Duct Tape Marketing

AUGUST 15, 2024

How to Master Product Launches: Strategies That Stand the Test of Time written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Jeff Walker In this episode of the Duct Tape Marketing Podcast, I interviewed Jeff Walker, a renowned expert in product launches with over 30 years of experience in the industry.

Product

Sprout Social

NOVEMBER 19, 2024

To find your ideal influencer partner, make sure you’re tracking the following metrics: Content health and performance benchmarks Content health refers to how well an influencer’s content is performing compared to similar creators. These benchmarks are useful because they put a greater focus on an influencer’s tier or size.

Gen Z

Marketing Insider Group

APRIL 22, 2025

Product fundraisers are inherently more enticing because they give donors something in return for their contributions. Use these tips to effectively promote your next product fundraiser and encourage supporters to contribute. Use these tips to effectively promote your next product fundraiser and encourage supporters to contribute.

Product

Hubspot Marketing

JULY 24, 2024

Misinformation This involves outright false claims about your product or service. The trend got so out of hand that a spokesperson had to give a media tour to Fox and other outlets to state “Celsius products do not contain, and have never contained, Semaglutide (the generic name for Ozempic and Wegovy)." Again, we look to Celsius.

Branding

Litmus

OCTOBER 16, 2024

Lifecycle marketing vs. customer lifecycle marketing Lifecycle marketing focuses on product management from development to obsolescence, while customer lifecycle marketing nurtures relationships from first hello to loyal advocate. Lifecycle marketing asks, “How can we keep our product relevant?”

Health

Sprout Social

JULY 30, 2024

As influencers become a bigger piece of the overall marketing equation, the potential losses of an activation gone wrong—from a misaligned partnership to a brand safety crisis—could be catastrophic to your brand’s health. But investing in influencers does significantly translate to revenue, making it worth the risk for many businesses.

Influencer Marketing

Sprout Social

APRIL 21, 2025

Access targeted audiences You know your products and services arent for every single person out there. Personal trainers, dieticians, dermatologists and more have become influencers in this niche, using TikTok to share bite-sized health tips and facts. The videos often feature colorful products and ASMR-style sounds throughout.

Branding

Hubspot Marketing

MARCH 24, 2025

Analyzing health data for public health initiatives. Reviewing electronic health records (EHRs). Too often, its added more burden to clinicians instead of relieving it," said the executive director for Atlantic Health System, an org overseeing over 550 medical care sites, to Beckers Health It. Healthcare Admin U.S.

Health

Hubspot Marketing

AUGUST 13, 2024

Leaning into these shifts is critical for the long-term health of your business. Evolved SEO roles might involve driving discussions around their products, ensuring their websites appear on review sites, or generating quality backlinks to establish brand authority. How AI-Powered Search Will Revolutionize SEO – and How to Prepare 1.

SEO

Martech

OCTOBER 24, 2024

It wasn’t until my pending 40th birthday when a friend suggested we’d celebrate the occasion by running a triathlon, I started to seriously consider the state of my health. As I ran, I thought about how my approach to completing tasks like this has evolved in terms of efficiency and the impact on my health. Processing.

Management

Hubspot Marketing

NOVEMBER 20, 2024

And sure, there’s the legal side — many industries require it — but beyond that, it's about proactively looking out for the health and safety of everyone involved. Many industries require businesses to conduct and update these assessments regularly to meet health and safety standards. But compliance is only one side of the coin.

Manufacturing

Martech

AUGUST 19, 2024

Robinson described the churn problem as a result of being “in a high churn product category with a high churn buyer persona.” I knew about high-churn products. They tend to be relatively inexpensive and easy to deploy, usually project-based tools or products that are relatively easy for competitors to replicate.

Price

Jeff Bullas

MAY 22, 2025

They’re increasingly utilized in sectors like mental health, education, and eldercare, addressing issues like loneliness and providing accessible support systems. billion people worldwide are using personified AI chatbots, such as Replika and Snapchat’s My AI, for companionship, mental health support, and daily assistance.

Transform

Hootsuite

OCTOBER 9, 2024

Creating products and a customer journey that consumers freely rave about. Like Notion’s social media team acknowledging and noting product improvements on X: Thank you for the feedback on font sizes! For example, tech companies like Slack involve customers in their product development process. The result? The takeaway?

Customer

Litmus

OCTOBER 17, 2024

Introduce new subscribers and potential customers to your brand, product, or service through your email marketing campaigns. Provide information that guides subscribers in considering your product or service through your emails. Drive subscribers to take action in your email marketing campaigns, such as purchasing a product or service.

Email Marketing

Martech

OCTOBER 31, 2024

Zappi’s Innovation System uses AI to accelerate innovation cycles, generate new product concepts, test and optimize ideas and analyze consumer feedback. Vibe launched a suite of AI-driven products to empower SMBs to leverage the power of Streaming TV advertising, including Vibe IQ2, Vibe AI Assistant, Vibe Studio and Vibe Connect.

Health

Buffer Marketing

NOVEMBER 12, 2024

“I started talking about the struggle of being in college with an invisible health condition that teachers and friends didn't believe,” she says. I hate to say it, but I'm a part of the community of people that just chooses not to say anything about my health issues because I'm scared of this reaction.’” 

Branding

Martech

DECEMBER 26, 2024

The Department of Health and Human Services (HHS) also released updated guidelines for hospitals and health care providers aligned with Title II. Image recognition will fuel interactive experiences Customers will depend on image recognition to find out more about the products and ads they encounter.

Customer

Martech

APRIL 17, 2025

For organizations looking to grow their customer base and retain existing clients, demonstrating value beyond product features is no longer optional; it’s essential. True differentiation lies in showing how a product’s unique strengths translate into tangible value. B2B marketing leaders play a pivotal role in this shift.

Customer

Martech

DECEMBER 11, 2024

“So we have that in our products now. vendor of longevity protocols, helping maintain health throughout the aging process. A big part of its business is supplying vitamins, minerals and health supplements. The agent assistant can resolve simple cases or accelerate the resolution.” This bit was quite exciting for us.

Customer

Sprout Social

NOVEMBER 26, 2024

In other words, if a content creator is paid to talk about a product, receives a free item or gets a discount, they must make it clear in their posts. If an influencer received a free product, discount or any other benefit, they must disclose it—even if their review is genuine and unbiased. DO: Be crystal-clear. Keep it simple.

Gen Z

Hubspot Marketing

SEPTEMBER 23, 2024

Visual storytelling can build an authentic, emotional connection between your brand and its audience, leading to loyal consumers who are invested in your story, products, and services. Can real customers offer testimonials of how your product or service helped them? Why is visual storytelling important?

Food

Hubspot Marketing

DECEMBER 16, 2024

Chatbots can direct visitors to your website to the correct product or service, answer questions, or troubleshoot issues. According to our recent survey of 1000+ marketers, 86% of marketing professionals say AI helps them save an hour each day in their normal workflow.

Marketing Strategy

Hubspot Marketing

JULY 12, 2024

Formula: (Membership growth rate) - (churn rate) / (churn rate) x 100 Example: (25 growth rate) - (5 churn rate)/ (5 churn rate) x 100 = 400% more new members than churn Engagement Stage Community Metrics Active Members The number of active members you have is a good proxy for the health of your community because communities thrive on activity.

Management

Hubspot Marketing

JUNE 26, 2025

Their product is tremendous in the world of payment processing, but this ad makes no sense. The Gut Foundation, a non-profit specializing in digestive health, applied this technique to their ads. The UK’s National Health Service (NHS) applied this principle to boost uptake of the COVID-19 vaccination by changing its messaging language.

Non-Profit

Martech

FEBRUARY 3, 2025

Consider the retail CMO who deployed an AI-driven recommendation engine to address product page bounce rates. According to Chiefmartec’s analysis, half of all products in enterprise martech stacks come from the industry’s long tail specialized tools solving specific problems in unique ways. Integration health scores.

Transform

Backlinko

APRIL 7, 2025

The sites hit hardest by these updates were: Content-only websites with no actual products or services Sites creating articles purely for search traffic Affiliate sites with thin content and/or a high monetization-to-informational content ratio The HCU aftermath sparked lots of debate about whether or not these updates were truly helpful.

User-Generated

Sprout Social

JUNE 11, 2025

These are some of the most popular types of UK influencer marketing campaigns: Affiliate marketing : A brand partnership where influencers earn affiliate commissions from promoting your products or services through their content. Content and giveaways : These campaigns involve competitions designed to give products away to followers.

Influencer Marketing

Hubspot Marketing

NOVEMBER 1, 2024

You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. Your product goes straight from the manufacturers to the consumer who bought it through the brand’s website, store, or popup. Retailers often even help shoulder some of the marketing to drive sales.

Manufacturing

Search Engine Land

AUGUST 14, 2024

Marketing, at its core, has a simple goal: to get your product in front of the right people, in the right place, at the right time. Most businesses have an “ideal customer,” or someone for whom their product or service is designed (e.g., Michelob Ultra is made for beer drinkers who are calorie-conscious).

Advertising

Sprout Social

MAY 8, 2025

Find out what people really think about your competitors and compare that to the sentiment towards your products or services. This user-generated content may give you innovative ideas for new campaigns and products. Reveals buying behaviors and product preferences Reddit trends help brands understand what people like to buy and why.

Gen Z

Martech

AUGUST 6, 2024

Customers born just before or after the debut of the memorable Aflac Duck are known as Gen Z and are a much sought after health insurance demographic. But it’s clear that consumers of all ages expect to have the choice to engage with brands, regardless of whether it’s a simple product or a more complex process like filing an insurance claim.

Gen Z

Hubspot Marketing

JULY 31, 2025

We’d come up with a product and tell our target audience to buy it. If your brand is just telling people to buy a product, you’re falling behind. Now, top brands work backward, starting from customers’ needs and then building products based on real, human input. Before launch, we sent the product to real customers for testing.

Health

Customers.ai

DECEMBER 4, 2024

They also use Facebook groups to foster a community around their beauty products, with group-exclusive deals shared via email. Segment visitors based on actions like cart abandonment, product views, or time spent on specific pages. Think exclusive discounts, free products, or VIP perks for both the referrer and the referred.

CRM

Backlinko

DECEMBER 5, 2024

In other words, local search engine marketing aims to increase the chances of your business showing up in search results when customers look for specific products or services in a particular location. Local search marketing helps businesses connect with nearby customers who are actively searching for their products or services.

Search Marketers

Buffer Marketing

OCTOBER 31, 2024

High-resolution, well-lit content with gorgeous imagery will help you show off the results of a crafty project or the beauty of your products. A list or round-up Whether it’s a list of tips, top products, your business offerings, or favorite content from the past year, a round-up video or carousel will work well on Instagram.

Transform

Neil Patel

JUNE 25, 2025

Almost any product or service can be commoditized these days. Flag product suggestions to consider or content ideas to create. Prompt them for feedback on your products and services. Offer the product they requested. Like early access to products or interaction with your leadership team. But don’t just ask.

Shoppers