Hootsuite

NOVEMBER 3, 2022

There’s no question about it: Gen Z is built different. But the definition of who qualifies as Gen Z varies depending on who you ask (for example, if you ask me, it’s anyone who has never had to rewind a VHS). Read on to find out how to effectively market to this unique demographic with ever growing buying power.

Gen Z 126

Gen Z Millennials Entertainment Marketing 126

Martech

OCTOBER 1, 2024

This is good news for retailers with a solid digital marketing strategy. Shopping by generation. The same percentage (34%) of Gen Z and Baby Boomer shoppers plan to shop online and in-store. The differences between generations lie in the disparities among the other two-thirds. This represents a 8.4%

Gen Z 118

Gen Z Shoppers Retail Price 118

Hootsuite

NOVEMBER 28, 2024

Where ads on other social platforms disrupt the flow of content, Pinterest marketing blends seamlessly into a feed of aesthetic content — making it a worthy option to add to your social media marketing strategy. In this case, developing affiliate marketing efforts or a paid marketing strategy for Pinterest may be your forte!

Gen Z 122

Gen Z Affiliate Marketing Fashion Social Media Marketing 122

Vertical Response

JULY 7, 2024

With more than 7 million active advertisers, Facebook Ads Manager allows businesses to target their audience with precision. Influencer marketing is another area where Instagram shines. Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

SmartBrief - Marketing

SEPTEMBER 18, 2024

SmartBrief: I was surprised to learn that your dad was a professional boxer and manager. The formal mentorship seems to be a lost art and that’s a shame because I know when I spend time with our millennial and Generation Z staff, they appreciate different perspectives.

Gen Z 97

Gen Z Millennials Advertisers Advertising 97

Sprout Social

NOVEMBER 19, 2024

It’s not hard to see why— Influencer marketing can increase your brand’s reach, engagement and overall credibility. But that’s only if marketers understand how to hire an influencer in the first place. For example, Cadbury partnered with Xiensscran, a London-based food influencer with an audience of millennials and Gen Z.

Gen Z 114

Gen Z Health Influencer Marketing Food 114

Hubspot Marketing

MAY 9, 2022

In April, BeReal – a social media app that hosts many Gen Z users, saw 315% YoY daily download growth. Meanwhile, another popular Gen Z app called Poparazzi is seeing 96,100 downloads per month (just from the Apple App Store.). 3 Newer Social Media Platforms With Large Gen Z Audiences. Does BeReal.

Gen Z 106

Gen Z Millennials User-Generated Marketing 106

Hootsuite

APRIL 9, 2025

23% of Facebook users are Gen Z A total of 23% of Facebook users are between ages 18 and 24. 42% of Pinterests audience is Gen Z and theyre here to shop Gen Z makes up 42% of Pinterest users and theyre using the platform more than ever: searches by Gen Z users are up 30% year over year.

Gen Z 114

Gen Z Social Media Marketing Millennials User-Generated 114

Hubspot Marketing

SEPTEMBER 16, 2024

As Gen Z and Gen Alpha take hold and become the next class of founders, CEOs, and CMOs, I believe this trend will only continue to grow. Here’s why you should implement it in your marketing strategy ASAP. Memes are the highest leverage marketing on earth. writer’s block, not enough caffeine, etc.).

Gen Z 113

Gen Z Finance Marketing Marketers 113

Sprout Social

MARCH 27, 2025

A creator and influencer marketing strategy is no longer a nice to have, its an absolute necessity. As marketers craft their creator marketing strategies, theyre trying to meet their audience where they are, while delivering the content types that resonate most on each distinct platform.

Gen Z 98

Gen Z Affiliate Marketing Influencer Marketing User-Generated 98

Hootsuite

FEBRUARY 27, 2025

Understanding key YouTube stats and figures is the best way to develop a YouTube marketing strategy that works and lasts. 25-34 is the largest age group on YouTube Unlike competing platforms like TikTok, whose user base skews heavily Gen Z , YouTube remains a popular platform for users across generations.

Gen Z 109

Gen Z User-Generated Marketing Marketers 109

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. It’s so easy.

Gen Z 94

Gen Z User-Generated Marketing Marketers 94

Jeff Bullas

JANUARY 10, 2023

Influencer marketing is a hugely popular marketing trend, with 93% of marketers stating they have used it in their marketing strategy. Influencer marketing has a substantial influence on consumer purchasing decisions. What is influencer marketing? Influencer marketing channels. Post-purchase.

Inbound Marketing 309

Inbound Marketing Gen Z Influencer Marketing Millennials 309

Sprout Social

DECEMBER 12, 2024

The brand boasts 345 million followers on TikTok, YouTube and Instagram, the top platforms for Gen Z. The play: Understanding your audiencetheir interests, sense of humor and nichesis the most important part of creating a social strategy. Note: This method isnt reserved for Gen Z.

Gen Z 92

Gen Z Branding Retail Education 92

Hootsuite

OCTOBER 22, 2024

It aids in PR crises and issue management. Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. Research from Gallup suggests that 70% of employee engagement is determined by the manager. Use the feedback your teams give you to guide your overall marketing strategy.

PR 114

PR Gen Z Thought Leadership Communications 114

Buffer Marketing

JULY 22, 2024

How does social media advertising fit into social media marketing? Social media advertising is a part of your social media marketing strategy. But you can also incorporate social media advertising into your social media marketing strategy regularly when you have the budget and resources for it.

Advertising 102

Advertising Advertisers Gen Z Social Media Marketing 102

Hubspot Marketing

NOVEMBER 1, 2024

With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. Table of Contents What is D2C marketing? This can be especially hard to manage if your team is small (or, like me, a team of one). That’s a large chunk of the consumer market.

Manufacturing 122

Manufacturing B2C Non-Profit eCommerce 122

Sprout Social

MAY 7, 2025

Digital marketing is about more than creating content and managing campaigns. To connect with these potential customers directly, you need to learn how WhatsApp can be used as a marketing and communication tool. These tools make it easier to manage overflowing WhatsApp inboxes and track campaigns.

Gen Z 69

Gen Z Marketing Marketers Logistics 69

Hubspot Marketing

JANUARY 22, 2025

Lets go over what organic marketing is, how it compares to paid alternatives, and how to create your strategy. Table of Contents What is organic marketing? Organic Marketing Channels Organic Marketing Examples Organic Marketing vs. Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025?

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Hootsuite

APRIL 23, 2025

While 2534-year-olds make up the largest slice of the LinkedIn pie, Gen Z and Gen X users arent far behind. Smart marketers should tailor their content to resonate with a broad age range, especially when aiming for both reach and relevance. LinkedIn users are millennials Millennials are the largest generation of U.S.

Gen Z 72

Gen Z Millennials User-Generated Analytics 72

Sprout Social

FEBRUARY 28, 2025

The evolving role of AI: AI is becoming more prevalent in social media management, but ethical and strategic implementation is crucial. social media advertising market is projected to reach 9.95 billion in revenue by 2025 , demonstrating its growing importance in marketing strategies.

Gen Z 87

Gen Z Millennials Social Media Marketing User-Generated 87

Sprout Social

MARCH 13, 2025

Takeaways: With such strong projected growth, Australian businesses must incorporate social media advertising into their overall marketing strategy to facilitate long-term growth. As a result, brands will need to prioritise compelling visuals, strong targeting and data-driven strategies to maintain a competitive edge.

Gen Z 59

Gen Z User-Generated Influencer Marketing Law 59

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. million members (share financial guidance) Marketing and advertising industries r/marketing: 1.8 Moderators manage many communities and ban obvious spam or promotional materials.

Branding 85

Branding Gen Z Pharmaceutical Health 85

Set Up

OCTOBER 1, 2024

Although this is indirect tracking, the process of changing the URL leads marketers to track conversions of private shares and determine which campaign or pieces of content generate specific results. Basically, what does your audience care or get excited about, and how can you as a marketer lean into their passion?

Gen Z 59

Gen Z Energy Customer Journey Digital Marketing 59

SocialPilot

MAY 8, 2025

of Gen Z prefer short videos, while Baby Boomers like elaborate posts. Location: Knowing where your audience is located will shape your social media strategy. Income Levels: Your audience’s income affects their spending power, which can guide you in adjusting your marketing strategies to fit their budget.

Gen Z 59

Gen Z Customer Whitepaper Analytics 59

Hootsuite

OCTOBER 8, 2020

Tracking essential Snapchat user stats, familiarizing yourself with the most up-to-date Snapchat business statistics, and learning interesting facts about the social media platform can take your social media marketing strategy to the next level. Together, Millennials and Gen Z have a direct spending power of $1 trillion.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketing 145

Sprout Social

JANUARY 30, 2025

In her role, Mason leads a team focused exclusively on social listening and community management. As she told us when we interviewed her for an article about social media executive career growth , Its always important to know your target audience and base your strategy on what will resonate with them and fulfill your objectives.

CMO 103

CMO Gen Z Thought Leadership Entertainment 103

Scoop.it!

DECEMBER 19, 2023

Either way, you can take advantage of this opportunity with the right B2B holiday marketing strategies. Reasons Why B2B Companies Should Invest in Holiday Marketing You may think slowing down your B2B marketing efforts during the holidays is necessary. Gen Z ranked second, following closely with 82%.

Marketing Strategy 118

Marketing Strategy Gen Z Whitepaper Marketing 118

Sprout Social

JULY 20, 2021

Research from Sprout’s How to Reach Digital Natives report found that both Gen Z and Millennials want to see brands make more use of Instagram. It’s the top social network among Gen Z audiences and the third most popular among Millennials. Will Instagram Drops work for my brand?

Gen Z 141

Gen Z Product Retail Millennials 141

illumin

APRIL 16, 2025

Here are some tips and things to keep in mind when it comes to deploying your higher education advertising: Know and define your goals While it sounds clich and fundamental, believe it or not: knowing and defining your goals can (or should we say, will) shape your entire marketing strategy and approach.

Education 80

Education Advertising Advertisers Gen Z 80

Neil Patel

MARCH 22, 2021

Dispo is geared towards millennials and Gen Z, so we’re talking users aged 6 to 40. Gen Z craves authenticity and the raw, unfiltered look. Retro tech like polaroids is popular again among Gen Z and millennials alike. As we can see from data presented by CNBC , authenticity matters to Gen Z.

Gen Z 131

Gen Z Millennials User-Generated Inbound Marketing 131

Buffer Marketing

AUGUST 26, 2024

  Sharing your unique insights, experiences, and expertise can help establish your credibility and attract others in your area (and prospective clients or hiring managers). In fact, a level of authenticity is par for the course in this post style (thanks, Gen Z). In: Messy, authentic, candid snaps.

Social Media Marketing 115

Social Media Marketing User-Generated Gen Z Thought Leadership 115

Duct Tape Marketing

FEBRUARY 2, 2023

Why Community Is The Last Great Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mark Schaefer In this episode of the Duct Tape Marketing Podcast , I interview Mark Schaefer. 14:26] Why do you call this book the last great marketing strategy? [16:32]

Marketing Strategy 96

Marketing Strategy Gen Z Marketing Marketers 96

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. Marketing budgets In January 2023, many experts shared dire warnings about the economy. Delivering an exceptional customer experience requires incorporating accessibility into the marketing strategy from the outset. It can’t be an afterthought.

Marketing Strategy 94

Marketing Strategy Gen Z Transform Millennials 94

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Hootsuite

MARCH 11, 2020

They’re also a prime market due to their high-purchasing power and early-career status. Also, it’s worth noting that Gen Z is still a few years out before they need to be targeted on LinkedIn—so put away all your Fortnite memes and TikTok lip-syncing videos (for now at least). LinkedIn gender demographics. Some college: 22%.

Social Media Marketing 145

Social Media Marketing Gen Z User-Generated Education 145

Businesses Grow

MARCH 27, 2023

Test 2: Recognize industry trends that could influence a marketing strategy Prompt: I am meeting with the owner of a boutique salon dedicated to physical fitness and wellness. I need to create a marketing strategy. Metaverse #Millennials #GenZ The Metaverse provides an escape from real life for many.

Gen Z 145

Gen Z Transform Millennials Marketing 145