Martech

NOVEMBER 14, 2024

Remember when your martech stack was manageable — maybe just one CRM platform paired with an email automation tool? This surge led to rapid growth in SaaS platforms, which provided essential communication and project management tools but also created a complex web of overlapping subscriptions.

Customer 127

Customer User-Generated Marketers Marketing 127

Sprout Social

NOVEMBER 26, 2024

Claims of health benefits or results need to be supported by proof. For example, in 2020, a tea company agreed to pay a $1 million settlement after the FTC found it had misled consumers by not disclosing payments to influencers promoting its products. Having the right processes will help you manage compliance as guidelines shift.

Gen Z 125

Gen Z Influencer Marketing Health Promotion 125

Sprout Social

JULY 30, 2024

As influencers become a bigger piece of the overall marketing equation, the potential losses of an activation gone wrong—from a misaligned partnership to a brand safety crisis—could be catastrophic to your brand’s health. But investing in influencers does significantly translate to revenue, making it worth the risk for many businesses.

Influencer Marketing 124

Influencer Marketing Branding Health Logistics 124

Martech

JANUARY 17, 2025

A critical component of this stack is the content management system (CMS) , which must address key challenges businesses face today: Achieving visibility in multimodal search. Managing total cost of ownership. It should automate fixing website health issues, reducing the need for ongoingtechnical SEOwork.

SEO 122

SEO Gen Z Customer Journey User-Generated 122

Hubspot Marketing

JANUARY 8, 2025

As a content pro (and former social media manager), Ive got you covered. Tools and software: This includes publishing, reporting, campaign management, social listening and monitoring, and other social media management tools. (If Table of Contents What is a social media budget? Heres what they said.

Social Media Marketing 130

Social Media Marketing CMO Finance Health 130

Martech

DECEMBER 11, 2024

vendor of longevity protocols, helping maintain health throughout the aging process. A big part of its business is supplying vitamins, minerals and health supplements. We spoke with Rob King, IT and facilities manager, based at Healthspan’s headquarters in Guernsey, one of the U.K. Channel Islands.

Customer 117

Customer Health Transform Communications 117

Martech

NOVEMBER 1, 2024

In B2B SaaS, efficiency can make or break a company’s financial health, and in today’s economic climate, GTM (go-to-market) efficiency has become a key indicator of overall stability. Traditional account management typically focuses on reactive support and renewal management rather than proactive expansion opportunities.

Customer Acquisition 138

Customer Acquisition Health Traditional Marketing Management 138

Litmus

OCTOBER 16, 2024

Lifecycle marketing vs. customer lifecycle marketing Lifecycle marketing focuses on product management from development to obsolescence, while customer lifecycle marketing nurtures relationships from first hello to loyal advocate. Lewin’s email combines a time-sensitive online offer (Bank Holiday sale) with an in-store promotion.

Health 93

Health Customer Journey User-Generated Marketers 93

Search Engine Land

JULY 11, 2024

However, they are time-consuming – to conduct and analyze – and that generally means limiting the sample size to make things more manageable. They promote interactive discussions and allow for multiple perspectives and opinions within a shorter time frame. Don’t forget to promote your research. The Trevor Project: 2024 U.S.

Whitepaper 112

Whitepaper SEO Transform Health 112

Hootsuite

OCTOBER 4, 2022

That’s why it’s so important to take care of your mental health. We’ll also look at steps you can follow to protect your mental health, despite the many stressors your role may have. I’m Nawal Mustafa, a cognitive neuroscientist, and a psychological health educator. A little more about me. Our brains on social.

Health 114

Health Energy Management Social Media Marketing 114

Jeff Bullas

JANUARY 3, 2023

For instance, I am a vegan and love reading, talking, and promoting veganism. Use Clickbank to see if your desired niche has products you can promote as an affiliate. Searching for the keyword vegan on Clickbank shows me supplements and eBooks I can promote. Choose a profitable niche for your business. Image Source. Conclusion.

Affiliate Marketing 290

Affiliate Marketing Non-Profit eBook Health 290

SMEI

JANUARY 24, 2023

The controversy sparked a huge public outcry, with people claiming that the ad was promoting an unrealistic beauty ideal and exploiting body insecurities. Many people interpreted the ad as promoting an unhealthy body ideal and exploiting male insecurities. Victoria's Secret Perfect Body Campaign 2. Let’s Talk.”

Customer loyalty 262

Customer loyalty Marketers Marketing Food 262

Hootsuite

OCTOBER 9, 2024

Customer advocacy is the practice of nurturing relationships with your happiest, most loyal customers with the goal that they’ll promote your brand and recommend it to others. In fact, 34% of consumers say “too much self-promotion” is a major turn-off in how they perceive brands on social. Your final task?

Customer 112

Customer Food Transform Health 112

Lynton Web

AUGUST 3, 2024

Let's explore this offering from the Lynton team and dive into the world of integrated fitness management and marketing automation. It streamlines operations from billing and member management to prospect tracking and event scheduling.

CRM 98

CRM Inbound Marketing Marketing Automation Platform Health 98

Sprout Social

APRIL 21, 2025

Personal trainers, dieticians, dermatologists and more have become influencers in this niche, using TikTok to share bite-sized health tips and facts. Though there are some concerns around health misinformation gaining visibility, doctors and other medical professionals are gaining presence in the space.

Branding 100

Branding Finance Fashion Health 100

Hootsuite

SEPTEMBER 27, 2021

Yes, she’s hyping up a new product line, but she’s also re-sharing the reason she started in the health supplement business in the first place. Conveniently, social posts promoting the podcast just so happen to offer an opportunity to cross-pollinate with that business’ own audience. Promote your company culture. Smart, Kat!

Promotion 145

Promotion Product Branding Logistics 145

Martech

JANUARY 21, 2025

Honey also gave retailers control over which coupons users saw, promoting less attractive discounts and steering consumers away from better deals. Look at its business-facing promotions. When platforms cause harm whether its a data breach, mental health impact or exploitation of users accountability often becomes a murky subject.

Retail 123

Retail Energy Health Promotion 123

Hubspot Marketing

NOVEMBER 1, 2024

This can be especially hard to manage if your team is small (or, like me, a team of one). You need knowledge of product development, supply chain management, marketing, sales, and more. Community gives consumers something larger and deeper to promote and want to talk about. And all of that helps your brand awareness.

Manufacturing 126

Manufacturing B2C Non-Profit eCommerce 126

Hootsuite

OCTOBER 22, 2024

That’s right: whether employees are re-posting your brand’s content or crafting their own, any social media content that promotes your company can be considered employee advocacy. It aids in PR crises and issue management. Research from Gallup suggests that 70% of employee engagement is determined by the manager.

PR 113

PR Gen Z Thought Leadership Communications 113

Sprout Social

SEPTEMBER 26, 2024

Food influencers saw an average engagement of 0.63%, while engagement rates for health influencers dropped to 0.4%. Take advantage of your Instagram Stories Speaking of Stories, make sure to use them to promote your latest posts. Don’t be afraid to sprinkle some cross-network promotional posts to encourage more followers.

User-Generated 123

User-Generated Food Analytics Promotion 123

Hootsuite

APRIL 18, 2022

You’ll benefit from setting up Facebook Commerce Manager. Even if you just want to advertise on these Meta-owned platforms, there are major advantages to a Commerce Manager account. What is Facebook Commerce Manager? Manage inventory. Who is eligible for Facebook Commerce Manager? Step 1: Create your first catalog.

Management 132

Management Shipping Health eCommerce 132

Sprout Social

APRIL 28, 2025

Because of this, they’re invested in authentic discussions and are skeptical of promotional language and overt marketing. Center your strategies on education and transparency over in-your-face promotion. They are invested in in-depth discussions about other peoples genuine thoughts, opinions and perspectives.

Branding 80

Branding Gen Z Pharmaceutical Health 80

Jeff Bullas

FEBRUARY 19, 2023

Prepare and manage your workforce According to your type of business, you need to figure out if all of your employees have the basic necessities that they need in order to work from home. Studies have shown that overworking oneself can result in lower productivity and unpleasant health outcomes. Set an alarm or a notification.

Entertainment 350

Entertainment Communications Health Product 350

Buffer Marketing

FEBRUARY 6, 2025

A TikTok business account is suitable for people using the TikTok app to promote their products or services. Go to “Manage Account” and switch to a TikTok business account 4. I’d recommend starting with the ads manager only after you’ve got the hang of how to use and grow on TikTok organically.

SEO 109

SEO Real Estate User-Generated Promotion 109

Martech

APRIL 11, 2025

Dig deeper: HubSpot Marketing Hub is moving up to better serve larger marketing teams Updates managers will love Keep reps focused with in-workspace sales dashboards. How it helps you This update solves a long-standing challenge in campaign management connecting goals with reporting. AI-powered A/B testing for landing pages.

Health 106

Health User-Generated Management CRM 106

Hubspot Marketing

APRIL 11, 2023

If you’re looking at the data above and thinking that these all reflect issues with company management rather than employees trying to skirt by, you would be right. After COVID-19, we all took a look at how our workplaces care about our health, mental wellness, psychological safety , physical safety, and overall well-being.

Management 122

Management Health Marketers Marketing 122

Buffer Marketing

JULY 16, 2024

For example, the cyclists roll their bikes over to one corner (called ‘r/cycling’), the gaming enthusiasts gather in r/gamers, and the social media managers scroll stroll over to r/socialmedia.  For example, if you’re in the health and wellness industry, subreddits like r/Fitness or r/Meditation might be a good fit. 

Marketers 99

Marketers Marketing Promotion Health 99

Vertical Response

APRIL 19, 2024

Expect no fluff here—just the core principles of time management and productivity enhancement that can revolutionize your workday. Enhanced work productivity hinges on efficient time management, acknowledging the impact of physical and mental health, and utilizing appropriate productivity apps and tools.

Management 105

Management Product Health Transform 105

Sprout Social

NOVEMBER 3, 2022

They will stop going the extra mile for raises or promotions that may never come, and their perspective will rub off on team members around them. fyp #work #working #corporate #corporatelife #corporatetiktok #corporateamerica #corporatehumor #office #officelife #manager #managersbelike #career. ? saraisthreads. greenscreen Poor Debrah.

Management 128

Management Health Communications Promotion 128

Neil Patel

APRIL 23, 2021

There are a lot of misconceptions about online reputation management. In this guide, I’ll explain the role of online reputation management in today’s digital age, explain why it matters, and outline 10 tips for improving and protecting your brand’s online image. Why Does Reputation Management Matter?

Management 145

Management Food Communications SEO 145

Martech

APRIL 3, 2025

Automakers did increase ad spending with incentives designed to spur demand, not as a sign of health. Instead, consider value-added promotions like bundles and lean into loyalty points and discounts. ad spending was already very low in 2002 as the country was recovering from a recession.

Retail 121

Retail Advertisers Advertising Price 121

Hootsuite

OCTOBER 18, 2024

Engaging in Reddit communities by sharing expertise and being genuinely helpful — rather than explicitly promoting a brand, product or service — builds trust and brand loyalty over time. For other organizations who are a bit more le sérieux —central banks, the World Health Organization, etc—Reddit marketing is probably not your thing.

Marketers 98

Marketers Marketing Promotion User-Generated 98

Hootsuite

SEPTEMBER 14, 2023

But it’s pretty important to define the important role of community manager on your marketing team. Community managers are the all-stars responsible for fostering engagement, building relationships, and maintaining the integrity of online communities. Get the report What is a community manager? What does a community manager do?

Management 116

Management Health Communications Social Media Marketing 116

Sprout Social

APRIL 29, 2024

Reputation management services help businesses handle and avoid these situations, minimizing professional damage and guiding them through the storm. In this article, you’ll learn what an online reputation management service is, how they support businesses’ goals and our recommendations for the best providers in the market.

Management 131

Management Branding PR Food 131

SocialPilot

FEBRUARY 19, 2025

Operates as a centralized platform, with all content management handled by a single entity. Users have limited control over content algorithms, which are centrally managed. This also allows businesses to create moderation policies and manage their content directly , which can help build trust with their audience.

Gen Z 111

Gen Z User-Generated Advertisers Advertising 111

Sprout Social

JANUARY 10, 2024

However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. So, how do you manage complaints in a way that resolves your customers’ issues efficiently and effectively? What is complaint management? They can also severely impact your reputation.

Management 138

Management Branding Energy User-Generated 138

Lynton Web

MAY 8, 2025

This granular understanding helps you craft targeted campaigns that address specific motivations rather than generic promotions that fail to connect deeply with anyone. Review generation and management across Google, Yelp, and Facebook builds credibility, improving search rankings through positive sentiment and engagement.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52