illumin

FEBRUARY 28, 2024

On February 15, 2024, illumin was thrilled to participate in Brand Innovators’ Wellness Wave Summit: Unpacking Industry Insights and Trends , hosted by Tonal. Marketing leaders gathered alongside Brand Innovators to spend the day discussing industry trends and how brands can prioritize health and wellness.

Industry Insights 52

Industry Insights Branding Health CMO 52

Hubspot Marketing

FEBRUARY 10, 2025

How to Build a B2B Influencer Strategy Examples of Great B2B Influencer Marketing Tips for B2B Influencer Marketing Success What is B2B influencer marketing? Some of the most popular forms of B2B influencer marketing are: Contests/Giveaways: Influencer gives away one of your products on their platform.

Influencer Marketing 107

Influencer Marketing Branding B2C Marketing 107

Buffer Marketing

JANUARY 30, 2025

Setting clear, measurable goals keeps your content focused and your efforts productive. Use live shopping features (if relevant) to showcase products. Check that your email, website, and any other key links are updated. If you need to direct people to multiple places, use a simple link-in-bio tool like Start Page.

User-Generated 99

User-Generated Education Analytics Thought Leadership 99

SocialPilot

MAY 27, 2025

Unlike casual users or influencers, content creators are brought into a business to strategically support marketing objectives, increase engagement, build community, promote products, or drive conversions. Ideal for: Product demos, behind-the-scenes, UGC-style stories, trend campaigns. Lets break it down.

Thought Leadership 82

Thought Leadership Social Media Marketing Communications Management 82

Jeff Bullas

JANUARY 30, 2023

Fads are mostly seen in pop culture, fashion, and consumer products. It helps you to establish yourself as a thought leader: By discussing the latest trends and industry insights, you will be able to establish yourself as someone who is at the forefront of your field.

Fashion 230

Fashion Affiliate Marketing PR Industry Insights 230

verse.ai

OCTOBER 30, 2024

Establish Trust with Content Marketing Before a prospect even gets to sales, marketing provides a first impression of your brand. Adopting a “helping, not selling” approach for your content marketing strategy is essential for building trust and establishing your brand as a valuable resource.

Customer Journey 109

Customer Journey Customer Transform Communications 109

Backlinko

MARCH 25, 2025

Pay attention to: Common questions people ask Problems they’re trying to solve Language they use to describe their challenges Products or solutions they’re already using Now, let’s look at whether your niche is growing or declining. Digital Marketing Digital marketing is a high-potential niche. million members.

Real Estate 102

Real Estate Health Affiliate Marketing Non-Profit 102

Sprout Social

FEBRUARY 4, 2020

When you hear about influencer marketing, you might immediately envision young, attractive individuals posting pictures on Instagram that showcase an immaculately curated lifestyle while highlighting promoted products. If you want to put your business in front of key individuals in your industry, LinkedIn is the way to go.

Influencer Marketing 140

Influencer Marketing Branding User-Generated Marketing 140

Sachs Marketing Group

JULY 21, 2023

Creating effective B2B digital marketing strategies is crucial as it allows businesses to reach their target audience in a competitive digital landscape. These strategies help increase visibility, attract quality leads, nurture relationships, and drive conversions. However, design alone isn’t enough.

Digital Marketing 52

Digital Marketing Marketing Strategy Social Media Marketing Copywriting 52

Neil Patel

APRIL 9, 2021

LinkedIn Insights gives you the ability to see information about who follows you, engages with your content, or may be of interest to you as a lead or new hire. Whether you’re hiring, promoting, or putting together marketing strategies, LinkedIn Insights can help you make the most of an already powerful business platform.

Industry Insights 125

Industry Insights Real Estate Advertising Advertisers 125

Set Up

JANUARY 21, 2025

Whether thats through driving engagement or visibility through strong SEO or value-based content, or growing loyalty and relationships with interactive content, it is imperative to most strategies - and Brands know it. Regular updates, industry insights, and thoughtful recommendations can help build trust and strengthen the partnership.

Shopper Market 59

Shopper Market PR Shoppers Transform 59

Marketing Insider Group

SEPTEMBER 18, 2023

The Reality: Yes, content marketing takes time , but so does any worthwhile marketing strategy. In a world where everyone is shouting, the most compelling voice is not the loudest, but the most insightful. Content marketing allows you to provide valuable content your customers actually want. Marketing Strategy?

Content Marketing 135

Content Marketing Customer loyalty Education Marketing 135

Calvyn Lee Blog

MAY 21, 2022

If you still remember, I share LinkedIn Marketing Lab’s certification before? Both study guides LinkedIn Marketing Fundamental & LinkedIn Marketing Strategy ). Approximately 3 days ago, I saw LinkedIn Marketing Solution come out a fresh course LinkedIn Marketing Content and Creative Design.

Thought Leadership 130

Thought Leadership Whitepaper Marketing Marketers 130

Exposure Ninja

JULY 5, 2023

Welcome to the B2B marketing dojo : the place to become a Ninja in B2B marketing strategies. We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. Winning the Business Game with a Ninja Touch!

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Martech

MAY 3, 2022

What is social media marketing? Social media marketing refers to creating content to engage with audiences on social media platforms. The goal is to build your brand reputation, promote your products and services, connect and build community with new and existing customers, and drive traffic to your business.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

SocialPilot

JULY 17, 2024

Social media benchmarks are your guiding compass, helping you measure how your current performance stacks up against the industry standards and competitors. You can confidently assess your engagement rates, follower growth, and click-through rates against industry standards and revise your social media marketing strategy.

Transform 64

Transform Food Education Fashion 64

Sprout Social

MARCH 22, 2021

From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands. This is especially true if you’re dealing with what may seem like a “boring” or technical product. For example, consider how Twitter has become a staple of customer service for SaaS marketing.

Education 145

Education Promotion Thought Leadership Finance 145

Sprout Social

OCTOBER 20, 2022

Many Sprout teams work together to curate posts about open roles, product awards and cultural recognitions. Industry insights and news. Across all Sprout properties, you can tag your messages based on your workflows, business objectives and marketing strategies—which makes it easy to track how well Advocacy content performs.

Thought Leadership 142

Thought Leadership PR Industry Insights Place 142

Scoop.it!

APRIL 18, 2023

It’s best suited for content curation , as your posts can encompass information from relevant sources, industry insights, and statistics that can help educate your target audience. Blogs Did you know that 48% of businesses with content marketing strategies prefer blogging to educate their audience? Source: DataReportal 2.

Branding 105

Branding User-Generated Thought Leadership Industry Insights 105

Sprout Social

JANUARY 19, 2021

Through all the ups and downs, brands wrestled with how they could—and should—pivot their marketing strategies to stay connected with their customers. Social data helps marketers stay on top of cultural trends and gain a deeper understanding of their audiences. What consumers think about your products.

Health 129

Health Key Performance Indicator Analytics Industry Insights 129

Neil Patel

OCTOBER 25, 2020

Industry insights – Agencies can work with dozens of clients at a time. Chances are, they’ve worked with a company in a similar situation or industry as your own. Hiring in house gives you greater control over the execution of your marketing strategy. Scenario 3: Difficult Market. Diverse Skills.

Digital Marketing 145

Digital Marketing Marketing Marketers Thought Leadership 145

Marketing Insider Group

APRIL 24, 2023

At first, it seemed harmless to collect personal data from users to help show search results for relevant products and services. Ideally, business owners can use SlideShare to reach a wider audience, build backlinks from relevant content , and learn about trending topics in their industry.

Non-Profit 119

Non-Profit User-Generated Advertising Advertisers 119

Hubspot Marketing

MARCH 21, 2024

Construction companies swooped in and launched targeted marketing campaigns. One example is Brett Landscaping , which sold almost its stock of higher-priced porcelain paving products. In this article, I’ll discuss 13 marketing strategies you can use to find and acquire clients for your construction company.

Marketing 126

Marketing Marketers User-Generated Promotion 126

Sprout Social

FEBRUARY 21, 2022

As a professional network and learning tool, LinkedIn is a great home for thought leadership and industry insights. This could be a great fit for repurposing educational, product-focused, company culture or thought leadership Instagram videos. Use video to create a helpful Product Page. Create a Live stream. Share quotes.

Thought Leadership 145

Thought Leadership Gen Z Real Estate Education 145

Rock Content

MARCH 22, 2024

As we move further into 2024, certain trends are gaining momentum, changing the way you need to think about your digital marketing strategy. Setting the Stage for B2B Marketing in 2024 Before jumping into drastic changes, however, it is important to set the stage for your B2B marketing in 2024.

Marketing 98

Marketing Marketers Customer loyalty CMO 98

Sprout Social

FEBRUARY 22, 2019

Influence marketing and product decisions. Uncover industry trends and happenings. Through social listening, brands can better understand everything from big-picture industry insights to how to better serve individual customers. Improving your products. Let’s say you’ve launched a new product or campaign.

User-Generated 111

User-Generated Health Industry Insights Analytics 111

Sachs Marketing Group

APRIL 3, 2023

With that in mind and the fact that 99% of email users check their email every day, email marketing can play an essential role in your inbound marketing strategy. So, how can email marketing fuel your overall inbound strategy? How Can Email Marketing Fuel Your Overall Inbound Strategy?

Email Marketing 98

Email Marketing Inbound Marketing Transform Marketing 98

Hootsuite

NOVEMBER 25, 2019

Get key industry insights. Try using social media for financial services industry research. Whether it’s a competitor’s latest product offering or an impending PR disaster, think of social media as an early warning system. The latest, Empowerful, spotlights young entrepreneurs who have used Wells Fargo products.

Finance 145

Finance Food PR Management 145

Hubspot Marketing

MARCH 29, 2023

They can research your product or service and make purchase decisions entirely on their own. With this in mind, have you adapted your marketing strategy to complement the way today's consumers research, shop, and buy? Today's consumers have a lot of power.

Market Research 145

Market Research Marketing Marketers Price 145

SocialPilot

MAY 7, 2024

Hashtags, trending topics, and discussions allow you to see what issues, ideas, and events are gaining attention in your industry right now and quickly identify trends. Promote products and campaigns Based on the trends, you can identify potential product opportunities and create high-quality content to market them.

Real Estate 98

Real Estate Marketing Marketers Promotion 98

SocialPilot

JANUARY 14, 2024

If you want to craft well-thought-out marketing strategies , then take insights from the below LinkedIn statistics. LinkedIn is used by 97% of B2B marketers as part of their content marketing strategy. 60% of LinkedIn users actively seek industry insights.

User-Generated 105

User-Generated Millennials Promotion Industry Insights 105

Sprout Social

JANUARY 5, 2023

The end result is a more meaningful and effective social media marketing strategy. . Social listening strategies for brands. Here at Sprout, we’ve narrowed down five key use cases that our customers use listening for: Brand health : gauging public perception of your brand or products. Social listening strategies.

Health 98

Health Industry Insights Shipping Energy 98

Marketing Insider Group

JANUARY 2, 2015

Testing content efforts propels ROI improvements: Companies who test are 75% more likely to show ROI for content marketing than those who fail to test their strategies. The Claim: Investing in a content marketing team is crucial to building your business. Content Marketing Institute ). Digital Sherpa ). Video Brewery ).

Content Marketing 111

Content Marketing Customer Acquisition User-Generated Retail 111

Martech

MARCH 17, 2022

What other aspects of the strategy and process could be influencing our outcomes? As mentioned above, industry insights are all about good data. These insights inform your RevOps team of current trends and how (and to what extent) they can be leveraged to help your business. Is that working for the company?

Price 127

Price Transform Customer Journey Communications 127

Sprout Social

MAY 7, 2019

Social marketers know that the data they get from regular conversations and interactions with audiences is a powerful measure of what customers want from brands and where they expect them to be headed. These are just a few of the key consumer insights we uncovered in the Index. 2019’s key social marketing trends.

Social Media Marketing 111

Social Media Marketing Entertainment Transform Marketing 111

Bannerflow

MARCH 30, 2022

In-depth product and brand understanding. Many organisations confirmed that they opted to take their marketing in-house to cut costs and that led to increased ROI, as our data shows above. The Association of National Advertisers found cost is one of the top factors in taking digital marketing in-house. Creativity and control.

Branding 98

Branding Transform Communications Digital Marketing 98

Bannerflow

NOVEMBER 24, 2020

Before Bannerflow, display production at Saxo Bank was cumbersome and time consuming; from production timelines and review rounds, to hosting, and distribution. Today we work with a very strict performance marketing strategy where we aim to optimise both our return on ad spend (ROAS) and what we call a lead value score.

Transform 98

Transform Advertising Advertisers Finance 98