Buffer Marketing

APRIL 22, 2024

As the founder of CoachRanks , I have the opportunity to work with life coach solopreneurs every week, helping them better understand marketing best practices. But after achieving initial success, they bump into the same problem: They must moonlight as marketers to scale up. The number one most common theme that I see?

Thought Leadership 101

Thought Leadership Real Estate User-Generated Food 101

Hubspot Marketing

FEBRUARY 28, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Verifying social media accounts began on Twitter in 2009. Verifying social media accounts began on Twitter in 2009. Tony La Russa, then manager of the St.

User-Generated 137

User-Generated Social Media Marketing Price Influencer Marketing 137

Search Engine Land

OCTOBER 6, 2023

Few advertisers were using these features so the platform decided to retire them, according to Ginny Marvin, Google’s Ad Liaison, on X (formerly known as Twitter). Get the daily newsletter search marketers rely on. However, campaign-level forecasts and historical keyword-level data are still available. Why we care.

Advertising 139

Advertising Advertisers Search Marketers Marketing 139

Hubspot Marketing

APRIL 17, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. It all started on Twitter. Twitter users could drop a Tweet asking to be roasted and the official Wendy’s account would counter with a ruthless response.

Food 117

Food User-Generated Place Marketing 117

SocialPilot

FEBRUARY 5, 2024

Among this vast landscape of social media platforms, Twitter stands out prominently. With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. This figure demonstrates the effectiveness of Twitter influencer marketing.

Influencer Marketing 94

Influencer Marketing Marketing Marketers Entertainment 94

Sprout Social

MAY 15, 2023

That’s why you need social listening tools to analyze what people are saying on social media and extract valuable insights. You can then analyze the data to uncover insights that will inform your marketing decisions. But the quality of your insights greatly depends on your choice of tools.

Branding 109

Branding Price Analytics Place 109

Martech

OCTOBER 23, 2023

Digital transformation can mean many things to marketers and organizations. Many on the list are marketers and entrepreneurs themselves. The knowledge they share covers what businesses can do to transform and how marketers can rise to the challenge and discover new value — now and in the future. LinkedIn: Tim Crawford (5.9K

Transform 124

Transform Pharmaceutical B2C Event Marketing 124

Hubspot Marketing

MAY 23, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. We’re anxiously awaiting the USPTO’s response to this taco saga… Elsewhere in Marketing The latest marketing news and strategy insights.

Food 124

Food User-Generated Marketing Marketers 124

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Sprout Social

APRIL 16, 2024

These insights build stronger messaging, campaigns, product lines—the opportunities are endless. Today, listening tools are more intuitive, making insights more accessible. Today, listening tools are more intuitive, making insights more accessible. For example, if a marketer at Sprout Coffee Co.

Health 98

Health Industry Insights Branding Market Research 98

Martech

OCTOBER 19, 2023

You are very much not alone: 70% of marketers feel inundated by the rapid pace of AI’s development and incorporation into their marketing strategies, according to a survey by SOCi. Nearly half (44%) said the frequent introduction of new AI tools and applications causes more confusion than assistance in their marketing activities.

User-Generated 119

User-Generated B2C Analytics Advertising 119

Buffer Marketing

OCTOBER 23, 2023

Twitter/X Blocking Bing Search Twitter/X has blocked Bing from crawling its content, potentially affecting search visibility. Enhanced User Verification In a bid to combat bots, Twitter/X is introducing payment, phone, and ID verification along with a $1/yr fee for new users.

Gen Z 84

Gen Z Affiliate Marketing User-Generated Law 84

Search Engine Land

DECEMBER 8, 2023

Generative AI is now a crucial tool for SEO and PPC marketers. Marketers should consider incorporating Grok into their work to explore potential benefits. ” “- Twitter’s real-time feed is a huge advantage.” It shows Tweets that are hard to find with normal Twitter Search. Why we care.

User-Generated 130

User-Generated Entertainment SEO Marketing Strategy 130

Hubspot Marketing

APRIL 10, 2023

Facebook (69%), YouTube (57%), Instagram (45%), TikTok (33%), and Twitter (30%) are the most popular social media apps. So, if you're a marketer who leverages the platform, while it's important to keep demographic shifts in mind -- you likely don't need to pivot your strategy there just yet.

Gen Z 139

Gen Z Millennials User-Generated Branding 139

Hubspot Marketing

FEBRUARY 27, 2023

Having amassed a following of almost two million active users by this January, the platform is described as an alternative to Twitter. So what does this new name have to offer marketers? In this post, we'll break down what Mastodon is and how to leverage it — according to an experienced and trusted marketing partner here at HubSpot.

Social Media Marketing 110

Social Media Marketing Thought Leadership Marketing Marketers 110

Businesses Grow

NOVEMBER 18, 2022

As I write this, rumors are rampant that Twitter has cut so much staff that the app is disintegrating and may not survive. I think there is a chance Twitter could go away. Many years ago, I wrote a book called The Tao of Twitter , which became the best-selling book on Twitter (over four editions). I miss that.

Education 145

Education Entertainment Communications Place 145

Neil Patel

AUGUST 31, 2021

Harnessing what’s trending could be a powerful fuel for your digital marketing strategy, for the content you are creating, and for reaching your target market with a message that resonates. Luckily, Twitter trending topics are an up-to-the-minute resource for staying on top of what’s hot. 8 Ways to Use Twitter Trending Topics.

Marketing 137

Marketing Marketers User-Generated Target Market 137

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools? First things first, though.

Branding 99

Branding Price Analytics Social Media Marketing 99

Rock Content

JANUARY 9, 2024

If I had written these lines a month ago, they would have been considered marketing predictions. Overall, 2023 has served as a powerful reminder that some things, especially in the dynamic world of tech, marketing, and content, simply don’t follow a script. One big theme for 2024 is the continued rise of AI. Search gets immersive.

User-Generated 98

User-Generated Transform Advertising Advertisers 98

Hubspot Marketing

APRIL 11, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. A few hours before the trailer dropped, official images of the cast were released on Twitter. Elsewhere in Marketing The latest marketing news and strategy insights.

User-Generated 100

User-Generated Advertising Advertisers Product 100

Businesses Grow

APRIL 22, 2024

Fun fact: The best-selling book I’ve ever published isn’t KNOWN or Marketing Rebellion. A great book requires insight — something you can get nowhere else. An insight is a personal revelation. My premise is that most social media marketers are sleep-walking. It does a great job. Social Media Explained 3.0

Social Media Marketing 67

Social Media Marketing Education Branding Marketing 67

Sprout Social

SEPTEMBER 30, 2020

Twitter is one of the top platforms to keep up with the latest trends and conversations. You may already be using Twitter on a daily basis to follow your favorite brands and take part in trending conversations. But what about using Twitter for your business? But what about using Twitter for your business?

Marketing Mix 139

Marketing Mix Promotion Branding Market Research 139

Hubspot Marketing

MARCH 30, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. With this model, Telfar can immediately gauge which items its customers like most and gain valuable insights that will help influence future designs and prices.

Fashion 118

Fashion Price Branding Manufacturing 118

Hubspot Marketing

FEBRUARY 23, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Delta Airlines is taking a different marketing approach in its latest video called “Grow Your World With Every Mile” highlighting its SkyMiles program.

User-Generated 105

User-Generated Promotion Management Branding 105

Businesses Grow

FEBRUARY 19, 2024

While I might be the last marketer on LinkedIn who hasn’t added “AI Expert” to his title, I can still connect the dots in an informed manner! To me, a book must contain insights and stories and quirky ideas that come from the unique perspective of the writer. Mark Schaefer is the most trusted voice in marketing.

Food 127

Food Education eCommerce Branding 127

Search Engine Land

MAY 6, 2024

An award winning marketer : Mark has been winning awards for his work since 2015. But there were other moments too, and to paint the full picture of Mark Irvine, it’s useful to look at his bodies of work (of which there are many), what he meant to the digital marketing industry, and selfishly, what he meant to me.

Thought Leadership 122

Thought Leadership PR Digital Marketing Analytics 122

illumin

APRIL 18, 2024

Data privacy is critical to successful marketing. Effective marketing requires the collection and analysis of user data across digital platforms. Customer data lets marketers impactfully speak to their audience – driving conversions or brand awareness for their clients without annoying their customers.

Law 111

Law Health Retail Marketing 111

illumin

DECEMBER 1, 2023

With programmatic, marketers use an algorithm to better understand the best placements to spend their ad money, making more informed and impactful decisions. As a greater number of viewers opt out of cable and turn towards streaming, linear and CTV markets will converge, making programmatic strategies essential. Follow @illuminHQ

Advertising 104

Advertising Advertisers Entertainment Branding 104

Search Engine Land

APRIL 4, 2024

The findings cover search marketers’ largest concerns, top priorities, spend data, automation insight and a wealth of information about the most pressing trends in paid search. AI and automation was named as the biggest priorities for search marketers this year. PPC specialists from around the globe. Top priorities.

Advertising 101

Advertising Advertisers User-Generated Search Marketers 101

Hubspot Marketing

MAY 1, 2023

And -- as a marketer -- you're likely going a step further by asking: "What's my target audience doing on there?" We also have Twitter and LinkedIn, the only platforms that are primarily used to keep up with news and trends. Twitter users crave news, entertainment, and celebrity content.

Gen Z 117

Gen Z Entertainment Education Social Media Marketing 117

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics. 26% of marketers state that Stories are the most valuable type of social content.

Social Media Marketing 141

Social Media Marketing Marketing Marketers B2C 141

Marketing Insider Group

JULY 3, 2023

Test the features in popular marketing software and sites, such as Buzzsumo, Ahrefs, and Trends.co, to discover fresh subjects for content. You can adjust your settings for Twitter and YouTube to see what interests people in other locations. Also, make sure you use Google Trends alongside other marketing tools. Image Source 2.

Health 108

Health Place Marketing Plan Content Marketing 108

Martech

JANUARY 26, 2023

Marketing operations is what makes the magic happen. Darrell Alfonso Darrell is director of marketing strategy & operations at Indeed and the former global marketing ops leader for AWS. Eddie’s large LinkedIn following attests to the quality of the insights he shares there on sales, marketing, service, and admin roles.

CRM 114

CRM Marketing Marketers Global Marketing 114

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. Your audience’s reaction to your brand, or their brand experience feedback, helps you gain insights into their preferences and motivations, and predict future buying behaviors. Let’s dive into the advantages in detail.

Branding 111

Branding Health Customer loyalty User-Generated 111

Hubspot Marketing

FEBRUARY 14, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Interactive marketing has been a part of Snapple’s marketing strategy for decades. Marketing Snippets The latest marketing news and strategy insights.

Customer 104

Customer User-Generated Advertising Advertisers 104

illumin

FEBRUARY 29, 2024

For marketers looking to take their potential customers on a full-funnel journey, YouTube is a fantastic resource for connecting with audiences in a meaningful and effective way. Some marketers claim that brands have no relationship with creators or the material that ads are placed on in programmatic advertising. Follow @illuminHQ

Advertising 105

Advertising Advertisers Branding Shoppers 105

Search Engine Land

MARCH 17, 2023

Bing Ads testing Social Extensions: Link search ads to Facebook, Twitter, Instagram, Tumblr 2016: The ad extension was in beta in the U.S. Yahoo Loses Market Share As Some Firefox Users Return To Google 2015: Google had become increasingly aggressive in trying to lure back users.

Search Marketers 135

Search Marketers SEO Marketing Marketers 135