Sprout Social

DECEMBER 12, 2024

But our favorite, most memorable brands this year found their stride on emerging networks and unexpected places. If you and your competitors are all vying for consumer attention in the same place, you make it harder to secure a following, engagements and conversions. Note: This method isnt reserved for Gen Z.

Gen Z 93

Gen Z Branding Retail Education 93

Sprout Social

MAY 8, 2025

Gen Z and Millennial consumers routinely bypass traditional search engines to look for Reddit threads because they trust authentic communities over conversion tactics. Redditors often provide more detailed product feedback than verified reviews on retailer websites. Reddit is also changing the search landscape.

Gen Z 128

Gen Z User-Generated Industry Insights Health 128

Hubspot Marketing

NOVEMBER 1, 2024

Instead, you’d give it to a third-party storefront or another retailer to sell it to people for you. You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. Retailers often even help shoulder some of the marketing to drive sales.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Sprout Social

APRIL 21, 2020

And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising. Leading the movement are members of Generation Z and Millennials, with nine in 10 Generation Z consumers believing companies have a responsibility to address environmental and social issues.

Retail 140

Retail Gen Z Fashion Millennials 140

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. Reddit is a popular place for real information. This change could generate new opportunities for paid communities that provide access to more qualified, topic-specific audiences. of users identified as male and 39.1%

Branding 92

Branding Gen Z Pharmaceutical Health 92

Martech

SEPTEMBER 25, 2024

Here’s my prescription for meeting consumers at the right time and place across the consumer journey. As many as 45% of consumers prefer in-store shopping because of the ease of product comparisons, according to the National Retail Federation.

Gen Z 68

Gen Z Millennials Shoppers Retail 68

Sprout Social

MARCH 13, 2025

Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Gen X: six hours and five minutes. At 42% , Gen Z is Pinterests fastest-growing user base in Australia.

Gen Z 63

Gen Z User-Generated Influencer Marketing Law 63

Hubspot Marketing

JANUARY 22, 2025

While social media channels tend to get the most attention, the best place to spend your time with organic marketing is SEO, as it tends to drive 1000%+ more traffic. Because these arent publicly posted online, these are a great place to be more candid and exclusive with the information you share. Unsure about your SEO strength?

Gen Z 116

Gen Z Social Media Marketing User-Generated Inbound Marketing 116

Hubspot Marketing

JULY 22, 2022

Among the most popular are searching the web, going to retail stores, TV ads, word of mouth, and online reviews. While social media, YouTube ads, unboxing videos, and streaming services are less popular when we look at all generations combined, splitting this up by age group paints a very different picture.

Gen Z 110

Gen Z Product Millennials Retail 110

Hubspot Marketing

APRIL 8, 2025

Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven.

Gen Z 104

Gen Z Copywriting Real Estate Marketing 104

Hubspot Marketing

MARCH 20, 2023

When learning about products and their features, consumers prefer searching the internet, retail stores and word-of-mouth tied for second place, and television ads in third place. Gen Z is the only generation with a different first preference, which is learning about a product and its features through social media.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Hubspot Marketing

APRIL 8, 2025

Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven.

Gen Z 103

Gen Z Copywriting Real Estate Marketing 103

Sprout Social

MARCH 26, 2025

While many of consumers see a place for it, theres a strong minority (32%) who think its cringey. Retailers like M&S use the platform to build communities and share customer stories and behind-the-scenes content. This Gen Z and Millennial user base relies on the network for entertainment, trend discovery and creative expression.

Entertainment 102

Entertainment Gen Z Millennials User-Generated 102

Hootsuite

APRIL 22, 2025

And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Picture this: one place to view and reply to all comments and private messages across multiple social profiles, plus everything else you need to do on your social media channels in the same app. It’s so easy. Enter: Hootsuite Inbox.

Gen Z 89

Gen Z User-Generated Marketing Marketers 89

Hubspot Marketing

MAY 12, 2025

Stamped by Sabrinas go-to kiss mark and her undeniably fresh Gen Z wit, this collaboration was truly a match made in marketing heaven. The limited-time drop and exclusive retail partnership with Walmart added urgency, driving traffic and user-generated reviews that extended the campaigns shelf life.

Gen Z 57

Gen Z Fashion User-Generated Digital Marketing 57

SocialPilot

FEBRUARY 19, 2025

A global retail chain might prefer Twitter for its established audience and tools, which allow it to promote new products quickly. Blueskys younger audience, mainly those aged 18-34, makes it a good choice for businesses targeting Gen Z and millennials. Gender Distribution: More than half of Bluesky users are male.

Gen Z 111

Gen Z User-Generated Advertising Advertisers 111

Sprout Social

NOVEMBER 21, 2022

Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. Fantastic Furniture is an Australian retailer that’s a favorite for furniture and bedding. Case study: Fantastic Furniture . Case study: Mecca. meccabeauty. It’s the glowy skin for me. ??

Gen Z 127

Gen Z Transform Retail Entertainment 127

Hootsuite

OCTOBER 19, 2022

In case you haven’t noticed, TikTok is no longer just a place to learn trending dances or keep up with Gen Z. It’s too early to tell, but we know for sure that this is one place you should be if you’ve got something to sell. That’s because 63% of Gen Z use TikTok on a daily basis. fulfillment centers.

eCommerce 120

eCommerce Gen Z User-Generated Retail 120

Hootsuite

JULY 27, 2022

The rise of social media and chat apps as sales and customer care channels is changing the way people buy from and interact with brands—and transforming the retail sector as we know it. One thing is for certain: social commerce is here to stay. trillion by 2025. Social channels are the new storefronts. Get a Free a Heyday Demo.

Customer 145

Customer Gen Z Transform Retail 145

Sprout Social

NOVEMBER 7, 2022

Experts predict total retail sales will hit a record high in 2022. With social commerce expected to increase by 25% , social media is the optimal place to bring your holiday marketing strategies to life. Twitter is the first place social media users turn to get the latest news—including real-time holiday deals. hallmarkchannel.

Gen Z 133

Gen Z Retail Marketing Marketers 133

Hubspot Marketing

AUGUST 15, 2022

In July, Instagram revealed that the app will let shoppers place and track orders directly in their DMs. Rather than going to a brand's online retail store or Facebook/Instagram Shop, prospective customers can now shop and search for products with help from brand representatives on messenger.

Gen Z 110

Gen Z Millennials Shoppers Retail 110

Martech

AUGUST 12, 2021

This demand is anticipated in particular from the rising group of Gen Z consumers who are acquiring real purchase power — although, across the board, customers can be slow to adopt new in-store technologies. High expectations. Read more about how consumers miss shopping in-store. Sure, you can find any episode of Friends on HBO Max.

Gen Z 117

Gen Z Customer Retail Entertainment 117

Marketing Insider Group

AUGUST 5, 2020

Generation Z Will Influence Marketing More than Millennials. million for the previous “generation x”. By 2030 this percentage is expected to drop to just under 37% as Generation Z starts to come of age. Generation Z consists of people who were born from 1995 to 2010. Source: [link].

Millennials 141

Millennials Gen Z Retail Marketing 141

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 119

eCommerce Gen Z B2C Shoppers 119

Welcome Software

FEBRUARY 26, 2025

This has contributed to their (very successful) strategy to target and win the forever-hard-to-please Gen Z audience. And that is where the pillow fort was born—there are definitely worse places to have a meeting. So, obviously we all want to know what contributed to this success. because we want a slice of it too.

Gen Z 52

Gen Z Energy Marketing Marketers 52

Hubspot Marketing

MARCH 8, 2021

And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits. Because Instagram Shops are carbon copies of pre-created Facebook shops, you only need to take a few steps to place a Shops button on your Instagram Business Page. Takeaways for Marketers.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Sprout Social

SEPTEMBER 30, 2021

And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. Whether you’re a retailer or ecommerce brand, publishing product photos is a no-brainer to reach your followers and digital window-shoppers alike. Product photos and promotions. Instagram ads.

Gen Z 132

Gen Z User-Generated Shoppers Real Estate 132

Martech

JUNE 14, 2024

A global retail company developed a major holiday marketing campaign, expertly imagined by the creative team. They then generated a creative brief and went through the traffic manager to get changes made. However, the processes weren’t in place to get the data to the right people in time to adjust the campaigns promptly.

Gen Z 127

Gen Z Marketing Marketers Copywriting 127

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

It’s an especially great place to reach Gen Z and Millennial customers. According to a study conducted by the Interactive Advertising Bureau (IAB), mobile phone are the place Gen Z and Millennial are most likely to see relevant ads. Digital advertising can keep that sale from slipping away.

Advertising 134

Advertising Advertisers Gen Z Thought Leadership 134

Search Engine Land

JANUARY 27, 2023

Gen Z users in the U.S. As a rapidly growing platform, you simply cannot ignore this social media platform – especially if you want to be in front of Gen Z users. If your client is in retail, fashion, food, baby products or grooming, then this is a place where their prospective buyers are searching for options.

Gen Z 125

Gen Z Fashion Food Entertainment 125

Sprout Social

FEBRUARY 24, 2020

Don’t let its Gen Z sensibilities deter you—TikTok democratizes content more than any other social platform. It’s a place where everyone has a shot. Leading the charge for brands was beauty retailer e.l.f. That’s why it’s as frustrating as it is fascinating to break into for established influencers and brands.

Branding 145

Branding Gen Z Fashion Energy 145

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

It’s an especially great place to reach Gen Z and Millennial customers. According to a study conducted by the Interactive Advertising Bureau (IAB), mobile phone are the place Gen Z and Millennial are most likely to see relevant ads. Digital advertising can keep that sale from slipping away.

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

SmartBrief - Marketing

DECEMBER 10, 2024

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. Forget the mall food court, the parking lot behind the 7-Eleven and the local bar when it comes to youth hangouts. Pokemon Go creator Niantic has taken in-game ads a step further with Rewarded AR.

Gen Z 111

Gen Z Transform Entertainment Millennials 111

Martech

AUGUST 11, 2021

David’s Bridal, a US-based retailer that specializes in wedding dresses and formal wear for proms and other events, had a problem. Cook, EVP, Chief Marketing, & IT Officer at David’s Bridal explained that part of their digital transformation strategy included evaluating the existing operations and systems they had in place. “We

Gen Z 112

Gen Z Transform Millennials Retail 112

Hootsuite

APRIL 21, 2022

Even if you’re an experienced retailer with a keen eye for Facebook advertising and selling — what happens if you’re not selling as many products as you’d like? Is Facebook a good place to sell products and services? It generates social shares and is the most effective way to maximize your reach and make the most of a smaller budget.”.

Branding 116

Branding Gen Z Retail User-Generated 116

Marketing Insider Group

OCTOBER 25, 2021

Employee engagement requires you to make your workplace such an attractive place to work that your employees’ happiness will spill on over onto the customers. This on-SERP information may appear in various places, but the most sought after position is right at the top of the page, before the organic listings. Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Sprout Social

OCTOBER 28, 2021

For example, Nike’s upcoming Nothing but Gold app targets digitally native, Gen Z shoppers. Live Shopping lets retailers display and link to products alongside the video stream, and even use timestamps to help viewers find where each product is featured in the video. 5 examples of social commerce in action.

Gen Z 140

Gen Z eCommerce Transform User-Generated 140