Hubspot Marketing

NOVEMBER 30, 2022

Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Whether you're launching something huge, something small, or you're updating a current offering, you'll want to start your preparation well in advance of the launch date with a product launch checklist. Probably not.

Product 145

Product Food Product Marketing Market Research 145

Hubspot Marketing

AUGUST 20, 2024

Turn product content into marketing promotional materials. So far, we’ve just talked about how you can use AI to be more productive and effective, but why not make it a part of what you put out into the world as well? They built an AI-powered product description generator that anyone can use without sharing personal information.

User-Generated 129

User-Generated Food Transform Marketing 129

Sprout Social

APRIL 10, 2025

From comedy sketches to UK foods, here are the 15 UK TikTok trends impacting the app at the moment. The influence of UK food TikTok and creative food recipes When it comes to TikTok trends, food is one of the most influential categories for UK users. NellsKitchn is a good example of an account doing this in practice.

Gen Z 104

Gen Z Food Fashion Millennials 104

AWeber

MARCH 11, 2024

You have a passion for food and want to share it with the world. And it gives you another way to earn income and promote your books and products to a wider audience. Plus, there’s all the food. And it gives you another way to earn income and promote your books and products to a wider audience.

Food 118

Food Affiliate Marketing SEO Promotion 118

Sprout Social

NOVEMBER 19, 2024

Brand and audience affinity If you’re marketing a health product, it’d be counter-productive to partner with an influencer known for reviewing fast food. For example, Cadbury partnered with Xiensscran, a London-based food influencer with an audience of millennials and Gen Z.

Gen Z 115

Gen Z Health Influencer Marketing Food 115

Sprout Social

MARCH 14, 2025

Within minutes, the product sells out. Live social shopping is a virtual event that combines live product demonstrations with the connective power of social media. Like QVC for Gen Z, brands and influencers can showcase their products via a livestream shopping platform. Sounds too good to be true? What is live social shopping?

Branding 121

Branding Gen Z Energy Shoppers 121

Hubspot Marketing

JULY 12, 2024

At first you have to welcome everyone, take their jackets, and offer them food or a drink. P roduct (Ideation, Innovation, and Feedback) Product communities allow you to create a safe space for your customers to provide feedback on your products and services.

Management 104

Management Food User-Generated Customer Acquisition 104

Sprout Social

MAY 8, 2025

Find out what people really think about your competitors and compare that to the sentiment towards your products or services. For example, a cookware brand can browse the food and drink communities on Reddit to see what users talk about. This user-generated content may give you innovative ideas for new campaigns and products.

Gen Z 127

Gen Z User-Generated Industry Insights Health 127

Hubspot Marketing

OCTOBER 11, 2024

And in others, the inner workings and processes have been considerably more intricate, sometimes including a product manufacturer, global distributor, and hundreds of independent retail organizations operating around the world. Put simply, when B2B2C marketing is utilized effectively, everybody wins.

Manufacturing 129

Manufacturing B2C eCommerce Marketing 129

Sprout Social

SEPTEMBER 26, 2024

Food influencers saw an average engagement of 0.63%, while engagement rates for health influencers dropped to 0.4%. Take advantage of your Instagram Stories Speaking of Stories, make sure to use them to promote your latest posts. Don’t be afraid to sprinkle some cross-network promotional posts to encourage more followers.

User-Generated 124

User-Generated Food Analytics Promotion 124

Sprout Social

NOVEMBER 26, 2024

In other words, if a content creator is paid to talk about a product, receives a free item or gets a discount, they must make it clear in their posts. If an influencer received a free product, discount or any other benefit, they must disclose it—even if their review is genuine and unbiased. DO: Be crystal-clear. Keep it simple.

Gen Z 127

Gen Z Influencer Marketing Health Promotion 127

Martech

JANUARY 20, 2025

It involves crafting narratives that resonate with customers on an emotional level, allowing them to form a deeper connection with a brand or product. Story-driven marketing goes beyond simply promoting features and benefits; it aims to create a compelling and memorable brand experience. Consideration stage Strategy. Tools needed.

Brand Management 112

Brand Management User-Generated Marketing Marketers 112

Martech

AUGUST 6, 2024

Food, personal items and even cars are ordered through a screen. But it’s clear that consumers of all ages expect to have the choice to engage with brands, regardless of whether it’s a simple product or a more complex process like filing an insurance claim. The way customers make purchases and interact with brands is changing.

Gen Z 121

Gen Z Millennials Health Food 121

Sprout Social

DECEMBER 20, 2024

Branded content on TikTok is a form of advertising where brands collaborate with creators to produce content that seamlessly integrates the brand’s message or product. TikTok branded content can take several forms, including: Paid promotions : Where a creator is compensated with money or free products to feature a brand.

Branding 127

Branding Influencer Marketing User-Generated Key Performance Indicator 127

Sprout Social

JANUARY 22, 2025

You also dont have to look hard to find brands networking and promoting their presence at events on the platform. Lead generation Food for thought: nearly one-fourth of all B2B digital advertising happens on Linkedin. Especially if you have a B2C audience, you shouldnt go to the platform promoting coupons and deals for your products.

Marketing Strategy 131

Marketing Strategy Content Marketing Thought Leadership Marketing 131

Hubspot Marketing

NOVEMBER 15, 2024

Marketing, sales, customer support, product development: each department was accountable to the company in total but operated within their own walls. He defines it as “shaping an experience for the customer that goes beyond the product.” Direct sales conversations and promotions. PR and earned media. Monitor metrics and adjust.

CMO 123

CMO Traditional Marketing Communications Marketing 123

Jeff Bullas

JANUARY 3, 2023

You can’t attract the right audience or traffic and sell products or services on your affiliate site with the wrong keywords. Affiliate marketing is a model where you get paid a percentage of the sales by a company for advertising its product. You earn a commission every time someone purchases a product through your affiliate link.

Affiliate Marketing 290

Affiliate Marketing Non-Profit eBook Health 290

Sprout Social

DECEMBER 2, 2024

Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. Regardless of product, partnering with an influencer can get your business in front of the right audience. Influencers and creators play a pivotal role in global social media marketing.

Influencer Marketing 115

Influencer Marketing Food User-Generated Affiliate Marketing 115

Hubspot Marketing

MAY 20, 2025

With eight years of experience as a consultant, I know that each brands approach to inclusive marketing looks different, tailored to its audiences and its products. The company features diverse talent in its promotional videos both in the form of internal team members and external influencer partners. Lets dive in.

Marketing Strategy 76

Marketing Strategy Food Marketing Marketers 76

SMEI

JANUARY 24, 2023

Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. At its core, shame marketing preys on the insecurities of young people by using emotions like fear, guilt or embarrassment to convince them to buy a product. Let’s take a closer look.

Customer loyalty 262

Customer loyalty Marketing Marketers Food 262

Hubspot Marketing

MAY 28, 2025

I dont want to read novel-length product descriptions. It shows off your product and convinces people to buy fast. Ecommerce video marketing is the use of videos to promote products, boost online sales, and engage customers on ecommerce platforms and social media. I want to see it, feel it, trust it. Short-form videos.

eCommerce 103

eCommerce Shoppers Marketing Marketers 103

Hubspot Marketing

AUGUST 20, 2024

You’re about to learn an invaluable copywriting concept, something you can use to captivate your market’s attention, not to mention differentiate almost any product. After breathing, food, water, shelter, clothing, and sleep, feeling safe and secure is our next priority. A curious product. Safety is a fundamental human need.

Copywriting 113

Copywriting Marketing Marketers Food 113

Backlinko

APRIL 29, 2025

When they search for best running shoes for flat feet,” they’re comparing different products. Validate Product Opportunities You can also use this research to gauge your buyers interest in a new product idea. Analyze your keywords to find an untapped market for a new product category or niche.

eCommerce 87

eCommerce Food Shoppers Retail 87

Buffer Marketing

JANUARY 23, 2025

Its cross-promotion features make it a great choice for creators looking to boost engagement. RedNote is built around lifestyle content, such as beauty, fashion, travel, and food. The platform allows creators to link directly to products, making it a natural fit for influencers and product-focused content.

Thought Leadership 112

Thought Leadership Fashion Energy Food 112

Sprout Social

OCTOBER 11, 2024

Food and beverage The Hershey Company took notice of the online buzz surrounding their Reese’s brand and WNBA star Angel Reese. Other food and beverage brands such as McDonald’s and Hellman’s are partnering with teams and athletes to create unexpected moments.

Transform 95

Transform Gen Z Fashion Food 95

Sprout Social

MAY 22, 2025

The goal isnt just to promote a service or productits to mobilize people around a cause. Establish your crew You dont need a full production team to create great contentbut you do need support. While many of the strategies overlap with those used in the for-profit world, the purpose behind them often looks different.

Social Media Marketing 119

Social Media Marketing Transform Marketing Marketers 119

Sprout Social

OCTOBER 23, 2024

The consistent enthusiasm in the comments section proves that when it comes to holiday flair, more is more, and fans live for new product reveals (from September to December). Once we reach September, all bets are off, and it’s fair game to start promoting every end-of-year holiday—even simultaneously.

Branding 97

Branding PR Food Promotion 97

Sprout Social

JANUARY 31, 2025

Just in time, too: According to The Social Media Productivity Report , 63% of social media marketers are feeling burnt out. According to Forbes , the brand used these analytics to inform its marketing, customer service, food safety practices and more. Adopting AI in our processes has been part of building a culture of AI.

Social Media Marketing 118

Social Media Marketing User-Generated Food Branding 118

Neil Patel

MARCH 9, 2023

This means the photographer is okay with you using it to promote your business, or in this case, a Facebook group. You don’t necessarily need a page for your group, but if you want to promote your group with ads or with public social media posts, you need a page to do that. Here’s a cool picture I found.

Promotion 119

Promotion User-Generated Advertisers Advertising 119

SocialPilot

APRIL 1, 2025

Listing your business and doing marketing for your products/services here is absolutely free! Promote Your Latest Offers & Updates with GBP Your Google Business Profile is more than a virtual business cardit’s an active marketing tool that keeps you in front of potential customers. Promote it. Announce it.

Food 72

Food Marketing Marketers Promotion 72

Sprout Social

DECEMBER 12, 2024

Food & beverage brands making a splash where its least expected When you picture food and beverage marketing, usually mouth-watering professional images come to mind. They weave in the product somehow, on one of the very last slides. But others are local gems and niche treasures.

Gen Z 92

Gen Z Branding Retail Education 92

Hubspot Marketing

OCTOBER 14, 2024

Instead, you'll likely spend days, weeks, and even months identifying your target audience, where they spend time, determining the perfect way to reach them, and communicating the benefits of your product or service in a marketing plan. How to Use It Product: What exactly are you selling? Traditional Marketing Models 1.

Price 117

Price Marketing Marketers User-Generated 117

Customers.ai

DECEMBER 4, 2024

They use sticky signup bars to promote exclusive design tips, templates, and tutorials, ensuring that the value is clear. Use eye-catching visuals to promote your lead magnet or offer, and don’t forget to add a clear call-to-action with a link sticker to send followers directly to your signup page.

CRM 87

CRM Real Estate Non-Profit eCommerce 87

Sprout Social

MARCH 20, 2023

About a year after BentoBox invested in organic social media by hiring a social media manager, we shifted from a product-driven strategy to a community-driven one. You may be thinking, “How does a product-driven technology company implement influencer content?” Community is a vague word though. What does it all mean?

Product 116

Product Food Health User-Generated 116

Sprout Social

JUNE 11, 2025

According to the Q2 2025 Sprout Pulse Survey , consumers are most likely to define bold brands as honest about their products, services and what they stand for. So, we came up with an idea: What if we came up with a burger that had a familiar taste profile of a famous fast food restaurant, but done in the format of Chili’s?”

Branding 59

Branding Transform Food Education 59

Buffer Marketing

JULY 22, 2024

But it has a “sponsored,” “promoted,” “boosted,” or any similar label attached to disclose the post is an ad. For example, the telecommunications provider in Switzerland, Swisscom , ran Snapchat ads for launching their new product, “blue.”

Advertisers 103

Advertisers Advertising Gen Z Social Media Marketing 103

Neil Patel

JUNE 2, 2025

Holding events can be a great way to promote your business and reach a wider audience. Naturally, these two different promotions would come with wildly different price tags as sponsorship package costs tend to vary based on how much exposure the business is getting.

Food 52

Food Logistics Promotion Management 52