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How to make the jump from product-market fit to platform-market fit

Martech

Source: GTM Partners 3V’s of ABM Building partnerships to extend reach With the ABM strategy in place and the platform aligned to meet customer needs, Jason knows that scaling requires more than internal resources. He partners with resellers, technology integrators and industry consultants to extend the platform’s reach.

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The future is niche: a brand guide to popular niche communities

Sprout Social

Dr. Regina Moore, one of the founders of Womens Personal Finance , a niche financial education community for women and nonbinary folks, says brands should keep in mind that were here focusing on something we really care about. Access targeted audiences You know your products and services arent for every single person out there.

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Marketers Claim a Broader Role and Increased Influence Amid Pressures

The CMO Survey

Marketing leaders identify demonstrating impact on financial outcomes as their primary challenge, with securing cross-functional support for new marketing investments emerging as a fast-growing concern (24% increase over two years). The elevated profile comes with heightened scrutiny.

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Challenges Faced By Native & Indigenous Entrepreneurs [Data + Expert Tips]

Hubspot Marketing

Small improvements like that can create huge growth for businesses expanding into new markets. That can be where places like Change Labs come in, Fleming said. I think when you‘re a business owner, it’s easy to overlook how important it is to have access to loans or financing in order to grow your business.”

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What Is a Risk Assessment? My Complete Guide [+ Free Template]

Hubspot Marketing

I can get ahead of the game, so that when the unexpected strikes, I already have a plan in place to keep things under control. I’ve seen firsthand how, when people feel confident enough to call out risks, safety compliance just clicks into place. Without this, your business could be exposed to new vulnerabilities​.

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Lending Tree’s new marketing chief says customer experience is king

Martech

Congratulations on your recent appointment, and how was the role of chief marketing and customer experience officer created at LendingTree? Until the start of the pandemic, there was a CMO in place and CX was separate. We are reframing the role that personal finances play in our lives. There had to be a better way.

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The Alexa of Marketing: Helping Win Customers and the Boardroom

Adobe Experience Cloud Blog

Only 21% had a marketing background among FTSE 100 CEOs. The annual Robert Half FTSE 100 CEO Tracker showed that majority of CEOs (43%) have a background in finance. That big discrepancy suggests a gap in value placed on the disciplines. Marketing as a Growth Driver. Create New Audiences. Grow Your Market.

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