Sprout Social

JUNE 18, 2025

As with any generation, to successfully engage with them and develop an impactful social media strategy, you need to know them first. Read on to learn Gen X’s social media habits and tips to build more effective marketing strategies that resonate with this influential (and often underestimated) demographic.

User-Generated 87

User-Generated Influencer Marketing Marketing Marketers 87

Neil Patel

SEPTEMBER 21, 2021

No matter if you’re looking for news articles on digital marketing trends in healthcare, Google Scholar can help you get high-quality search results. If you want to learn how to use Google Scholar successfully for your marketing research , follow the steps below. Search by Year to Find Trending Topics.

Food 145

Food Market Research User-Generated Traditional Marketing 145

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! In today’s hyper-connected world, social media has become a vital marketing tool for businesses of all sizes.

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketing 111

Sprout Social

SEPTEMBER 9, 2020

While some of the chatter will be irrelevant, there are countless conversations that marketers would be wise to tap into. Because the truth is, an effective marketing strategy relies on consumer voices and insights. Market research, especially at scale, can be costly and time-consuming. The problem?

Health 143

Health Food Acquisition Marketing Digital Marketing 143

Neil Patel

OCTOBER 26, 2020

Your job is to find the exact words that describe your business and marketing strategy and unique selling proposition, so they appeal most to the customer segment you’re targeting. No matter what craving you have, a GrubHub rep can have hot and ready foods delivered right to your door. Food delivery you will love.

Food 145

Food Energy Communications Manufacturing 145

Hubspot Marketing

JUNE 14, 2018

The company delivers a box of fresh food to your door, with easy recipes included. If you’re still unsure of which direction to take, check out 17 Tools & Resources for Conducting Market Research for more ideas. Pay for a truck to deliver healthy food to your door?”. Write a cookbook?

Product 145

Product Food Market Research Place 145

Hubspot Marketing

JANUARY 16, 2020

We'd go into our pantry, take out all the food, and set up a grocery store in our living room. You might be thinking, "What does this have to do with market share?". But how does that impact marketers? Below, let's review market share – what it is, how it's calculated, and why it's important. What is Market Share?

Law 143

Law Customer loyalty Price Food 143

SmartBrief - Marketing

MAY 12, 2024

According to MRI-Simmons 2021, 82% of Asian Americans read online reviews when considering a purchase, 60% recommend food products and 35% are eager to share their technology opinions. In addition, Asian Americans significantly impact many aspects of American pop culture: food, fashion, music, television, media, art, politics and more.

Branding 122

Branding Food PR Fashion 122

Hubspot Marketing

OCTOBER 2, 2019

If you're looking at rebranding your business because sales have been slow or brand awareness efforts don't seem to be paying off, you might want to reconsider -- these issues can potentially be solved by creating a new marketing strategy , or conducting market research to identify the underlying cause. Image Source.

Food 145

Food Branding Place Product 145

Calvyn Lee Blog

DECEMBER 4, 2023

This comprehensive guide walks through the 10 essential steps for crafting an effective marketing plan from scratch. Marketing without a plan equals planning to fail. Most business owners realize they need more sales, but few take the necessary steps to map out a marketing strategy. Market to specific niches.

Marketing Plan 130

Marketing Plan eCommerce Marketing Marketers 130

Neil Patel

MARCH 23, 2021

Food delivery service marketplaces are expected to reach $154.34 Create a Marketing Strategy for Your Online Service Marketplace. Below, I’m breaking down the simplest marketing considerations to think about when you want to open your online service marketplace. billion in 2023. Who Is Your Audience?

Food 145

Food SEO Shipping Advertisers 145

Backlinko

MARCH 25, 2025

Note: “Food” is one of the most profitable blog niches, averaging $9,169 per month in revenue, according to a RankIQ study. Focus on creating content backed by data analysis, market research, and documented case studies of your own investments. And undeniably strong monetization potential ($5.99

Real Estate 105

Real Estate Health Affiliate Marketing Non-Profit 105

Neil Patel

DECEMBER 21, 2022

Market research shows that 44 percent of brands feel recommending products on past preferences is imperative, while just 11 percent of customers agree. However, it’s essential to recognize that marketing isn’t a guessing game. Deep, ongoing market research is one of the best ways to truly understand your customers.

Customer 128

Customer Market Research Target Market User-Generated 128

Vertical Response

JUNE 23, 2024

Discovering this group guides your marketing strategies and saves you from futile spending. Without this clarity, your marketing efforts can scatter, reaching those who might not be interested in your offerings. This precise targeting prevents financial waste and boosts the effectiveness of your marketing strategy.

Gen Z 98

Gen Z Customer Acquisition Market Research Analytics 98

Neil Patel

OCTOBER 7, 2021

Invest More in Market Research. Market research goes hand-in-hand with collecting first-party data. When marketing without cookies, you need to know who your audience is. If you’re new to this, here are some ways to get started with market research : Launch a targeted survey. Focus on Personalization.

Marketing 139

Marketing Marketers Key Performance Indicator Direct Mail 139

Hootsuite

NOVEMBER 25, 2019

The University of Massachusetts Dartmouth Center for Marketing Research found nearly all Fortune 500 financial services organizations have active social media profiles. Local eatery @wholesumkitchen offers an array of health-focused food choices from smoothies and juices, to soups, salads and more. Commit to doing it right.

Finance 145

Finance Food PR Management 145

Neil Patel

MARCH 12, 2021

Here’s a five-step guide for getting ready to launch your app, including how to do your research, ways to monetize your app , and what to include in your business plan. Build an App Step 1: Do Market Research. Market and sales plans: An outline of your marketing strategy and how it will adjust over time.

Price 145

Price Retail Food Market Research 145

Hootsuite

APRIL 11, 2022

Fody Foods sells their specialty line of trigger-free products for people with digestive conditions and allergies. Without the overwhelm, Fody was able to improve their marketing with proactive communication strategies targeted to those with digestive conditions. Source: Fody Foods. Improve customer experience.

Retail 114

Retail Customer eCommerce Shipping 114

Hubspot Marketing

MARCH 6, 2024

Everyone I interacted with was friendly, the service was fast, and my food was excellent. Surveys inform everything from customer experience to product ideation to marketing strategy. Last year, Food & Wine even named it the best supermarket in the US. I recently had a pleasant experience at a local restaurant.

Food 123

Food Finance User-Generated Promotion 123

Duct Tape Marketing

MARCH 10, 2015

In the world of marketing automation, robo Tweets and autoresponders it’s pretty easy to lose touch with reality, let alone with the thinking, caring, and feeling human beings that make up the market you’re attempting to serve. I often write about defining a narrow target market and. Marketing Strategy'

Food 69

Food Entertainment Price Marketing Strategy 69

Rock Content

SEPTEMBER 30, 2020

Thought leaders of the market, researchers in the field, well-known consultants, and other specialists may have a unique perspective on the topic you will approach. They can contribute by talking about real-life cases, new methodologies, and theories, as well as giving your public some food for thought.

Communications 116

Communications eBook Food Advertisers 116

Sprout Social

NOVEMBER 15, 2021

Sprout’s Insights blog is home to tactical how-to articles, interviews with fellow social media marketers, original research and more. What to read first: Building your social media marketing strategy for 2022. Digital marketing resources. Market research tools. Market research , of course.

Copywriting 98

Copywriting Social Media Marketing CMO Marketing 98

Many Chat

APRIL 18, 2022

It’s no wonder a recent report by Social Media Examiner found that 88% of marketers reported seeing additional exposure for their businesses when using social media, while 69% saw an increase in leads. Diversify your marketing strategy. If you’re not playing in the same field, you’re losing that audience entirely.

User-Generated 98

User-Generated Fashion Food eCommerce 98

Hubspot Marketing

APRIL 2, 2024

But it also increases the complexity because each brand has a distinct audience, brand identity, marketing strategy, and equity. While the master brand may be widely recognized, like the consumer goods company Unilever, it can also be behind the scenes, like the fast-food company Yum!

Branding 103

Branding Customer loyalty Food Market Segmentation 103

InTouch Marketing

JANUARY 31, 2024

However, failure to understand the different types of marketing is costly. The type of marketing strategy you use for your business depends on a lot of factors, from your target audience to industry dynamics and your individual goals. Even people who use the terms don’t always understand what they mean.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Litmus

NOVEMBER 11, 2022

Other options include using geolocation targeting based on CRM data —like fast food or convenience stores closest to the zip code in an account profile—or if/then rules based on CRM or CDP data—like currency indicators based on profile location or language data. Different CTAs can represent each stage in a sales funnel.

CRM 113

CRM Key Performance Indicator Customer loyalty Transform 113

Vertical Response

MARCH 22, 2024

Identifying a niche, establishing a robust online presence, and comprehensive market research are foundational elements to launching a potentially profitable online business that operates 24/7. The first stepping stone is market research.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Buffer Marketing

JULY 28, 2024

Posting the same content across all social media platforms is like offering the same menu at a fast food joint, gourmet restaurant, and a cafe. A good example is Wendy's Facebook marketing strategy. They post pictures often and have a meme-based strategy. So, the jury’s still out.

Gen Z 101

Gen Z Thought Leadership Entertainment User-Generated 101

Rock Content

DECEMBER 21, 2020

Global branding involves planning how the brand wants to be perceived worldwide and how it will position itself in each market to generate such perception. With global marketing strategies, it is possible to transform this idea into concrete actions that impact contact points with consumers (price, product, place, and promotion).

Brand Management 78

Brand Management Branding Management Logistics 78

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Social Media Marketing + Michael A. Are you ready? Let’s begin! Table of Contents 1.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Backlinko

FEBRUARY 19, 2024

Competitor analysis, a critical skill for any marketer, provides insights that can be the difference between leading the market or lagging behind. This guide, rooted in Backlinko’s expert approach to digital marketing strategies, delves into the nuts and bolts of effective competitor analysis. Let’s dive in.

SEO 109

SEO User-Generated Advertisers Advertising 109

Search Engine Land

NOVEMBER 8, 2022

Researchers found that 7/10 consumers will buy more from brands they trust and that people abandon purchases if trust is broken, according to the 2021 Future of Marketing Research study by Adobe. Starbucks Whole Foods. Quite simply most consumers are reassured by familiarity and trust brands to deliver on expectations.

Branding 90

Branding Non-Profit Real Estate Transform 90

DirectMail2.0

APRIL 24, 2024

Merchants would inscribe messages onto these tablets and distribute them to passersby, offering everything from food to entertainment. These rudimentary methods laid the groundwork for the future of direct marketing. Similarly, in ancient Rome, wax tablets were employed for promotional purposes.

Direct Mail 52

Direct Mail Transform Advertisers Advertising 52

Digital Marketer

APRIL 6, 2023

You can use market research, email survey campaigns , or website forms to find out your customers’ social media preferences. For example, if you are a food blogger, you may want to use hashtags such as #foodie, #yum, and #foodporn. For instance, Canva creates tailored messages for each of its target groups.

Entertainment 73

Entertainment User-Generated Whitepaper CRM 73

Digital Marketer

JULY 24, 2023

As a dedicated digital marketer, you pour countless hours into gathering data, conducting market research, and fine-tuning your client’s marketing campaigns. Your goal is to develop extremely powerful strategies that engage with the target audience and deliver exceptional results.

Video Marketing 74

Video Marketing Digital Marketing Marketing Marketers 74

AWeber

JUNE 17, 2024

For example, if you’re a food blogger, you may want to offer a small 5-recipe guide as a lead magnet to encourage people to opt into your email list. Ebooks Whether you’re a food blogger, fiction author, travel writer, podcaster, or something else entirely, you can create an ebook around your expertise. And they still can be.

Product 52

Product eBook Non-Profit Shipping 52

Rock Content

APRIL 22, 2023

Adding sponsored content to a digital marketing strategy carries many benefits for a brand manager or business owner. Savvy marketers choose publications, influencers, and partners whose audiences are likely to be interested in the sponsoring brand and its products. What Are the Benefits of Sponsored Content?

Entertainment 52

Entertainment Advertising Advertisers Digital Marketing 52