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Mastering LinkedIn content marketing: Strategies and examples

Sprout Social

B2B brands cant afford to put off their LinkedIn content marketing strategy. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. That said, creating a content strategy on LinkedIn is a different ballgame from Instagram or TikTok.

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Designing an Event Marketing Budget? Here’s What Experts Recommend

Hubspot Marketing

I didn’t know it yet, but I was about to take a crash course in event marketing. Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. Food/beverage. Your choice impacts the event experience, especially if attendees need to leave the event to buy food.

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7 UK influencer marketing examples to inspire your next campaign

Sprout Social

We’ve distilled insights from seven UK influencer marketing examples to help you prepare your influencer marketing strategy: How brands work with influencers in the UK Influencer marketing campaigns, including the influencer marketing examples we’ve detailed below, come in many different forms.

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The 4 Ps of Marketing: How to Apply Them in the AI Era

Backlinko

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. Well, they’re the backbone of every successful marketing strategy. Mastering these four elements is what separates good marketing from great marketing. Absolutely.

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The inclusive marketing strategies Zumba, Lysol, Wistia, and more are using to grow, straight from marketing leaders

Hubspot Marketing

With eight years of experience as a consultant, I know that each brands approach to inclusive marketing looks different, tailored to its audiences and its products. So, I wanted to share how role model companies have created strategies that win. Inclusive Marketing Strategies from Top Brands 1. Lets dive in. The result?

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Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

Hubspot Marketing

Table of Contents What is holistic marketing? Benefits of Holistic Marketing How to Apply a Holistic Marketing Approach 3 Tips for a Strong Holistic Marketing Strategy For a long time, companies divided operations into discrete business units. What does holistic marketing look like in practice?

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Understanding B2B2C Marketing: A Comprehensive Overview

Hubspot Marketing

In this post, I’ll guide you through what B2B2C marketing is and how it works, as well as provide a few examples of popular and effective B2B2C marketing strategies. Table of Contents What is B2B2C marketing? For one, it engages in different B2B2C strategies related to both hardware and digital services.