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Executives: Do you have a social media scorecard?

SmartBrief - Marketing

Revenue, customer acquisition costs, market share. If youre an executive, these are the metrics youre likely monitoring to understand the health of your business. But traditional metrics dont always illuminate how to get there whether youre looking to grow market share, grow your physical footprint, grow your donor base, etc.

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Marketing in the Health + Wellness Industry in 2025

Set Up

Every few years, we revisit the Health and Wellness space to track major shifts. We spoke with Mark Yosick , Senior Marketing Director, Surgical at MiMedx, about his experience in the space, the challenges he’s faced, and the trends he sees shaping the future. Understanding what patients need is central to all my marketing efforts.

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Retail media networks evolve with new in-store measurement standards and omnichannel strategies

Martech

Customer health data at CVS comes with more regulations than, for instance, purchases at a grocery store, adding further restrictions to data collaborations. And there’s a risk in alienating customers, a study by IAB and market research consultancy Alter Agents found.

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Reddit trends: A marketer’s guide to untapped potential

Sprout Social

Brands can use social listening for anonymous sentiment mining to elevate their market research. Sprouts Social Listening enables brands to analyze Reddit trends for market insights so they can use the info to more effectively engage with their target audience. Click Listening in the Left Bar. Heres how to build your query.

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Deep research in content marketing: Using ChatGPT, Gemini, and Perplexity for strategy

Hubspot Marketing

finance, health, news, and beyond), but also toward those who want a “personal consultant” that’s akin to a concierge. The feature reads documents and decides what to do next based on what it learns about a specific subject. It’s geared toward people who need fast expert-level analysis on complex topics (e.g.,

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How to Drive More Doctors Office Leads

Sachs Marketing Group

Use Content Marketing to Educate and Attract Patients Create Value with Informative Content Educational content is a proven method for attracting health care leads and building trust with potential patients. Examples include: Blog Posts : Write articles addressing common health concerns or treatments.

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How to Use Reddit: A Beginner’s Guide for Marketers + Creators

Buffer Marketing

Trends and insights : Reddit is a goldmine for market research. For example, if you’re in the health and wellness industry, subreddits like r/Fitness or r/Meditation might be a good fit.  It’s where many trends start and where consumers openly share their opinions.