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How to Do Market Research: A Guide and Template

Hubspot Marketing

With this in mind, have you adapted your marketing strategy to complement the way today's consumers research, shop, and buy? To do just that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members.

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Market research focus groups get new lease of life

Martech

Thus a 6–10-person session that once took two hours can be divided into a pair of four-person sessions running one hour each, noted Jenny Karubian, CEO at market research company Ready to Launch Research. Dig deeper: You need a market research mind-set. But maybe not in the way a marketer expects.

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The 4 Ps of Marketing: How to Apply Them in the AI Era

Backlinko

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. Well, they’re the backbone of every successful marketing strategy. McDonald’s didn’t just dominate the fast food market. They became synonymous with fast food.

Price 111
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The Step-by-Step Guide to Creating a Complete Marketing Strategy in 2019

Hubspot Marketing

The truth is, when you're just starting out, it can be tough to know whether your strategy is as comprehensive and powerful as it could be. To help ease some of that uncertainty, we've created this guide that'll show you step-by-step how to create a marketing strategy that leaves no stone unturned. Digital strategy: Owned media.

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How to Build a Competitive Intelligence Strategy from Scratch

Backlinko

Prospects were choosing AI marketing solutions over traditional agencies. Our takeaway was that clients often felt disconnected with AI-based marketing strategies. This insight led us to develop what we call Transparent Strategy Sessions. And reduce the risks of being left behind in the market.

Price 86
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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. SEMrush) The U.S.

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Product Launch Checklist: How to Launch a Product, According to HubSpot's Experts

Hubspot Marketing

To help you, we've come up with a step-by-step checklist for a successful product launch and gathered the best product launch tips from a HubSpot Product Marketer. Whether you call it “market research,” or “customer development” it's key to learn about what drives your customer. Plan your go-to-market strategy.

Product 145