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5 Email Marketing Strategies for Customer Retention

Adobe Experience Cloud Blog

I’ve sent out lavish holiday baskets in the past that made clients really happy but really ticked off the finance department due to the high shipping costs (oops!). So, as a happy medium to ensure your customers will remember you and your finance team does not question your marketing budget, send an email with a holiday gift inside!

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Consider Account-Based Marketing.

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4 Similarweb Alternatives for Better Competitor Research

Backlinko

Lets take a glance: Semrush Similarweb Primary Focus Competitor intelligence and SEO analysis Competitor intelligence and general market research Traffic Source Breakdown Detailed insights into specific channels More generalized traffic source analysis Keyword Database 26 billion keywords 5 billion keywords Backlink Database 43 trillion backlinks 3.6

SEO 83
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Wealthsimple Foundation’s Leen Li on understanding your audience

Hootsuite

Thanks to Wealthsimple Foundation’s market research, they found that young Canadians gravitate most to simple, short content in video format — that’s why they decided to make a YouTube series (more on that later!). Different audiences prefer different formats when it comes to content. Make the most of your money.

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5 Steps To Creating a Successful Event Marketing Strategy

OnPassive Marketing

Event marketing is a perfect example of how the event industry has seen a lot of changes and growth over the past few years. Here are five steps to creating a successful event marketing strategy. Marketing Strategies: 1. Creating a Vision For Your Event Marketing Strategy. Financing Your Event.

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What is a Business Plan? Definition, Tips, and Templates

Hubspot Marketing

It's key to securing financing, documenting your business model, outlining your financial projections, and turning that nugget of a business idea into a reality. A business plan is a documented strategy for a business that highlights its goals and its plans for achieving them. Securing financing from investors.

Finance 145
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25 Best Blog Niche Ideas (Data Study)

Backlinko

Note: Finance blogs are popular and profitable. Monetization paths: SaaS affiliate programs, sales training courses, consulting services, lead generation tools Success requirements: B2B sales experience, strategic thinking, ability to demonstrate ROI clearly Further reading: 16 Proven B2B Marketing Strategies That Get Results 10.