Martech

AUGUST 5, 2024

Made for advertising” or “made for arbitrage” (MFA) sites, designed purely to attract ad dollars rather than serve users, are proliferating at an alarming rate. Why it’s important to combat MFAs Combating MFA sites is important because they take advantage of digital ads for profit while offering little value to users.

User-Generated 121

User-Generated Advertising Advertisers Marketing 121

Jeff Bullas

FEBRUARY 23, 2023

Tip: Jeff uses BuzzSumo to generate content ideas, create high-performing content, monitor its performance, and identify influencers. They are looking for articles about mental health, relationships, and getting healthier. They pay between $150 to $1,000 per article depending on what category your article falls into.

Finance 360

Finance Copywriting Health User-Generated 360

Martech

AUGUST 19, 2024

Referrals from Google search queries produce less than half of our traffic, and based on our analysis, AI-generated answers are being served on roughly 15% of searches across our categories, with the highest frequency in Health, Technology, and Finance. ZD earnings call You don’t need to be signed in. Why we care.

Finance 110

Finance User-Generated Health SEO 110

Backlinko

JANUARY 8, 2024

The health and wellness industry is booming. With a wide range of sub-niches ranging from nutrition and physical fitness to mental health and personal care to tap into and millions of people actively seeking products and services that promote a healthy lifestyle, there’s never been a better time to tap into the health niche.

Health 119

Health Affiliate Marketing Non-Profit Food 119

Litmus

OCTOBER 16, 2024

For example, a SaaS company might define stages like: Free trial sign-up (Awareness) Feature exploration (Consideration): Familiarizes users with the product’s value and influences their decision to convert to paying customers. Use dynamic content to personalize each email based on user data.

Health 93

Health Customer Journey User-Generated Marketing 93

Hubspot Marketing

MARCH 24, 2025

AI agents are like the backstage crew at the concerts we attend: Operating independently on the backend to deliver a smooth experience on the user end. Brands like Amazon, YouTube, and Spotify all use similar agents to personalize user experience. Auto-generate responses. Source Take Lyft for instance.

Health 77

Health User-Generated Manufacturing Price 77

Sprout Social

APRIL 28, 2025

But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value. Key demographic details include: 44% of Reddit users fall into the 18-29 age group. of users identified as male and 39.1%

Branding 86

Branding Gen Z Pharmaceutical Health 86

Search Engine Land

OCTOBER 2, 2024

Microsoft Advertising will soon change the way ads in Copilot appear to users, as well as how ads trigger. Microsoft will also launch two new generative AI features in pilot this month: Diagnostics. Transforming audience engagement with generative AI. Advertisers are also about to get two new pilot features.

Transform 99

Transform Health User-Generated Advertising 99

Martech

JANUARY 17, 2025

It should automate fixing website health issues, reducing the need for ongoingtechnical SEOwork. Experience Once your content is discovered, the next focus is user experience. Brands that provide personalized, data-driven answers engage users better, driving loyalty and conversions. This will: Improve user experience.

SEO 118

SEO Gen Z Customer Journey User-Generated 118

Sprout Social

MARCH 12, 2025

Every network offers opportunities for finding and growing your community, because social users use every platform to meet different needs for connection and consumption. You can also suggest leaning on user-generated and influencer content on established channels to get ahead of performance headwinds. The limit does exist.

User-Generated 122

User-Generated Health Retail Branding 122

Hubspot Marketing

NOVEMBER 1, 2024

Encourage user-generated content (UGC): More on that shortly. Fitness brand Peloton, for instance, regularly shares health tips and advice on its social media: View this post on Instagram A post shared by Peloton (@onepeloton) Electric toothbrush company Quip takes a similar approach, sharing oral health care advice on its blog.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Backlinko

DECEMBER 27, 2024

Generative AI refers to technology that uses machine learning models to create content. For example, different generative AI models can understand coding, visual, scientific, and human languages. How Generative AI Works Gen AI uses libraries of existing material to produce original content. Heres how the process works.

Transform 111

Transform User-Generated Manufacturing eCommerce 111

Jeff Bullas

MARCH 15, 2023

It was developed by OpenAI (started in 2015) and is a language model that uses a transformer neural network (let’s just say it uses “technology”) to generate human-like text responses to user queries. The reason it matters is that it is a generational evolution of technology that could take your job or open a new world of opportunity.

Health 202

Health User-Generated Transform Education 202

Marketing Insider Group

SEPTEMBER 3, 2024

Generation Z, or those born between 1997 and 2012, make up more than 20% of the U.S. The generation is at an interesting place developmentally—while its youngest members are attending middle school, older Gen Zers are graduating college, building professional careers, and raising families. population. Leverage social media platforms.

Gen Z 71

Gen Z Marketing Strategy User-Generated Health 71

Sprout Social

FEBRUARY 11, 2025

Nicholas Charlier, Head of Global Community and Education at Vivobarefoot, explains: We’re a footwear company, but we’re really trying to drive awareness, engagement and connection with natural health. This has negative impacts on posture, pain and performance, but also how we interact with the ground generally, says Charlier.

Branding 88

Branding Health Education User-Generated 88

Sprout Social

SEPTEMBER 26, 2024

If these users like your content enough, they may want to check out your profile and even follow you. Boost credibility To the average Instagram user, a post that has tons of engagement means other people are enjoying it. Food influencers saw an average engagement of 0.63%, while engagement rates for health influencers dropped to 0.4%.

User-Generated 122

User-Generated Food Analytics Promotion 122

Marketing Insider Group

MARCH 18, 2025

Generate leads?g For example, lead generation ads focus on forms, while e-commerce ads highlight products and pricing. Target health-conscious professionals on Instagram. billion users, YouTube ads reach a massive audience. If your product skews under 35, TikToks short-form video ads can generate serious engagement.

Marketing Strategy 106

Marketing Strategy User-Generated Law Health 106

Hootsuite

JANUARY 17, 2025

These include areas like social issues, public health, and the environment. You need an audience of politically active, informed social media users. Movember Movember is a mens health advocacy group that has mastered the art of social media advocacy. Even more important for social media advocacy, 21% of all U.S.

Promotion 110

Promotion Thought Leadership Health Non-Profit 110

Exposure Ninja

APRIL 25, 2025

These platforms are now acting as discovery engines summarising, referencing, and recommending content, products, services, or brands directly within AI-generated responses. With 400 million weekly users in February 2025 , it’s quickly becoming a go-to source for product and service recommendations. Take ChatGPT, for example.

Market Trends 80

Market Trends Content Marketing User-Generated Thought Leadership 80

Hootsuite

JANUARY 3, 2025

Way back in 2011, a Twitter user offensively asked why Rihannas hair looked so nappy, in the music video for her song Man Down. In response, the music and business mogul clapped back: Cuz Im black b h!!!! Seven years later, Fenty Beauty launched a liquid eyeliner with the iconic name: Cuz Im black.

Food 116

Food Health Law Non-Profit 116

Sprout Social

MAY 6, 2025

Plus, you can take control of your brands reputation with effective crisis management , gain visibility into your brand’s health and optimize results by analyzing campaign performance. Sophisticated listening queries: AI-powered tools allow users to build powerful search queriesno prior Boolean know-how required.

Branding 107

Branding Health Transform Analytics 107

Backlinko

MARCH 25, 2025

Monetization Potential (35% of Total Score) We evaluated earning potential by combining: Search volume relative to top niches (40% weight) Average cost-per-click rates (40% weight) User intent (20% weight)with commercial intent receiving higher scores Higher scores (more filled circles) indicate stronger monetization opportunities.

Real Estate 102

Real Estate Health Affiliate Marketing Non-Profit 102

Search Engine Land

AUGUST 15, 2024

Referrals from Google search queries produce less than half of our traffic, and based on our analysis, AI-generated answers are being served on roughly 15% of searches across our categories, with the highest frequency in Health, Technology, and Finance. ” What Ziff Davis is saying. . Why we care.

Finance 92

Finance Health User-Generated SEO 92

Backlinko

APRIL 7, 2025

According to Google, helpful content does the following: Provides trustworthy information backed by genuine expertise Delivers substantial value compared to competing results Demonstrates firsthand experience with the topic Creates a satisfying user experience Serves a purpose beyond just ranking in search Google uses a site-wide classifier.

User-Generated 96

User-Generated Health SEO Finance 96

Sprout Social

OCTOBER 22, 2024

They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. After decades of consistently marketing to young people, marketers are again mystified by a new generation. Sound familiar?

Gen Z 98

Gen Z Branding User-Generated Influencer Marketing 98

Search Engine Land

JULY 24, 2024

Here’s what Schindler said: “And as you have probably noticed at GML, we announced that soon we’ll actually start testing search and shopping ads in AI Overviews for users in the U.S., “We see even higher engagement from younger users aged 18 to 24 when they use Search with AI Overviews,” PIchai said.

Health 91

Health User-Generated Retail Advertising 91

Sprout Social

APRIL 8, 2025

Lead generation? For instance, a health and wellness brand might pair with a lifestyle influencer who advocates for healthy living. These experiences brought Pinterests online community to life, entertaining audiences while also yielding valuable user-generated content (UGC) for social media sharing. Brand awareness?

Branding 112

Branding Tentpole Entertainment Transform 112

Sprout Social

SEPTEMBER 16, 2024

AI tools enable you to generate multiple variations of the same post, which saves time and effort. While AI-generated content may require some tweaking, it speeds up content creation significantly, making it an invaluable resource in a social media manager’s toolkit. Automated scheduling Timing is everything in social media.

User-Generated 106

User-Generated Influencer Marketing Management Health 106

Sprout Social

MAY 14, 2025

million social media users, its estimated around 76% of Australians are actively engaged on social networks. But how can brands effectively reach these users? From generational trends to platform preferences, we cover the must-know details about Aussie social users and their online behaviours.

Gen Z 72

Gen Z Millennials User-Generated Entertainment 72

Martech

APRIL 11, 2025

Managers can quickly generate ideas for what to test and let AI recommend variations to improve page performance. By keeping support content accessible in one place, youll reduce friction, lower support volume, and deliver a smoother self-service experience right when and where users need it.

Health 103

Health User-Generated Management CRM 103

Search Engine Land

JULY 11, 2024

As AI-generated content becomes more prevalent and sites like Reddit are dominating , original research is at its most necessary. National Survey on the Mental Health of LGBTQ+ Young People Publishing your original research on your site can be done as a blog post, a static page you update, a whitepaper, etc.

Whitepaper 112

Whitepaper SEO Transform Health 112

Martech

FEBRUARY 10, 2025

Site structure improvements : Automatically generate XML sitemaps, add breadcrumbs, and optimize navigation. Enhance page speed and performance : Some plugins include features like caching or image optimization, which indirectly improve SEO by boosting load times and user experience. XML sitemap generation for better site indexing.

SEO 81

SEO Health User-Generated Analytics 81

Buffer Marketing

FEBRUARY 1, 2024

Are you acknowledging and engaging with user-generated content that mentions your brand? Are you leveraging scheduling tools to maintain consistency? Engagement Analysis Response Rate : How quickly are you responding to comments and direct messages?

Health 125

Health Analytics User-Generated Communications 125

Hubspot Marketing

APRIL 22, 2025

Right now, AI agents sit squarely in the next generation of AI tools: developing quickly but not quite ready for the limelight. Still, Deloittes latest State of Generative AI in the Enterprise report urges companies to prepare their strategies and workflows for agentic AI. One area I find most compelling is agentic AI.

User-Generated 100

User-Generated CRM Transform Health 100

Hootsuite

OCTOBER 9, 2024

Brands like Knix leverage user-generated content (UGC) to break up a feed of traditional marketing posts: Source: Knix on Instagram Spotlighting this authentic content not only acts as a trust signal for prospective buyers — it’s the first act in a new wave of brand advocates. That way, they never miss an opportunity to offer support.

Customer 117

Customer Food Transform Health 117

Backlinko

SEPTEMBER 6, 2024

Or how to improve a client’s global website traffic with hreflangs that help search engines serve the correct language to users. Quickly analyze your website’s search performance data, generate change percentages, set custom comparisons, and more. But it requires a paid API key from DataForSEO to generate search volumes for keywords.

SEO 110

SEO Price User-Generated Analytics 110

Backlinko

AUGUST 26, 2024

The tool will analyze your site and generate a series of reports. Like this: This tool provides an overall assessment of your site’s health. Here, you’ll see the website’s health score, Core Web Vitals overview, and issues. Optionally, schedule your report to be generated daily, weekly, or monthly.

SEO 101

SEO Price Health User-Generated 101