Sprout Social

SEPTEMBER 9, 2020

It’s about casting a wider net to find and analyze conversations for powerful, qualitative insights like competitive analysis , sentiment analysis and brand health. Market research, especially at scale, can be costly and time-consuming. Not to mention, traditional market research only captures data from a specific point in time.

Health 143

Health Food Acquisition Marketing Digital Marketing 143

Sachs Marketing Group

JANUARY 16, 2025

Use Content Marketing to Educate and Attract Patients Create Value with Informative Content Educational content is a proven method for attracting health care leads and building trust with potential patients. Examples include: Blog Posts : Write articles addressing common health concerns or treatments.

Health 52

Health User-Generated Education Digital Marketing 52

Buffer Marketing

JULY 16, 2024

Trends and insights : Reddit is a goldmine for market research. For example, if you’re in the health and wellness industry, subreddits like r/Fitness or r/Meditation might be a good fit.  It’s where many trends start and where consumers openly share their opinions.

Marketing 101

Marketing Marketers Promotion Health 101

SmartBrief - Marketing

MARCH 17, 2024

Though this approach may lack the precision of traditional market research, it also circumvents many of its challenges. 2024 – The influencer election The second of our three influencer trends will cause the influencer marketing landscape to undergo a major transformation during election season.

Influencer Marketing 134

Influencer Marketing Health Transform Marketing 134

Hubspot Marketing

DECEMBER 12, 2018

Our team expects to catch the interest of gluten-free, celiac, or health-conscious community members who are seeking an enjoyable cafe to socialize. Due to a lack of gluten-free bagel products in the food industry currently, we expect mild competition and are confident we will be able to build a strong market position. Our Product.

Finance 145

Finance Food Health Retail 145

Hubspot Marketing

JANUARY 18, 2023

In particular, the researcher would look for patterns or trends in the data to see if there is a relationship between these two entities. Similarly, you can study the relationship between physical activity and mental health. Remember: To conduct market research , all you need is to launch a simple survey with the right targeting.

Health 144

Health Shipping Advertisers Advertising 144

Sprout Social

FEBRUARY 28, 2022

The market research benefits of listening extend well-beyond demographic information. What happened : In June 2021, tennis star Naomi Osaka decided to skip press conferences at the French Open , citing mental health. Mental health is health. ??. pic.twitter.com/C53ptXsks5. — Calm (@calm) June 2, 2021.

Branding 136

Branding Health Transform Advertising 136

Hubspot Marketing

NOVEMBER 12, 2020

Featured Resource: Market Research Focus Group Template. For a free template for notetaking during focus groups, a guide on conducting market research, and several other templates, download our Market Research Kit. Download the Template. Questions for Building Trust Among Focus Group Members.

Market Research 145

Market Research Food Health Communications 145

Sprout Social

MARCH 7, 2022

Twice a year, you go on the brand health reporting equivalent of an excellent date. These surveys are designed to gauge overall brand health and perception with specific audiences. Evaluating brand health—why traditional survey methods are not enough. You get romanced by charts, figures and juicy audience insights.

Branding 114

Branding Health Social Media Marketing Product 114

Hubspot Marketing

AUGUST 1, 2022

This includes everything from ads and crowdfunding to market research and ambassador programs. 7 Women Pioneers Changing The Future of Feminine Health. On Shopify Masters, the hosts invite successful entrepreneurs and ecommerce experts to discuss the tools needed to build a thriving online business. My First Million.

eCommerce 145

eCommerce Fashion Retail Entertainment 145

Sprout Social

OCTOBER 18, 2023

Learn how people feel about your brand, products and content To understand brand health, you must demystify how your audience feels about you and your products. One company in the health insurance industry makes their name known by doing exactly that—whether or not they’re mentioned. You can even compare themes against each other.

Health 143

Health Manufacturing Thought Leadership Product 143

Sprout Social

APRIL 16, 2024

Go beyond brand health Your brand doesn’t have to be trending on social media for social listening to work. Smaller brands and businesses in crowded industries can benefit from a variety of social listening applications—you just have to think beyond brand health.

Health 130

Health Industry Insights Branding Market Research 130

Sprout Social

MARCH 21, 2019

Product & content research. Influencer marketing research. Product & content research. At B Squared, our marketing mantra is “Think Conversation, Not Campaign.” Influencer marketing research. Brand health. Let’s start by looking at services for industry intelligence. Campaign analysis.

Key Performance Indicator 111

Key Performance Indicator Health Influencer Marketing Market Research 111

Sprout Social

JANUARY 3, 2022

Buyer personas are important to brands and social media marketers because they act as a guide to understanding the voice of their customers. When built on diligent market research , they can be helpful in a variety of circumstances in and beyond marketing, offering critical audience insights.

Millennials 145

Millennials Social Media Marketing B2C Market Research 145

Sprout Social

MARCH 19, 2024

AI insights for health and pharma AI provides valuable insights that significantly improve patient care and drug development in the healthcare and pharmaceutical sectors by efficiently structuring complex medical data. Helping to monitor, analyze and extract insights from public sentiment.

Transform 135

Transform Pharmaceutical Manufacturing Health 135

Adobe Experience Cloud Blog

JANUARY 11, 2019

As marketing professionals, we do market research, develop buyer personas , conduct thorough keyword research, and track user behavior on and off our websites through automation and technology. The social platform has teams that review anonymous reports of posts by individuals who seem to need mental health support.

Millennials 134

Millennials Thought Leadership CMO Marketing 134

Calvyn Lee Blog

DECEMBER 4, 2023

Study Competitors’ Marketing Research how leading competitors market their businesses. Build one or more customer avatars outlining the demographics, challenges, goals, and values of each target market. Continue including better-performing assets while modifying or eliminating poorer-performing ones.

Marketing Plan 130

Marketing Plan eCommerce Food Marketing 130

Sprout Social

NOVEMBER 14, 2022

Sprout’s Listening tool enables our social team to keep a constant pulse on our brand health and sentiment. As Mike Blight, Sprout’s Senior Market Research Manager, puts it, “Listening is like Pandora’s Box. A single negative customer experience can turn into a full-blown crisis if not addressed appropriately.

Marketing Strategy 138

Marketing Strategy Thought Leadership Transform PR 138

Sprout Social

SEPTEMBER 11, 2023

AI marketing tools like Sprout use sentiment analysis to power several business applications such as market research, customer feedback analysis and social media monitoring to help brands understand how customers feel about their products, services and brand.

Transform 138

Transform User-Generated Health Branding 138

Orbit Media Studios

MAY 24, 2023

ChatGPT’s output: Name: Taylor Rodriguez Background: Taylor Rodriguez is a compassionate and dedicated Marketing Director of a non-profit organization, Midwest Health Initiative, which holds a mission to enhance access to healthcare resources in under-served communities.

Non-Profit 132

Non-Profit Health Finance Social Media Marketing 132

Hubspot Marketing

SEPTEMBER 14, 2022

For a new small business budget, you’ll rely on your market research to estimate early revenue for your company. This free bundle includes eight different templates, so you can create multiple budgets to help you determine how much money to put toward marketing, plus the return on your investment. Small Business Budget Template.

Finance 145

Finance Health Advertisers Advertising 145

Hubspot Marketing

NOVEMBER 30, 2022

To help you, we've come up with a step-by-step checklist for a successful product launch and gathered the best product launch tips from a HubSpot Product Marketer. Whether you call it “market research,” or “customer development” it's key to learn about what drives your customer. Learn about your customer.

Product 145

Product Food Product Marketing Market Research 145

Hubspot Marketing

MAY 30, 2023

A time-saving example is AI analytics tools that use machine learning to process large amounts of data and surface insights that can help marketers track campaign performance. Generative AI can help marketers research, brainstorm ideas, and create content like emails, product descriptions, and videos.

Real Estate 124

Real Estate Manufacturing Transform Finance 124

Martech

MAY 17, 2023

Health Affairs published a study demonstrating that women working as physicians with the same credentials and skills make an estimated $2 million less than their male counterparts earn over a simulated 40-year career, leading to an alarming gender pay gap in this profession.

Health 98

Health Marketing Marketers Market Research 98

Scoop.it!

SEPTEMBER 14, 2023

So, you could offer a wide variety of gluten-free baked goods to cater to a more health-conscious market segment. You can also analyze your product performance data in conjunction with your market research and competitor analysis data. You can visit other bakeries in the neighborhood, and take down notes.

Marketing 111

Marketing Marketers Health User-Generated 111

Hubspot Marketing

NOVEMBER 25, 2019

Market research shows brands, like FabFitFun, where their audience is and gives them clues as to where to seed content. Her Q/A with the lifestyle magazine could closely appeal to Saffitz's fans: people who are interested in cooking and health. Mandy McEwen x LinkedIn Marketing. That's content seeding in motion.

Fashion 144

Fashion Affiliate Marketing Thought Leadership Food 144

Sprout Social

MARCH 7, 2024

Conduct in-depth market research The next step is market research to gather and organize information about your competitors, customers and industry. Deep dive into particular customer segments with detailed customer profiles that will guide your marketing decisions later on.

Price 126

Price Market Segmentation SEO Market Research 126

Adobe Experience Cloud Blog

OCTOBER 15, 2015

Remembering your customers is a process that harkens back to gathering and analyzing the details of your target audience through market research. Your CX needs a health check to be sure that you are putting the necessary focus on this growing value. (As a consumer myself, I’m thinking YESYESYES when I read this!).

Customer 134

Customer Thought Leadership Customer Journey CRM 134

Content Marketing Institute

JULY 6, 2018

The results were predictable in one sense: 85% of women surveyed said they “believe the outdoors positively affects mental health, physical health, happiness, and overall well-being,” and 70% reported that being outdoors is liberating. The initiative grew out of a survey REI commissioned in early 2017. Build the right crew.

Content Marketing 111

Content Marketing Health Marketing Marketers 111

Search Engine Land

MAY 23, 2024

Other top reasons to use it were for keeping up with the latest news (19%) and seeking health-related information (12%). The data was collected by Dynata, an independent market research company, on behalf of Botify. Forty-one percent of respondents said the top reason for using AI search was for online shopping.

Shoppers 79

Shoppers Gen Z Product Millennials 79

Sprout Social

JANUARY 29, 2024

For example, Cummins, a global leader in power solutions, uses Sprout’s social listening tools to monitor their brand health and reputation across major social networks in real time. Identify the channels used by your market segment Where is your reputation being forged online?

Management 133

Management Shipping Health Market Research 133

Search Engine Land

JANUARY 6, 2023

TikTok’s hold on the digital ad market more than doubled in 2022, while Amazon gained market share due to its ad business being able to target users by their purchases and browsing history. Vincent Létang, executive vice president of global market research at Magna, a media- investment firm that is part of Interpublic Group of Cos.‘

COS 86

COS Retail Advertising Advertisers 86

Marketing Insider Group

JUNE 18, 2015

The Lincoln Motor Company, Land Rover and Cadillac are three automotive brands that have struggled in recent years with brand identity, and now are leveraging content marketing to transform their perception and engage new, desired audiences. The Lincoln Motor Company’s “Lincoln Now”.

Automobile 104

Automobile Content Marketing Transform Marketing 104

Sprout Social

FEBRUARY 22, 2024

Key features: Audience quality filters Demographic search Fraud detection Brand affinity Key campaign KPIs Competitor analysis Global market research Trends and ranking analytics 4. Emplifi Emplifi is an influencer marketing solution that helps users boost reach, engagement and conversions.

Analytics 130

Analytics Influencer Marketing Health eCommerce 130

Rock Content

APRIL 27, 2023

Still early but very impressive with many health and biomedicine applications. #AutoGPT is the new disruptive kid on the block- It can apply #ChatGPT 's reasoning to broader, more intricate issues requiring planning & multiple steps.

Digital Marketing 97

Digital Marketing Health User-Generated Marketing 97

Neil Patel

MAY 28, 2021

According to the State of Online Reviews by Podium Market Research, 93 percent of consumers said online reviews could influence their buying decision. This information will help you attract local customers or tourists researching breakfast restaurants in the area. Showcase Reviews.

SEO 145

SEO Shipping Food Retail 145

Vertical Response

OCTOBER 2, 2023

One of the most effective methods is to conduct market research. For example, if you’re creating content for a health and wellness website, your target audience might be young adults between the ages of 18 and 35 who are interested in fitness, healthy eating, and mental health.

Health 105

Health User-Generated Promotion Analytics 105