Scoop.it!

NOVEMBER 7, 2024

Take, for example, a fashion retailer that wants to create a monthly newsletter. If your subscribers are showing a growing interest in sustainable fashion, AI can automatically pull in the latest articles, product highlights, and trends related to eco-friendly clothing.

Fashion 105

Fashion Transform User-Generated Email Marketing 105

Sprout Social

APRIL 21, 2025

Access targeted audiences You know your products and services arent for every single person out there. Brands have the opportunity to support financial literacy efforts in the space, as well as offer products, apps and services they may have that help consumers budget and manage their money better.

Branding 100

Branding Finance Fashion Health 100

Search Engine Land

JULY 17, 2024

Example Let’s turn attention to the health and wellbeing industry, a space where products and trends emerge constantly. To take this further, they may see specific product trends during this period which can be tracked (trend). If resource is an issue, swap out the content you had planned for that day and create the trend piece first.

SEO 105

SEO Fashion PR Influencer Marketing 105

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. Proof: 80% of Pinners have discovered a new brand or product on Pinterest.

Gen Z 119

Gen Z Affiliate Marketing Fashion Social Media Marketing 119

Sprout Social

JULY 23, 2024

5 of the best brands on Pinterest More brands are using Pinterest as not only a place to upload shareworthy images, but to promote products and drive conversions. The brand’s Pinterest profile gets over 10 million monthly views using a mix of keywords and product-focused hashtags.

Gen Z 133

Gen Z Branding Retail Content Placement 133

Hubspot Marketing

JULY 22, 2024

My audience wants to know what makes me different, why I create content, why they should trust the information I put out, and why I might promote a product or service. On the other hand, if you're in a fashion or social media marketing firm, you should be creative and visual. Clunky work boots or delicate fashion boots?

Fashion 105

Fashion Energy Price Product 105

Martech

AUGUST 30, 2024

Fashion and beauty brands are often early tech adopters. The company has three in-house studios for product shoots and produces a new comprehensive lifestyle campaign every month. Meta is also testing genAI tools that create and deploy ads from prompts, according to Karin Tracy, Meta’s head of retail, fashion and luxury.

Branding 111

Branding Fashion Retail User-Generated 111

Sprout Social

OCTOBER 11, 2024

You never know who is talking about your brand or products and how they’re using them in their daily lives. Fashion SKIMS became the official underwear partner of the WNBA this year. Other fashion brands like David Yurman and Savage x Fenty are partnering with athletes who share a passion for both style and their sport.

Transform 95

Transform Gen Z Fashion Food 95

Search Engine Land

JULY 12, 2024

Rufus uses a specialized large language model (LLM) trained on Amazon’s product catalog, customer reviews and web data. Customers can ask questions about products, comparisons and buying considerations. Rufus offers: Product recommendations and comparisons. Updates on fashion trends and the latest tech. Why we care.

Transform 87

Transform Customer Shoppers Fashion 87

Scoop.it!

OCTOBER 2, 2024

They offer visual proof of your product’s impact, enhancing credibility. You can encourage users to create and share unboxing videos, product demos, and lifestyle photos by running contests or featuring their content on your channels. Platforms like Instagram, TikTok, and YouTube are ideal for sharing this content.

User-Generated 120

User-Generated Branding Fashion Promotion 120

Hubspot Marketing

NOVEMBER 13, 2024

Fashion brand Dolce & Gabbana has embraced accessibility, by making it so website visitors can adjust accessibility settings to suit their needs. Smart brands demonstrate to the LGBTQ+ community that they are seen, supported, and belong all year long, rather than just with PRIDE month limited edition products and rainbows.

eCommerce 124

eCommerce Retail Food Price 124

Hubspot Marketing

OCTOBER 7, 2024

Beyonce recently started a hair care line called Cecred, and to prove to the naysayers that the brand's products work, she walked viewers through her usual hair wash day. The video shows her using the Cecred products in her hair while her voiceover explains her process. It adds legitimacy to her brand. 4 TikTok Video Examples 1.

Video Marketing 126

Video Marketing Marketers Marketing Fashion 126

Martech

APRIL 9, 2025

Social listening, sentiment analysis and even good old-fashioned surveys can surface mismatches early before they become headlines. Then came the backlash, and Adidas was left holding the bag literally billions in unsold products. When every product is “life-changing,” people stop believing the hype. The lesson?

Fashion 90

Fashion Influencer Marketing PR Entertainment 90

Hubspot Marketing

OCTOBER 11, 2024

And in others, the inner workings and processes have been considerably more intricate, sometimes including a product manufacturer, global distributor, and hundreds of independent retail organizations operating around the world. Put simply, when B2B2C marketing is utilized effectively, everybody wins.

Manufacturing 129

Manufacturing B2C eCommerce Marketers 129

Buffer Marketing

AUGUST 7, 2024

Fashion creator @lindeysharlassian partnered with Dissh for one video out of several in her TikTok series on shopping for summer clothing for a trip to Bali. Also consider other compensation models if you don’t have an extensive budget whether it’s a referral rewards system or free access to your product.

Influencer Marketing 111

Influencer Marketing Fashion User-Generated Analytics 111

Marketing Insider Group

MARCH 25, 2025

Influencer marketing closes the gap between businesses and consumers by using authentic voices to promote products and services. Influencers share opinions, experiences, and product endorsements in a way that feels natural. Instead of pushing promotional messages, influencers integrate products into their usual content.

Influencer Marketing 90

Influencer Marketing Fashion Promotion Finance 90

Martech

APRIL 29, 2025

OpenAI is rolling out shopping features withinChatGPT Search, starting with fashion, beauty, home goods, and electronics categories. The shopping features will guide users to find the right product for their queries or questions. Plus, ChatGPT will link directly to web pages where users can buy the products. Processing.

Retail 89

Retail Fashion Price Advertising 89

Marketing Insider Group

JANUARY 20, 2025

Delegating these steps to an agency allows your employees to focus on driving revenue, managing client relationships, or developing new products. For example, a small tech startup might lack the bandwidth to publish two blogs weekly while meeting product development deadlines. Image source 4.

Thought Leadership 104

Thought Leadership Retail Fashion SEO 104

Sprout Social

MAY 8, 2025

Find out what people really think about your competitors and compare that to the sentiment towards your products or services. This user-generated content may give you innovative ideas for new campaigns and products. Reveals buying behaviors and product preferences Reddit trends help brands understand what people like to buy and why.

Gen Z 126

Gen Z User-Generated Industry Insights Health 126

Martech

OCTOBER 2, 2024

” Had the Oracle advertising model, essentially built around a DMP, become old-fashioned? “On the Consumer Sync side, we offer a few identity products,” said Feo. “We still support cookies throughout our products and services where applicable, but by no means are we dependent on them.” and RampID.

Advertisers 122

Advertisers Advertising Fashion Analytics 122

Hubspot Marketing

DECEMBER 6, 2024

Fashion brand Tory Burch focuses on community and support through the Tory Burch Foundation, which has a number of programs designed to empower women entrepreneurs, including through a fellows program, providing access to capital, education, and other online resources. For many, thats what attracted them to the brand in the first place.

Communications 110

Communications Branding Shoppers Fashion 110

Jeff Bullas

MARCH 15, 2023

Always provide a link to your blog Product links and links to your blog are crucial when it comes to making money on Instagram! Show off your products, tell them your brand story, create graphically altered images and get creative. Always be sure to share photos of your latest products. Check out Kicksta here.

User-Generated 357

User-Generated Fashion Product Place 357

SmartBrief - Marketing

MARCH 10, 2025

Today, the dupe phenomenon shows no signs of slowing down, particularly with younger generations — eMarketer published survey data highlighting that 71% of Generation Zers and 67% of millennials say they sometimes or always buy cheaper versions of name-brand products. AIs influence seemed to be permeating the zeitgeist.

Non-Profit 92

Non-Profit Fashion Health Millennials 92

Sprout Social

MARCH 14, 2025

Within minutes, the product sells out. Live social shopping is a virtual event that combines live product demonstrations with the connective power of social media. Like QVC for Gen Z, brands and influencers can showcase their products via a livestream shopping platform. Sounds too good to be true? What is live social shopping?

Branding 118

Branding Gen Z Energy Shoppers 118

Sprout Social

MAY 12, 2025

According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. Stats on TikToks impact on business in Australia TikTok has transformed the way businesses generate leads, connect with customers and sell their products and services.

Gen Z 65

Gen Z Transform Fashion Food 65

Martech

SEPTEMBER 20, 2024

Ask them what best practice is to ensure the software is running in a secure, compliant fashion.” In the end, all companies sell the same product: trust. Other steps include: Using multi-factor authentication. Keeping an accurate inventory of vendors. Determining if you need cyber insurance to cover the cost of financial damages.

Law 124

Law Fashion Communications Management 124

Hubspot Marketing

MARCH 8, 2024

I’m a content writer by night and a Head of Partnerships by day, and in my world, being productive is everything. We’ve all been there, recovering from zero productivity. Productivity systems help develop a sustainable work-life balance and prepare for working sprints when needed. What are productivity systems?

Product 138

Product Management Communications Fashion 138

Buffer Marketing

APRIL 30, 2025

💡 Bonus tip : The Instagram app also supports shoppable galleries, product tagging, and built-in analytics when you link your profile to a website — making it easier to track what’s driving clicks. You can collect payments, sell digital products, or add donation links — all on a sleek, mobile-friendly microsite.

User-Generated 106

User-Generated Analytics Fashion Management 106

Search Engine Land

AUGUST 19, 2024

Google Ads experienced a significant system glitch affecting its Shopping product serving late last month. This error resulted in advertisers’ products being displayed in other merchants’ ad accounts, potentially exposing sensitive business data to competitors. ” Inconsistent messaging on compensation.

Advertisers 94

Advertisers Advertising Fashion Communications 94

Martech

DECEMBER 30, 2024

Zara, despite its fast-fashion dominance, struggles to provide a seamless digital experience, making it clear that foundational gaps must be addressed before implementing hyper-personalized AI solutions. Start with a single product line, using AI tools to track and display environmental impact before scaling the initiative brand-wide.

Transform 126

Transform User-Generated Fashion Marketers 126

Sprout Social

APRIL 10, 2025

Major national events like Wimbledon, Glastonbury and London Fashion Week also tend to create their own region-specific trends. million SMEs in the UK now use TikTok to market their products directly to customers, which is a growing trend for the platform.

Gen Z 102

Gen Z Food Fashion Millennials 102

Litmus

AUGUST 14, 2024

Your content and product teams will want to see what’s driving engagement and more importantly, conversions. Products, advice, insights, fashion ideas, gossip. And I think there is great value in tracking yours for a number of obvious reasons. Or even more simply: there’s something you have that they want.

B2C 99

B2C Finance Fashion Customer Journey 99

Buffer Marketing

JANUARY 23, 2025

RedNote is built around lifestyle content, such as beauty, fashion, travel, and food. The platform allows creators to link directly to products, making it a natural fit for influencers and product-focused content. If your content leans heavily into lifestyle topics or product recommendations, RedNote could be a great option.

Thought Leadership 112

Thought Leadership Fashion Energy Food 112

Buffer Marketing

DECEMBER 11, 2024

An upbeat track can make your product tutorial exciting, while a mellow background tune might help your content feel more intimate. Browse their collections by mood to find the right vibe for your video — like action/sports, feel-good, and fashion/lifestyle. ⚡ What counts as commercial use?  

Price 21

Price Fashion Energy Place 21

Martech

JULY 16, 2024

For instance, a fashion brand can use a loyalty member’s purchase history to recommend complementary clothing items or outfit upgrades, thereby increasing the chances of additional sales. Cost savings Loyalty programs are not only a money maker, they are also a money saver.

Transform 112

Transform Customer loyalty Fashion Promotion 112

Search Engine Land

SEPTEMBER 12, 2024

.” Google is regularly updating its algorithm, AI is getting smarter by the day and new tools are entering the market faster than fashion trends, which go in and out of style. One of the most talked-about evolutions to the search landscape is OpenAI’s SearchGPT, a product that could rival Google’s dominance soon.

PR 100

PR User-Generated Transform Thought Leadership 100

SmartBrief - Marketing

SEPTEMBER 17, 2024

Also notable is that among all respondents surveyed, 44% identified food, beverages and wellness products as the category they find to be most tempting for impulse buys online, which was the second highest category for spontaneous purchases, overall – only a single percentage point behind fashion.

Shoppers 98

Shoppers Gen Z Millennials Fashion 98