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How Gen Z values are changing marketing

Martech

Mental health. Over 60% of Gen Zers prioritize mental health and personal well-being. Dig deeper: How to move beyond performative segmentation and embrace authenticity The Gen Z health-tech revolution The health and wellness technology sector provides a perfect case study of these principles in action. Animal welfare.

Gen Z 111
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Why account-based expansion is B2B’s next growth lever

Martech

In B2B SaaS, efficiency can make or break a company’s financial health, and in today’s economic climate, GTM (go-to-market) efficiency has become a key indicator of overall stability. Most organizations default to using ABM primarily as an acquisition tool, targeting net-new logos with sophisticated (and expensive) marketing plays.

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How un-marketing builds trust in a world of invasive advertising

Martech

With data collection at an all-time high, some marketers cross the line, using personal details (e.g., an individual’s weight specifications and previous Google searches on health) to push harmful messaging.

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How social listening increases customer advocacy: 6 examples

Hootsuite

Brands like Knix leverage user-generated content (UGC) to break up a feed of traditional marketing posts: Source: Knix on Instagram Spotlighting this authentic content not only acts as a trust signal for prospective buyers — it’s the first act in a new wave of brand advocates.

Customer 112
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IRL takeovers: Influencers are reshaping live brand activations and events

Sprout Social

They’ve emerged as powerful players in live brand activations and entertainment experiences that transcend traditional marketing. For instance, a health and wellness brand might pair with a lifestyle influencer who advocates for healthy living. Brand safety and alignment are crucial for a successful partnership.

Branding 107
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From Clicks to Conversions: How to Optimize Your Email Funnel

Litmus

Today, the email marketing funnel encompasses much more than the initial sale: it reflects every stage of the customer journey, using email as a vital touchpoint to nurture advocacy. Retaining customers and fostering their loyalty are essential components of the email funnel.

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How to Use Reddit: A Beginner’s Guide for Marketers + Creators

Buffer Marketing

Overly sale-sy and traditional marketing content won’t be received well on the platform. For example, if you’re in the health and wellness industry, subreddits like r/Fitness or r/Meditation might be a good fit. Reddit users value authenticity above all else.