Martech

AUGUST 6, 2024

Customers born just before or after the debut of the memorable Aflac Duck are known as Gen Z and are a much sought after health insurance demographic. Boosting engagement and net promoter score with customer experience Gen Z and Millennial consumers are open to making purchases on an app, as we saw above.

Gen Z 121

Gen Z Millennials Health Food 121

Sprout Social

JULY 30, 2024

As influencers become a bigger piece of the overall marketing equation, the potential losses of an activation gone wrong—from a misaligned partnership to a brand safety crisis—could be catastrophic to your brand’s health. But investing in influencers does significantly translate to revenue, making it worth the risk for many businesses.

Influencer Marketing 125

Influencer Marketing Branding Health Logistics 125

Martech

DECEMBER 3, 2024

Health and beauty (34%). Marketers continue to line up promotions for this day, and consumers, no matter where they happen to be at that moment, are ready to capitalize on the savings. Another thing to watch closely is that it appears that promotions — and holiday sales success — are moving earlier in a substantial way.

Shoppers 123

Shoppers eCommerce Retail Health 123

Sprout Social

NOVEMBER 19, 2024

To find your ideal influencer partner, make sure you’re tracking the following metrics: Content health and performance benchmarks Content health refers to how well an influencer’s content is performing compared to similar creators. These benchmarks are useful because they put a greater focus on an influencer’s tier or size.

Gen Z 115

Gen Z Health Influencer Marketing Food 115

Martech

JULY 18, 2024

Although the event is hosted by ecommerce giant Amazon, other chain stores and specialty retailers ran concurrent promotions. The categories with the highest discounts were general apparel (average discount of 33%), home and furniture (21%) and health and beauty (21%). increase over last year.

eCommerce 127

eCommerce Retail Shoppers Health 127

Sprout Social

NOVEMBER 26, 2024

Claims of health benefits or results need to be supported by proof. For example, in 2020, a tea company agreed to pay a $1 million settlement after the FTC found it had misled consumers by not disclosing payments to influencers promoting its products. Only share genuine experiences. There is also the risk of consumer backlash.

Gen Z 127

Gen Z Influencer Marketing Health Promotion 127

Jeff Bullas

MARCH 14, 2023

It is a process where you promote someone else’s product or service and earn a commission when someone decides to purchase by clicking on your link. Affiliate marketing programs are a way for merchants to promote their products and services. What is an affiliate marketing program? What is the commission rate?

Affiliate Marketing 246

Affiliate Marketing Health Fashion Marketing 246

Martech

NOVEMBER 14, 2024

Clear disclosures: Companies must inform consumers about the end of free trials or promotional offers and obtain explicit consent before charging for renewals. Minimize negative impacts : Address potential harms like mental health effects and misinformation in design and strategy.

Customer 126

Customer User-Generated Marketing Marketers 126

Litmus

OCTOBER 16, 2024

Geography (location, climate): Send location-specific offers or seasonal promotions that align with regional preferences or weather patterns. Lewin’s email combines a time-sensitive online offer (Bank Holiday sale) with an in-store promotion. They’re targeting health-curious prospects who may still be hesitant to commit.

Health 95

Health Customer Journey User-Generated Marketing 95

Martech

APRIL 17, 2025

Marketing leaders must look beyond surface-level metrics like product adoption or Net Promoter Scores (NPS) to lead this shift. By promoting a select variety of key differentiators, marketers can create contextually relevant content that addresses diverse customer needs. Email: Business email address Sign me up! Processing.

Customer 112

Customer B2C Marketing Marketers 112

Jeff Bullas

FEBRUARY 23, 2023

Whether you’re a writer looking for established outlets to spread your word or you’re a guest blogger looking to promote your brand and get traffic , you can get paid to write articles. They are looking for articles about mental health, relationships, and getting healthier.

Finance 360

Finance Copywriting Health User-Generated 360

Sprout Social

MAY 8, 2025

Instead, approach each subreddit by considering how you can add value without actively promoting your brand. Add value to conversations with shared knowledge, not self-promotion. The most relevant Topic Template for product research in Sprouts social listening tool is Brand Health or Industry Insights. Click New Topic.

Gen Z 127

Gen Z User-Generated Industry Insights Health 127

Martech

DECEMBER 11, 2024

vendor of longevity protocols, helping maintain health throughout the aging process. A big part of its business is supplying vitamins, minerals and health supplements. ” As a vendor of health-related products and services, Healthspan takes responsibility for its own knowledge base. Give us your data and we will train it.

Customer 116

Customer Health Transform Communications 116

Martech

OCTOBER 22, 2024

A closer look at Amazon’s October promotion shows a silver lining, however. Despite extreme weather in the Southeast this month, promotions in the U.S. competitors, who held promotions the same week. the biggest discounts were in general apparel (31% average discount), health and beauty (20%) and food and beverage (13%).

Shoppers 72

Shoppers Retail Health Food 72

Martech

JANUARY 21, 2025

Honey also gave retailers control over which coupons users saw, promoting less attractive discounts and steering consumers away from better deals. Look at its business-facing promotions. When platforms cause harm whether its a data breach, mental health impact or exploitation of users accountability often becomes a murky subject.

Retail 121

Retail Energy Health Promotion 121

Jeff Bullas

JANUARY 3, 2023

For instance, I am a vegan and love reading, talking, and promoting veganism. Use Clickbank to see if your desired niche has products you can promote as an affiliate. Searching for the keyword vegan on Clickbank shows me supplements and eBooks I can promote. Choose a profitable niche for your business. Image Source.

Affiliate Marketing 290

Affiliate Marketing Non-Profit eBook Health 290

Sprout Social

APRIL 21, 2025

Personal trainers, dieticians, dermatologists and more have become influencers in this niche, using TikTok to share bite-sized health tips and facts. Though there are some concerns around health misinformation gaining visibility, doctors and other medical professionals are gaining presence in the space. Ether explains.

Branding 102

Branding Finance Fashion Health 102

Search Engine Land

JULY 11, 2024

They promote interactive discussions and allow for multiple perspectives and opinions within a shorter time frame. National Survey on the Mental Health of LGBTQ+ Young People Publishing your original research on your site can be done as a blog post, a static page you update, a whitepaper, etc. Don’t forget to promote your research.

Whitepaper 112

Whitepaper SEO Transform Health 112

Hubspot Marketing

JULY 12, 2024

When I’ve helped grow newsletter communities, I found it very common to see the growth rate soften after the explosive first few months when promotional efforts were in full swing. Net promoter score is a metric almost any executive will recognize. Finally, subtract the percentage of Detractors from the percentage of Promoters.

Management 112

Management Whitepaper Promotion Health 112

Sprout Social

SEPTEMBER 26, 2024

Food influencers saw an average engagement of 0.63%, while engagement rates for health influencers dropped to 0.4%. Take advantage of your Instagram Stories Speaking of Stories, make sure to use them to promote your latest posts. Don’t be afraid to sprinkle some cross-network promotional posts to encourage more followers.

User-Generated 124

User-Generated Food Analytics Promotion 124

Martech

NOVEMBER 1, 2024

In B2B SaaS, efficiency can make or break a company’s financial health, and in today’s economic climate, GTM (go-to-market) efficiency has become a key indicator of overall stability. Create value-driven content versus promotional. Here’s why it’s time to rethink your approach to growth. Monitor leading indicators and adjust approach.

Customer Acquisition 138

Customer Acquisition Health Traditional Marketing Management 138

The Marketing Operations Leader

APRIL 8, 2025

Here are the Core Components of Go-To-Market (GTM) Technology.

CRM 130

CRM Health Price Analytics 130

Hubspot Marketing

JANUARY 8, 2025

S ocial commerce, sponsored content, and advertising: This includes managing in-platform product sales and promotion, working with influencers or creators , and running paid ad campaigns. Miscellaneous expenses: This includes social media giveaways, contests, and other promotions that hold monetary value or require additional resources.

Social Media Marketing 128

Social Media Marketing CMO Finance Health 128

SMEI

JANUARY 24, 2023

The controversy sparked a huge public outcry, with people claiming that the ad was promoting an unrealistic beauty ideal and exploiting body insecurities. Many people interpreted the ad as promoting an unhealthy body ideal and exploiting male insecurities. Victoria's Secret Perfect Body Campaign 2. Let’s Talk.”

Customer loyalty 262

Customer loyalty Marketing Marketers Food 262

Litmus

OCTOBER 17, 2024

Email communication that works well at the conversion stage of the email funnel includes: Promotional offers: send exclusive discounts, limited-time offers, or special promotions to incentivize purchases and create urgency with a clear “buy now” message and strong call to action (CTA).

Email Marketing 109

Email Marketing Customer Journey Customer loyalty eCommerce 109

Jeff Bullas

JANUARY 31, 2023

It can be a valuable undertaking if you know what you’re doing – essentially, you earn commission on products by promoting them to followers on social media. Here, you can provide a link to whatever products you’re promoting so your followers will have easy access to purchase them.

Affiliate Marketing 264

Affiliate Marketing Promotion Marketing Marketers 264

Martech

JANUARY 17, 2025

It should automate fixing website health issues, reducing the need for ongoingtechnical SEOwork. A best of breed architecture, built on composable, cloud-native SaaS and microservices, aligns with MACH principles and promotes growth. A CMS should offer: API-driven integrations for efficient data ingestion and egestion.

SEO 121

SEO Gen Z Customer Journey User-Generated 121

Martech

APRIL 3, 2025

Automakers did increase ad spending with incentives designed to spur demand, not as a sign of health. Instead, consider value-added promotions like bundles and lean into loyalty points and discounts. ad spending was already very low in 2002 as the country was recovering from a recession.

Retail 121

Retail Advertisers Advertising Price 121

illumin

JANUARY 9, 2025

Every January, the wellness industry takes over as consumers everywhere seek to fulfill New Year’s resolutions and improve their health. This includes the promotion of eating disorder culture, health profiteering, and unsafe practices. It can include regular exercise, eating well, or taking mental health breaks.

Health 59

Health Promotion Advertisers Advertising 59

Sprout Social

APRIL 28, 2025

Because of this, they’re invested in authentic discussions and are skeptical of promotional language and overt marketing. Center your strategies on education and transparency over in-your-face promotion. Moderators manage many communities and ban obvious spam or promotional materials.

Branding 81

Branding Gen Z Pharmaceutical Health 81

Hootsuite

OCTOBER 18, 2024

Engaging in Reddit communities by sharing expertise and being genuinely helpful — rather than explicitly promoting a brand, product or service — builds trust and brand loyalty over time. For other organizations who are a bit more le sérieux —central banks, the World Health Organization, etc—Reddit marketing is probably not your thing.

Marketing 98

Marketing Marketers Promotion User-Generated 98

Marketing Insider Group

SEPTEMBER 3, 2024

Members of Gen Z might feel isolated due to increased time online as digital natives, mental health challenges, financial pressures, and the lingering effects of the COVID-19 pandemic. Hosting online meetups, webinars, and other live events to promote interaction between supporters. Foster a sense of community.

Gen Z 70

Gen Z Marketing Strategy User-Generated Health 70

Jeff Bullas

FEBRUARY 19, 2023

While you may not have the resources to produce something on that scale, consider various channels and campaigns like e-newsletters, referrals, or online promotional events. Studies have shown that overworking oneself can result in lower productivity and unpleasant health outcomes. Set an alarm or a notification.

Entertainment 350

Entertainment Communications Health Product 350

Lynton Web

AUGUST 3, 2024

They enable powerful, targeted fitness business marketing campaigns, including: Personalized onboarding email series Class recommendations based on preferences and schedules Re-engagement campaigns for inactive members Upsell opportunities for personal training or premium services Targeted referral program promotions SMS check-in reminders for classes (..)

CRM 98

CRM Inbound Marketing Marketing Automation Platform Health 98

Hootsuite

OCTOBER 9, 2024

Customer advocacy is the practice of nurturing relationships with your happiest, most loyal customers with the goal that they’ll promote your brand and recommend it to others. In fact, 34% of consumers say “too much self-promotion” is a major turn-off in how they perceive brands on social.

Customer 112

Customer Food Transform Health 112

Marketing Insider Group

APRIL 22, 2025

Use these tips to effectively promote your next product fundraiser and encourage supporters to contribute. That way, donors can publicize their support and promote your organization amongst their families and friends. Product fundraisers are inherently more enticing because they give donors something in return for their contributions.

Product 90

Product Promotion Health Marketing Strategy 90

Hubspot Marketing

NOVEMBER 1, 2024

Influencer Marketing : Without retail or wholesale partners, having relevant influencers and creators promote your product can significantly impact how people perceive your brand. Community gives consumers something larger and deeper to promote and want to talk about. And all of that helps your brand awareness. Image Source 5.

Manufacturing 124

Manufacturing B2C Non-Profit eCommerce 124