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2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. Without clear data to back up these improvements, teams will struggle to demonstrate their value to finance and risk missing out on the credit they deserve.

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The future is niche: a brand guide to popular niche communities

Sprout Social

Dr. Regina Moore, one of the founders of Womens Personal Finance , a niche financial education community for women and nonbinary folks, says brands should keep in mind that were here focusing on something we really care about. Bitcoin prices rose in the following days as the community anticipated a more crypto-friendly replacement.

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How strategy frameworks can help your brand stay relevant

Sprout Social

If they decide to raise prices or go on strike, it can create shockwaves throughout and likely impact every airline in the industry. In contrast, the real estate industry has more power in the hands of buyers, who have many options (brokers, websites) for price comparison. Any new laws that might be passed?

Branding 142
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5 steps to reducing martech bloat through API integration

Martech

To maximize ROI, it’s crucial for marketers to: Consider more than just price when buying martech. Carry out regular maintenance and support to sustain any technological advantage from purchasing an advanced tool. Today, many industries use APIs, including finance, healthcare, retail and transportation.

Finance 125
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2023 will be a chaotic year for martech, yet the start of a massive wave of growth

Chief Martec

And partly due to the glut of martech companies that have flooded the market over the past decade that are now playing lightning rounds of musical chairs, Squid Game -style, as ops and finance teams rationalize and optimize their Falstaffian tech stacks. Specific technologies within martech certainly follow S-curve patterns.

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The 2020 Email First Excellence Award: An Interview with Shazad Beharry

Litmus

We created various standalone email campaigns that targeted users who had viewed vehicles that had a price drop, had sold, or were still available—and showed them similar vehicles based on body style and price in their area. Finance to ensure our prequalification tiers were aligned across the enterprise.

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Emergence of Demand Generation Role Drastically Alters Marketing Landscape

Adobe Experience Cloud Blog

So, as my colleague and I debated when (and where) the demand gen term started to be commonly used in the marketing mix, technology provided the clues that helped us narrow down the timing question. Like with so many other nascent technologies, data mining and sales force automation were expensive and complicated in those early years.

CRM 104