Hootsuite

NOVEMBER 25, 2019

The University of Massachusetts Dartmouth Center for Marketing Research found nearly all Fortune 500 financial services organizations have active social media profiles. At the advisor level, Putnam Retail Management found 84% use social media for finance industry business. Social media in finance 2020 benchmarks.

Finance 145

Finance Food PR Management 145

Hubspot Marketing

JULY 30, 2020

Technical marketing is a key aspect of a successful content marketing strategy, particularly if your organization deals with complex products and services. But it can be difficult when your marketers don't have a firm understanding of the technical aspects behind your product. What is technical marketing?

Marketers 145

Marketers Marketing Thought Leadership Finance 145

Hubspot Marketing

DECEMBER 11, 2019

To investigate, I decided to start by letting consumers weigh in on whether or not the same marketing strategies will engage both age groups. In a Lucid poll, I asked 350 people to tell me if, "The same marketing tactics that persuade millennials also work on Gen Z," was a true or false statement. Millennials in the U.S.

Gen Z 145

Gen Z Millennials Finance Education 145

Sprout Social

MARCH 19, 2024

AI insights for automotive AI insights improve automotive manufacturers’ understanding of consumer sentiment, market trends and product feedback. Through social listening and text mining, companies can tailor their designs, features and marketing strategies to meet consumer demands, enhancing customer satisfaction and loyalty.

Transform 137

Transform Pharmaceutical Manufacturing Health 137

Businesses Grow

MAY 11, 2023

In my career, I have served as marketing advisor and consultant to a wide variety of industries … automotive, pharmaceutical, hospitality, sports, and consumer products to name a few. I find that in general the foundations of marketing research and insight a scalable across almost any challenge I’ve faced.

Pharmaceutical 85

Pharmaceutical Branding Transform Finance 85

Adobe Experience Cloud Blog

MARCH 23, 2018

Only 21% had a marketing background among FTSE 100 CEOs. The annual Robert Half FTSE 100 CEO Tracker showed that majority of CEOs (43%) have a background in finance. Marketing as a Growth Driver. This saves a lot of resources that you would’ve used in market research and strategic analysis.

Customer 134

Customer Thought Leadership Marketers Analytics 134

Orbit Media Studios

MAY 24, 2023

How to create an AI marketing persona A persona is a composite sketch of a target audience or audience segment describing your ideal customer. It guides your marketing strategy by accurately identifying the general traits, concerns and behavior patterns of your potential buyer. It’s a guide. It looks like a good start.

Non-Profit 133

Non-Profit Health Finance Marketers 133

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Consider Account-Based Marketing.

Marketing Strategy 10

Marketing Strategy Marketers Marketing Whitepaper 10

Rock Content

SEPTEMBER 6, 2023

Your real estate marketing strategy is the key to making the right impression on potential clients and inspiring them to choose you. Building a Strong Real Estate Marketing Strategy In addition to being competitive, real estate is the type of industry that sees many ups and downs.

Real Estate 98

Real Estate PR Marketers Marketing 98

Businesses Grow

FEBRUARY 6, 2023

ChatGPT for marketing strategy Would you trust your marketing strategy to ChatGPT? I entered this prompt: Create a marketing campaign for a company that makes electric bikes. This is something I could build on with some market research. Let’s find out. Are electric bicycles easy to maintain?

Customer Acquisition 145

Customer Acquisition User-Generated Marketers Marketing 145

Duct Tape Marketing

DECEMBER 17, 2012

Social Products – Gone are the days when we developed products and services based on market research and gut feeling. Social Finance – You need look no farther than the current rash of crowdfunding services to understand the impact of social behavior in the finance arena.

Non-Profit 71

Non-Profit Finance Market Research Education 71

Litmus

FEBRUARY 2, 2021

Compared to their peers, marketing pioneers actively tend to their connections to other C-suite connections. With marketing becoming even more measurable and accountable, the relationship with the CFO has become all the more critical—and even more beneficial. Make the CFO your new work BFF.

Finance 65

Finance CMO Transform Marketers 65

Hubspot Marketing

JUNE 28, 2023

This skill is vital if your role has any connection to finances. Social Media Marketing Social media marketing proficiency demonstrates your ability to create and implement effective campaigns that boost brand awareness, engagement, and conversions. Best For: Digital marketers, social media managers, and PR professionals.

CRM 117

CRM Digital Marketing Management User-Generated 117

Neil Patel

APRIL 21, 2021

Followers of these blogs usually are PR professionals and marketers who want to keep up with the latest technology and trends in their field. However, had I gone after bloggers who write about finance, even though a particular blogger might like my software, their audience most likely wouldn’t care. Who Uses Influencer Marketing?

Fashion 138

Fashion Outbound Marketing PR Influencer Marketing 138

Hubspot Marketing

AUGUST 21, 2023

Be sure to highlight your value proposition, market opportunity, and growth potential. For example, emphasize finances and return on investment for venture capitalists. Market Opportunity This is where you'll detail the opportunity in the market. Outline strategies for specific marketing segments.

Price 98

Price Finance Marketing Strategy Product 98

Adobe Experience Cloud Blog

MARCH 1, 2016

Here’s everything you need to know to get started on integrating community forums into your engagement marketing strategy: where to turn, what to look for, and how to use your new insights: 1. There are three kinds of forums, and all are extremely valuable for market research: major forums, niche, and company forums.

Thought Leadership 94

Thought Leadership Customer Acquisition Real Estate Transform 94

Rock Content

MAY 1, 2024

Ensures marketers focus on the right areas and don’t leave out anything essential. Facilitate a deeper understanding of critical processes, tools, strategies, and more. Support cohesive, consistent execution of fundamental marketing strategies for multiple industries and brand identities.

Finance 52

Finance Price Marketers Marketing 52

Duct Tape Marketing

APRIL 14, 2024

How to Hire a Fractional CMO: The Smart Way to Scale written by John Jantsch read more at Duct Tape Marketing Are you looking at your business goals and feeling your marketing strategy just isn’t cutting it? A fractional CMO can help you navigate these changes and adapt your marketing strategy accordingly.

CMO 93

CMO Transform Communications Marketing Plan 93

Hubspot Marketing

MARCH 6, 2024

Surveys inform everything from customer experience to product ideation to marketing strategy. Whether you want to collect data for market research or run a customer satisfaction survey , promoting your survey in an email is a direct way to generate responses. I also appreciate how big and clear the CTA button is.

Food 124

Food Finance User-Generated Promotion 124

Vertical Response

MARCH 22, 2024

Identifying a niche, establishing a robust online presence, and comprehensive market research are foundational elements to launching a potentially profitable online business that operates 24/7. The first stepping stone is market research.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Consider Account-Based Marketing.

Marketing Strategy 40

Marketing Strategy Marketers Marketing Whitepaper 40

Rock Content

DECEMBER 21, 2020

Global branding involves planning how the brand wants to be perceived worldwide and how it will position itself in each market to generate such perception. With global marketing strategies, it is possible to transform this idea into concrete actions that impact contact points with consumers (price, product, place, and promotion).

Brand Management 78

Brand Management Branding Management Logistics 78

Hubspot Marketing

JANUARY 17, 2024

Annual Report Template Annual reports offer a company's performance summary, achievements, finances, and more. Trends decks might include data on market research, competitive analysis, new technologies, or consumer behavior. This means that an organized layout is essential to showcase growth and wins for the year.

Non-Profit 112

Non-Profit Marketing Plan Transform Communications 112

Duct Tape Marketing

FEBRUARY 8, 2023

Particularly if you were in any kind of professional services industry, whether you're an accountant, whether you're a lawyer, market researcher, you're in software industry, winning the wrong customer can be probably the most costly thing you can do. You know how I talk about marketing strategy, strategy before tactics?

Energy 81

Energy Communications Finance Marketing Strategy 81

Sachs Marketing Group

JULY 8, 2023

Are you experiencing a lack of engagement with your current email marketing strategy? Understanding and utilizing the different types of emails in your marketing strategy can be a game-changer. Sachs Marketing Group offers email marketing management services so you can focus on other aspects of your business.

Email Marketing 52

Email Marketing Customer loyalty Marketers Marketing 52

Welcome Software

OCTOBER 9, 2024

From identifying target segments with demographic data to pricing strategy to marketing automation, your market segmentation process will be the back bone of your entire marketing strategy. Everything you could possibly want to know about market segmentation will be covered in this guide (and then some).

Market Segmentation 52

Market Segmentation Marketers Marketing Law 52

Lusha

JULY 11, 2024

Conduct Market Research Don’t stop with your internal data. Conduct market research to gain a deeper understanding of your target market and potential customers. Competitor Analysis: Analyze your competitors’ customer base, marketing strategies, and value propositions to identify gaps and opportunities.

Customer 52

Customer Customer Journey CRM Retail 52

Hootsuite

OCTOBER 25, 2021

Multiple studies confirm that when used alongside an integrated marketing strategy, social media directly influences purchasing decisions. Step 1: Create a social media marketing strategy. Crafting a social media marketing plan doesn’t need to be complicated. Using social media is important now more than ever.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Sprout Social

APRIL 13, 2022

Best Times to Post on Instagram for Finance. Best times to post on Instagram for Finance: Wednesdays at 6 a.m. Best days to post on Instagram for Finance: Wednesdays. Worst days to post on Instagram for Finance: Thursdays through Sundays. Finance social media resources. Start your free Sprout trial. Consumer Goods.

Finance 145

Finance Food Education Social Media Marketing 145

Sprout Social

JULY 6, 2022

Best Times to Post on Twitter for Finance. Best times to post on Twitter for Finance: Tuesdays at 4 p.m., Best days to post on Twitter for Finance: Tuesdays, Wednesdays, Fridays. Worst days to post on Twitter for Finance: Mondays, Saturday, Sundays. Finance social media resources. Start your free Sprout trial.

Finance 141

Finance Education Food Social Media Marketing 141

Sprout Social

JULY 6, 2022

Best Times to Post on Facebook for Finance. Best times to post on Facebook for Finance: Tuesdays and Wednesdays at 11 a.m., Best days to post on Facebook for Finance: Thursdays. Worst days to post on Facebook for Finance: Saturdays and Sundays. Finance social media resources. Start your free Sprout trial.

Finance 143

Finance Education Social Media Marketing Transform 143

Marketing Insider Group

DECEMBER 8, 2020

Case in point: Finance and trade website Trading Strategy Guides added almost 11,000 targeted subscribers to their email list in just one month by using a content locking script. Remember that your buyer persona will shape your content marketing strategy and that this is where it all begins. Analyze Your Data.

User-Generated 111

User-Generated CRM Marketers Marketing 111

Search Engine Land

APRIL 21, 2023

A standby in your content creation lineup Evergreen content should be a workhorse in your content marketing strategy. Content tied to current fads or trends. What can you add about the topic that hasn't been said one million times already? What is evergreen content? Create it well once, and it should perform for months, even years.

SEO 96

SEO Real Estate Finance Social Media Marketing 96