SocialPilot

MAY 27, 2025

Unlike casual users or influencers, content creators are brought into a business to strategically support marketing objectives, increase engagement, build community, promote products, or drive conversions. Ideal for: Product demos, behind-the-scenes, UGC-style stories, trend campaigns. Lets break it down.

Thought Leadership 80

Thought Leadership Social Media Marketing Communications Management 80

SocialPilot

JANUARY 27, 2025

Its ideal for sharing thought leadership, case studies, and industry insights. Facebook : Though less popular for B2B, it can be effective if you want to build a community or promote your events. YouTube : Videos like product demos, tutorials, and live webinars can drive engagement and conversions. Repurpose content.

Thought Leadership 93

Thought Leadership Whitepaper User-Generated Price 93

Hubspot Marketing

FEBRUARY 10, 2025

B2B influencer marketing is when businesses that sell to other businesses collaborate with thought leaders and respected figures in their space to promote their products or services. Some of the most popular forms of B2B influencer marketing are: Contests/Giveaways: Influencer gives away one of your products on their platform.

Influencer Marketing 110

Influencer Marketing Branding B2C Marketing 110

Animalz blog

DECEMBER 14, 2023

There’s a hidden epidemic in the Product-Led Growth (PLG) movement, and it’s happening right under our noses: the waste of valuable by-products. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency.

Product 115

Product User-Generated Thought Leadership Customer Acquisition 115

Sprout Social

MARCH 26, 2025

Research from the UK Sprout Social Index showed the quality of your product or service matters most. If you’re unsure where your target market is online; UK social media statistics can provide valuable insights. Let’s dive into the insights and elevate your social media strategy. And the stakes couldnt be higher.

Entertainment 87

Entertainment Gen Z Millennials User-Generated 87

verse.ai

OCTOBER 30, 2024

Rather than promoting products outright, focus on creating educational and solution-oriented content that addresses the challenges your prospects face. This could include blog posts, guides, or webinars that provide actionable insights, along with tools like templates or calculators that offer immediate value.

Customer Journey 109

Customer Journey Customer Transform Communications 109

Hootsuite

OCTOBER 30, 2024

Core elements of social media management include audience research, platform choice, SMART goals, and a balanced content calendar of educational, entertaining, and promotional posts. Promotional content Promotional content is kind of like old-school advertising. What’s the vibe of their posts?

Management 123

Management Entertainment User-Generated Analytics 123

Sprout Social

FEBRUARY 10, 2025

Many Sprout teams work together to curate posts about open roles, product awards and cultural recognitions. When Sprout was named #1 product by G2 in 2024 , we had our top-performing EA post ever. Our social, public relations and content teams collaborate to decide which content we promote in our Advocacy platform.

Branding 76

Branding Thought Leadership User-Generated Industry Insights 76

Animalz blog

NOVEMBER 14, 2024

Meet the Hook Model The hook (or hooked) model — a term coined by author and behavioral designer Nir Eyal — explains how designers create habit-forming products. This is what prompts a user to engage with the product. With each loop, the user’s attachment to the product grows as they create a habit. Investment.

User-Generated 67

User-Generated Energy Industry Insights Product 67

Sprout Social

MARCH 22, 2021

From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands. This is especially true if you’re dealing with what may seem like a “boring” or technical product. There’s arguably no better place to both gather and promote social proof than, well, social media.

Education 145

Education Promotion Thought Leadership Analytics 145

SocialPilot

FEBRUARY 21, 2024

You can share their images or videos with your product, talking about their experience. Benefits of Posting Brand Ambassador Content: Generate audience trust in your product, Derive more traffic to your website, and Increase conversion rate because people always buy products endorsed by their favorite celebrity.

User-Generated 110

User-Generated Education Industry Insights Entertainment 110

Hubspot Marketing

NOVEMBER 15, 2023

Incorporating photos in your emails will help illustrate the products, services, or information you're trying to convey and entice readers to click. Discount Emails Our survey found almost a third of marketers (31%) say emails promoting coupons, discount codes, free resources, or sales get the most engagement.

User-Generated 128

User-Generated Education Promotion Email Marketing 128

Sprout Social

FEBRUARY 4, 2020

When you hear about influencer marketing, you might immediately envision young, attractive individuals posting pictures on Instagram that showcase an immaculately curated lifestyle while highlighting promoted products. If you want to put your business in front of key individuals in your industry, LinkedIn is the way to go.

Influencer Marketing 140

Influencer Marketing Branding User-Generated Marketing 140

Marketing Insider Group

AUGUST 29, 2023

Create entertaining tutorials showcasing how to use your products or services. Product demonstrations. Showing products in action can help potential customers understand their value and functionality. Encouraging users to create and share videos using your brand’s products can boost authenticity and trust.

User-Generated 117

User-Generated Entertainment Whitepaper Industry Insights 117

Marketing Insider Group

JANUARY 21, 2022

You won’t drive sales by relentlessly pushing your products or services and delivering no other value. Whether you log on for entertainment, fresh industry insights, or the latest hot take, there are reasons you follow your favorite brands and influencers. What do their marketing campaigns entail? Focus on Delivering Value.

Social Media Marketing 145

Social Media Marketing Entertainment Analytics Industry Insights 145

Neil Patel

APRIL 9, 2021

LinkedIn Insights gives you the ability to see information about who follows you, engages with your content, or may be of interest to you as a lead or new hire. Whether you’re hiring, promoting, or putting together marketing strategies, LinkedIn Insights can help you make the most of an already powerful business platform.

Industry Insights 128

Industry Insights Real Estate Advertising Advertisers 128

Calvyn Lee Blog

MAY 21, 2022

Question 2: Isla pitches the idea of a LinkedIn video campaign to her company’s leadership, with the goal of educating customers on a complex product. The leadership team approves the campaign, but they don’t have the budget to support a high production video. Create a specific set of articles about the latest product features.

Thought Leadership 130

Thought Leadership Marketing Marketers Whitepaper 130

SocialPilot

MAY 29, 2025

Luxury agent Aaron Kirman ( @aaronkirman ) uses the platform to market high-end properties through cinematic home tours and behind-the-scenes industry insights. Since YouTube videos often appear in Google search results, they can bring in buyers without the need for constant promotion. How Much Time Does It Require?

Real Estate 52

Real Estate Price Social Media Marketing Market Trends 52

Rock Content

FEBRUARY 5, 2024

Use channels for product launches, behind-the-scenes sneak peeks, and quick polls to understand your market. Host exclusive Q&A sessions, product demos, or industry insights directly through this channel. From event reminders to product tags and fundraisers, it’s a game-changer for marketers. Via Meta 2.

Entertainment 97

Entertainment Retail Industry Insights Promotion 97

SocialPilot

FEBRUARY 17, 2025

It showcases high-quality images of its products on Instagram, utilizing Stories to share behind-the-scenes content and customer testimonials. Publish LinkedIn Articles and industry insights to bring professionals to your site. Add Link Stickers to Instagram Stories, driving traffic to blogs, offers, or product pages.

Transform 40

Transform User-Generated SEO Promotion 40

Adobe Experience Cloud Blog

MARCH 13, 2018

Our report found that 71% of editors see overly promotional content as a major problem. To be the worst contributor ever, ignore that information and add as many links to your homepage, blog, and product pages as you can fit.

Thought Leadership 134

Thought Leadership Industry Insights Communications Digital Marketing 134

Hubspot Marketing

MARCH 21, 2024

One example is Brett Landscaping , which sold almost its stock of higher-priced porcelain paving products. Besides popular directories, Houzz, HomeAdvisor, and BuildZoom are specific for promoting construction businesses. Founders and CEOs are now in charge of promoting their businesses and generating leads on social media platforms.

Marketing 127

Marketing Marketers User-Generated Promotion 127

SocialPilot

JULY 17, 2024

Twitter average click-through-rate: 0.85% Retail Social Media Benchmarks The retail industry uses social media to showcase products and promotions through high-quality images and videos. Twitter is the key platform for sharing industry insights and product updates and engaging with a professional audience.

Transform 64

Transform Food Education Fashion 64

Sprout Social

OCTOBER 20, 2022

Many Sprout teams work together to curate posts about open roles, product awards and cultural recognitions. Our social, PR and content teams collaborate to decide which content we promote in our Advocacy platform. Industry insights and news. We include our content (launch materials, blog posts, social content, etc.)

Thought Leadership 142

Thought Leadership PR Industry Insights Place 142

Marketing Insider Group

MAY 31, 2023

A great website drives customer engagement, builds brand credibility, and can help foster a community around your products or services. And while paid ads and promotional partnerships are great ways to gain traction, organic website traffic is foundational to gaining visibility, enhancing engagement, generating leads, and driving conversions.

Transform 131

Transform User-Generated SEO Fashion 131

SocialPilot

MARCH 11, 2025

Get Noticed by More Local Customers: Your Google Business Profile is like a digital storefrontit helps potential customers find you when they search for products or services you offer. A fitness center can enable class scheduling, a boutique can highlight its product catalog, and a law firm can display consultation booking options.

User-Generated 52

User-Generated SEO Food Price 52

Sprout Social

FEBRUARY 7, 2022

Grammarly puts the focus on their product and the human element behind it. Then, get creative— LinkedIn recommends including your vision, mission, values, positioning, tagline and products/services. Showing off your products. Promoting upcoming events. Do they not yet have Product Pages? Get one step ahead of them.

Branding 138

Branding Real Estate Key Performance Indicator Thought Leadership 138

Scoop.it!

APRIL 18, 2023

It’s best suited for content curation , as your posts can encompass information from relevant sources, industry insights, and statistics that can help educate your target audience. You can share your latest offers, product insights, content updates, and more. Social Media Posts Social media has over 4.74

Branding 105

Branding User-Generated Thought Leadership Industry Insights 105

Martech

MAY 3, 2022

The goal is to build your brand reputation, promote your products and services, connect and build community with new and existing customers, and drive traffic to your business. It also helps you learn about new trends, gain valuable industry insights, track new income streams, and find new influencers and brands to collaborate with.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Sachs Marketing Group

APRIL 3, 2023

You’ve got a fantastic product, but you’re struggling to reach the right people. Consider launching a customer appreciation campaign with exclusive discounts, sneak peeks, and priority access to new products. Offer incentives like limited-time promotions or exclusive content to entice them to re-engage with your brand.

Email Marketing 98

Email Marketing Inbound Marketing Transform Marketing 98

Bannerflow

SEPTEMBER 10, 2021

In the Spring of 2021 it merged its fixed broadband and TV operation products from Com Hem, with its mobile operation, Tele2, under a new and upgraded Tele2 brand. How did display advertising help promote the rebrand? We produce many different formats every month and it’s a great way to promote our different offers and products.

Marketing Mix 98

Marketing Mix Advertising Advertisers Communications 98

Marketing Insider Group

APRIL 24, 2023

At first, it seemed harmless to collect personal data from users to help show search results for relevant products and services. Since Dogpile’s algorithm prioritizes quality over quantity, this alternative search engine is best used if you want to gain valuable insight from the collective.

Non-Profit 119

Non-Profit User-Generated Advertising Advertisers 119

SocialPilot

JANUARY 14, 2024

LinkedIn Usage Statistics Linkedin is a goldmine of knowledge for professionals seeking insights on the latest industry trends. And to promote it, they are passing the baton to employee advocacy. 60% of LinkedIn users actively seek industry insights. Content created by Creator’s account sees 30% more engagement.

User-Generated 105

User-Generated Millennials Promotion Industry Insights 105

Marketing Insider Group

SEPTEMBER 18, 2023

In a world where everyone is shouting, the most compelling voice is not the loudest, but the most insightful. It also helps you establish trust, and position yourself as an industry leader. When you educate your audience, you’re not just selling a product; you’re building a relationship. A: Not necessarily.

Content Marketing 135

Content Marketing Customer loyalty Education Marketing 135

Sprout Social

FEBRUARY 21, 2022

Pro tip: Beware of sharing your TikTok as a Reel —Instagram won’t promote Reels that have the TikTok watermark on them. As a professional network and learning tool, LinkedIn is a great home for thought leadership and industry insights. Use video to create a helpful Product Page. Share your video to Facebook. Share quotes.

Thought Leadership 145

Thought Leadership Gen Z Real Estate Education 145

Marketing Insider Group

JANUARY 2, 2015

The word “exclusive” in email promotional campaigns increases unique open rates by 14%. 60% of LinkedIn users are interested in industry insights. 90% of internet users say that watching a video about a product is helpful in the decision process. Their orders are 43% larger and they order 28% more often, too.

Content Marketing 111

Content Marketing Customer Acquisition User-Generated Retail 111

SocialPilot

MAY 7, 2024

Hashtags, trending topics, and discussions allow you to see what issues, ideas, and events are gaining attention in your industry right now and quickly identify trends. Promote products and campaigns Based on the trends, you can identify potential product opportunities and create high-quality content to market them.

Real Estate 98

Real Estate Marketing Marketers Promotion 98