Search Engine Land

JULY 29, 2024

Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. How generative AI/answer engines work. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise.

User-Generated 131

User-Generated Transform SEO Law 131

Jeff Bullas

MARCH 15, 2023

It was developed by OpenAI (started in 2015) and is a language model that uses a transformer neural network (let’s just say it uses “technology”) to generate human-like text responses to user queries. The reason it matters is that it is a generational evolution of technology that could take your job or open a new world of opportunity.

Health 246

Health User-Generated Transform Education 246

Hubspot Marketing

AUGUST 13, 2024

Leaning into these shifts is critical for the long-term health of your business. As a user, I‘m fascinated by AI-search results. Focus on user intent : Tailor your content to address specific user needs, which can improve your chances of being recommended as an answer in LLM-generated search results.

SEO 112

SEO Transform User-Generated Health 112

Martech

AUGUST 19, 2024

Referrals from Google search queries produce less than half of our traffic, and based on our analysis, AI-generated answers are being served on roughly 15% of searches across our categories, with the highest frequency in Health, Technology, and Finance. ZD earnings call You don’t need to be signed in. Why we care.

Finance 111

Finance User-Generated Health SEO 111

Jeff Bullas

FEBRUARY 23, 2023

Tip: Jeff uses BuzzSumo to generate content ideas, create high-performing content, monitor its performance, and identify influencers. They are looking for articles about mental health, relationships, and getting healthier. They pay between $150 to $1,000 per article depending on what category your article falls into.

Copywriting 360

Copywriting Finance Health User-Generated 360

Martech

AUGUST 12, 2024

How it helps you For teams where every salesperson must generate and manage their pipeline, this update is big. The Sales Workspace unifies pipeline generation and deal-closing activities, allowing BDRs, Account Executives, and full-cycle reps to prioritize impactful sales actions without navigating across the CRM.

CRM 124

CRM Health User-Generated Transform 124

Litmus

OCTOBER 16, 2024

For example, a SaaS company might define stages like: Free trial sign-up (Awareness) Feature exploration (Consideration): Familiarizes users with the product’s value and influences their decision to convert to paying customers. Use dynamic content to personalize each email based on user data.

Health 96

Health Customer Journey User-Generated Marketing 96

Backlinko

JANUARY 8, 2024

The health and wellness industry is booming. With a wide range of sub-niches ranging from nutrition and physical fitness to mental health and personal care to tap into and millions of people actively seeking products and services that promote a healthy lifestyle, there’s never been a better time to tap into the health niche.

Health 122

Health Affiliate Marketing Non-Profit Food 122

Sprout Social

APRIL 21, 2025

Dr. Martens partnered with singer Cariss Auburn on the #TeamUpOnTheTrack campaign to source user-generated content featuring fans in the brands iconic boots. It lets users get advice from each other and join even more specific groups within the niche makeup space. The UGC was used as new visuals for Auburns song Daydream.

Branding 99

Branding Finance Fashion Health 99

Hubspot Marketing

JUNE 26, 2025

Generation Effect — Gut Foundation There's a straightforward way to get someone to notice your ad: Remove a letter. This is due to the Generation Effect, meaning that if you have to generate an answer yourself, it becomes more memorable and effective. HSBC), with a recall rate of 92% versus 81%.

Non-Profit 92

Non-Profit Branding Health Price 92

Martech

NOVEMBER 14, 2024

Initially, businesses competed on the strength of simple, value-driven offerings designed to attract users through genuine convenience. Advancements in data analytics allowed companies to observe user behavior with increasing precision. This era marked the shift from understanding what users were doing to why they were doing it.

Customer 124

Customer User-Generated Marketing Marketers 124

Hubspot Marketing

MARCH 24, 2025

AI agents are like the backstage crew at the concerts we attend: Operating independently on the backend to deliver a smooth experience on the user end. Brands like Amazon, YouTube, and Spotify all use similar agents to personalize user experience. Auto-generate responses. Source Take Lyft for instance.

Health 74

Health User-Generated Price Manufacturing 74

Backlinko

DECEMBER 27, 2024

Generative AI refers to technology that uses machine learning models to create content. For example, different generative AI models can understand coding, visual, scientific, and human languages. How Generative AI Works Gen AI uses libraries of existing material to produce original content. Heres how the process works.

Transform 118

Transform User-Generated Manufacturing eCommerce 118

Search Engine Land

OCTOBER 2, 2024

Microsoft Advertising will soon change the way ads in Copilot appear to users, as well as how ads trigger. Microsoft will also launch two new generative AI features in pilot this month: Diagnostics. Transforming audience engagement with generative AI. Advertisers are also about to get two new pilot features.

Transform 99

Transform Health User-Generated Advertising 99

Martech

JANUARY 17, 2025

It should automate fixing website health issues, reducing the need for ongoingtechnical SEOwork. Experience Once your content is discovered, the next focus is user experience. Brands that provide personalized, data-driven answers engage users better, driving loyalty and conversions. This will: Improve user experience.

SEO 119

SEO Gen Z Customer Journey User-Generated 119

Backlinko

MARCH 25, 2025

Monetization Potential (35% of Total Score) We evaluated earning potential by combining: Search volume relative to top niches (40% weight) Average cost-per-click rates (40% weight) User intent (20% weight)with commercial intent receiving higher scores Higher scores (more filled circles) indicate stronger monetization opportunities.

Real Estate 112

Real Estate Health Affiliate Marketing Non-Profit 112

Backlinko

APRIL 7, 2025

According to Google, helpful content does the following: Provides trustworthy information backed by genuine expertise Delivers substantial value compared to competing results Demonstrates firsthand experience with the topic Creates a satisfying user experience Serves a purpose beyond just ranking in search Google uses a site-wide classifier.

User-Generated 106

User-Generated Health SEO Finance 106

Hubspot Marketing

NOVEMBER 1, 2024

Encourage user-generated content (UGC): More on that shortly. Fitness brand Peloton, for instance, regularly shares health tips and advice on its social media: View this post on Instagram A post shared by Peloton (@onepeloton) Electric toothbrush company Quip takes a similar approach, sharing oral health care advice on its blog.

Manufacturing 122

Manufacturing B2C Non-Profit eCommerce 122

Marketing Insider Group

SEPTEMBER 3, 2024

Generation Z, or those born between 1997 and 2012, make up more than 20% of the U.S. The generation is at an interesting place developmentally—while its youngest members are attending middle school, older Gen Zers are graduating college, building professional careers, and raising families. population. Leverage social media platforms.

Gen Z 70

Gen Z Marketing Strategy User-Generated Health 70

Marketing Insider Group

MARCH 18, 2025

Generate leads?g For example, lead generation ads focus on forms, while e-commerce ads highlight products and pricing. Target health-conscious professionals on Instagram. billion users, YouTube ads reach a massive audience. If your product skews under 35, TikToks short-form video ads can generate serious engagement.

Marketing Strategy 105

Marketing Strategy User-Generated Law Marketing 105

Sprout Social

SEPTEMBER 26, 2024

If these users like your content enough, they may want to check out your profile and even follow you. Boost credibility To the average Instagram user, a post that has tons of engagement means other people are enjoying it. Food influencers saw an average engagement of 0.63%, while engagement rates for health influencers dropped to 0.4%.

User-Generated 120

User-Generated Food Analytics Promotion 120

Sprout Social

MARCH 12, 2025

Every network offers opportunities for finding and growing your community, because social users use every platform to meet different needs for connection and consumption. You can also suggest leaning on user-generated and influencer content on established channels to get ahead of performance headwinds. The limit does exist.

User-Generated 116

User-Generated Health Retail Branding 116

Hootsuite

JANUARY 3, 2025

Way back in 2011, a Twitter user offensively asked why Rihannas hair looked so nappy, in the music video for her song Man Down. In response, the music and business mogul clapped back: Cuz Im black b h!!!! Seven years later, Fenty Beauty launched a liquid eyeliner with the iconic name: Cuz Im black.

Food 116

Food Health Law Non-Profit 116

SocialPilot

JANUARY 6, 2025

However, users often take note of its steep learning curve, hidden costs, and limited flexibility. Are you wondering if BrightLocal is a worthy investment? Youre in the right place. BrightLocal offers a host of features, such as review management , local search marketing, and citation building.

Price 86

Price Non-Profit Health User-Generated 86

Search Engine Land

AUGUST 15, 2024

Referrals from Google search queries produce less than half of our traffic, and based on our analysis, AI-generated answers are being served on roughly 15% of searches across our categories, with the highest frequency in Health, Technology, and Finance. ” What Ziff Davis is saying. . Why we care.

Finance 92

Finance Health User-Generated SEO 92

Jeff Bullas

JANUARY 3, 2023

For example, users search for the best routers and want to learn the pros and cons of different wireless before buying. To extend keyword research, use Quora as it offers plenty of user-generated content from real people talking about real problems. Image Source. They aren’t vegan. Get specific keyword ideas.

Affiliate Marketing 290

Affiliate Marketing Non-Profit eBook Health 290

Sprout Social

OCTOBER 22, 2024

They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. After decades of consistently marketing to young people, marketers are again mystified by a new generation. Sound familiar?

Gen Z 96

Gen Z Branding User-Generated Influencer Marketing 96

Hubspot Marketing

JUNE 6, 2025

Since LLMs can produce hallucinations (nonexistent or nonsensical items) and around 60% of queries generate inaccurate answers , the work of human editors and fact-checkers has always been crucial. Generating reports with clear citations from various sources is bound to help users in a wide range of research-heavy roles.

Content Marketing 97

Content Marketing User-Generated Finance Marketing 97

Backlinko

NOVEMBER 29, 2024

You track metrics like traffic, rankings, and user behavior to figure out what’s working. They ask questions like: How is SEO driving lead generation? Are users engaging with the content? Metrics they track include page-level traffic, user engagement, crawl errors, and backlinks. And what’s not.

Analytics 102

Analytics SEO User-Generated Health 102

Search Engine Land

JULY 24, 2024

Here’s what Schindler said: “And as you have probably noticed at GML, we announced that soon we’ll actually start testing search and shopping ads in AI Overviews for users in the U.S., “We see even higher engagement from younger users aged 18 to 24 when they use Search with AI Overviews,” PIchai said.

User-Generated 91

User-Generated Health Retail Advertising 91

Hootsuite

JANUARY 17, 2025

These include areas like social issues, public health, and the environment. You need an audience of politically active, informed social media users. Movember Movember is a mens health advocacy group that has mastered the art of social media advocacy. Even more important for social media advocacy, 21% of all U.S.

Promotion 101

Promotion Thought Leadership Health Non-Profit 101

Sprout Social

FEBRUARY 11, 2025

Nicholas Charlier, Head of Global Community and Education at Vivobarefoot, explains: We’re a footwear company, but we’re really trying to drive awareness, engagement and connection with natural health. This has negative impacts on posture, pain and performance, but also how we interact with the ground generally, says Charlier.

Branding 79

Branding Health Education User-Generated 79

Sprout Social

APRIL 28, 2025

But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value. Key demographic details include: 44% of Reddit users fall into the 18-29 age group. of users identified as male and 39.1%

Branding 78

Branding Gen Z Pharmaceutical Health 78

Backlinko

AUGUST 26, 2024

The tool will analyze your site and generate a series of reports. Like this: This tool provides an overall assessment of your site’s health. Here, you’ll see the website’s health score, Core Web Vitals overview, and issues. Optionally, schedule your report to be generated daily, weekly, or monthly.

SEO 108

SEO Price Health User-Generated 108

Sprout Social

APRIL 8, 2025

Lead generation? For instance, a health and wellness brand might pair with a lifestyle influencer who advocates for healthy living. These experiences brought Pinterests online community to life, entertaining audiences while also yielding valuable user-generated content (UGC) for social media sharing. Brand awareness?

Branding 108

Branding Tentpole Entertainment Transform 108

Neil Patel

JUNE 25, 2025

From Facebook groups to Discord communities , these spaces are ideal for investing in engagement, collecting user-generated content, and gathering customer feedback. Instead of sending generic discount codes that any subscriber can use, Instacart uses shopper data to send personalized, time-sensitive offers.

Shoppers 98

Shoppers Customer Acquisition Customer loyalty Marketing 98

Martech

APRIL 11, 2025

Managers can quickly generate ideas for what to test and let AI recommend variations to improve page performance. By keeping support content accessible in one place, youll reduce friction, lower support volume, and deliver a smoother self-service experience right when and where users need it.

Health 104

Health User-Generated Management CRM 104