Remove Fashion Remove Millennials Remove Product
article thumbnail

5 Best brands on Pinterest to learn from

Sprout Social

5 of the best brands on Pinterest More brands are using Pinterest as not only a place to upload shareworthy images, but to promote products and drive conversions. The brand’s Pinterest profile gets over 10 million monthly views using a mix of keywords and product-focused hashtags.

Gen Z 132
article thumbnail

How not to fall for AI dupes

SmartBrief - Marketing

Today, the dupe phenomenon shows no signs of slowing down, particularly with younger generations — eMarketer published survey data highlighting that 71% of Generation Zers and 67% of millennials say they sometimes or always buy cheaper versions of name-brand products. AIs influence seemed to be permeating the zeitgeist.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Reddit trends: A marketer’s guide to untapped potential

Sprout Social

Gen Z and Millennial consumers routinely bypass traditional search engines to look for Reddit threads because they trust authentic communities over conversion tactics. Find out what people really think about your competitors and compare that to the sentiment towards your products or services.

Gen Z 125
article thumbnail

Online grocery shopping to rise during 2024 holiday shopping season

SmartBrief - Marketing

Furthermore, the online grocery shopping figure rises considerably for younger generations — 68% for millennials and 69% for Generation Z. This means that younger generations are relying even more on the digital experience for meals and festivities during the holiday peak months.

article thumbnail

Content, engagement and reach: The biggest UK TikTok trends in 2025

Sprout Social

Major national events like Wimbledon, Glastonbury and London Fashion Week also tend to create their own region-specific trends. The BBC found that 57% of millennials and Gen Z are influenced by nutrition trends on the platform. Nostalgic content Gen Z and millennials are both heavily interested in nostalgia.

Gen Z 101
article thumbnail

Australian social media demographics to inform your strategy

Sprout Social

According to the Q1 2024 Sprout Pulse Survey, Gen Z is most likely to use social to discover new products, keep up with the news and seek customer care from brands. Millennials: Multitaskers who crave originality Millennials social media behaviours are layered and nuanced.

Gen Z 63
article thumbnail

Australian TikTok statistics to inform your strategy in 2025

Sprout Social

According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. Further, the 2024 Social Media Content Strategy Report reveals that 73% of Millennials have TikTok accounts. Another 38% of Australian users (roughly 3.2

Gen Z 64