search currently yields around 129 million results for the search term “millennials”, compared to only around 7.2 million for the previous “generation x”.

Millennials 141

Millennials Gen Z Retail Marketing 141

Buffer Marketing

DECEMBER 4, 2024

Brands are more likely to collaborate with influencers who have a substantial following, as it guarantees a wider reach for their products or services. Are they mostly teenagers interested in fashion? Are they millennials who love travel? We are Conscious Clothing, and this is Slow Fashion. ✨ We are makers.

User-Generated 94

User-Generated Fashion Gen Z Analytics 94

Sprout Social

MARCH 26, 2025

Research from the UK Sprout Social Index showed the quality of your product or service matters most. Today social media is a crucial business function that influences everything from customer experience and sales to product development and marketing. You wont be surprised to hear, British consumers are discerning. Tuesday : 36 p.m.

Entertainment 88

Entertainment Gen Z Millennials User-Generated 88

Set Up

DECEMBER 3, 2024

The film teamed up with more than 64 Brands , creating products that crossed beauty, fashion, and lifestyle categories: MAC Cosmetics : Limited-edition makeup featuring bold greens and pastels appealed to beauty lovers​. These partnerships helped Wicked extend its appeal far beyond musical fans.

Gen Z 59

Gen Z Millennials Marketing Marketers 59

Spiralytics

DECEMBER 5, 2022

For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions. People streamed their favorite old shows and music and resurfaced old games and fashion inspirations from previous decades.

Gen Z 105

Gen Z Millennials Fashion Marketing 105

Hubspot Marketing

APRIL 5, 2024

When I was growing up, QVC was the channel my mother would watch to discover new products and deals. I can't scroll for more than a minute without coming across a TikTok Live event showcasing products and services that viewers can purchase directly from the live broadcast. And let's not forget about us millennials, who make up 33.7%

Gen Z 121

Gen Z Millennials Entertainment Manufacturing 121

Neil Patel

FEBRUARY 11, 2021

Both options allow brands to reach a targeted audience with specific products and create an immersive shopping experience that’s harder to achieve with a traditional store. Whereas your main website is something of a catch-all, accommodating lots of different people with a wide range of products, your virtual pop-up shop can be more focused.

Fashion 136

Fashion Gen Z Retail Shoppers 136

SocialPilot

JUNE 19, 2025

Image Posts Image posts are static visual content shared on social platforms – think product shots, branded graphics, inspirational quotes, mini-infographics, or even screenshots. No matter your goal – educate, entertain, or convert, there’s a content format here to match.

Thought Leadership 59

Thought Leadership User-Generated Transform Gen Z 59

Hubspot Marketing

MARCH 7, 2017

It’s the same concept as influencer marketing, but on a smaller scale: Brands partner with individuals with smaller followings on social media to promote products with authentic, visual posts instead of sponsored ads. Celebrities sometimes charge up to $75,00 for a single Instagram post promoting a product.

Influencer Marketing 112

Influencer Marketing Millennials Fashion User-Generated 112

Backlinko

JANUARY 8, 2024

Instead, it’s about finding programs that don’t leave you feeling fashionably lost. The world of fashion is dynamic, ever-evolving, and, most importantly, accessible to everyone. From renowned luxury brands to budget-friendly fast fashion, there’s a brand for every person.

Fashion 52

Fashion Affiliate Marketing Promotion Gen Z 52

Hootsuite

DECEMBER 10, 2019

But as a visual search engine and “ productivity tool for planning your dreams ,” it’s also a lot more than that. That’s more than one in every four people, and one in two US millennials (according to proprietary user data from Pinterest). That’s huge, since 62% of Gen Zers and millennials say they’d like to be able to search by image.

Millennials 145

Millennials Fashion Promotion SEO 145

Econsultancy

DECEMBER 3, 2021

The Covid-19 pandemic has been a difficult time for fashion retailers as a whole – in 2020, UK clothes sales fell by a whopping 25%. This roundup includes studies and financial results that show how fashion ecommerce is evolving, including cross-border sales, fast fashion growth, and how inventory sizes have changed.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Hubspot Marketing

JULY 30, 2023

Over the course of 2022, social media apps evolved into e-commerce platforms that connect users with products they can buy without leaving the app. But what’s more important is that consumers are discovering new products on social media more than anywhere else. Social media could be the future of e-commerce.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Marketing Insider Group

OCTOBER 25, 2021

They are no longer a passive party when it comes to learning about products. They’re not waiting for you to tell you how great your products are. Permission to post content on social media and elsewhere about your company’s culture, products, and services. The growth of online content has given consumers more power.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hubspot Marketing

OCTOBER 27, 2023

Channels like Facebook, Instagram, Pinterest, Twitter, and WhatsApp already have thousands of businesses marketing on their platforms, and many have adopted shopping and payment functions that allow people to buy a product or service directly on the platforms. HubSpot ) 67% of consumers have already bought through social media platforms.

Gen Z 126

Gen Z Millennials eCommerce Social Media Marketing 126

Hubspot Marketing

JULY 26, 2023

The company has since expanded its product line to include clothing, loungewear, swimwear, and kid's items. The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. It’s also worth noting the popularity of Skims products on TikTok. With over 5.2

Gen Z 98

Gen Z Millennials Law Fashion 98

Hubspot Marketing

JULY 23, 2019

But, if your role specializes in social media, audience growth, or online engagement -- or if your company targets the early-adopters in Gen-Z or millennial age groups -- you'll still want to be on the lookout for platforms that could gain momentum later on. playing in the background. Houseparty. Year Launched: 2016.

Gen Z 145

Gen Z Entertainment Millennials Fashion 145

Hubspot Marketing

DECEMBER 7, 2022

Plus, the right approach can help attract new prospects before they even learn about your product or services. The About Us page for Rihanna's beauty company reads, "Before she was BadGalRiRi: music, fashion and beauty icon, Robyn Rihanna Fenty was a little girl in Barbados transfixed by her mother’s lipstick. Image Source.

Branding 143

Branding Millennials Fashion Communications 143

Hootsuite

APRIL 26, 2023

Having accurate, insightful information gives you the chance to deliver the best products, write the best messages, and build engagement and customer loyalty. Find out what people like about your brand or product If your fans hang out on social media, they’re probably talking about you there, too. And that can be helpful, too.

Market Research 140

Market Research Social Media Marketing Real Estate Fashion 140

Sprout Social

JULY 27, 2021

Crucially for sponsors, this means there’s plenty of air time to get their products front and centre. First of all, Love Island viewers are almost exclusively Millennials and Gen Z. Of course this natural tone of voice within the online conversation is all while still peppering their feed with products, sales and offers.

Gen Z 136

Gen Z Fashion Influencer Marketing Millennials 136

Hubspot Marketing

AUGUST 12, 2022

In addition, roughly 28 percent of respondents say a brand’s environmental impact and the ethical production of its products are two of the most important factors influencing their purchasing decisions. According to the data, Millennials (38%) care most the ethical products while Gen-X cares the most about the environmental impact.

Gen Z 144

Gen Z Education Marketing Marketers 144

Sprout Social

JULY 14, 2022

The metaverse itself isn’t one single product or system, but an interconnected system of technologies, platforms and products that requires a lot of computing and engineering resources. Metaverse marketing allows you to tap into a niche audience, expand your brand’s reach and sell products in a new arena. Dolce & Gabbana.

Branding 136

Branding Fashion Gen Z User-Generated 136