Adobe Experience Cloud Blog

MARCH 9, 2015

Product Marking: Your product marketing team is extremely important in ensuring the success of your event. Get on their radar far in advance of the event, because their part often takes time—especially if you are breaking into a new market. Want to see this plan in action?

PR 132

PR Thought Leadership B2C Food 132

Hubspot Marketing

NOVEMBER 5, 2019

With all the social media platforms and product marketing opportunities out there, it might be hard to drill down on which platforms are key to your product marketing strategy. But, as they expand and evolve, you might still wonder which you should focus your time and efforts on if you're selling a physical product.

Shoppers 144

Shoppers Product Gen Z Promotion 144

Martech

MARCH 7, 2023

Hopefully, I’m not the only martech or marketing operations (MOps) practitioner who sometimes feels disconnected from our companies’ products. We’re not product marketers; when we’re involved in campaign planning and execution, we’re focused on technical configurations and performance.

Product 102

Product Finance B2C Marketing Automation Platform 102

Litmus

DECEMBER 15, 2021

Jaina Mistry, Senior Manager of Email Marketing at Litmus. Cynthia Price, VP of Marketing at Litmus. Jess Materna, Director of Product Marketing at Litmus. Lily Worth, Email Design and Production at Litmus. Keto Food Bars versus other “healthy” bars. Jen Capstraw, Co-Founder of Women of Email.

B2C 106

B2C Food Email Marketing Health 106

Hubspot Marketing

DECEMBER 17, 2020

In 2019, Target added its own brand of grocery essentials with their Good & Gather line, which includes frozen berries, cereals, snack foods, and eggs. A post shared by Target (@target).

Product 145

Product Transform Fashion Retail 145

Adobe Experience Cloud Blog

SEPTEMBER 22, 2016

Account-based marketing is the key to targeting and engaging key accounts at scale. Mike Telem, VP of Product Marketing at Marketo, will reveal best practices for ABM, based on our experience practicing it day-in and day-out. Did I mention there’s free Wi-Fi, charging stations, a rooftop patio, food and Napa Valley Wine?

Thought Leadership 134

Thought Leadership Transform Entertainment CMO 134

Martech

DECEMBER 19, 2023

Food was in short supply, so the workers had to limit the number of people in line. They decided to send home everyone behind the girl who stood out in a bright red coat, which was a young Dr. As someone without a formal marketing education, she asked a lot of questions. Simon uses them in the book itself. Trust me, it works.”

Transform 131

Transform B2C Whitepaper Marketing 131

Hubspot Marketing

NOVEMBER 12, 2020

These eleven questions are intended to help you understand the demand for a new product or service. These questions will uncover buying habits for a product like the one you're envisioning and whether there's true product-market fit. What is/was your first reaction to the product?

Market Research 145

Market Research Food Health Communications 145

Sprout Social

JANUARY 4, 2021

After analyzing the themes in conversations around their brand, the franchise found that nachos weren’t discussed as frequently as other food items, but they had the highest percentage of positive mentions compared to other dishes.

Social Media Marketing 145

Social Media Marketing Key Performance Indicator Marketing Marketers 145

Buffer Marketing

OCTOBER 9, 2024

  I have a much larger mission than selling health products — I’m hoping to build customer demand and supply chain foundations for a more regenerative food system worldwide.   At the same time, we had built a dedicated customer base during our first couple of years on the market.

Health 105

Health Finance Education Food 105

Search Engine Land

JULY 28, 2023

This enables marketers to create training, how-to, and product marketing videos for global audiences. Watch “Discover Synthesia in 4 minutes | Product Tour” for an overview. Run, don’t walk… Either you are running for food, or you are running from becoming food.” What will you create?

User-Generated 94

User-Generated Transform Food Price 94

Hubspot Marketing

MARCH 30, 2020

Recently, she partnered with Nissin Foods to produce a branded League of Legends broadcast. A great way to leverage Twitch in a product marketing campaign is by making an ad that shows a popular PC game on the platform right now, like League of Legends, and how it works with the computer you're aiming to sell.

Branding 143

Branding Non-Profit User-Generated Influencer Marketing 143

Buffer Marketing

APRIL 26, 2023

For example, if you're a food blogger, your content pillars might include recipes, meal planning, and cooking tips. This holds true for Phill Agnew , one of our Product Marketing Managers at Buffer. Content Pillar: Your content pillars are the main topics or themes that your content revolves around.

Food 114

Food Place Product Branding 114

Martech

JUNE 8, 2023

Capabilities for marketers We asked Jay Wilder, VP of product marketing for Marketing Cloud, to dive deeper into some of the coming capabilities. “One area within marketing that marketers like myself would really lean into would be around segmentation — being able to work with data more easily,” he said.

Customer Journey 110

Customer Journey User-Generated Shipping CMO 110

Hubspot Marketing

NOVEMBER 25, 2019

As you focus on some of the more mundane tasks related to social media, you might find that you're losing valuable time that you could use to plan out enticing multimedia campaigns or work on bigger, more productive marketing projects.

Price 145

Price User-Generated Social Media Marketing Management 145

Adobe Experience Cloud Blog

DECEMBER 23, 2016

Some of our teams enjoy volunteering at local food banks, renovating non-profit spaces and cleaning up outdoors, working directly with kids, and creating art and science kits for local schools. Students from Boys and Girls Club participating in a recent product marketing workshop. Create a Social Impact Program at Your Company.

Non-Profit 91

Non-Profit Thought Leadership Finance Food 91

Search Engine Land

DECEMBER 21, 2023

Food was in short supply, so the workers had to limit the number of people in line. As someone without a formal marketing education, she asked a lot of questions. The result is “Obviously Awesome,” a book that re-thinks product marketing from an outsider’s perspective. The answers left her unsatisfied.

Transform 98

Transform B2C Whitepaper Marketing 98

Buffer Marketing

APRIL 26, 2022

I was constantly making decisions across operations, product, marketing, and growth. Without me really noticing, my personal care habits started slipping: I wasn’t going to the gym, wasn’t eating the right foods, and was feeling pressure to keep the people in my life happy even though I had less social time than ever.

Energy 21

Energy Fashion Food Communications 21

Hubspot Marketing

DECEMBER 28, 2023

Don’t use precious minutes making your food the day of work — cook it the night before. Preparing food ahead of time ensures you can use your meal times to eat and that you aren’t performing non-work tasks that spend energy better used at your desk. So eat well when working from home.

Energy 109

Energy Food Entertainment Logistics 109

Digital Marketer

SEPTEMBER 8, 2022

The market for home delivery of pet food and meals is more than $1.67 billion — while the pups may all be excited, many owners are just glad that the food arrives and they don’t need to rush to the store. The emotions you want to elicit must be created and nurtured across multiple instances.

eCommerce 79

eCommerce Shoppers Shipping Food 79

Pam Didner

FEBRUARY 24, 2021

SaaS Tiger is the first conference of its kind in Israel, bringing together SaaS sales, marketing & product teams, founders & investors, vendors and thought leaders. Product Marketing Summit. March 16, 2021 | Virtual | Website. Customers, this one is for you. October 20 & 21, 2021 | Boston | Website.

Customer Journey 70

Customer Journey Customer loyalty Food Product Marketing 70

Buffer Marketing

DECEMBER 13, 2022

Here, The Lower Eastside Girls Club retweets content from their partner organization, NYC Ferry, and highlights their food pantry program. Our product marketing manager Phill spent some time chatting with our Twitter community about our latest feature – ideas. Thank you for all your support this holiday season!

Law 132

Law User-Generated Entertainment Social Media Marketing 132

Moz

NOVEMBER 3, 2019

The demise of the automat is largely blamed on the rise of the fast food industry, with Burger Kings even opening doors at former automat locations. Their 200+ midwestern units provide granola, Greek yogurt, pasta, wraps, beverages, and similar on-the-go fare, and they donate leftovers to local food pantries. Something new.

Product 46

Product Food Non-Profit SEO 46

Litmus

MAY 28, 2021

Jess Materna, Senior Product Marketing Manager. Goldbelly’s emails always standout in my inbox, even among all the food-related emails I receive. I was all for it—until I realized that I had gotten the email a couple of days ago, so I probably wouldn’t be in the first five to win anything. Sender: Bombas.

Food 65

Food Email Marketing Management Product 65

Duct Tape Marketing

JUNE 19, 2024

As the head of a video marketing agency for Doctors, Atiba de Souza combines his deep understanding of human relationships with cutting-edge marketing strategies. His entrepreneurial journey, which includes managing gyms, a bakery, and food service companies, provides him with a unique perspective on business and marketing.

Transform 94

Transform Food Video Marketing Place 94

Buffer Marketing

MARCH 1, 2024

In the past, a few people have self-organised a food tour, so definitely look out for that (or suggest it and plan it) or visit a local attraction like a museum or gallery, landmark, or beauty spot.” ” — Dave 16. Soak it up “Pause and spend a few moments just savoring it all.

Logistics 21

Logistics Energy Food Communications 21

Backlinko

FEBRUARY 19, 2024

Example: McDonald’s and Burger King are direct competitors in the fast-food market. Both chains offer a range of fast-food items such as burgers, fries, and beverages. They target a similar customer base and compete for market share in the quick-service restaurant industry.

SEO 107

SEO User-Generated Advertisers Advertising 107

Unbounce

SEPTEMBER 16, 2021

If you need to prove product-market fit , generate more sales, or justify upgrades for a product, this is the goal you want to focus on. Think about what messaging resonates with your audience most. Your goal here is to have your ad illustrate your style and expertise in a compact package. Image courtesy of Squarespace.

Real Estate 145

Real Estate User-Generated Copywriting Advertisers 145

Adobe Experience Cloud Blog

APRIL 25, 2017

Richard created cooking videos featuring food from fabulous Viking River Cruise destinations such as Portugal and France. Product Innovation. People who had already booked cruises shared these videos out of excitement for their trips, resulting in their friends signing up for cruises as well.

CMO 113

CMO Thought Leadership Marketing Marketers 113

Unbounce

JUNE 23, 2023

Louis is the Head of Marketing at Dealtale, an organization that dives into the science behind revenue generation and how marketers can use cutting-edge technology to, y’know, market better. You’re just an expert broadly in AI, and you’re applying it in a way that helps product marketers use AI as well.

Marketing 110

Marketing Marketers Customer Journey Non-Profit 110

Duct Tape Marketing

NOVEMBER 9, 2022

And that's brand development, brand power, customer acquisition, message clarity, market expansion, sales enablement, so marketing and sales working together and product marketing or product innovation. Okay, we're recording this at the end of October, so everybody's thinking 2023 planning.

Real Estate 93

Real Estate Price Marketing Marketers 93

Animalz blog

MARCH 6, 2025

I helped take the company from a series C company to, you know, about 8x revenue over the course of five years and ultimately started skating more toward marketing use cases at Clary. Over a five year run at Clary, and then I started at Copy AI a year ago to lead all things marketing and CMO at Copy AI.

CMO 70

CMO Energy User-Generated Thought Leadership 70

Animalz blog

MARCH 13, 2025

I get like, it was an aha moment and in the marketing versus like an aha moment in the product demo. Eating our own dog, dog food. There’s like company context, you know, product, market, whatever. And then that became sort of, that was our campaign. So now then we did follow up web, like, you know.

Transform 62

Transform Thought Leadership Content Marketing Copywriting 62

Unbounce

MARCH 12, 2024

Expand your product range Posting products that are new or updated can attract attention, just like how fast food chains will sporadically introduce new additions to their menu. By creating new products or making updates to your current ones, you’ll be able to bring more moths to your digital flame.

Product 59

Product eCommerce eBook Shipping 59

Exposure Ninja

FEBRUARY 6, 2023

ATTENTION: You’ve released a revolutionary affordable acne product that will zap spots overnight with the efficiency of a dog catching fallen food off the dinner table. Your product is already affordable, but this is an extra incentive. ATTENTION: Now, the student is convinced and has decided to purchase your product.

Customer Journey 64

Customer Journey Digital Marketing Marketing Marketers 64

Duct Tape Marketing

AUGUST 23, 2023

I'll guard the building from this time to this time, all organized food and supplies and water, and that word of mouth spread from building to building and eventually evacuated us to safety. So teaching them about your product. Then another time was when we were bootstrapping both. And the last one is community of play.

Energy 65

Energy Whitepaper Health Transform 65

Martech

NOVEMBER 26, 2024

It’s like a chef saying, “I just put food on plates.” This ignores the responsibility to serve the right food to the right customer, avoid wasting ingredients and maintain food quality — which ultimately protects the restaurant’s reputation and long-term success. But look where that mindset led ClassPass.

Customer 129

Customer Food Marketing Marketers 129