Sprout Social

NOVEMBER 19, 2024

Brand and audience affinity If you’re marketing a health product, it’d be counter-productive to partner with an influencer known for reviewing fast food. For example, Cadbury partnered with Xiensscran, a London-based food influencer with an audience of millennials and Gen Z.

Gen Z

Martech

NOVEMBER 25, 2024

Preference centers: Customers can share their preferences regarding communication channels, product types, or content they wish to receive. Post-purchase feedback: After a purchase, brands can ask customers for feedback on their shopping experience or product satisfaction, which can guide future improvements. How it helps.

Customer

Hubspot Marketing

SEPTEMBER 23, 2024

Visual storytelling can build an authentic, emotional connection between your brand and its audience, leading to loyal consumers who are invested in your story, products, and services. Can real customers offer testimonials of how your product or service helped them? Why is visual storytelling important?

Food

Hubspot Marketing

AUGUST 20, 2024

Turn product content into marketing promotional materials. So far, we’ve just talked about how you can use AI to be more productive and effective, but why not make it a part of what you put out into the world as well? They built an AI-powered product description generator that anyone can use without sharing personal information.

User-Generated

Martech

AUGUST 1, 2024

They become obsessed with how it can create productivity. They are both fast food companies using AI technology during the food ordering process. In 2020, a report by experience management firm Walker predicted customer experience would overtake price and product as the key brand differentiator.

Email Marketing

Backlinko

NOVEMBER 8, 2024

People still want great products, fair prices, convenient access, and compelling reasons to buy. We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? Your product stands out. But product and price are off.

Price

Martech

DECEMBER 18, 2024

Impact over features They’re less interested in what a product does and more focused on its impact. Key takeaway: 62% of Gen Z buyers prefer sustainable brands and 73% will pay more for sustainable products. It’s true that, like most of us, many Gen Z-ers start searching for products online first.

Gen Z

Martech

JANUARY 22, 2025

At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstrate how RMNs can revolutionize advertising as we know it. “There are no boundaries,” said Svikas. They’re expecting to be treated the same.”

Gen Z

Martech

JULY 25, 2025

There is an old web adage, “Either you buy a product or you are the product!” Think product quizzes that deliver accurate and reliable recommendations or loyalty apps (i.e., from your favorite coffee chain or fast food restaurant) that remember your favorite order. You have to earn it.

Digital Marketing

Sprout Social

JUNE 11, 2025

According to the Q2 2025 Sprout Pulse Survey , consumers are most likely to define bold brands as honest about their products, services and what they stand for. So, we came up with an idea: What if we came up with a burger that had a familiar taste profile of a famous fast food restaurant, but done in the format of Chili’s?”

Branding

Sprout Social

DECEMBER 2, 2024

Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. Regardless of product, partnering with an influencer can get your business in front of the right audience. Influencers and creators play a pivotal role in global social media marketing.

Influencer Marketing

Sprout Social

JUNE 11, 2025

These are some of the most popular types of UK influencer marketing campaigns: Affiliate marketing : A brand partnership where influencers earn affiliate commissions from promoting your products or services through their content. Content and giveaways : These campaigns involve competitions designed to give products away to followers.

Influencer Marketing

Sprout Social

SEPTEMBER 26, 2024

Food influencers saw an average engagement of 0.63%, while engagement rates for health influencers dropped to 0.4%. The Honest Kitchen regularly creates Collab posts with pet influencers to promote its human-grade pet food. Travel influencers , for instance, saw an average post engagement rate of 1.22% as of May 2024.

User-Generated

Sprout Social

OCTOBER 11, 2024

Food and beverage The Hershey Company took notice of the online buzz surrounding their Reese’s brand and WNBA star Angel Reese. Other food and beverage brands such as McDonald’s and Hellman’s are partnering with teams and athletes to create unexpected moments.

Transform

Businesses Grow

DECEMBER 9, 2024

Show us relevant new products and how to use them. For example, fast-food restaurant Jack In The Box hosted an online late-night party on Discord during Comicon with live music, contests, and food giveaways. ” Several themes emerged: Show that you really understand us, and not just selling stuff. Teach us something new.

Branding

SocialPilot

OCTOBER 14, 2024

If you are among the 93% of consumers, you probably check the reviews before investing in a product or going to a restaurant. Analyze Customer Feedback In addition to impacting online reputation, feedback also provides valuable information about how customers feel about your products and services.

Management

Hubspot Marketing

NOVEMBER 15, 2024

Marketing, sales, customer support, product development: each department was accountable to the company in total but operated within their own walls. He defines it as “shaping an experience for the customer that goes beyond the product.” Invite teams who influence how customers experience your company’s product or service.

CMO

Hubspot Marketing

OCTOBER 11, 2024

And in others, the inner workings and processes have been considerably more intricate, sometimes including a product manufacturer, global distributor, and hundreds of independent retail organizations operating around the world. Put simply, when B2B2C marketing is utilized effectively, everybody wins.

Manufacturing

Hubspot Marketing

JANUARY 27, 2025

It doesnt account for celebrity spokespeople, who are making a cool $1 - $3 million each; premium ad agency costs; production and post-production costs; even the marketing budget for the ads themselves. The production value is insane. And thats just to air the ad one time. Rodas told NPR, [Super Bowl ads are] like mini-movies.

Advertising

Hootsuite

JANUARY 10, 2025

Data can prove the validity of a story (for example, sheep are smart: they can recognize up to 50 other sheep by sight) and help sell a brand or product (Ie: when four out of five dentists recommend a specific toothpaste). She gives an example from a distillery looking to present their total production volume for a year. says Froese.

PR

Martech

JULY 23, 2024

After that, your company usually employs a photographer to take glamour shots of your delicious food, craft beer, cocktails and interiors, which you will use under an exclusive license. Take our brief 2024 MarTech Replacement Survey Usually, stock photography images can be deleted from the DAM when the product is no longer sold or available.

Food

Backlinko

OCTOBER 21, 2024

Nisha’s research process included: Watching YouTube videos from Thai creators (with subtitles if necessary) Reading articles by food writers specializing in Thai cuisine Studying traditional ingredients and cooking methods “I do a ton of research to begin. She’s perfected a photography style that makes her food pop off the screen.

SEO

Sprout Social

APRIL 10, 2025

From comedy sketches to UK foods, here are the 15 UK TikTok trends impacting the app at the moment. The influence of UK food TikTok and creative food recipes When it comes to TikTok trends, food is one of the most influential categories for UK users. NellsKitchn is a good example of an account doing this in practice.

Gen Z

Buffer Marketing

DECEMBER 3, 2024

Instagram divides its hashtags into nine types: Product or service related hashtags: These are hashtags like #smallbusinessowner that talk about your core offering. For example, let’s say you’re a food creator sharing healthy, easy-to-make vegan recipes. Create different lists clubbing together various kinds of hashtags.

User-Generated

Customers.ai

DECEMBER 4, 2024

They also use Facebook groups to foster a community around their beauty products, with group-exclusive deals shared via email. Segment visitors based on actions like cart abandonment, product views, or time spent on specific pages. Think exclusive discounts, free products, or VIP perks for both the referrer and the referred.

CRM

Backlinko

DECEMBER 5, 2024

In other words, local search engine marketing aims to increase the chances of your business showing up in search results when customers look for specific products or services in a particular location. Local search marketing helps businesses connect with nearby customers who are actively searching for their products or services.

Search Marketers

Buffer Marketing

OCTOBER 31, 2024

High-resolution, well-lit content with gorgeous imagery will help you show off the results of a crafty project or the beauty of your products. A list or round-up Whether it’s a list of tips, top products, your business offerings, or favorite content from the past year, a round-up video or carousel will work well on Instagram.

Transform

Hubspot Marketing

JULY 12, 2024

At first you have to welcome everyone, take their jackets, and offer them food or a drink. P roduct (Ideation, Innovation, and Feedback) Product communities allow you to create a safe space for your customers to provide feedback on your products and services.

Management

Martech

OCTOBER 17, 2024

A well-aligned talent strategy and streamlined operations are essential, as both directly impact the quality and performance of the final product. While offshore teams are often tapped for production work, they can also assist in localization. Shared purpose A successful multishore approach hinges on a sense of shared purpose.

Law

Sprout Social

DECEMBER 12, 2024

Food & beverage brands making a splash where its least expected When you picture food and beverage marketing, usually mouth-watering professional images come to mind. They weave in the product somehow, on one of the very last slides. But others are local gems and niche treasures.

Gen Z

Search Engine Land

AUGUST 23, 2024

Food and beverage Health. “These ads will be accompanied by text that highlights their products,” Adweek reported. CNBC and Adweek (registration required) both reported on details from a pitch deck for the upcoming ad product. Here are some categories where Perplexity ads will appear: Arts and entertainment.

Finance

Hubspot Marketing

MAY 20, 2025

With eight years of experience as a consultant, I know that each brands approach to inclusive marketing looks different, tailored to its audiences and its products. Michael Graves Design builds accessibility into its product. The most successful companies bake inclusion directly into their products. Lets dive in. The result?

Marketing Strategy

Martech

MARCH 17, 2025

47% use it for product recommendations. 35% for finding unique products. Local food recommendations, 43%. AI generates more engaged traffic Findings from Adobes survey of 5,000 U.S. consumers found: 39% used generative AI for online shopping, with 53% planning to do so in 2025. 43% use genAI for seeking deals.

Retail

Martech

MARCH 5, 2025

The store isnt just another place to buy glasses its an extension of the brand experience, serving as a product showroom and an embodiment of Warby Parkers customer-first ethos. The two-story, 150,000-square-foot space offers a comprehensive selection of home furnishings, decor, housewares, appliances and home improvement products.

Branding

Martech

APRIL 7, 2025

They focus on companies that offer similar products or services, but customers don’t make decisions based on industry categories. Traditionally, competition means anyone offering the same product or service: Burger King competes with McDonald’s. We didn’t want our trip to end at some crummy fast-food joint.

Customer

Sprout Social

NOVEMBER 26, 2024

In other words, if a content creator is paid to talk about a product, receives a free item or gets a discount, they must make it clear in their posts. If an influencer received a free product, discount or any other benefit, they must disclose it—even if their review is genuine and unbiased. DO: Be crystal-clear. Keep it simple.

Gen Z

Sprout Social

JULY 15, 2025

Online purchases are expected to drive nearly 40% of beauty industry revenue this year, and 52% of Aussies aged 18-29 are more likely to try influencer-recommended products. Her channel is packed with luxe makeup tutorials, product reviews and lifestyle content with a signature dose of charm and honesty. Are they specific?

Branding